University of Dallas
The University of Dallas is a private Catholic university in Irving, Texas, offering classical liberal arts undergraduate and graduate programs through its Core Curriculum, Braniff Graduate School, Gupta College of Business, and Neuhoff Institute, plus a K-12 classical education curriculum and a Rome study abroad program.
- Company typePrivate
- Founded1956
- HeadquartersIrving, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What University of Dallas does
The University of Dallas is a private Catholic university founded in 1956 and headquartered in Irving, Texas, with a secondary campus in Rome, Italy. It serves traditional undergraduate students, graduate and doctoral students, K-12 classical education teachers, and ministry professionals through four principal units: Constantin College (undergraduate liberal arts), Braniff Graduate School of Liberal Arts (MA, MFA, and PhD programs including the interdisciplinary Institute of Philosophic Studies), the Satish & Yasmin Gupta College of Business (undergraduate and graduate business degrees, including online delivery), and the Neuhoff Institute for Ministry & Evangelization. Its core academic platform is the Core Curriculum, a Great Books-based classical liberal arts program that requires coursework in all seven subjects charted by the American Council of Trustees and Alumni — making it the only ACCU member to do so — complemented by the Rome Experience study abroad program and the K-12 Curriculum Project (Latin through Stories curriculum and teacher professional development).
The university operates a tuition-based revenue model with secondary income from donations/endowments and K-12 curriculum subscriptions. Graduate tuition is set at $800 per credit hour with a $35 per-credit-hour fee, and the Braniff Fellowship provides a 39.6% tuition reduction ($483.20 per credit hour), functioning as a discount engine to support enrollment. Distribution is omnichannel: on-campus programs at Irving and Rome, online courses via Gupta College and Neuhoff Institute, the K-12 Curriculum Project channel to schools and homeschoolers, and a podcast hosted on Buzzsprout (113 episodes since 2018). Go-to-market is direct-to-consumer via campus visits, multi-channel social media (LinkedIn, Facebook, Instagram, YouTube, X), the "Thoughts from the Tower" blog, and lecture-based events (McDermott, President's Day). The institution is governed by a Board of Trustees with presidential leadership under Dr. Jonathan J. Sanford and CFO Robert Watling, and is independently owned with no parent company.
University of Dallas firmographics
Firmographics- Name
- University of Dallas
- Legal name
- University of Dallas
- Website
- https://udallas.edu
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The University of Dallas is a private Catholic university in Irving, Texas, offering classical liberal arts undergraduate and graduate programs through its Core Curriculum, Braniff Graduate School, Gupta College of Business, and Neuhoff Institute, plus a K-12 classical education curriculum and a Rome study abroad program.
- Ownership category
- akta.pro rank
University of Dallas industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Great Books/Core Curriculum Liberal Arts Colleges (EDAHACAM)
- akta.pro secondary industries
- Religiously Affiliated Liberal Arts Colleges (EDAHACAF), Residential Liberal Arts Colleges (EDAHACAH)
Keywords
Where University of Dallas is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
University of Dallas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Undergraduate Tuition and Fees: Revenue from undergraduate degree programs. The university offers financial aid and scholarships to support enrollment.
- Graduate Tuition and Fees: Revenue from graduate degree programs including Master of Arts, Master of Fine Arts, and doctoral programs through Braniff Graduate School of Liberal Arts and Gupta College of Business.
- Certificate Programs: Revenue from certificate programs including Certificate of Classical Learning (18 credit hours) and other professional development certificates.
- K-12 Curriculum and Professional Development: Revenue from K-12 Classical Education curriculum sales, preliminary access purchases, membership accounts for schools, homeschool coops, and individual homeschoolers, plus professional development classes.
- Donations and Endowments: The university relies on donors and alumni giving through the development and university relations office.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Master of Arts in Humanities with Classical Education Concentration (36 credits) |
| Subscription | Annual | Certificate of Classical Learning (18 credits) |
| Subscription | Annual | Graduate tuition per credit hour (Braniff Graduate School) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
University of Dallas product offering
Product offeringCore offering
The University of Dallas is a private Catholic university that delivers undergraduate liberal arts education anchored in its Core Curriculum and Great Books program, graduate degrees through the Braniff Graduate School of Liberal Arts and the Satish & Yasmin Gupta College of Business (including MBA, MA, MFA, and PhD programs), the Rome Experience study abroad program, and the K-12 Classical Education Curriculum Project. It also offers certificates (e.g., Certificate of Classical Learning) and operates online programs through the Gupta College of Business and the Neuhoff Institute for Ministry & Evangelization.
