Bloodhound Tracking Device

What Bloodhound Tracking Device does

Bloodhound Tracking Device, founded in 2021 and headquartered in Webster, Texas, provides "Visibility as a Service" for global cargo and asset tracking. The company addresses the persistent problem of unmonitored freight in intermodal logistics — particularly containers, chassis, trailers, and vans that move between ocean, rail, and road networks and frequently disappear from conventional monitoring systems. Its customers include ocean carriers, leasing companies, logistics providers, trucking firms, and battery energy storage system (BESS) operators, indicating a deliberate broadening from traditional intermodal into adjacent energy infrastructure verticals.

The company's core technical differentiator is a triple-redundant communications architecture combining cellular LTE, Iridium satellite, and a proprietary IoT mesh network running Disruption Tolerant Networking (DTN) protocols. Hardware product lines include the BTD Tracker 1 (flagship), BTD Plus, Bloodhound Lite, Chassis Unit, and Trailer/Van Unit, with coverage cadences of three hours globally and 15 minutes in North America. The platform also incorporates AI-driven pattern-of-life analysis, anomaly detection across temperature, humidity, shock, and door breach events, and image capture at breach events. The company cites 98.3% reliability validated over 174,000 miles of in-field operation, and holds patents on its DTN, IoT mesh, and covert vent mounting design.

Bloodhound operates a subscription-based business model with 5-year lease terms, tiered to minimum deployment volumes of 100,000+ units for containers, 30,000+ for chassis, and 40,000+ for trailers. Pricing is set at approximately $26 per unit per month for container tracking. Strategic partnerships include MetOcean Telematics (providing Iridium satellite integration), Iridium, farSight Technologies, and IMS Worldwide. The company holds a Cooperative Research and Development Agreement (CRADA) with USTRANSCOM, was a finalist in the DHL Fast Forward Challenge in October 2025, and exhibited at IANA Intermodal EXPO 2025.

Name

Bloodhound Tracking Device

Legal name

Bloodhound Tracking Device, Inc.

Website

https://bloodhoundtrackingdevice.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Bloodhound Tracking Device, founded in 2021 in Webster, Texas, provides "Visibility as a Service" for global cargo and asset tracking using triple-redundant cellular, satellite, and IoT mesh communications, serving ocean carriers, leasing companies, logistics providers, trucking firms, and BESS operators through subscription-based 5-year leases.

Ownership category

akta.pro rank

Product category

Cargo Tracking & Security Hardware

NAICS

Other Support Activities for Transportation (4889), Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro primary industry

Multimodal & Intermodal End-to-End Visibility (TLAEADAE)

akta.pro secondary industries

Cold chain asset sensors for containers/pallets/RTIs (non-location) (TLAEALAJ), Temperature data loggers & probes (in-transit and storage) (TLAEALAA), Truckload/LTL Visibility (Carrier GPS/ELD Telematics-Based) (TLAEADAI), Incident Detection, Claims & Evidence Management (TLAEANAE)

Keywords

• Cargo tracking devices
• Supply chain visibility
• Container security monitoring
• IoT mesh networking
• Disruption tolerant networking

Headquarters

HQ city

Webster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Subscription-Based Tracking as a Service (Visibility as a Service): BTD delivers its tracking and security platform entirely as a subscription-based service. Customers pay a monthly per-unit lease fee that includes all monitoring, network management, maintenance, battery replacement, and broken unit replacement. No upfront capital expenditure is required. The subscription is offered as a 5-year lease with options to extend, with pricing tiers based on unit volume (scale). Additional revenue may be derived from API integration services and extended service agreements beyond the initial 5-year term.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bloodhound Tracking Device designs, manufactures, and leases covert container and freight tracking hardware (BTD Tracker 1, BTD Plus, Communication Units, and Instrumentation Units) that combine cellular LTE, Iridium satellite, and proprietary IoT Mesh/Disruption Tolerant Networking (DTN) to deliver Visibility as a Service to ocean carriers, trucking firms, leasing companies, logistics providers, shippers, and government agencies. The company also operates a 24/7 Operations Center and provides cloud dashboards and APIs for real-time global cargo tracking, environmental monitoring, and breach detection across ocean, intermodal, rail, and over-the-road transport.

Product overview

Bloodhound Tracking Device (BTD) delivers a modular tracking and security platform called Visibility as a Service (VaaS). The portfolio centers on the BTD Tracker 1 (primary exterior tracking unit combining LTE, Iridium satellite, and IoT Mesh connectivity) and BTD Plus (interior instrumentation for environmental monitoring). The system uses a two-component architecture: the hidden Instrumentation Unit (IU) for sensors and the disguised Communication Unit (CU) that looks like a standard container vent. Additional variants include Bloodhound Lite for basic tracking, Chassis Units, and Trailer/Van Units. All hardware operates through patented Disruption Tolerant Networking (DTN) and IoT Mesh networking for resilient communication. The software platform includes cloud-based dashboards, 24/7 Operations Center monitoring, and API integration with customer TMS systems. Hardware is available through subscription-based leasing with flexible 5-year terms, eliminating upfront CapEx.

