What Ennismore does

Ennismore is a global lifestyle hospitality collective operating 180+ hotels and 50+ branded residence projects across more than 75 countries, structured as a platform-plus-modules business under three divisions — Lifestyle Collective (Delano, SLS, Mondrian, The Hoxton, Hyde, 25hours, SO/, Mama Shelter, 21c Museum Hotels, Morgans Originals, Working From_), Immersive Resorts (Our Habitas, Rixos), and Iconic Venues (Paris Society, Rikas). Founded in 2011 by Sharan Pasricha, the company has been majority-owned by French hospitality group Accor since approximately 2020 and is headquartered in Paris, with operational hubs in London, Dubai, Miami, Singapore, and Sydney. Ennismore generated €205 million of EBITDA in 2025 (~17% of Accor's group EBITDA) and managed 48,948 rooms representing 36% of Accor's luxury and lifestyle inventory.

The company's underlying "technology" is not software per se but a set of in-house operating studios — AIME Studios (interiors and graphic design), F&B Concept Lab (culinary and mixology), Digital Product & Tech Innovation (booking platforms), and Partnerships & Collaborations — that produce proprietary design, F&B, and brand IP across the portfolio. It also operates the Dis-loyalty membership programme covering 80+ hotels and 175+ F&B outlets. This studio-plus-membership architecture functions as a vertically integrated brand operating system.

Ennismore's business model is asset-light: it generates revenue primarily through hotel management and franchise fees from 180+ operating hotels, licensing and management fees from 50+ branded residence projects (residences priced from $800K in Miami to Dh2.71M in Al Marjan Island), F&B operations via Paris Society and Rikas across the portfolio, and Dis-loyalty membership economics. Distribution flows through Accor's 5,760+ hotel network and 100+ million-member ALL loyalty programme, supplemented by direct developer partnerships (InterGlobe, PMG, ELEVATE, YAMED, Vivium, LCH, Dubai Holding, Majid Al Futtaim, Royal Holiday Group). Primary customer segments are lifestyle and design-conscious travellers, high-net-worth branded residence buyers, and independent hotel owners/developers seeking global brand equity with local authenticity.

Name

Ennismore

Legal name

Ennismore

Website

https://ennismore.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ennismore is a Paris-based global lifestyle hospitality collective operating 180+ hotels and 50+ branded residence projects across founder-built brands including Delano, SLS, Mondrian, and The Hoxton. Majority-owned by Accor, it runs an asset-light management, franchise, and licensing model serving design-conscious travellers, residence buyers, and developers worldwide.

Ownership category

akta.pro rank

Product category

Lifestyle Hospitality

NAICS

Traveler Accommodation (7211), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311)

akta.pro primary industry

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Lifestyle hospitality management
• Hotel brand portfolio
• Branded residential developments
• Hospitality franchise services
• All-inclusive resort operations

Headquarters

HQ city

Maldon

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Management & Franchise Fees: Ennismore earns management and franchise fees from operating its portfolio of 180+ hotels across lifestyle brands including Delano, Mondrian, SLS, The Hoxton, Hyde, 25hours, SO/, Mama Shelter, 21c Museum Hotels, and Rixos. The company manages 36% of Accor's luxury and lifestyle rooms globally, accounting for ~17% of Accor's EBITDA at €205 million in 2025.
2. Branded Residences Licensing & Management: Ennismore licenses its lifestyle brands (Delano, SLS, Mondrian, Hyde, Rixos, 25hours, SO/) to branded residential developments, generating upfront licensing fees and ongoing management revenue. Over 50 residential projects are launched or in development across 20 countries, with projects including Delano Miami Residences, SLS Bangkok, Mondrian Al Marjan Island, and Hyde Dubai Hills. Owners gain access to the Accor ownership benefits programme and ALL loyalty membership.
3. Food & Beverage Operations: Ennismore operates or licenses proprietary restaurant and bar concepts (Paris Society, Rikas, Carte Blanched, and brand-specific outlets) across its hotel portfolio, generating revenue from F&B operations and concept licensing at its properties globally.
4. Dis-loyalty Membership: The Dis-loyalty programme offers instant-claim membership perks (50% off newly opened hotels, 20% first-stay discount, 10% F&B discount across 175+ outlets, daily free barista-made drinks, limited-edition experiences) generating revenue through membership fees and increased customer spend across the portfolio.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ennismore is a global collective of lifestyle hospitality brands that operates, manages, and franchises a portfolio of 180+ hotels and 50+ branded residential projects across more than 75 countries. The company owns and curates brands including Delano, Mondrian, SLS, The Hoxton, Hyde, 25hours, SO/, Mama Shelter, 21c Museum Hotels, Morgans Originals, Our Habitas, and Rixos, supported by in-house studios for design (AIME Studios), culinary concepts (F&B Platform), digital booking technology, and brand partnerships. Revenue is generated through hotel management and franchise fees, branded residence licensing, F&B operations, and the Dis-loyalty membership programme.