Product overview
University of Dallas offers a portfolio of educational products and programs including graduate degree programs (Master of Arts in Humanities with Classical Education Concentration, PhD programs in Literature, Philosophy, and Politics through the Institute of Philosophic Studies, and MFA/MA programs in studio art), the Certificate of Classical Learning for educators, the K-12 Latin Curriculum for schools and homeschoolers, and a podcast platform for academic content. The university operates through its main campus in Irving, Texas and a Rome campus, with programs administered through the Constantin College, Braniff Graduate School of Liberal Arts, and Satish & Yasmin Gupta College of Business.
Differentiator
Problem solved
Functional benefit
Brands
- Braniff Graduate School of Liberal Arts: Graduate school committed to the recovery and renewal of the Western heritage of liberal arts and the Christian intellectual tradition
- Satish & Yasmin Gupta College of Business
- Constantin College
- Neuhoff Institute for Ministry & Evangelization
- Institute of Philosophic Studies (IPS)
- The Rome Experience
- University of Dallas K-12 Curriculum Project
Products and services
- Undergraduate Liberal Arts Education (Constantin College with Core Curriculum and Great Books)
Quantifiable outcome
- 99.2% of Class of 2024 employed or enrolled within 6 months
- +2 more outcomes
Companies that use University of Dallas
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
University of Dallas technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
University of Dallas partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Valor EducationcoreUniversity of Dallas President Dr. Jonathan J. Sanford and Valor Education President David Williams announced a partnership to promote classical education, teacher formation, and intellectual community development across Texas. The collaboration provides fellowship opportunities for UD graduates to teach at Valor schools, opportunities for UD faculty to participate as Kingfisher Fellows, and an exclusive scholarship for Valor high school students. The partnership also explores establishing an independent school in North Texas.
- Tikvah Fund's Lobel Center for Jewish Classical EducationcoreThe University of Dallas is a preferred educational partner of the Tikvah Fund's Lobel Center for Jewish Classical Education. Tikvah students graduate with an M.A. in Humanities with a concentration in Jewish Classical Education. This is the only program of its kind in the world, providing comprehensive understanding of Western Civilization informed by a Jewish worldview. The program includes Lobel Teaching Fellows (full tuition funding plus teaching placement) and Lobel Classical Scholars (for established teachers transforming curriculum).
- Intercollegiate Studies Institute (ISI)minorISI offers substantial fellowships for graduate school students including Richard M. Weaver Fellowship ($5,000 for future college-level teachers), Salvatori Fellowship ($10,000 for scholars of the American Founding), Western Tradition Fellowship ($20,000 for students of the Western tradition), and Renshaw Fellowship ($12,000 for students shaping K-12 education).
- Institute for Humane StudiesminorThe Institute for Humane Studies Fellowship provides up to $15,000 for eligible graduate students at the Braniff Graduate School.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
University of Dallas competitors and assessment
Company assessmentDirect peers
- Hillsdale College: Hillsdale is a private, faith-informed liberal arts college with a strong Core Curriculum and Great Books orientation. Matthew Mehan (UD BA '00, MA '10, PhD '14) is an Assistant Professor at Hillsdale, demonstrating direct faculty and curricular overlap. Both institutions compete for similar students seeking classical liberal arts formation.
- Thomas Aquinas College: Thomas Aquinas College is a Catholic liberal arts college built entirely on a Great Books/Core Curriculum with no electives, making it a direct competitor for the most rigorous classical-Catholic student segment. Its integrated humanities-and-sciences pedagogy closely mirrors UD's Core Curriculum philosophy.
- Christendom College: Christendom is a Catholic liberal arts college emphasizing the Western intellectual tradition and faithful Catholic formation. It competes with UD for Catholic families seeking an integrated liberal arts education with strong extracurricular Catholic life and a similar tuition-discounted pricing model.
