What Prompt does

Prompt Global Corporation is a private, self-funded and profitable SaaS company that provides a modular supply chain automation and orchestration platform built primarily for freight forwarders, third-party logistics providers (3PLs), and beneficial cargo owners (BCOs) operating on CargoWise and adjacent Freight Management Systems. Founded in 2020 and headquartered in Short Hills, New Jersey (with a Brooklyn-listed address), the company sells an integrated suite of modules: Prompt Connect (an integration framework), Prompt DataMart (a data warehouse, including a CargoWise-specific CWDW variant), Prompt Rates (automated rate management), Prompt Automate (AI/ML-powered document data extraction), Prompt Quotes (AI-assisted quoting), Prompt Portal and Prompt Customer Portal (configurable front-end portals), and Prompt Tracking (shipment visibility and alerts). The platform is designed to layer on top of existing FMS investments rather than replace them, centralizing data, automating repetitive workflows, and exposing that data to internal teams and external stakeholders through customizable views.

The company generates revenue primarily through annual enterprise SaaS subscriptions priced on a quote basis, supplemented by professional services for implementation, training, and ongoing support. Go-to-market is sales-led and enterprise-oriented, using proof-of-concept trials, free trials, demos, and case-study-driven content marketing; logistics industry events and a referral/partnership network (including sister company Lading for implementation support) extend reach. Notable enterprise customers include CEVA Logistics, DSV, FedEx Logistics, and Total Quality Logistics (TQL), with mid-market accounts such as Port Group, Unique Logistics International, Mid-America Logistics, and RCS Logistics, and BCO usage referencing brands such as Kohl's and HP. Strategic integrations and partnerships include CargoWise, BluJay, Magaya, SoftLink, FourKites, and Searoutes (for GLEC-compliant CO2 emissions and Scope 3 reporting).

Operationally, Prompt is structured as a Delaware C Corporation, holds ISO 27001 and SOC 2 Type 2 certifications, is GDPR compliant, and operates with a small team (11-50 employees) on a fully self-funded, profitable basis with no external venture capital disclosed. The product roadmap evident in 2024 includes a New Zealand Customs Solution, a FourKites out-of-the-box integration, and a Searoutes-powered emissions module, indicating continued expansion of both the product surface and the geographic / regulatory footprint.

Name

Prompt

Legal name

Prompt Global Corporation

Website

https://prompt.global

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Prompt Global is a self-funded SaaS company that sells a modular supply chain automation and orchestration platform, layering AI-powered quoting, document automation, rate management, and data warehousing on top of CargoWise and other Freight Management Systems for freight forwarders, 3PLs, and cargo owners.

Ownership category

akta.pro rank

Product category

Logistics & Supply Chain Software

NAICS

Support Activities for Transportation (488)

SIC

Services-Prepackaged Software (7372), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

akta.pro secondary industries

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF), Customs Brokerage Workflow & Case Management Software (TLAEAOAH)

Keywords

• Supply chain automation
• Freight forwarding software
• CargoWise integration
• Logistics AI platform
• Transport management systems

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Subscription-based software platform providing access to Prompt's suite of solutions including Connect, Rates, Automate, DataMart, and Customer Portal. Pricing is likely tiered based on modules and volume.
2. Professional Services: Implementation, training, and ongoing support services provided alongside the software platform. Mentioned in case studies including setup, configuration, and extended support during transitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Prompt provides an AI-powered supply chain orchestration platform that integrates with CargoWise and other freight management systems to automate quoting, booking, rate management, document processing, and shipment visibility. Its modular suite (Connect, Automate, Rates, Quotes, DataMart, Portal, Tracking) centralizes logistics data, normalizes rates across air and ocean modes, and enables self-service portals for beneficial cargo owners, targeting efficiency gains for freight forwarders and cargo owners.

Product overview

Prompt is a collaborative supply chain orchestration platform offered as a modular system with core integration layer and specialized add-on modules. The platform centers on Prompt Connect (integration framework), Prompt DataMart (data warehouse), and six functional modules: Automate (document/OCR automation), Rates (rate management), Quotes (AI-powered quoting), Portal (portal builder), Tracking (shipment visibility), and Customer Portal (BCO self-service). All modules are designed to integrate with and enhance existing Freight Management Systems, particularly CargoWise, without replacing them. The platform emphasizes data centralization, automation, and interconnectivity across supply chain stakeholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Prompt Automate
• Prompt DataMart
• Prompt Connect
• Prompt Rates
• Prompt Quotes
• Prompt Portal
• Prompt Tracking
• Prompt Customer Portal
• Scope 3 Compliance
• New Zealand Customs Solution

Quantifiable outcome

• 99.91% data accuracy for customs documentation processing (TQL case)
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• SearoutescoreTechnology or Integration · 1 March 2024Global partnership where Searoutes provides GLEC framework compliant CO2 emissions calculator and ocean transport tracking data integrated into Prompt's platform. Enables Prompt customers to improve ocean shipping visibility, calculate Scope 3 compliant emissions, and share data in real-time with partners. Searoutes customers gain access to Prompt's front-end portal builder.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Magaya Software: Provides a freight management system (including customs documentation, quoting, and rate management) used by freight forwarders and 3PLs. Directly competes with Prompt in the FMS-automation and customs automation layer that forwarders plug into.
• KlearNow: AI-powered customs brokerage and document automation platform for importers, forwarders, and customs brokers. Closely comparable to Prompt Automate's customs document AI use case and addresses the same data-extraction pain points for cross-border shippers.
• Turvo: Cloud TMS and collaboration platform for 3PLs, brokers, and shippers offering quoting, booking, visibility, and document workflows. Overlaps with Prompt's orchestration, Portal, and Tracking modules and serves the same forwarder/3PL buyer.
• FourKites: Predictive supply chain visibility platform used by shippers and 3PLs, including via a CargoWise integration. Prompts resells FourKites visibility data through Prompt Connect; functionally adjacent in shipment tracking and exception management.
• project44: Global supply chain visibility and orchestration platform offering real-time tracking, carrier connectivity, and workflow automation for shippers and 3PLs. Comparable to Prompt Tracking and Connect modules, particularly for multi-modal visibility.
• Alpega Group: Provider of TMS, transport procurement, and freight management software for shippers, LSPs, and carriers across Europe and beyond. Overlaps with Prompt's rate management, quoting, and multi-modal orchestration offerings for forwarder and 3PL buyers.
• MercuryGate International: Enterprise TMS for shippers, 3PLs, and brokers covering rating, routing, visibility, and document handling. Comparable to Prompt's broader orchestration stack and is typically deployed by mid-to-large 3PLs in the same buyer segment as Prompt's enterprise customers.

Broad incumbents

• WiseTech Global (CargoWise): Operator of CargoWise, the dominant FMS platform on which Prompt is built. While currently a partner, WiseTech could expand native automation capabilities that compete with Prompt's add-on modules.
• Descartes Systems Group: Broad logistics technology provider spanning customs filing, routing, TMS, and visibility. Overlaps with Prompt Automate (customs), Connect (integrations), and Tracking (visibility), but as part of a much wider portfolio serving global shippers and brokers.

Regional players

• nShift: European-headquartered transport management and delivery management software provider for shippers, carriers, and 3PLs. Comparable to Prompt's quoting/booking, rate management, and multi-carrier connectivity capabilities, but primarily serves the Nordic/European market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/promptglobal

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prompt