Product overview

Ennismore is a global collective of entrepreneurial and founder-built lifestyle hospitality brands operating across three divisions: Lifestyle Collective (boutique and lifestyle hotels including Delano, Hyde, Mondrian, SLS, SO/, The Hoxton, Mama Shelter, 21c Museum Hotels, 25hours Hotels, Morgans Originals, and Working From_), Immersive Resorts (destination resorts including Our Habitas and Rixos all-inclusive properties), and Iconic Venues (dining destinations including Paris Society and Rikas). The company offers branded residences across multiple brands, an in-house studio platform for design, F&B, digital/tech, and partnerships, and the Dis-loyalty membership program. With over 180 hotels globally and 50+ residential projects in development, Ennismore operates as a platform-plus-modules architecture under majority ownership by Accor.

Differentiator

Problem solved

Functional benefit

Brands

• 21c Museum Hotels: Contemporary art museum hotels combining boutique hotels and chef-driven restaurants.
• 25hours Hotels
• Delano
• Hyde
• Mama Shelter
• Mondrian
• Morgans Originals
• SLS
• SO/
• The Hoxton
• Working From_
• Dis-loyalty
• Our Habitas
• Rixos
• Paris Society
• Rikas
• AIME Studios
• F&B Platform (F&B Concept Lab)
• Digital Product & Tech Innovation
• Partnerships & Collaborations

Products and services

• 21c Museum Hotels Contemporary art museum and boutique hotel hybrid brand with 6 hotels, 700+ rooms and 2 properties in pipeline. Properties combine 24/7 accessible art museums with residential-style guest rooms and chef-driven restaurants, targeting culture-curious travelers in the U.S.
• 25hours Hotels Design-led hotel brand with 18 hotels, 3,300+ rooms across 9 countries and 13 properties in pipeline. Each hotel is individually designed reflecting its location's culture, art, gastronomy and stories, targeting design-conscious urban travelers.
• Delano Iconic luxury lifestyle hotel brand with 5 hotels, 900+ rooms across 3 countries and 7 properties in pipeline. Features refined sophistication, member's club atmosphere, and bespoke experiences; 'Maison Delano' creates urban cocoons in city centres.
• Hyde Festival-inspired lifestyle hotel brand rooted in music culture with 10 hotels across 8 countries, 1,700+ rooms. Brand pillars include festival vibe, spontaneity, and community connection across Miami, Dubai, Ibiza, Bodrum, London, Johannesburg, and Perth.
• Mama Shelter Sassy, flamboyant hotel brand known for exuberant interior design, homemade menus, and year-round social programming. Now expanding from city hotels to resort formats globally.
• Mondrian Sleek, sculptural lifestyle hotel brand with properties in Los Angeles, Mexico, Ibiza, Doha, Singapore, Seoul, and upcoming Maldives. Known for signature restaurant concepts and progressive edge in art, fashion, and urban living.
• Morgans Originals Collection of one-of-a-kind independent hotels with iconic cultural stories. Features Luura in Paros (Greece) and Balfour Miami Beach, designed to celebrate the originality of unique locations.
• SLS Opulent, mischievous lifestyle hotel brand with all-inclusive resorts. SLS Playa Mujeres features 498 rooms and 18 restaurants and bars; expanding into branded residences.
• SO/ Fashion-rooted hotel brand with 12 hotels, 2,000+ rooms across 15 countries. Avant-garde design and creative luxury approach with designer collaborations. SO/ Ras Al Khaimah opened November 2025 as first all-inclusive SO/ resort outside Europe.
• The Hoxton Open-house hotel brand rooted in culture and community with properties designed around neighbourhood connection. Features The Good Rate sustainable travel initiative and The Apartment meeting spaces concept.
• Working From_ Flexible coworking concept offering honest, flexible workspaces for remote work. Extending into hospitality-integrated living spaces.
• Our Habitas Global community-focused retreat brand powered by music, wellness, art, adventure, food, learning and giving back. Properties in Namibia, Ras Abrouq (Qatar), and Caravan Hatta (UAE) opening December 2025.
• Rixos Turkish-inspired luxury all-inclusive resort brand with over 60 resorts worldwide. Includes Rixos Premium Dubai, Rixos Tersane Istanbul, and Rixos Jeddah; expanding into Mexico via Royal Holiday Group alliance.
• Paris Society Iconic French hospitality group operating restaurants and culinary destinations globally. Brings acclaimed restaurant concepts (Gigi Rigolatto, Mimi Kakushi) to Ennismore hotels including Delano Miami Beach.
• Rikas Collection of award-winning restaurants and cafes nurturing culinary innovation, authentic hospitality and family values within the Ennismore portfolio.
• Branded Residences Branded residential developments under Ennismore lifestyle brands (Delano, SLS, Mondrian, Hyde, Rixos, 25hours). Over 50 projects launched or in development across 20 countries, including Delano Residences Miami, SLS Madrid Infantas, Mondrian Al Marjan Island, Hyde Dubai Hills. Owners access Accor ownership benefits and ALL loyalty membership.
• Dis-loyalty Membership Programme Travel and food membership programme offering instant perks across 80+ hotels and 175+ restaurants, bars and coffee shops globally. Member benefits include 50% off newly opened hotels (first 3 months), 20% off first-time stays, 10% off all F&B, and daily free barista-made drinks.
• Gleneagles Luxury country estate resort in Scotland featuring fine dining, country pursuits, and natural hospitality.

