What ACTIVE GAMING MEDIA does

Active Gaming Media (株式会社アクティブゲーミングメディア) is a Japan-based entertainment localization and content services firm founded in 2007 and headquartered in Osaka, with a secondary Tokyo office. Its core business is professional translation and localization for video games, manga, animation, and adjacent entertainment content, executed through a curated network of 3,000+ registered translators and native-speaker staff from more than 20 countries that enable direct Japanese-to-target-language localization without English as an intermediary. The service portfolio spans game and manga translation, game porting and language implementation, LQA/QA, multilingual voice recording and subtitling, marketing translation, and a recently launched game debugging (FQA) service supported by the Osaka QA Lab opened in July 2025.

The company operates a platform-plus-services model anchored by owned sub-brands that capture multiple stages of the entertainment value chain: PLAYISM (indie game publishing and distribution), Graph (PR and influencer marketing), AUTOMATON (gaming media with 10M+ monthly page views), Client Success (multilingual customer support and community management), and Creative (design and CI/VI). Revenue is generated primarily through project-based professional services billed per word or per project, with secondary revenue from publishing royalties (PLAYISM) and PR/transaction fees (Graph). The go-to-market is sales-led direct B2B, targeting both Japanese game developers expanding abroad and foreign developers/publishers entering the Japanese and Asian markets.

Customer segments are concentrated in video game developers and publishers (primary), manga and comic publishers (primary), and animation/video content producers (secondary), with selected general-business translation work as a tail. Named enterprise references include ZA/UM (Disco Elysium: The Final Cut), Wube Software (Factorio), and the Kenshi developer. The company claims 13,065+ completed projects across 67 countries and 55 languages, a Japan Translation Award nomination in 2023 for its Disco Elysium localization, and is led by CEO Ibai Vinas Ameztoy (ビーニャス・アメストイ・イバイ). No external funding rounds, parent company, or M&A activity are disclosed.

Name

ACTIVE GAMING MEDIA

Legal name

株式会社アクティブゲーミングメディア

Website

https://activegamingmedia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Translation and Localization Services: Professional game, manga, and entertainment content translation and localization billed per word or project, including LQA (Linguistic Quality Assurance). Revenue is project-based and recurring as clients return for subsequent titles.
2. Game Publishing (PLAYISM): Indie game publishing through PLAYISM platform, distributing games globally across multiple platforms (Steam, consoles). Revenue share from game sales.
3. Ancillary Entertainment Services: Multilingual voice recording, QA/debugging, PR (Graph), customer support, and community management services bundled with localization or sold separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Active Gaming Media is an entertainment localization agency providing translation, localization, and quality assurance services for video games, manga, and other entertainment content across 55 languages and 67 countries. Its core ENT Localization offering bundles game translation, manga translation, game porting, LQA/QA, multilingual voice recording, and marketing translation, supported by sub-brands for PR (Graph), indie game publishing (PLAYISM), gaming media (AUTOMATON), multilingual customer support (Client Success), and creative services.

Product overview

Active Gaming Media is a game localization and entertainment localization company operating under a platform-plus-services model. The core offering is ENT Localization, which encompasses game translation/localization, manga translation, game porting, LQA/QA services, multilingual voice recording, and marketing translation across 67 countries/regions and 55 languages. Supporting this are subsidiary brands: Graph (PR agency), PLAYISM (indie game publisher), AUTOMATON (gaming media), Client Success (customer support and PR), and Creative (design services). The company also operates an Osaka QA Lab facility and provides game debugging (FQA) services. With over 13,065+ projects completed, the company serves clients from its Osaka headquarters and Tokyo office.

Differentiator

Problem solved

Functional benefit

Brands

• Graph: Global PR agency specializing in game promotion and marketing services
• PLAYISM
• AUTOMATON
• Client Success

Products and services

• ENT Localization Umbrella localization service encompassing game, manga, and entertainment content translation, LQA, QA, voice recording, porting, and marketing translation, sold to game developers, publishers, and entertainment content companies globally.
• Game Translation and Localization Japanese-to-multiple-language and multiple-language-to-Japanese game text translation service, handling 13,065+ projects across 67 countries/regions for game developers and publishers.
• Manga Translation and Localization Professional manga and comic translation service adapting Japanese manga for international audiences and translating foreign comics into Japanese, preserving cultural nuances, onomatopoeia, and visual formatting.
• Game Porting and Language Implementation Game porting service to multiple platforms (Steam, PlayStation, Nintendo Switch, Xbox) with integrated language implementation for global releases.
• LQA and QA Services Linguistic Quality Assurance and functional QA services ensuring localized text displays correctly and that native speakers validate cultural appropriateness, grammar, and user experience for game and entertainment releases.
• Multilingual Voice Recording and Subtitle Translation Voice recording service in 50+ languages with native-speaking actors, plus subtitle translation for games, anime, trailers, and corporate videos, including native-speaker transcription.
• Marketing Translation Translation of marketing materials, promotional copy, advertising content, and localization for marketing campaigns targeting specific regional markets.
• Game Debugging Service (FQA) Software testing and debugging service for games, including functional testing, user acceptance testing, and compatibility testing across PC, console, and mobile platforms.
• Graph Game-focused PR agency sub-brand offering press release creation and distribution, influencer marketing with Japanese influencers, advertising in major gaming media, and communication services for entertainment clients.
• PLAYISM Japanese indie game publisher sub-brand distributing unique indie games worldwide, handling multi-language localization, porting to Steam and consoles, and advertising support on a revenue-share basis.
• AUTOMATON Japanese gaming media sub-brand providing gaming news and information, reaching 10M+ monthly page views and serving as a PR and brand authority channel.
• Client Success Multilingual customer support, community moderation, global PR, and multilingual press release writing and distribution, connecting companies with users through native-speaking support teams.
• Creative Creative services including inbound tourism promotion, corporate image and CI/VI development, promotional planning and management, and product direction for market needs.

Quantifiable outcome

• 13,065+ projects completed across 67 countries and 55 languages
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Keywords Studios: Largest global game services platform providing localization, QA, art services, audio, and player support. Closest comparable in service breadth and target customer base to AGM's full-stack game services model.
• Lionbridge Games: Major player in game localization and translation with global language coverage. Direct competitor for translation and LQA services targeting AAA and indie game developers.
• PTW International: Game QA, localization, and player support services firm with Japan presence. Referenced as AGM's co-host on a game overseas-expansion webinar, evidencing direct market overlap in Japanese game services.
• Translated SRL: Professional translation and localization platform combining AI/MT augmentation with human expertise. Comparable in service model and target client mix to AGM's professional services business.
• Welocalize: Global translation and localization services firm operating across media and entertainment verticals. Comparable in offering human-in-the-loop localization at scale.
• Smartling: Translation management platform combining technology infrastructure with human localization services. Comparable in technology-enabled localization services model.
• Acutrans: Boutique localization services firm offering document, multimedia, and software localization. Comparable in professional-services localization model targeting enterprise clients.

Broad incumbents

• RWS Group: Multilingual translation, localization, and IP services across industries including games and entertainment. Broader portfolio than AGM but overlapping on enterprise localization clients.

Regional players

• SHIFT Inc. Japanese software testing and QA company serving overlapping Japanese gaming and tech client base. Regional competitor particularly in the QA/debugging service category where AGM is investing.

Others

• Devolver Digital: Indie game publisher that works extensively with localization and PR partners. Comparable to AGM's PLAYISM publishing arm in indie game distribution model and target developer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agm__pr
• Facebookfacebook.com/ActiveGamingMedia
• LinkedInlinkedin.com/company/active-gaming-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTIVE GAMING MEDIA