Riders Plus Insurance
Riders Plus Insurance is a Toronto-based independent brokerage (founded 1996) specializing in motorcycle insurance for Ontario riders, with home and auto bundling, mobile app access, and an exclusive program with Echelon Insurance Company.
- Company typePrivate
- Founded1996
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Riders Plus Insurance does
Riders Plus Insurance Inc. is a Toronto-based independent insurance brokerage incorporated in 1996 that specializes in motorcycle insurance for Ontario riders, while also distributing home and auto policies that can be bundled for savings of up to 40%. The company's core product is motorcycle insurance, supported by an exclusive arrangement with Echelon Insurance Company and representation across at least eight additional carriers including Intact, Aviva, Economical, CAA, Hagerty, Elite, Jevco, and Facility (Nordic). Underwriting risk sits with the carriers; Riders Plus earns commissions on new business and renewals (typically 5%–15%, with property commissions at 20% from several major carriers) and may also earn contingent/profit commissions based on growth, profitability, retention, and service quality. The firm also offers an exclusive Hagerty line for classic/collector vehicles, broadening the addressable customer base within the motorcycle/vehicle enthusiast segment.
The company operates a hybrid direct-to-consumer go-to-market: phone sales (1-877-251-4504), online quote requests, a customer portal hosted on a CSR24 URL, and a mobile app on iOS and Android. Distribution is concentrated in Ontario, with no disclosed geographic expansion. Marketing relies on content (a blog covering rider training, safety, bike reviews, and destinations), organic social proof (10,625 Google reviews at 4.9 stars and Facebook reviews), email newsletter capture, and community/event sponsorships including the Spring Motorcycle Show and Toronto Motorcycle Show. It has won the Consumer Choice Award in Toronto Central for Insurance – Home and Auto in 2024, 2025, and 2026, and was recognized as an IBC Top Insurance Employer in 2025.
Riders Plus Insurance firmographics
Firmographics- Name
- Riders Plus Insurance
- Legal name
- Riders Plus Insurance Inc.
- Website
- https://ridersplus.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Riders Plus Insurance is a Toronto-based independent brokerage (founded 1996) specializing in motorcycle insurance for Ontario riders, with home and auto bundling, mobile app access, and an exclusive program with Echelon Insurance Company.
- Ownership category
- akta.pro rank
Riders Plus Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Motor Vehicle Liability Insurance (FSAJAMAC)
Keywords
Where Riders Plus Insurance is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Riders Plus Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Riders Plus Insurance operates as an independent insurance brokerage earning commissions from insurance carriers on new business and renewals. Commission rates range between 5% and 15% depending on the insurer and line of business (property vs automobile). Additional contingent/profit commissions may be earned based on growth, profitability, volume, retention, and services provided to insurers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Bundle and save discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Riders Plus Insurance product offering
Product offeringCore offering
Riders Plus Insurance is an independent insurance brokerage that places motorcycle, auto, and home insurance policies with multiple Canadian carriers on behalf of Ontario consumers. The company has specialized in motorcycle insurance since its incorporation in 1996 and operates an exclusive arrangement with Echelon Insurance Company to sell and service the motorcycle insurance program. Customers can quote, purchase, and service policies through phone, online quoting, a customer portal, and the Riders Plus mobile app, with bundle savings up to 40% across motorcycle, home, and auto coverage.
Product overview
Riders Plus Insurance is a specialized insurance broker offering a portfolio of three core insurance products: Motorcycle Insurance (their primary specialty since 1996), Auto Insurance, and Home Insurance. The company operates on a bundled savings model, allowing customers to combine motorcycle, auto, and home insurance for savings up to 40%. Beyond the core products, they offer a Motorcycle Insurance Payment Plan for flexible payment options and a mobile app for easy customer access. Their business model centers on being a specialized motorcycle insurer with partnerships with insurance carriers including Echelon Insurance Company, Intact Insurance, Aviva, Economical Mutual, CAA, Hagerty, Elite, and Jevco.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Insurance Specialized motorcycle insurance coverage for Ontario riders across cruisers, sport bikes, touring bikes, and other motorcycle types, including Harley-Davidson and Indian. Placed primarily through an exclusive arrangement with Echelon Insurance Company, with additional capacity from Intact, Aviva, Economical, CAA, Hagerty, Elite, Jevco, and Facility (Nordic). Offered with annual billing and optional payment plan installments.
- Auto Insurance
Quantifiable outcome
- Save up to 40% through bundling motorcycle, home, and auto insurance
- +1 more outcomes
Companies that use Riders Plus Insurance
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Riders Plus Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Riders Plus Insurance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Echelon Insurance CompanycoreRiders Plus Insurance has an exclusive arrangement with Echelon Insurance Company to sell and service their motorcycle insurance program. This is the primary insurance partner for their motorcycle insurance offerings.
- Intact Insurance CompanyminorIntact Insurance is one of the insurers represented by Riders Plus Insurance. Commission rates of 10% to 15% for automobile and 20% for property.
- AvivaminorAviva is one of the insurers represented by Riders Plus Insurance. Commission rates of 10% to 12.5% for automobile and 20% for property.
- Economical MutualminorEconomical Mutual is one of the insurers represented by Riders Plus Insurance. Commission rates of 10% to 12.5% for automobile and 20% for property.
