OPENSURVEY Incorporated
Opensurvey is a Seoul-based AI-native consumer intelligence company selling the Dataspace platform, which deploys proprietary AI agents (Researcher, Analyst, Consumer) to automate survey design, analysis, and synthetic consumer conversations for global enterprise clients including Samsung, P&G, Amazon, and Meta.
- Company typePrivate
- Founded2011
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What OPENSURVEY Incorporated does
Opensurvey Incorporated (operating as Opensurvey) is a Seoul-headquartered, privately held consumer intelligence company founded in 2011 that sells the Dataspace platform, an AI-native consumer research product. The platform is built on an orchestrator architecture that runs three proprietary AI agents — AI Researcher (drafts project briefs, finalizes questionnaires, supports multi-country studies), AI Analyst (conversational analysis without pivot tables, auto-generated reports pairing strategic recommendations with visualizations), and AI Consumer (synthetic consumer personas built on real response data, available 24/7 without language, time, or distance barriers). Supporting modules include Surveys, Panel, Analysis, and Collaboration & Security, and the company also offers Professional Services and Self-Survey research execution options.
The company monetizes primarily through SaaS subscriptions on Dataspace, with a free tier for self-serve users and a demo-based enterprise sales motion for larger organizations. Customer logos span major Korean conglomerates and global multinationals across CPG, technology, beauty, and consumer electronics, including Samsung, LG Electronics, Amorepacific, Lotte Chilsung, P&G, Amazon, TikTok, Meta, Starbucks, 3M, and Merz. Distribution is digital-first via opensurvey.io, supported by content marketing (blog, customer stories, templates), LinkedIn, and YouTube. The company holds ISMS-P, ISO/IEC 27001, 27701, 27017, 27018, and 20252 certifications, plus full ESOMAR membership, positioning it for regulated-industry and multinational enterprise procurement.
Operationally, Opensurvey operates with 11–50 employees and has raised approximately $6 million cumulatively across disclosed rounds in 2011–2014 from DAOL Investment, KTB Ventures, SBVA, and Stonebridge Capital. No later-stage funding, revenue, or ownership details are disclosed in the available data, leaving a meaningful gap on capital position, ARR, and cap table structure. The company remains privately held with no parent company, subsidiaries, or disclosed M&A activity.
OPENSURVEY Incorporated firmographics
Firmographics- Name
- OPENSURVEY Incorporated
- Legal name
- Opensurvey Inc.
- Website
- https://opensurvey.co.kr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Opensurvey is a Seoul-based AI-native consumer intelligence company selling the Dataspace platform, which deploys proprietary AI agents (Researcher, Analyst, Consumer) to automate survey design, analysis, and synthetic consumer conversations for global enterprise clients including Samsung, P&G, Amazon, and Meta.
- Ownership category
- akta.pro rank
OPENSURVEY Incorporated industry classification
Industry- Product category
- Consumer Intelligence Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
- akta.pro secondary industry
- Dataset Discovery, Marketplaces & Licensing (HDAAALAE)
Keywords
Where OPENSURVEY Incorporated is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Markets served
OPENSURVEY Incorporated business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Dataspace AI): Cloud-based AI consumer intelligence platform delivered as subscription service. Users can start with free tier ('Get Dataspace Free') and upgrade to paid plans for full platform access including AI Researcher, AI Analyst, and AI Consumer agents. Professional services for panel research and custom studies available as add-on.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
OPENSURVEY Incorporated product offering
Product offeringCore offering
Opensurvey Dataspace is an AI consumer intelligence platform that combines three stage-specific AI agents — AI Researcher, AI Analyst, and AI Consumer — to automate end-to-end market research. The platform enables users to design surveys, run multi-country studies, analyze data through conversation, and interact with AI synthetic consumers built on real response data. It is offered as a cloud-based SaaS subscription with a free tier, supplemented by professional panel research services.
Product overview
Opensurvey Dataspace is an AI Consumer Intelligence Platform structured as a unified platform with integrated modules. The core Dataspace platform serves as the central hub where research context and data accumulate, with three primary AI agents—AI Researcher, AI Analyst, and AI Consumer—providing end-to-end research capabilities from survey design through analysis and consumer interaction. Supporting modules include Surveys, Panel, Analysis, and Collaboration & Security, while panel research services offer both Professional Services (expert-led) and Self Survey (self-service) options. The platform positions itself as 10x faster with 100x richer insights than traditional research methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Dataspace
Quantifiable outcome
- 10x faster research workflows
- +1 more outcomes
Companies that use OPENSURVEY Incorporated
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
OPENSURVEY Incorporated technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
OPENSURVEY Incorporated partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
OPENSURVEY Incorporated competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Experience management and survey/research platform owned by SAP, serving enterprise research and CX teams with AI-augmented analysis. Overlaps directly with Opensurvey's survey design, panel, and analysis modules at much larger scale.
