West Point Association of Graduates

Name

West Point Association of Graduates

Legal name

West Point Association of Graduates

Website

https://westpointaog.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Alumni Association Services

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Alumni Relations & Alumni Engagement Programs (EDALAOAA)

Keywords

• Alumni association services
• Military academy foundation
• Class ring services
• Alumni fundraising campaigns
• Veteran member benefits

Headquarters

HQ city

West Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: Private funding for cadet programs and the Margin of Excellence initiative. The West Point Ready campaign seeks $600 million for developmental programs beyond core elements.
2. Class Rings and Merchandise: Sales through the Gift Shop including class rings, Register of Graduates publications, TAPS magazine, and memorabilia.
3. Membership Programs: Annual membership programs with Grad Pass, Grad Perks, and various tiers including Associate Member and Friends of West Point.
4. Events and Services: Event hosting including football tailgates, golf invitationals, Founders Day celebrations, and Herbert Hall rental. Additional services include career services and travel programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

West Point Association of Graduates operates the official alumni association and foundation for the United States Military Academy, delivering lifelong member services to West Point graduates. Its core offerings include alumni engagement through the Sallyport online community, Find a Grad directory, class rings and merchandise, member benefit programs (Grad Pass, Grad Perks), career services, reunion and event planning, the Register of Graduates and West Point Magazine publications, travel programs, and memorial/funeral support, all underwritten by donations and the $600M West Point Ready fundraising campaign.

Product overview

West Point Association of Graduates (WPAOG) serves as the official alumni association and foundation for the United States Military Academy (USMA). The organization offers a comprehensive suite of member services including digital platforms (Sallyport community, My Profile management, Find a Grad directory), publications (West Point Magazine, Register of Graduates), event management (class reunions, Herbert Hall rental, football tailgates), and alumni support services (career services, travel program, memorial support, class rings). Key programs include the Rockbound Highland Home visitor services, 50-Year Affiliation Program connecting graduates with cadets, and the Brick & Paver legacy program. The organization operates the West Point Ready $600 million fundraising campaign supporting the Margin of Excellence for cadets.

Differentiator

Problem solved

Functional benefit

Products and services

• Sallyport Online Community Online community platform enabling West Point graduates to connect with fellow alumni, share class notes, access societies and shared interest groups, and engage with Board of Directors communications.
• My Profile Personal alumni profile management system allowing graduates to update address, spouse, email, phone, and email preferences.
• Find a Grad / Register of Graduates Lookup Searchable directory to find West Point graduates by name, class year, cadet company, state, and city.
• West Point Magazine Quarterly publication featuring West Point news, alumni stories, and academy updates.
• Register of Graduates Annual publication containing comprehensive information about West Point graduates, available for pre-order.
• Class Rings Services Comprehensive class ring services including lost and found, ring replacement, and memorial program for West Point graduates.
• Rockbound Highland Home (Grad Pass, Grad Perks, Grad Insider Tours) Visitor services for graduates including Grad Pass (post access), Grad Perks (member discounts), and Grad Insider Tours for visits to West Point.
• Herbert Hall Rental (Great Hall Event Venue) Event venue rental service for the Great Hall at West Point, available for alumni events and gatherings.
• Career Services Professional development and career networking services for West Point graduates.
• West Point Travel Program Exclusive travel opportunities and programs for West Point graduates and their families.
• Memorial & Funeral Support Support services including Be Thou at Peace memorial articles, TAPS Memorial Articles, and death notification for deceased graduates.
• 50-Year Affiliation Program Traditions program strengthening ties between the graduates of yesterday and the cadets of today.
• Brick & Paver Program Legacy program allowing graduates to etch inscriptions on bricks or pavers placed on the historical grounds of West Point.
• WPAOG Podcast Audio content featuring West Point stories, alumni interviews, and news distributed as a podcast.
• Events & Reunions Organized events including class reunions, football tailgates, Founders Day, Grad March Back, golf invitationals, and networking events.
• Societies & Shared Interest Groups Organization and management of 129 graduate societies and interest-based groups worldwide.
• West Point Ready Fundraising Campaign $600 million comprehensive fundraising campaign providing private funding for cadet developmental programs that go beyond core elements to create the Margin of Excellence.
• WPAOG Gift Shop E-commerce store selling class rings, Register of Graduates publications, TAPS magazine, and West Point branded merchandise.

Quantifiable outcome

• Over 50 completed gift-funded buildings valued at over $250 million delivered over 20 years
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ConnectLead (Hudson Valley Program)moderateStrategic or Co-development PartnerHudson Valley Program connecting West Point graduates in the local region. The ConnectLead organization provides networking and professional development opportunities.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Naval Academy Alumni Association: The official alumni association and foundation for the U.S. Naval Academy. Directly comparable in mission, services (alumni directory, reunions, class rings, magazine), and fundraising campaigns supporting another federal service academy.
• Air Force Academy Association of Graduates: Alumni association and foundation for the U.S. Air Force Academy. Closely comparable in structure, member services, magazine, class rings, society network, and large-scale capital campaigns for a federal service academy.
• Association of Graduates of the United States Coast Guard Academy: Alumni association for the U.S. Coast Guard Academy. Comparable non-profit alumni model for a federal service academy, with similar member services, reunions, and fundraising role.
• VMI Alumni Association: Alumni association for Virginia Military Institute. Comparable military-college alumni model (although VMI is a state-supported senior military college rather than a federal academy), with similar traditions, class rings, and reunions.
• The Citadel Alumni Association: Alumni association for The Citadel. Comparable alumni structure for a senior military college, including member services, class communications, and donor-supported Margin of Excellence-style programs.

Broad incumbents

• Harvard Alumni Association: Larger and more broadly resourced alumni association for an elite university. Operates a comparable suite of services (directory, magazine, reunions, affinity, travel, fundraising) at a far larger institutional scale.
• MIT Alumni Association: Alumni association for MIT. Comparable in delivering a high-engagement digital alumni platform, class-based communities, affinity programs, and large-scale fundraising for institutional programs.
• Princeton Alumni Association: Alumni association for Princeton University. Comparable in operating class organizations, regional societies, magazine/journal, and stewardship programs for an elite institution's graduates.
• Yale Alumni Association: Alumni association for Yale University. Comparable in global society structure, class notes, reunion programming, and advancement services supporting an elite institution.

Others

• USAA: Affinity financial services partner for military families and West Point graduates. Comparable as a strategic ecosystem partner providing member benefits, but operates as a regulated financial services firm rather than an alumni association.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WPAOG
• YouTubeyoutube.com/WPAOG
• Facebookfacebook.com/westpointaog
• LinkedInlinkedin.com/groups?gid=45457&trk=myg_ugrp_ovr
• Instagraminstagram.com/wpaog

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Point Association of Graduates