Surf Broadband Solutions
Surf Broadband Solutions (dba Surf Internet) is a fiber-to-the-premises internet service provider delivering residential, business, and institutional broadband across more than 100 cities in Indiana, Illinois, and Michigan, serving underserved Great Lakes communities with symmetric speeds up to 8 Gbps.
- Company typePrivate
- Founded2002
- HeadquartersElkhart, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Surf Broadband Solutions does
Surf Broadband Solutions, operating under the consumer brand Surf Internet, is a fiber-optic internet service provider founded in 2002 and headquartered in Elkhart, Indiana. The company delivers Fiber-to-the-Premises (FTTP) connectivity to residential, business, and institutional customers across the Great Lakes region, serving more than 100 cities and towns in Indiana, Illinois, and Michigan. Its core technology is a regional FTTP network offering symmetric upload and download speeds, positioned as a direct alternative to cable in markets where major cable providers do not operate.
Surf's product portfolio centers on three residential fiber tiers — SURF 1 Gig, SURF 2 Gig, and SURF Ultimate (up to 8 Gbps) — paired with Whole-Home WiFi powered by eero mesh (eero 6+, eero 7, and eero Max 7), plus VoIP phone and a streaming TV marketplace integrated with MyBundle.TV. The business segment offers dedicated internet access, transport, dark fiber, SD-WAN, and wavelength services to enterprise and multi-dwelling unit (MDU) customers, while K-12 schools and libraries are served through the federal E-Rate program. All plans are sold on a no-contract, no-data-cap, no-hidden-fee basis with month-to-month subscription billing and a 3-year Price Lock Guarantee on select plans.
The company makes money primarily through recurring monthly residential and business fiber subscriptions, with incremental hardware revenue from eero device sales. Distribution is direct-to-consumer via the Surf website (shop.surfinternet.com), phone sales, and a self-service online availability tool, complemented by enterprise field sales and a Channel Partner Program for business services. Following Bain Capital Credit's 2021 majority acquisition — with Post Road Group retaining a minority stake — Surf received significant growth capital to accelerate FTTP deployment, and in 2021 it acquired MapleNet Inc. to extend its fiber footprint in northern Indiana. The company reports a Net Promoter Score of 68 against an industry average of 31 and employs 101–250 people.
Surf Broadband Solutions firmographics
Firmographics- Name
- Surf Broadband Solutions
- Legal name
- Surf Internet
- Website
- https://surfbroadband.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Surf Broadband Solutions (dba Surf Internet) is a fiber-to-the-premises internet service provider delivering residential, business, and institutional broadband across more than 100 cities in Indiana, Illinois, and Michigan, serving underserved Great Lakes communities with symmetric speeds up to 8 Gbps.
- Ownership category
- akta.pro rank
Surf Broadband Solutions industry classification
Industry- Product category
- Fiber-Optic Internet Services
- NAICS
- Wired Telecommunications Carriers (517111), All Other Telecommunications (5178), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industries
- Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Rural & Universal Service Fixed Broadband Providers (HDAIABAJ), Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI), Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)
Keywords
Where Surf Broadband Solutions is headquartered
LocationHeadquarters
- HQ city
- Elkhart
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Surf Broadband Solutions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Residential Fiber Internet Subscription: Monthly subscription for fiber-optic internet service at various speed tiers (1 Gig, 2 Gig, Ultimate 8 Gig). Includes all-in pricing with equipment fees and taxes. No contract required.
- Business Fiber Services: Fiber connectivity solutions for businesses including dedicated internet access (DIA), transport, dark fiber, SD-WAN, and wavelength services.
- Enterprise Fiber Services: High-capacity fiber solutions for enterprise customers and multi-dwelling units (MDU).
- VoIP Phone Service: Voice over IP home phone service offered as an add-on to internet packages.
- Streaming TV Services: Streaming TV marketplace offering access to streaming services through the company's platform.
- E-Rate Services: Fiber connectivity services for K-12 schools and libraries under the federal E-Rate program.