- St. John's College (Annapolis/Santa Fe): St. John's is the canonical Great Books program in U.S. higher education, with a curriculum built entirely on the foundational texts of Western civilization. It overlaps directly with UD's Great Books program and Core Curriculum and competes for students prioritizing reading-intensive, discussion-based classical education.
- Ave Maria University: Ave Maria is a Newman Guide-recommended Catholic university offering Core Curriculum-style liberal arts with strong theology and philosophy requirements. It competes with UD in the faithful Catholic university segment for both undergraduate and graduate students.
- Magdalen College of the Liberal Arts: Magdalen is a small Catholic liberal arts college emphasizing Great Books, Socratic discussion, and formation in the Western intellectual tradition. It competes with UD for students seeking an intentionally small, residential, classically oriented Catholic education.
- Wyoming Catholic College: Wyoming Catholic is a small, residential Catholic liberal arts college built on a Great Books curriculum combined with outdoor leadership formation. It targets the same classically oriented Catholic student demographic as UD with an emphasis on community and outdoor experiential learning.
Broad incumbents
- Baylor University: Baylor is the largest Baptist-affiliated private university in Texas with a wide portfolio of undergraduate, graduate, and doctoral programs. It competes with UD in the Irving/Dallas region for faith-oriented students, faculty, and donors, but at significantly larger scale and broader program mix.
- Southern Methodist University (SMU): SMU is a major private research university in the Dallas metroplex offering undergraduate, graduate, and professional programs. It competes with UD for DFW-area students, faculty, and donors but with much broader program breadth and larger scale.
Others
- Classical Learning Resource Center / Society for Classical Learning: While not a direct degree-granting peer, the Society for Classical Learning and similar classical education membership organizations anchor the K-12 and teacher-training market that UD's K-12 Curriculum Project and Classical Education programs target. They are comparable as ecosystem peers in the broader classical education movement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
University of Dallas social profiles
Digital presenceUniversity of Dallas compliance and trust
Trust signalCompliance3 records
University of Dallas financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Dallas leadership team
Management profileNumber of profiles
Profiles9 records
University of Dallas subsidiaries and ownership
Company hierarchySubsidiaries1 record
University of Dallas funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Dallas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Dallas
What does University of Dallas do?
The University of Dallas is a private Catholic university that delivers undergraduate liberal arts education anchored in its Core Curriculum and Great Books program, graduate degrees through the Braniff Graduate School of Liberal Arts and the Satish & Yasmin Gupta College of Business (including MBA, MA, MFA, and PhD programs), the Rome Experience study abroad program, and the K-12 Classical Education Curriculum Project. It also offers certificates (e.g., Certificate of Classical Learning) and operates online programs through the Gupta College of Business and the Neuhoff Institute for Ministry & Evangelization.
Is University of Dallas a public or private company?
University of Dallas is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was University of Dallas founded?
University of Dallas was founded in 1956. It employs 501 to 1,000 people.
Where is University of Dallas based?
University of Dallas is headquartered in Irving, United States, in the North America region.
How does University of Dallas make money?
Five revenue lines are on record. Undergraduate Tuition and Fees are the primary driver. The others are graduate Tuition and Fees, certificate Programs, K-12 Curriculum and Professional Development and donations and Endowments.
Who are University of Dallas's main competitors?
Direct peers on record are Hillsdale College, Thomas Aquinas College, Christendom College, St. John's College (Annapolis/Santa Fe), Ave Maria University, Magdalen College of the Liberal Arts and Wyoming Catholic College. Broad incumbents are Baylor University and Southern Methodist University (SMU). Classical Learning Resource Center / Society for Classical Learning is listed as an others.
Does University of Dallas have an API?
No public API is recorded for University of Dallas.
What industry is University of Dallas in?
University of Dallas's product category is Higher Education. Its primary akta.pro industry code is EDAHACAM, Great Books/Core Curriculum Liberal Arts Colleges, with a secondary code of EDAHACAF, Religiously Affiliated Liberal Arts Colleges. Its NAICS code is 61131 and its SIC code is 8200.