- CAAminorCAA is one of the insurers represented by Riders Plus Insurance. Commission rates of 12.5% for automobile and 20% for property.
- HagertyminorHagerty is one of the insurers represented by Riders Plus Insurance, specializing in classic/collector vehicle insurance. Commission rate of 12.5% for automobile.
- EliteminorElite is one of the insurers represented by Riders Plus Insurance. Commission rates of 10%-12.5% for automobile.
- JevcominorJevco is one of the insurers represented by Riders Plus Insurance. Commission rates of 5%-12.5% for automobile.
- Facility (Nordic)minorFacility (Nordic) is one of the insurers represented by Riders Plus Insurance. Commission rates of 7.5% to 12.5% for automobile.
- Food4Kids TorontominorRiders Plus Insurance made a $20,000 donation to Food4Kids Toronto, an organization that provides weekend nutrition packs to children who may otherwise go without food when school programs aren't available.
Scale indicators3 records
Recent moves1 record
Expansion highlights3 records
Riders Plus Insurance competitors and assessment
Company assessmentDirect peers
- BrokerLink Insurance: One of Canada's largest personal and commercial insurance brokerages with multiple carrier appointments and a multi-line (auto, home, commercial) offering. Directly comparable as a Canadian multi-line brokerage competing for the same Ontario consumer wallet, though without Riders Plus's motorcycle specialty.
- Westland Insurance: Western Canada-rooted insurance brokerage offering home, auto, and specialty coverage through multiple carrier partnerships. Comparable as a Canadian multi-carrier brokerage with regional concentration and an expanding multi-line strategy.
- Dairyland Insurance: Motorcycle- and powersports-focused insurance brand (underwritten by Intact) targeting Canadian riders. Closest comparable on the motorcycle specialty dimension, though distributed via direct channels rather than through a brokerage like Riders Plus.
- Harley-Davidson Insurance Services: Motorcycle-insurance program tied to the Harley-Davidson brand, offering riders brand-specific coverage. Comparable as a motorcycle-specialty insurance channel and a benchmark for branded specialty insurance programs.
Emerging players
- Sonnet Insurance: Canadian online-first personal insurance provider (Intact subsidiary) selling home and auto direct-to-consumer. Comparable as an Ontario-based alternative distribution channel competing for the same consumer insurance spend with a digital-only model.
- Square One Insurance Services: Canadian direct-to-consumer home and auto insurer known for customizable coverage and online quoting. Comparable as a digital-first alternative to the brokerage model in the same Ontario personal-lines market.
Others
- Hagerty Insurance: Specialty insurer focused on classic and collector vehicles with enthusiast-community roots. Currently a Riders Plus carrier partner for classic-vehicle policies, so a connected ecosystem participant rather than a competitor — but relevant as a benchmark for community-embedded specialty insurance.
- CAA Insurance: CAA-affiliated insurance provider leveraging the Ontario AAA membership base. Currently a Riders Plus carrier partner; an ecosystem participant whose membership-linked distribution competes indirectly for the same consumer insurance dollars.
Broad incumbents
- Intact Financial Corporation: Canada's largest P&C insurer and the parent of several direct brands (e.g., Sonnet). Currently a Riders Plus carrier partner; comparable as the dominant incumbent carrier whose commission policies and product strategy directly shape the brokerage's economics.
- Aviva Canada: Major Canadian P&C insurer offering auto, home, and commercial coverage. A current Riders Plus carrier partner; relevant as a large incumbent whose underwriting appetite and commission structure affect Riders Plus's product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Riders Plus Insurance social profiles
Digital presenceRiders Plus Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riders Plus Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Riders Plus Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riders Plus Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riders Plus Insurance
What does Riders Plus Insurance do?
Riders Plus Insurance is an independent insurance brokerage that places motorcycle, auto, and home insurance policies with multiple Canadian carriers on behalf of Ontario consumers. The company has specialized in motorcycle insurance since its incorporation in 1996 and operates an exclusive arrangement with Echelon Insurance Company to sell and service the motorcycle insurance program. Customers can quote, purchase, and service policies through phone, online quoting, a customer portal, and the Riders Plus mobile app, with bundle savings up to 40% across motorcycle, home, and auto coverage.
Is Riders Plus Insurance a public or private company?
Riders Plus Insurance is a private company. It is classified as unknown and is currently operating.
When was Riders Plus Insurance founded?
Riders Plus Insurance was founded in 1996. It employs 11 to 50 people.
Where is Riders Plus Insurance based?
Riders Plus Insurance is headquartered in Toronto, Canada, in the North America region.
How does Riders Plus Insurance make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Riders Plus Insurance's main competitors?
Direct peers on record are BrokerLink Insurance, Westland Insurance, Dairyland Insurance and Harley-Davidson Insurance Services. Emerging players are Sonnet Insurance and Square One Insurance Services. Others are Hagerty Insurance and CAA Insurance. Broad incumbents are Intact Financial Corporation and Aviva Canada.
Does Riders Plus Insurance have an API?
No public API is recorded for Riders Plus Insurance.
What industry is Riders Plus Insurance in?
Riders Plus Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAMAC, Motor Vehicle Liability Insurance. Its NAICS code is 524210 and its SIC code is 6411.