- Hardware Sales (eero devices): eero WiFi routers sold as part of service packages and as add-on purchases for whole-home WiFi coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SURF Ultimate - Up to 8 Gbps symmetric speeds |
| Subscription | Monthly | SURF 2 Gig - 2 Gbps symmetric speeds |
| Subscription | Monthly | SURF 1 Gig - 1 Gbps symmetric speeds |
| Subscription | Monthly | Entry-level fiber plans starting at $30/mo |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Surf Broadband Solutions product offering
Product offeringCore offering
Surf Broadband Solutions provides fiber-to-the-premises (FTTP) broadband internet service over an owned fiber-optic network to residential, business, enterprise, and institutional customers across Indiana, Illinois, and Michigan. Residential customers subscribe to symmetric speed tiers (1 Gig, 2 Gig, and Ultimate 8 Gig) bundled with Whole-Home WiFi (eero), Streaming TV, and VoIP phone add-ons. Business and enterprise customers receive dedicated internet access, transport, dark fiber, SD-WAN, and wavelength services, plus MDU and E-Rate offerings.
Product overview
Surf Broadband Solutions (operating as Surf Internet) is a fiber-optic internet service provider offering a unified portfolio of residential and business connectivity services across the Great Lakes region of Indiana, Illinois, and Michigan. The core residential offering consists of three fiber internet tiers (SURF 1 Gig, SURF 2 Gig, and SURF Ultimate) delivering symmetrical upload/download speeds ranging from 1 Gbps to 8 Gbps. These plans can be enhanced with Whole-Home WiFi (powered by eero mesh technology), Streaming TV, and VoIP phone services. For business customers, the company provides Business Fiber Service, Enterprise Fiber Service with dedicated internet access and network solutions, Multi-Dwelling Units connectivity, and K-12 & Libraries services through the E-Rate program. A Channel Partner Program enables resellers to distribute business services. The company has grown through acquisitions including MapleNet Inc. and received a significant investment from Bain Capital Credit to accelerate fiber-to-the-premises deployment.
Differentiator
Problem solved
Functional benefit
Products and services
- SURF 1 Gig Residential fiber-optic internet plan delivering 1000 Mbps equal upload and download speeds for highly active users with multiple devices, 4K streaming, gaming, VR, and large media file uploads. Includes an eero 6+ router with all-in pricing (equipment fees and taxes included).
- SURF 2 Gig Multi-gig residential fiber-optic internet plan delivering 2000 Mbps symmetric upload and download speeds for tech-savvy households with gaming, VR, live streaming, smart home, and remote work demands. Includes an eero 7 router with all-in pricing.
- SURF Ultimate Premium residential fiber-optic internet plan delivering up to 8000 Mbps symmetric upload and download speeds, marketed as Surf's fastest offering. Designed for the future of work and play. Includes an eero Max 7 router with all-in pricing (equipment fees and taxes included).
- Whole-Home WiFi Whole-home mesh WiFi upgrade powered by eero TrueMesh technology, providing WiFi 7 coverage throughout the residence with built-in security and app-based control. Supports eero 6+, eero 7, and eero Max 7 devices configurable for the customer's home size.
- Streaming TV Marketplace Streaming service aggregation and recommendation offering that enables customers to access streaming content without traditional cable. Includes a streaming recommendation tool powered by MyBundle.TV to help customers discover streaming services.
- Phone Service (VoIP) Voice over IP home phone service providing domestic calling to the 48 contiguous United States and Canada. Includes 911/emergency services functionality and is offered as an add-on to Surf residential internet packages.
- Business Fiber Service Fiber-based internet service for businesses offering up to 25x faster speeds than cable with 1 Gig business plans. Emphasizes fast speeds and unrivaled network reliability for business operations.
- Enterprise Fiber Service Advanced fiber connectivity solutions for enterprise customers providing dedicated internet access (DIA), transport, dark fiber, SD-WAN, and wavelength services. Designed for organizations requiring high-capacity, enterprise-grade infrastructure.
- Multi-Dwelling Units (MDU) Service Fiber internet services specifically designed for multi-dwelling units such as apartment complexes and condominiums, enabling property managers to deliver bulk fiber connectivity across multiple residential units.
- K-12 and Libraries (E-Rate) Service Fiber connectivity services for K-12 schools and libraries that qualify for and participate in the federal E-Rate program, enabling affordable high-speed connectivity for educational purposes.
Companies that use Surf Broadband Solutions
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Surf Broadband Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Surf Broadband Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MapleNet Inc.coreSurf Broadband Solutions acquired MapleNet Inc., a residential internet service provider in Elkhart, Indiana. Acquisition aimed at expanding Surf Broadband's fiber optic services in northern Indiana.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Surf Broadband Solutions competitors and assessment
Company assessmentDirect peers
- Metronet: Regional fiber-to-the-premises ISP operating across the Midwest and Southeast, now part of AT&T Fiber following a 2022 acquisition. Directly comparable to Surf as a multi-state FTTP builder focused on Tier 2/3 and suburban markets with similar symmetric gigabit product positioning.