Quantifiable outcome

• Branded residences command 30% price premium on average over non-branded equivalents, reaching up to 102% in markets like Dubai
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core, minor and major.

• YAMEDcoreStrategic or Co-development Partner · 6 May 2026Ennismore and YAMED announced the signing of Delano Marrakech Hotel & Residences — Delano's debut in Africa, set within Marrakech's prestigious resort enclave. The property will comprise 130 guestrooms (suites and villas) plus ~80 branded villa-style residences. Designed by Elastic Architects, sales launch late 2026, hotel opening 2030.
• Elastic ArchitectsminorImplementation/ SI/ Consulting Partner · 6 May 2026Elastic Architects designed the Delano Marrakech Hotel & Residences in collaboration with Ennismore and YAMED's in-house team.
• InterGlobe HotelscoreChannel Partner/ Reseller/ Distributor · 30 April 2026Ennismore, in partnership with Accor India and InterGlobe Hotels, announced the signing of The Hoxton Bengaluru City — the first Hoxton in India, set to open November 2026 with 149 guestrooms. This is part of a strategic alliance aiming to develop 300 hotels under Accor and Ennismore brands in India by 2030.
• ELEVATEcoreStrategic or Co-development Partner · 26 February 2026ELEVATE, a lifestyle real estate brand, partnered with Ennismore to launch Mondrian Al Marjan Island Beach Residences, a Dh1.8 billion branded beachfront development on Ras Al Khaimah's Al Marjan Island. The 343-residence project features architecture by Gensler and interiors by Bergman Design House, with completion in Q4 2028. ELEVATE recorded over AED 50 million in sales within 15 days of launch.
• GenslerminorImplementation/ SI/ Consulting Partner · 26 February 2026Gensler, the San Francisco-based architectural firm, was appointed as the lead architect for the Mondrian Al Marjan Island Beach Residences project developed by ELEVATE and Ennismore in Ras Al Khaimah, UAE.
• Bergman Design HouseminorImplementation/ SI/ Consulting Partner · 26 February 2026Bergman Design House, the acclaimed London-based interior design firm, was appointed to deliver bespoke interiors for the Mondrian Al Marjan Island Beach Residences project, adding a layer of sophisticated design to the development.
• PMGcoreStrategic or Co-development Partner · 23 February 2026Ennismore and PMG announced the first Delano Branded Residences in Miami — a 90-story tower with 421 residences starting at $800,000. The project is adjacent to PMG's under-construction Waldorf Astoria Hotel & Residences in Miami Beach. PMG purchased the site for $53.6 million in 2017 and secured a $668 million construction loan for the Waldorf Astoria in 2024. Sales launched March 2026.
• Carlos OttminorImplementation/ SI/ Consulting Partner · 23 February 2026Conceptual artist Carlos Ott was commissioned for the Delano Residences Miami tower design in collaboration with architectural firm CUBE 3, envisioning the building as an architectural landmark.
• CUBE 3minorImplementation/ SI/ Consulting Partner · 23 February 2026Architectural firm CUBE 3 collaborated with conceptual artist Carlos Ott on the Delano Residences Miami tower design.
• Meyer DavisminorImplementation/ SI/ Consulting Partner · 23 February 2026Award-winning design firm Meyer Davis delivered the refined, contemporary interiors for Delano Residences Miami, reflecting Delano's distinctive style.
• Dubai HoldingcoreStrategic or Co-development Partner · 6 November 2025Dubai Holding partnered with Ennismore's Our Habitas brand to launch Caravan Hatta by Our Habitas — featuring 50 bespoke airstreams with views over Hatta Dam and the Hajar Mountains at Hatta Resorts in the UAE. Opening December 2025, the project extends Our Habitas's nature-led, community-focused hospitality model to the UAE.
• Majid Al FuttaimmajorStrategic or Co-development Partner · 28 May 2025Majid Al Futtaim, a leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, partnered with Ennismore to open Egypt's first 25hours Hotel at Junction — a business and lifestyle destination in West Cairo with ~250 keys and 25hours Heimat branded residences.
• ViviumcoreStrategic or Co-development Partner · 21 May 2025Vivium, a single-family office specialising in luxury residential and hospitality investments, partnered with Ennismore's Morgans Originals to launch Luura hotels on the Greek island of Paros. Luura Cliff (39 keys) opens April 2026 and Luura Sand (45+ keys) opens 2027. The partnership is long-term, with further Mediterranean properties planned.
