Coordinadora

What Coordinadora does

Coordinadora is a privately held Colombian logistics company (legal entity Coordiutil S.A.S., part of the Coordinadora Mercantil / Grupo Coordinadora corporate umbrella) headquartered in Medellín, employing 5,001–10,000 people. The company provides national and international parcel, document, and freight shipping services, covering 1,200+ Colombian municipalities and 220+ countries through what it describes as the most modern automated sorting facility in Latin America. Its core technology stack centers on the Suite Logística self-service platform (Keycloak-authenticated OpenID Connect web application), native e-commerce plugins for Shopify, WooCommerce, and Tiendanube, Web Service APIs, and a high-throughput automated sorter.

The business operates a hybrid go-to-market: a self-service product-led motion for individual consumers and SMB shippers via Suite Logística, combined with a corporate field sales channel targeting high-volume business accounts with preferential rates and dedicated support. Revenue is generated primarily through transaction-based shipping fees across document, package, freight, and international services; managed services revenue from Coordinadora Full fulfillment (warehousing, packing, order management); cash-on-delivery payment collection fees for e-commerce merchants; ancillary retail revenue from the Tienda de Empaques packaging materials store; and partner-channel economics through the Aliados GOO mobile distribution and Aliados Droop retail partner networks.

Coordinadora serves three primary segments: individual consumers making personal shipments, e-commerce and online businesses requiring shipping integration and fulfillment, and recurring business shippers with corporate agreements. The distribution network spans owned Puntos Droop centers, third-party retail Aliados Droop locations, and a mobile Aliados GOO last-mile network. The company has expanded internationally through wholly owned subsidiaries, including Coordinadora USA and Coordi (Mexico), with additional affiliates Coordilogística and Cosmovision supporting commercial coordination.

Name

Coordinadora

Legal name

Coordiutil S.A.S

Website

https://coordinadora.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Coordinadora is a privately held Colombian logistics and courier company (Coordiutil S.A.S.) providing national parcel, document, and freight shipping to 1,200+ municipalities and international shipping to 220+ countries, serving individual consumers, e-commerce merchants, and recurring business shippers via its Suite Logística self-service platform and corporate sales channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. National shipping services: Core shipping revenue from document, package, and cargo transport services within Colombia, including same-day pickup and scheduled delivery options
2. International shipping: Cross-border logistics services covering more than 220 countries and territories across 5 continents with customs documentation support
3. Fulfillment services: Coordinadora Full fulfillment service handling storage, packing, order management, and last-mile delivery for e-commerce businesses
4. Packaging materials e-commerce: Tienda de Empaques online store selling boxes, bags, tape, bubble wrap, kraft paper and other shipping supplies with free shipping on purchases
5. Payment collection services: Cash-on-delivery (pago contra entrega) and prepaid payment collection services for e-commerce merchants

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels3 records

Core offering

Coordinadora is a Colombian courier and logistics operator that transports documents, packages, merchandise, air freight, hazardous materials, and bulk cargo nationally across 1,200+ destinations and internationally to 220+ countries. The company complements physical shipping with the Suite Logística self-service platform, Coordinadora Full e-commerce fulfillment, cash-on-delivery payment collection, plugin integrations for Shopify/WooCommerce/Tiendanube, and a packaging materials store (Tienda de Empaques).

Product overview

Coordinadora is a Colombian national and international logistics and courier company offering a comprehensive suite of shipping and messenger services. The core offering includes document shipping (Mensajería), package and freight delivery (Paquetes y Mercancía), air and bulk cargo, and hazardous materials handling. The product portfolio centers on the Suite Logística self-service platform for shipment management, complemented by Coordenadota Full fulfillment services for e-commerce businesses. E-commerce integrations include native plugins for WooCommerce, Shopify, and Tiendanube, plus Web Service API access. The service network spans Puntos Droop physical locations, the Aliados GOO mobile delivery partner network, and Aliados Droop retail partners. Additional offerings include international shipping to 220+ countries, free door-to-door pickup, package tracking, and a dedicated packaging materials store (Tienda de Empaques). The company operates subsidiaries in the USA and Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Coordinadora Full: Fulfillment service offering storage, packing, and order management for e-commerce businesses.
• Suite Logística
• Puntos Droop
• Aliados Goo

