Apple Self Storage
Apple Self Storage is a family-owned Canadian self-storage provider operating 55+ facilities across Ontario, New Brunswick, and Nova Scotia, serving residential, commercial, and vehicle customers with standard, climate-controlled, and specialty storage solutions.
- Company typePrivate
- Founded1984
- HeadquartersAurora, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Apple Self Storage does
Apple Self Storage is a privately held, family-owned Canadian self-storage operator founded in 1984 and headquartered in Aurora, Ontario. The company operates 55+ storage facilities across three provinces — Ontario (43 locations), New Brunswick (9 locations), and Nova Scotia (3 locations) — and has served more than 250,000 cumulative renters over its 40+ year operating history. Its customer base spans residential renters, small and home-based businesses, contractors, retailers, e-commerce sellers, and vehicle owners, served through unit sizes ranging from 5x5 (25 sq ft) to 10x30 (300+ sq ft) on flexible 4-week rental cycles, with climate-controlled units priced at approximately a 20% premium over standard units.
Apple Self Storage firmographics
Firmographics- Name
- Apple Self Storage
- Legal name
- Apple Self Storage
- Website
- https://applestorage.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apple Self Storage is a family-owned Canadian self-storage provider operating 55+ facilities across Ontario, New Brunswick, and Nova Scotia, serving residential, commercial, and vehicle customers with standard, climate-controlled, and specialty storage solutions.
- Ownership category
- akta.pro rank
Apple Self Storage industry classification
Industry- Product category
- Self Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI), Student & Seasonal Self-Storage (HSAKAGAE)
Keywords
Where Apple Self Storage is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- Canada
- HQ region
- North America
Offices57 records
Markets served
Apple Self Storage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Self Storage Unit Rental: Core revenue from renting self storage units on flexible 4-week rental cycles. Unit sizes range from 5x5 (25 sq ft) to 10x30 (300+ sq ft), accommodating residential, commercial, and vehicle storage needs. Climate-controlled units are priced at a modest premium (~20% more than standard units).
- Vehicle Storage: Revenue from outdoor, covered, and indoor vehicle storage for cars, trucks, vans, motorcycles, ATVs, golf carts, sports cars, boats, and RVs at select locations.
- Packing Supplies: On-site retail sales of moving and packing supplies including boxes, bubble wrap, packing tape, furniture covers, and locks at all locations.
- Mailbox Rentals: Rental of professional mailing addresses for individuals and businesses, with 24/7 access (select locations), mail notification, and package acceptance from major carriers.
- Deluxe Packages: Premium add-on packages bundling 10% discount on store supplies, hold key service, accepted deliveries with in-unit placement, and delivery notifications. Provides recurring upsell revenue.
- 3rd Party Management Services: Management services offered to other self-storage facility owners, generating revenue without direct property ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Self Storage Units |
| Unit Pricing | Pay-as-you-go | Vehicle Storage |
| Subscription | Monthly | Mailbox Rental |
| Subscription | Monthly | Deluxe Package |
| Other | Multi-year contract | Referral Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Apple Self Storage product offering
Product offeringCore offering
Apple Self Storage operates 55+ self-storage facilities across Ontario, Nova Scotia, and New Brunswick, renting storage units ranging from 5x5 (25 sq ft) to 10x30 (300+ sq ft) on flexible 4-week rental cycles. Core offerings include residential, commercial, vehicle, boat/RV, and climate-controlled storage, supplemented by mailbox rentals, packing supplies, deluxe add-on packages, and third-party facility management services for other storage operators.
Product overview
Apple Self Storage is a Canadian family-owned self-storage provider offering a comprehensive portfolio of storage solutions across Ontario, Nova Scotia, and New Brunswick. The core offering consists of Residential Storage, Commercial Storage, Car & Vehicle Storage, and Boat & RV Storage services, all supported by Security Features and Climate Control Storage for sensitive items. The company enhances its core services with add-on modules including Deluxe Packages (delivery acceptance, hold key service, supply discounts), Mailbox Rentals (business address services), and Packing Supplies. Storage units range from compact 5x5 spaces (25 sq ft) to large 10x30 units (300 sq ft), with flexible 4-week rental cycles and over 45 locations nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Storage Self-storage units for homeowners, renters, students, and families needing extra space for furniture, seasonal items, and personal belongings during moves, renovations, downsizing, or life transitions.
- Commercial Storage Business storage solutions for inventory overflow, equipment, documents, retail stock, and supplies with flexible access, drive-up units, and climate-controlled options for small businesses, contractors, and offices.
- Car and Vehicle Storage Indoor, outdoor, and covered storage options for cars, trucks, vans, motorcycles, ATVs, golf carts, and sports cars at select locations.
- Boat and RV Storage Outdoor and indoor storage options for boats, RVs, motorhomes, travel trailers, and watercraft at select facilities across Ontario, Nova Scotia, and New Brunswick.
- Climate Control Storage Temperature-regulated units maintaining 55-80°F year-round to protect sensitive items like electronics, wooden furniture, documents, and artwork from humidity and temperature damage.
