Simplot Grower Solutions

What Simplot Grower Solutions does

Simplot Grower Solutions (SGS) is the agricultural retail division of the family-owned J.R. Simplot Company, headquartered in Boise, Idaho. Founded in 1945 as Simplot Soilbuilders and rebranded in 2002, SGS operates more than 260 retail locations across the United States and Western Canada, employing over 500 local Crop Advisors who deliver in-person agronomic advisory to farmers and agricultural growers. The company's product portfolio is organized into four categories (crop nutrition, crop protection, seed, and the proprietary Innvictis® sub-brand) complemented by four service lines: SmartFarm® digital agronomy, Water Logic™ irrigation management (California only), agricultural financial services, and the Simplot Connect™ account management platform. SGS sells directly to SMB farmers and growers, with a secondary segment serving turf and horticulture professionals, generating revenue primarily through one-time sales of crop input products supplemented by professional agronomic services and digital platform fees.

SGS has pursued a growth-by-acquisition strategy, tripling its footprint through three major deals: Britz Fertilizers (2011, 10 California locations), Pinnacle Agriculture Distribution (2020, doubling footprint to 230+ stores), and G-Mac's AgTeam (2022, adding 15 Western Canada stores, 100+ employees, and 40 advisors). Distribution is direct-to-grower via the 260+ retail network with no third-party channel intermediation, supported by content marketing through the Agronomy Edge publication, social media, and a customer newsletter. The technology stack centers on SmartFarm® for field data collection and decision support, Simplot Connect™ for account management, and Water Logic™ for irrigation efficiency, with Ag Data Transparent certification signaling compliance with farm-data privacy standards. Pricing is not publicly disclosed and is set locally by Crop Advisors, consistent with the regionalized, advisory-led GTM model. The company is privately held under the family-controlled J.R. Simplot Company umbrella with no public shares or disclosed external institutional investors, and financials are not publicly reported.

Name

Simplot Grower Solutions

Legal name

Simplot AB Retail, Inc.

Website

https://simplotgrowersolutions.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Simplot Grower Solutions is the agricultural retail division of J.R. Simplot Company, operating 260+ locations across North America with 500+ Crop Advisors serving farmers through crop nutrition, crop protection, seed, and proprietary Innvictis® products, plus SmartFarm® digital agronomy and Water Logic™ irrigation services.

Ownership category

akta.pro rank

Product category

Agricultural Retail Services

NAICS

Crop Production (111)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Crop nutrition products
• Crop protection chemicals
• Agricultural retail services
• Precision agronomy solutions
• Agricultural seed supply

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Crop Nutrition Products: Sale of fertilizers and nutrition products for crops
2. Crop Protection Products: Sale of fungicides, pesticides, and herbicides formulated to defend against pests and disease
3. Seed Products: Expansive seed portfolio containing today's top traits and genetics
4. Agronomic Services: Digital services and agronomic advisory including SmartFarm® technology services, financial services, and expert crop consulting
5. Innvictis® Exclusive Products: Proprietary brand products exclusively offered by Simplot Grower Solutions covering the farm from before seed to after harvest

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Simplot Grower Solutions is an agricultural input retailer that supplies crop nutrition, crop protection, and seed products to North American growers through a network of over 260 retail locations. It augments these physical inputs with agronomic advisory from 500+ Crop Advisors, the SmartFarm® digital agronomy platform, Water Logic™ irrigation management (California), agricultural financing, and the Simplot Connect™ digital account management platform.

Product overview

Simplot Grower Solutions is a total solutions agricultural supply company providing a comprehensive portfolio of products and services through over 260 locations across North America. The product offering centers on four main product categories—Crop Nutrition (fertilizers and nutritional supplements), Crop Protection (fungicides, pesticides, herbicides), Seed (varieties with modern traits and genetics), and the exclusive Innvictis® sub-brand covering products from seed to harvest. These are complemented by four key services: SmartFarm® for data-driven digital agronomy, Water Logic™ for irrigation management (California only), Financial Services for agricultural financing, and Simplot Connect™ as the all-in-one digital account management platform. The company also provides agronomic expertise through over 500 Crop Advisors delivering personalized advice to maximize grower yields.

Differentiator

Problem solved

Functional benefit

Brands

• Innvictis®: Exclusive brand of products covering farms from before seed to after harvest, including adjuvants, crop nutrition, and crop protection products.