Products and services

• Suite Logística Self-service logistics management platform that lets customers quote shipments, schedule pickups, track packages, request commercial agreements, and manage business accounts online. Targeted at both individual shippers and e-commerce/business customers in Colombia.
• Mensajería / Documentos Document shipping service for sending important papers and official documents securely across national destinations in Colombia. Used by individuals and businesses for time-sensitive paperwork.
• Radicación de Documentos Document filing service enabling legal and official document submission to government agencies and institutions in Colombia. Used by law firms, businesses, and individuals filing formal records.
• Firma de Documentos Digital document signing service for remote authentication and electronic signature capabilities. Targeted at businesses and individuals that need paperless, auditable signatures.
• Paquetes Package shipping service for parcels and small to medium-sized packages for national delivery within Colombia. Used by individual and business shippers.
• Mercancía y Mercancía XL Freight shipping service for merchandise and oversized cargo (Mercancía XL), handling heavier and bulkier items for national delivery. Targeted at businesses moving inventory and large parcels.
• Carga Aérea y Masiva Air freight and bulk cargo shipping service for time-sensitive shipments and large-volume logistics operations in Colombia.
• MQP - Mercancía Química y Peligrosa Specialized shipping service for chemical and hazardous materials requiring special handling and regulatory compliance. Targeted at industrial, pharmaceutical, and laboratory shippers.
• Coordinadora Full (Fulfillment) Complete fulfillment service including storage, packing, and order management for e-commerce businesses, enabling third-party logistics outsourcing. Targeted at online retailers and DTC brands.
• Pago Contra Entrega Cash-on-delivery payment service allowing e-commerce customers to pay for orders upon receipt of goods. Used by online merchants selling to end consumers in Colombia.
• Pago Anticipado Pre-payment service for e-commerce transactions before goods are shipped. Used by online merchants that prefer to collect payment prior to dispatch.
• Logística para Dropshipping Dropshipping logistics service enabling retailers to sell products without maintaining inventory, with Coordinadora handling fulfillment. Targeted at online dropshippers and marketplace sellers.
• Plugin Logístico (WooCommerce, Shopify, Tiendanube) Native plugin integrations for WooCommerce, Shopify, and Tiendanube platforms enabling automated shipping label generation, rate calculation, and order synchronization for online sellers.
• Integraciones Web Service (API) Web Service API integrations for programmatic access to Coordinadora's logistics platform, enabling custom e-commerce and ERP connections. Used by merchants and developers integrating shipping flows into custom systems.
• Envíos Internacionales International shipping service covering more than 220 countries and territories across all 5 continents, with customs documentation support. Targeted at cross-border merchants and individual shippers sending parcels abroad.
• Recogida a Domicilio Free door-to-door pickup service collecting packages and documents from homes, offices, or businesses across more than 1,200 Colombian municipalities.
• Tienda de Empaques Online store selling packaging materials including boxes, bags, tape, bubble wrap, kraft paper, stretch film, and shipping labels, with free shipping on purchases. Targeted at SMB and individual shippers preparing outbound orders.
• Coordinadora USA Sister subsidiary operating Coordinadora's logistics services in the United States, providing casillero (mailbox/locker) and envíos services from the USA to Colombia for cross-border shoppers and merchants.
• Coordi (México) International expansion of the Coordinadora brand into Mexico, operating as coordi.com for logistics services in the Mexican market.
• Rastreo de Guía (Single + Bulk) Package tracking service allowing customers to monitor shipment status and delivery progress in real-time, plus a bulk tracking variant for up to 1,000 national and international shipments simultaneously.
• Puntos Droop (Physical Network) Collection and delivery centers operating as both drop-off and pickup locations for packages and documents with extended hours. Targeted at walk-in consumers and SMB shippers needing flexible hours.
• Aliados GOO (Red Móvil de Distribución) Mobile distribution network of independent contractors who generate income by picking up and delivering packages in their local areas across Colombia.
• Aliados Droop (Partner Locations) Physical location partners (retail stores) that serve as additional drop-off and pickup points for shipments, extending Coordinadora's coverage footprint in Colombia.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Coordinadora USAcoreOthersSister company operating international shipping services (casillero y envios) from the USA, enabling cross-border logistics and package consolidation services for Colombian customers shopping internationally or receiving U.S. shipments.
• CoordilogisticaminorOthersAffiliate company referenced in data sharing partnerships for commercial management and logistics coordination.
• CosmovisionminorOthersAffiliate company included in commercial data sharing arrangements for marketing and promotional communications with customers.
• Woocommerce, Shopify, TiendanubecoreTechnology or IntegrationE-commerce platform integration partnerships allowing online store owners to automatically calculate shipping costs, generate labels, and manage shipments directly from their online stores through Coordinada's logistics plugin.
• Coordi (Mexico)coreOthersInternational expansion of Coordinada brand into Mexico, operating as coordi.com for cross-border logistics services in the Mexican market.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TCC: TCC is a major Colombian courier and parcel delivery company with national and international shipping services, fulfillment and e-commerce offerings directly overlapping Coordinadora's core product set in the domestic market.
• Deprisa: Deprisa is a long-established Colombian and Latin American courier and logistics provider with national shipping, international delivery and e-commerce solutions, comparable to Coordinadora in service mix and target customer segments.
• Servientrega: Servientrega is one of Colombia's largest courier and logistics operators, offering national and international shipping, fulfillment, and e-commerce solutions with comparable coverage and product breadth to Coordinadora, making it the most direct domestic competitor.
• Envia.co: Envia.co is a Colombian-headquartered courier and cross-border logistics platform serving Latin America and the U.S., offering shipping, fulfillment and e-commerce integrations that closely mirror Coordinadora's product portfolio.

