What 99 Minutos does

99 Minutos is an integrated e-commerce and logistics operator serving Latin America, headquartered in Mexico City (Polanco) and operating across Mexico, Chile, Colombia, and Peru. The company delivers a full-stack logistics platform spanning port-to-doorstep: Freight99 for ground cargo and port drayage, fulfill99 for third-party warehousing and pick-and-pack, envios99 for express last-mile parcel delivery (including 99-minute and same-day options), Tailor99 for dedicated custom logistics operations, Punto99 for pickup/drop-off points, and Global99 for cross-border import logistics. The underlying technology stack centers on an API-first architecture with real-time GPS tracking, AI-driven route optimization and telemetry, predictive inventory analytics, and computer vision sorting capable of processing up to 10,000 packages per hour, with native integrations to nine major e-commerce and marketplace platforms including Shopify, WooCommerce, Magento, Mercado Envíos Flex, and TikTok Shop.

The business model combines transaction-fee parcel delivery, managed-services fulfillment, dedicated-logistics contracts (Tailor99), and value-added services such as cash-on-delivery (4% commission plus MXN $10 per delivery) and optional insurance. Go-to-market is dual-motion: enterprise field sales with dedicated account executives targeting marquee retailers, marketplaces, and corporate accounts (Walmart, Liverpool, Mercado Libre, Santander, Amazon, Ceva Logistics, Sodimac, Hellmann), and self-serve digital channels with prepaid and postpaid credit pricing for SMB merchants. The company has cumulatively delivered 60M+ packages with reported >98% OTIF performance.

99 Minutos (legal entity Godo Parsa, S.A.P.I. de C.V.) was founded in 2013 and has raised approximately $129M across funding rounds including a $40M Series B in June 2021 led by Prosus and Kaszek Ventures and an $82M Series C in March 2022 led by Oak HC/FT, with Y Combinator among earlier backers. Headcount sits in the 1,001-5,000 range, and the company acquired Chilean last-mile operator MUVSmart in 2019 to seed its Chilean entry.

Name

99 Minutos

Legal name

Godo Parsa, S.A.P.I. de C.V.

Website

https://99minutos.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

99 Minutos is an integrated e-commerce logistics operator based in Mexico City, delivering end-to-end freight, fulfillment, and last-mile services across Mexico, Chile, Colombia, and Peru for 5,000+ clients including Walmart, Mercado Libre, and Amazon via an API-connected platform with AI-driven route optimization.

Ownership category

akta.pro rank

Product category

E-commerce Logistics Services

NAICS

Freight Transportation Arrangement (488510), General Warehousing and Storage (493110), Couriers and Express Delivery Services (492110), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers (TLALADAE)

akta.pro secondary industries

Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE), International Returns & Reverse Logistics (Cross-Border) (TLACAKAE)

Keywords

• Last-mile delivery
• E-commerce fulfillment
• Freight transportation
• Cross-border logistics
• Reverse logistics

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Express Last-Mile Delivery (envíos99): Revenue generated from express package delivery services including 99-minute delivery, same-day, next-day, and standard delivery options across Mexico and Latin America
2. Fulfillment Services (fulfill99): Third-party fulfillment services including storage, pick & pack, kitting, and inventory management for e-commerce brands
3. Cargo Transportation (Freight99): Full truck load (FTL) and less-than-truckload (LTL) cargo transportation across Mexico, including port drayage services, connecting supply and demand for ground logistics
4. Customized Logistics (Tailor99): Dedicated, bespoke logistics operations for complex requirements including grocery delivery, big & bulky items, fintech, and ship-from-store solutions
5. Cash on Delivery (COD): Collection of cash payments upon delivery, with a 4% commission plus MXN $10 per delivery plus applicable VAT
6. Optional Insurance: Optional shipping insurance priced at 4% of declared value for merchandise protection

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

99 Minutos is an integrated logistics operator in Latin America offering express last-mile package delivery (including 99-minute, same-day, and next-day options), third-party fulfillment and warehousing, ground cargo transportation from ports to distribution centers, and dedicated custom logistics operations for complex requirements. The company serves over 5,000 e-commerce clients across Mexico, Chile, Colombia, and Peru, integrating its services natively with major e-commerce platforms and providing AI-driven route optimization and real-time tracking across the supply chain.

Product overview

99minutos is an integrated logistics operator serving Latin America with a modular platform-plus-services architecture. The core offering comprises envíos99 for last-mile express delivery, fulfill99 for third-party fulfillment and warehousing, freight99 for ground cargo and port drayage, and tailor99 for customized dedicated logistics solutions. Supporting infrastructure includes punto99 (pickup/drop-off network) and global99 (cross-border import logistics). The platform integrates with major e-commerce platforms including Shopify, WooCommerce, Magento, and Mercado Envíos Flex, serving over 5,000 regional clients across Mexico, Chile, Colombia, and Peru with operations handling over 60 million packages delivered.