Products and services

• Innvictis® Exclusive Simplot Grower Solutions brand of crop protection, crop nutrition, and adjuvant products covering farms from pre-seed through post-harvest, including proprietary adjuvants that simplify application and increase efficiency.
• Crop Nutrition Field-proven fertilizer and crop nutrition product line, including nutritional supplements, sold through Simplot Grower Solutions retail locations to support crop growth and yield.
• Crop Protection Innovative fungicide, pesticide, and herbicide products formulated to defend crops against pests, weeds, and disease, sold through Simplot Grower Solutions retail locations.
• Seed Expansive seed portfolio containing modern traits and genetics offered for a range of crop production systems, distributed through Simplot Grower Solutions retail locations.
• SmartFarm® Digital agronomy service that captures and analyzes field data to deliver data-driven recommendations, supporting growers' decision-making across the growing season and beyond.
• Water Logic™ Irrigation management service applying Water Logic™ technology to improve water-use efficiency and plant health, currently available at Simplot Grower Solutions locations in California.
• Financial Services Agricultural financing resources that help growers fund seasonal input purchases and farm operations, offered through Simplot Grower Solutions.
• Simplot Connect™ All-in-one digital account management platform that lets SGS growers pay bills, view invoices, and manage their account information online.

Quantifiable outcome

• Expanded from 86 locations in 1970s to 260+ locations today
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 4R Nutrient StewardshipcoreStrategic or Co-development PartnerFramework to achieve cropping system goals including increased production, increased farmer profitability, enhanced environmental protection, and improved sustainability through right source, right rate, right time, right place.
• Agricultural Retailers AssociationcoreStrategic or Co-development PartnerAdvocacy organization that influences, educates, and provides services to support sellers of seeds, nutrients, crop protection products, farm equipment, precision technology and agronomic services.
• Council of Producers & Distributors of Agrotechnology (CPDA)minorStrategic or Co-development PartnerPremier advocate for agricultural adjuvant and inert ingredient suppliers.
• CropLife AmericacoreStrategic or Co-development PartnerEnsures growers and consumers have the technologies they need to protect communities and ecosystems from the threat of pests, weeds and disease.
• The Fertilizer InstitutecoreStrategic or Co-development PartnerVoice of the fertilizer industry representing public policy, communication, stewardship and sustainability, and market intelligence needs.
• ResponsibleAgminorStrategic or Co-development PartnerIndustry-led initiative committed to helping agribusinesses properly store and handle farm input supplies.
• Ag Data TransparentcoreTechnology or IntegrationCertification based on Privacy and Security Principles for Farm Data, guidelines for companies collecting, storing, analyzing and using farmer's agricultural data.
• Irrigation AssociationminorStrategic or Co-development PartnerLeading membership organization for irrigation equipment and system manufacturers, dealers, distributors, designers, consultants, contractors and end users, dedicated to promoting efficient irrigation technologies.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Nutrien Ag Solutions: The largest crop input retailer in North America, operating a comparable network of retail locations selling crop nutrition, crop protection, seed, and digital agronomy services to growers.
• WinField United (Land O'Lakes): Crop input retailer and agronomy services provider owned by Land O'Lakes, offering fertilizers, crop protection, seed, and the Answer Plot and Atlas digital agronomy platform to farmers across the US.
• CHS Inc. US farmer-owned agribusiness cooperative that supplies crop nutrients, crop protection, seed, and agronomy services to growers through a broad retail and distribution network.
• Helena Agri-Enterprises: National agribusiness specializing in crop protection, crop nutrition, seed, and agronomic services, with a retail footprint and product portfolio closely paralleling Simplot Grower Solutions.
• Wilbur-Ellis: Privately held agribusiness that distributes crop protection, crop nutrition, and seed products and provides agronomic advisory through retail branches across the western US.
• Growmark: Farmer-owned cooperative providing crop nutrients, crop protection, seed, and agronomic services through its FS member system across the Midwest and Eastern US.

Broad incumbents

• Nutrien Ltd. Parent of Nutrien Ag Solutions and the world's largest fertilizer producer, providing crop inputs and services that overlap with SGS but at a much larger, vertically integrated scale.
• Corteva: Global seed and crop protection major whose Pioneer and Brevant seed brands and crop protection portfolio overlap with SGS's seed and crop protection categories, distributed partly through retailers like SGS.

Emerging players

• Indigo Agriculture: Digital agriculture and biologicals company offering microbial seed treatments, carbon programs, and a grain marketplace; competes with SmartFarm® in the precision and decision-support agronomy layer.

Regional players

• Agtegra Cooperative: Farmer-owned cooperative serving growers across the Dakotas and surrounding states with crop nutrients, crop protection, seed, and agronomy services in a footprint complementary rather than overlapping with SGS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEVqzWuoz-l3GoL5aHORjHw
• Facebookfacebook.com/simplotgrowersolutions
• Instagraminstagram.com/simplotsgs
• Xx.com/simplot_sgs
• LinkedInlinkedin.com/company/simplotgrowersolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplot Grower Solutions