Regional players

• Estafeta: Estafeta is one of Mexico's largest courier and logistics operators with national shipping, e-commerce fulfillment and cross-border capabilities, directly comparable to Coordi's Mexican operations as both target Mexican SMB and e-commerce shippers.

Broad incumbents

• FedEx Colombia: FedEx operates a Colombian national and international courier network as part of its global portfolio, competing for premium and enterprise shipping accounts alongside Coordinadora's international services.
• Mercado Libre Envíos: Mercado Libre Envíos is the proprietary logistics arm of Latin America's largest e-commerce marketplace, operating its own fulfillment and last-mile network across the region and directly overlapping Coordinadora's e-commerce merchant segment.
• DHL Express Colombia: DHL is a global logistics incumbent offering international shipping, domestic Colombian courier services and e-commerce logistics through a much broader global network than Coordinadora, competing for the same enterprise and cross-border volume.
• UPS Colombia: UPS operates Colombian and international shipping services as part of its global logistics portfolio, providing direct competition for cross-border and enterprise volume that Coordinadora also targets.

Emerging players

• 99 Minutos: 99 Minutos is a Latin American last-mile delivery startup operating in Mexico and other regional markets with focus on e-commerce shippers, comparable to Coordenadota's e-commerce and last-mile offering as a more digital-native peer in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GrupoCoordinadora
• Facebookfacebook.com/CoordinadoraMercantil
• LinkedInlinkedin.com/company/coordinadora-mercantil
• Instagraminstagram.com/coordinadoraoficial
• TikToktiktok.com/@coordinadoraoficial
• Xx.com/CoordinadoraUSA

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coordinadora