Differentiator

Problem solved

Functional benefit

Brands

• envíos99: Express package delivery service with same-day and next-day delivery options
• freight99
• fulfill99
• tailor99
• punto99

Products and services

• envíos99 (Last-Mile Express Delivery) Express last-mile package delivery for e-commerce merchants, marketplaces, and shippers, offering sprint (1-11 days), same-day, next-day, and 99-minute express options with national coverage across Mexico, Chile, Colombia, and Peru. Includes real-time tracking, photo proof of delivery, cash on delivery, optional insurance, and integrated reverse logistics.
• fulfill99 (Third-Party Fulfillment) Third-party fulfillment and warehousing service providing storage across CEDIS distribution centers, pick & pack, kitting, value-added services, real-time inventory management, and WMS/ERP integration for e-commerce brands and manufacturers.
• freight99 (Ground Cargo Transportation) Ground cargo transportation platform connecting supply and demand in the Mexican logistics market. Offers Full Truck Load (FTL) national and international transport, port drayage, B2B distribution to retailers and wholesalers, less-than-truckload (LTL), and cross-border imports with customs clearance coordination and real-time tracking.
• tailor99 (Custom Dedicated Logistics) Bespoke logistics operations designed and built from scratch for complex enterprise requirements including grocery delivery, big and bulky items with white-glove service, fintech logistics, and ship-from-store solutions. Includes dedicated fleet, personnel, and operations.
• punto99 (Pickup and Drop-Off Network) Network of physical pickup and drop-off (PUDO) points across Mexico where customers can collect packages, drop off returns, and consolidate shipments, reducing failed delivery attempts and enabling flexible collection options.
• global99 (Cross-Border Import Logistics) Cross-border import logistics service managing the complete import flow from origin to end customer, including customs clearance, DDP (Delivered Duty Paid) terms, and full visibility across the process.

Quantifiable outcome

• 60M+ packages delivered across Mexico, Chile, Colombia and Peru
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• MUVSmartcoreStrategic or Co-development Partner · 1 January 201999minutos acquired Chilean startup MUVSmart in 2019, integrating its last-mile logistics platform with 99minutos' operations. This acquisition expanded market presence in Latin America and enhanced technology capabilities for city-to-city deliveries including small aircraft logistics.
• ShopifycoreTechnology or IntegrationNative integration with Shopify's e-commerce platform allowing Shopify merchants to seamlessly connect their stores for automated shipping label generation, order tracking, and fulfillment management through 99minutos.
• Mercado LibrecoreTechnology or IntegrationOfficial Mercado Envíos Flex integration partner, enabling Mercado Libre sellers to fulfill orders through 99minutos' logistics network with automatic tracking updates and streamlined operations.
• TikTok ShopcoreTechnology or IntegrationIntegration with TikTok Shop enabling sellers to synchronize their TikTok Shop products and delegate all logistics operations to 99minutos for fulfillment and delivery.
• WooCommercecoreTechnology or IntegrationNative plugin integration for WooCommerce stores enabling automated shipping, label generation, and order management through 99minutos' platform.
• MagentocoreTechnology or IntegrationOfficial plugin integration for Magento e-commerce platform providing complete control over sales channel functions and logistics integration.
• BigCommercecoreTechnology or IntegrationAPI integration with BigCommerce enabling scalable and agile online store operations through 99minutos' logistics services.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Paquetexpress: Mexican parcel delivery and logistics operator serving e-commerce and B2B clients with national ground coverage. Direct competitor in Mexican last-mile and fulfillment.
• iVoy: Mexican last-mile delivery network focused on e-commerce ship-from-store and same-day fulfillment. Directly comparable to 99 Minutos' envios99 and ship-from-store capabilities.
• Mercado Envíos: Mercado Libre's captive logistics arm operating across LATAM e-commerce. Directly competes for fulfillment and last-mile contracts, and is simultaneously a 99 Minutos customer through the Mercado Envíos Flex program, making it the closest competitor.
• Loggi: Brazilian tech-enabled last-mile delivery and fulfillment network serving e-commerce merchants. Closest comparable in business model (integrated fulfillment + last-mile + freight for LATAM e-commerce) and the most direct regional peer.
• Estafeta: Long-established Mexican parcel and logistics company offering national delivery, fulfillment and cross-border services. A direct incumbent competitor in 99 Minutos' home market with overlapping e-commerce and enterprise customer base.

Emerging players

• J&T Express: Asia-headquartered courier rapidly expanding across Mexico and LATAM with aggressive pricing. Competes head-to-head in last-mile e-commerce delivery, especially with marketplace sellers.
• Skydropx: Mexican shipping aggregator and logistics SaaS platform connecting merchants to multiple carriers. Adjacent competitor for SMB shipping labels and a potential integration partner or threat to 99 Minutos' self-serve flow.
• Veho: Tech-enabled last-mile delivery network with strong focus on e-commerce and customer experience (real-time tracking, photo proof of delivery). Comparable tech-first delivery model though primarily US-focused today.

Broad incumbents

• DHL eCommerce: Global logistics incumbent with significant cross-border and domestic parcel operations in Mexico and LATAM. Overlaps with 99 Minutos' international/cross-border product (global99) and large-enterprise fulfillment.
• FedEx Mexico: Global parcel and logistics incumbent operating across Mexico with international express, domestic parcel and supply chain services. Competes for the same enterprise and cross-border e-commerce logistics spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBvysYa3KVY0osl21_HEkag
• Facebookfacebook.com/99minutos
• LinkedInlinkedin.com/company/99minutos-com
• Instagraminstagram.com/99minutoslatam
• TikToktiktok.com/@99minutos.com
• Xx.com/99minutos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 99 Minutos