- Kantar: Global market research and consumer insights incumbent serving FMCG and tech multinationals (overlapping with Opensurvey's Samsung, P&G, Amorepacific customers). Comparable on consumer intelligence, brand tracking, and syndicated research.
- NielsenIQ: Global consumer intelligence and measurement company serving CPG, retail, and tech multinationals with panel-based and AI-augmented insights. Comparable on enterprise consumer intelligence contracts with similar large-brand clients.
Direct peers
- SurveyMonkey: Self-serve and enterprise survey platform with global reach, AI-assisted survey building and analysis. Directly comparable on survey creation, distribution, and consumer feedback workflows targeted at marketers and researchers.
- Toluna: Global consumer insights platform combining a respondent panel, survey technology, and analytics for enterprise market research buyers. Closely mirrors Opensurvey's combined panel + survey + analysis offering.
- Dynata: Large first-party data and insights platform with global consumer panels and research technology used by enterprise brands. Comparable on panel access, multi-country studies, and data-driven consumer insights delivery.
- Forsta: Research and insights platform offering survey authoring, advanced analytics, and CX/EX reporting for enterprise research teams. Directly comparable on the unified research-to-insights workflow targeting similar buyer personas.
- Attest: Consumer research SaaS providing on-demand brand and product research from a global consumer panel, with self-serve and enterprise tiers. Highly comparable PLG-style motion and consumer intelligence focus.
- GWI: Audience research platform providing syndicated consumer insights across 50+ markets, frequently used by enterprise brand and marketing teams. Comparable on consumer intelligence products targeting similar buyer personas.
Emerging players
- Speak AI: AI-native consumer research platform offering automated survey creation, analysis, and synthetic respondent capabilities. Closest emerging competitor on the AI-researcher/AI-analyst/AI-consumer agent paradigm Opensurvey is built on.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
OPENSURVEY Incorporated social profiles
Digital presenceOPENSURVEY Incorporated compliance and trust
Trust signalCompliance6 records
OPENSURVEY Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPENSURVEY Incorporated leadership team
Management profileNumber of profiles
Profiles4 records
OPENSURVEY Incorporated funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPENSURVEY Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPENSURVEY Incorporated
What does OPENSURVEY Incorporated do?
Opensurvey Dataspace is an AI consumer intelligence platform that combines three stage-specific AI agents — AI Researcher, AI Analyst, and AI Consumer — to automate end-to-end market research. The platform enables users to design surveys, run multi-country studies, analyze data through conversation, and interact with AI synthetic consumers built on real response data. It is offered as a cloud-based SaaS subscription with a free tier, supplemented by professional panel research services.
Is OPENSURVEY Incorporated a public or private company?
OPENSURVEY Incorporated is a private company. It is classified as venture growth investor backed and is currently operating.
When was OPENSURVEY Incorporated founded?
OPENSURVEY Incorporated was founded in 2011. It employs 51 to 100 people.
Where is OPENSURVEY Incorporated based?
OPENSURVEY Incorporated is headquartered in Seoul, South Korea, in the Asia region.
How does OPENSURVEY Incorporated make money?
One revenue line is on record: saaS Subscription (Dataspace AI).
Who are OPENSURVEY Incorporated's main competitors?
Broad incumbents on record are Qualtrics, Kantar and NielsenIQ. Direct peers are SurveyMonkey, Toluna, Dynata, Forsta, Attest and GWI. Speak AI is listed as an emerging player.
Does OPENSURVEY Incorporated have an API?
No public API is recorded for OPENSURVEY Incorporated.
What industry is OPENSURVEY Incorporated in?
OPENSURVEY Incorporated's product category is Consumer Intelligence Software. Its primary akta.pro industry code is HDAEABAD, Data Platform (Unified Data & Analytics) Suites, with a secondary code of HDAAALAE, Dataset Discovery, Marketplaces & Licensing. Its NAICS code is 5132 and its SIC code is 7370.