Differentiator

Problem solved

Functional benefit

Brands

• BTD Tracker 1: Next-generation covert container tracking and security solution designed for dry box containers and global intermodal operations. Features LTE, Iridium satellite, and IoT Mesh connectivity for uninterrupted global coverage.
• BTD Plus
• BTD Lite

Products and services

• BTD Tracker 1
• BTD Plus
• Bloodhound Lite
• Chassis Unit
• Trailer/Van Unit

Quantifiable outcome

• 98.3% communication reliability across 174,000+ miles of global field trials
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MetOcean TelematicscoreTechnology or Integration · 2 December 2025MetOcean Telematics serves as the Iridium Value-Added Reseller and engineering integration partner for BTD's satellite connectivity. MetOcean's expertise in Iridium-based telemetry systems enabled the seamless integration of Iridium Short Burst Data (SBD) satellite transceiver into BTD devices. This collaboration provides BTD with truly global satellite connectivity as a robust fallback when cellular or mesh networks are unavailable, ensuring pole-to-pole coverage for BTD's supply chain tracking platform.
• IANA Intermodal EXPOminorGTM or Marketing Partner · 1 September 2025BTD showcased its supply chain security platform at the IANA Intermodal EXPO 2025 in Long Beach, California (September 15-17). CEO Curtis Spencer presented 'The Bloodhound Solution for Supply Chain Security and Visibility' at the Dialogue Box. The event draws over 2,000 professionals from rail, road, and maritime sectors.
• U.S. Transportation Command (USTRANSCOM) Office of Research and Technology Applications (ORTA)coreStrategic or Co-development Partner · 1 October 2023USTRANSCOM selected BTD to enter into a Cooperative Research and Development Agreement (CRADA) for their in-transit visibility program. The agreement provides inputs from various defense and security agencies related to device development to meet demands of global missions for defense and security, while providing USTRANSCOM with new levels of supply chain security and automatic/organic in-transit visibility. This partnership provides authentication and validation of BTD's patented technology for military and commercial use.
• Iridium (satellite network)coreTechnology or IntegrationIridium provides satellite transceiver technology and Short Burst Data (SBD) service enabling BTD's true 100% global coverage. Iridium's low Earth orbit constellation delivers reliable connectivity from remote oceans to polar regions, complementing BTD's DTN and terrestrial networks as a critical fallback connectivity path.
• farSight Technologies, LLCcoreStrategic or Co-development PartnerfarSight Technologies LLC is a co-founding technology partner responsible for the engineering and science development of BTD's core technology. Led by ex-NASA experts William Anderson (CEO) and Jason Soloff (CTO), farSight brings expertise in space systems, ISR, DTN development, communications, and sensor technology. CTO Jason Soloff led NASA's DTN development including international standards, making farSight instrumental in BTD's core proprietary technology.
• IMS Worldwide, Inc.coreStrategic or Co-development PartnerIMS Worldwide Inc. is a co-founding partner providing logistics and supply chain domain expertise. Led by CEO Curtis Spencer with 46 years of experience in customs security and US Customs regulatory processes, IMSW brings deep C-suite consulting relationships with Fortune 100-1000 companies and government agencies (COAC, CTPAT). IMSW's role includes business development, government relations, and logistics industry expertise.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nexxiot: Swiss-based provider of container and railcar tracking with IoT sensors and global visibility. Most directly comparable peer: targets ocean carriers, intermodal operators, and BCOs with hardware-mounted tracking plus a cloud visibility platform, overlapping BTD's core customer segments and value proposition.
• Tive: Supply chain visibility company offering IoT sensor trackers (temperature, humidity, shock, light) for in-transit shipments across road, ocean, and air. Comparable single-device-per-shipment model with cellular connectivity and cloud dashboard, addressing similar high-value cargo use cases as BTD.
• project44: End-to-end multimodal supply chain visibility platform serving shippers, 3PLs, and carriers across ocean, road, rail, and air. Competes for the same enterprise visibility budgets though with a software-led approach rather than BTD's hardware-first model.
• FourKites: Real-time supply chain visibility platform with Dynamic ETA, yard management, and cross-mode tracking. Targets the same enterprise shippers and logistics providers as BTD, primarily competing in the software layer of multimodal visibility.
• ORBCOMM: IoT and satellite telematics provider focused on asset tracking across transportation, logistics, and supply chain. Direct competitor offering container/trailer tracking with cellular and satellite connectivity for enterprise fleets globally.
• Traxens: Smart container technology combining IoT sensors, geolocation, and analytics for ocean container tracking. Direct overlap with BTD's container-focused hardware-plus-platform offering for ocean carriers and BCOs.

Broad incumbents

• Samsara: Public, well-capitalized IoT platform serving fleet operations, telematics, and asset tracking at scale. Comparable on technology stack (cellular telematics, cloud dashboard) but broader focus on trucking fleets rather than intermodal/maritime containers.
• Geotab: Large telematics and fleet management provider with broad GPS and sensor-based vehicle tracking. Overlaps with BTD on trucking visibility use cases but does not specialize in covert intermodal container tracking.
• Descartes Systems Group: Logistics technology provider offering global trade compliance, transportation management, and visibility solutions. Broader portfolio than BTD but addresses many of the same enterprise shippers, brokers, and ocean carriers via software-led visibility offerings.

Emerging players

• CalAmp (asset360 / LoJack): IoT telematics and asset tracking provider with cellular and satellite connectivity for trailers, containers, and high-value cargo. Comparable hardware-first model for in-transit visibility, with partial overlap on BTD's trucking and trailer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloodhound Tracking Device