- Ziply Fiber: Regional fiber ISP serving the Pacific Northwest (Washington, Oregon, Idaho, Montana). Closely comparable to Surf as a privately-backed (Bell Canada/BCE) regional FTTP operator with similar emphasis on replacing legacy DSL/cable in underserved communities.
- GoNetspeed: Regional fiber-to-the-home ISP operating across the Northeast and Mid-Atlantic with active expansion into Midwest markets. Directly comparable to Surf on FTTP build strategy, gigabit symmetric product set, and PE-backed (Oak Hill Capital) growth model.
- Empire Access: Privately-held regional fiber ISP serving upstate New York and northern Pennsylvania. Comparable to Surf as a similarly-sized, rural-focused FTTP operator offering gigabit residential and business services with no-contract, transparent pricing.
- Vexus Fiber: Regional fiber-to-the-premises ISP serving Texas, Oklahoma, Louisiana, and New Mexico. Comparable to Surf on multi-state FTTP buildout strategy, gigabit residential offerings, and PE-backed (Astound Broadband parent, Stonepeak) growth capital.
- Allo Communications: Community-focused fiber ISP serving Nebraska, Colorado, Arizona, and other states with gigabit residential and enterprise services. Comparable to Surf as a regional FTTP operator with similar enterprise/E-Rate offerings and focus on underserved smaller markets.
Broad incumbents
- TDS Telecom: Publicly-traded (Telephone and Data Systems) regional telecom operating fiber, cable, and fixed wireless across more than 30 states with growing fiber overlay. Comparable to Surf as a regional broadband operator with overlapping fiber expansion strategy, though much larger and more diversified.
- Brightspeed: Regional fiber and copper telecom operator across 20 states (formed from Lumen's ILEC assets) with significant fiber upgrade ambitions. Comparable to Surf on FTTP deployment into Tier 2/3 markets, though at a much larger scale and with a legacy footprint.
- Consolidated Communications: Regional fiber and telecom operator across 20+ states, taken private by Searchlight Capital and BC Partners in 2023. Comparable to Surf as a regional broadband operator with fiber expansion strategy, though broader in scope and currently undergoing significant fiber buildout transformation.
Regional players
- C Spire: Mississippi-based regional fiber and wireless operator expanding fiber-to-the-home across the Southeast. Comparable to Surf as a regional fiber builder serving Tier 2/3 markets with diversified residential and business connectivity offerings, though concentrated in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Surf Broadband Solutions social profiles
Digital presenceSurf Broadband Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surf Broadband Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Surf Broadband Solutions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Surf Broadband Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surf Broadband Solutions M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surf Broadband Solutions
What does Surf Broadband Solutions do?
Surf Broadband Solutions provides fiber-to-the-premises (FTTP) broadband internet service over an owned fiber-optic network to residential, business, enterprise, and institutional customers across Indiana, Illinois, and Michigan. Residential customers subscribe to symmetric speed tiers (1 Gig, 2 Gig, and Ultimate 8 Gig) bundled with Whole-Home WiFi (eero), Streaming TV, and VoIP phone add-ons. Business and enterprise customers receive dedicated internet access, transport, dark fiber, SD-WAN, and wavelength services, plus MDU and E-Rate offerings.
Is Surf Broadband Solutions a public or private company?
Surf Broadband Solutions is a private company. It is classified as private equity controlled and is currently operating.
When was Surf Broadband Solutions founded?
Surf Broadband Solutions was founded in 2002. It employs 101 to 250 people.
Where is Surf Broadband Solutions based?
Surf Broadband Solutions is headquartered in Elkhart, United States, in the North America region.
How does Surf Broadband Solutions make money?
Seven revenue lines are on record. Residential Fiber Internet Subscription is the primary driver. The others are business Fiber Services, enterprise Fiber Services, voIP Phone Service, streaming TV Services, E-Rate Services and hardware Sales (eero devices).
Who are Surf Broadband Solutions's main competitors?
Direct peers on record are Metronet, Ziply Fiber, GoNetspeed, Empire Access, Vexus Fiber and Allo Communications. Broad incumbents are TDS Telecom, Brightspeed and Consolidated Communications. C Spire is listed as a regional player.
Does Surf Broadband Solutions have an API?
No public API is recorded for Surf Broadband Solutions.
What industry is Surf Broadband Solutions in?
Surf Broadband Solutions's product category is Fiber-Optic Internet Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIABAC, Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers. Its NAICS code is 517111 and its SIC code is 4813.