• LCH Development LimitedcoreStrategic or Co-development PartnerIn partnership with LCH Development Limited, Ennismore will debut in Jamaica with two brands across three buildings — including a 240-key branded luxury hotel and luxury residences/private villas. This marks Ennismore's first presence on the island.
• Royal Holiday GroupmajorStrategic or Co-development PartnerAccor and Ennismore entered exclusive negotiations with Royal Holiday Group to add six all-inclusive resorts with 1,600+ rooms to the ALL Inclusive Collection in Mexico. Three resorts in Puerto Vallarta, Cozumel, and Cancun will be rebranded as Rixos Hotels following renovations, marking Rixos's debut in the Americas. Three additional properties remain under existing brands.
• Paris SocietycoreStrategic or Co-development PartnerParis Society, headquartered in Dubai and Paris, is Ennismore's F&B and hospitality partner bringing acclaimed restaurant concepts to Ennismore properties globally. At Delano Miami Beach, Paris Society debuted Gigi Rigolatto (Italian hospitality) and Mimi Kakushi (Japanese restaurant) for their U.S. debuts. Paris Society also curates F&B at Delano Marrakech and other properties.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• IHG Hotels & Resorts: Operates Kimpton, Hotel Indigo, Vignette Collection, Six Senses, Regent, and InterContinental as lifestyle/luxury brands. IHG's portfolio strategy of combining boutique lifestyle with luxury resort brands (Six Senses) is highly comparable to Ennismore's Delano/Rixos positioning.
• Rosewood Hotels & Resorts: Luxury residential-style hotels with branded residences (Rosewood Residences). Comparable to Ennismore's Delano and SLS branded residence strategy with similar ultra-luxury positioning and design-led, residential feel.
• Aman Group: Ultra-luxury lifestyle hospitality brand with expanding branded residences portfolio (Aman Residences). Comparable to Ennismore's Delano and Rixos ultra-luxury positioning with similar asset-light management and high pricing per key.
• Hyatt Hotels Corporation: Operates lifestyle and luxury brands (Andaz, Thompson Hotels, Park Hyatt, Dream Hotels, Alila) with similar brand management approach. Hyatt's acquisitions of Apple Leisure Group (ALG) and Mr & Mrs Smith expand its all-inclusive and luxury lifestyle positioning comparable to Ennismore.
• Marriott International: Operates multiple lifestyle and luxury brands (W Hotels, Edition, Autograph Collection, Tribute Portfolio, Ritz-Carlton) via management/franchise model directly comparable to Ennismore's portfolio approach. Both companies curate brand collections rather than operating a single flagship, targeting design-conscious travelers with distinct sub-brand positioning.
• Belmond (LVMH): Luxury experiential hospitality with iconic properties (hotels, trains, river cruises). LVMH-owned with similar brand-collection approach and ultra-luxury positioning, comparable to Ennismore's iconic venue and lifestyle collective strategy.
• Hilton Worldwide: Operates lifestyle soft brands (Curio Collection, Canopy, Tapestry Collection) and luxury brands (Waldorf Astoria, Conrad, LXR) with franchise/management model comparable to Ennismore. Hilton's brand-collective approach across distinct lifestyle segments mirrors Ennismore's structure.
• Standard International (The Standard): Boutique lifestyle hotel brand with design-led, F&B-integrated properties (The Standard London, NYC, Miami). Comparable to Ennismore's SLS, Mondrian, and Hyde brands in targeting design-conscious, experience-seeking travelers with strong F&B programming.
• Banyan Group (Banyan Tree): Luxury resort brand with extensive branded residences portfolio across Asia and beyond. Comparable to Ennismore's Rixos and Our Habitas positioning in luxury/all-inclusive resorts with strong residential extension strategy.

Broad incumbents

• Accor (Parent Group): French hospitality group that majority-owns Ennismore. Accor itself operates competing lifestyle and luxury brands (MGallery, Sofitel, Fairmont, Raffles, Banyan Tree JV) outside Ennismore, making the parent a broader incumbent in the same space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/ennismore
• Instagraminstagram.com/ennismore

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries20 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ennismore