- Mailbox Rentals Professional business mailing addresses with 24/7 access, mail notification, package acceptance from major carriers, and flexible rental periods at over 45 locations.
- Deluxe Packages Premium add-on package bundling 10% discount on store supplies, hold key service, accepted deliveries with in-unit placement, and delivery notifications for active storage users.
- Packing Supplies On-site retail sales of moving and packing supplies including boxes, bubble wrap, packing tape, furniture covers, and locks at all locations.
- 3rd Party Management Services
Quantifiable outcome
- Zero Carbon Building-Design certification achieved at Guelph facility, with 25.2% energy use reduction
- +2 more outcomes
Companies that use Apple Self Storage
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Apple Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Apple Self Storage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CubbycoreCubby provides the online payment and storage management platform for Apple Self Storage. The company's online payment portal (appleselfstorage.cubby.cc) is powered by Cubby, enabling customers to pay rent, set up autopay, and manage their accounts. This platform partnership is critical to the company's digital self-serve and customer retention operations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Apple Self Storage competitors and assessment
Company assessmentDirect peers
- StorageVault Canada: StorageVault Canada (TSX:SVI) is a Canadian self-storage owner/operator with 200+ locations across Canada. It is the most direct publicly-traded comparable to Apple Self Storage, competing for the same Canadian customer base, with similar unit mix and acquisition-driven growth strategy.
- Sentinel Storage: Sentinel Storage is a Canadian self-storage operator with multiple locations primarily in Ontario and Western Canada. It directly competes with Apple Self Storage on unit offerings, security features, and price points within overlapping Ontario markets.
- BlueSky Storage (formerly Stor-Mor): BlueSky Storage is a Canadian self-storage chain with locations across multiple provinces. It competes directly with Apple Self Storage in the same Canadian markets with similar residential, commercial, and vehicle storage offerings.
- StorageMart: StorageMart is a privately-held multi-national self-storage operator with locations across North America and Europe. As a family-owned, geographically diverse peer, it is closely comparable to Apple Self Storage in operating philosophy and customer mix.
Broad incumbents
- Public Storage: Public Storage is the largest self-storage operator in North America with thousands of facilities. While primarily U.S.-focused, its brand, scale efficiencies, and capital access set the competitive benchmark Apple Self Storage faces when expanding or acquiring in Canada.
- CubeSmart: CubeSmart is a major U.S. self-storage REIT operating hundreds of facilities. As an industry leader with sophisticated digital booking and revenue management, it represents both a competitive threat at the margins and a benchmark for technology and operational practices in the broader self-storage category.
- Extra Space Storage: Extra Space Storage is one of the largest U.S. self-storage REITs. It serves as a comparable for facility-level economics, climate-control premiums, and ancillary revenue per square foot, informing valuation frameworks for private operators like Apple Self Storage.
- National Storage Affiliates Trust: NSA is a U.S. self-storage REIT that aggregates regional operators under a shared platform. Its partnership-style model is relevant to Apple Self Storage's own 3rd-party management offering and provides a public-market reference for franchise-style self-storage economics.
- Big Yellow Group: Big Yellow is the largest branded self-storage operator in the U.K., focused on urban locations with climate-controlled and vehicle storage offerings. As a publicly-traded self-storage pure-play, it provides an international benchmark for unit economics, occupancy trends, and digital booking performance.
Others
- U-Haul: U-Haul offers self-storage alongside its dominant moving truck and trailer rental business. It competes indirectly with Apple Self Storage for moving-related storage demand and is a key referral channel for the broader Canadian/U.S. moving and storage ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Apple Self Storage compliance and trust
Trust signalCompliance1 record
Apple Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apple Self Storage leadership team
Management profileNumber of profiles
Apple Self Storage subsidiaries and ownership
Company hierarchySubsidiaries6 records
Apple Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apple Self Storage M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apple Self Storage
What does Apple Self Storage do?
Apple Self Storage operates 55+ self-storage facilities across Ontario, Nova Scotia, and New Brunswick, renting storage units ranging from 5x5 (25 sq ft) to 10x30 (300+ sq ft) on flexible 4-week rental cycles. Core offerings include residential, commercial, vehicle, boat/RV, and climate-controlled storage, supplemented by mailbox rentals, packing supplies, deluxe add-on packages, and third-party facility management services for other storage operators.
Is Apple Self Storage a public or private company?
Apple Self Storage is a private company. It is classified as family owned and is currently operating.
When was Apple Self Storage founded?
Apple Self Storage was founded in 1984. It employs 11 to 50 people.
Where is Apple Self Storage based?
Apple Self Storage is headquartered in Aurora, Canada, in the North America region.
How does Apple Self Storage make money?
Six revenue lines are on record. Self Storage Unit Rental is the primary driver. The others are vehicle Storage, packing Supplies, mailbox Rentals, deluxe Packages and 3rd Party Management Services.
Who are Apple Self Storage's main competitors?
Direct peers on record are StorageVault Canada, Sentinel Storage, BlueSky Storage (formerly Stor-Mor) and StorageMart. Broad incumbents are Public Storage, CubeSmart, Extra Space Storage, National Storage Affiliates Trust and Big Yellow Group. U-Haul is listed as an others.
Does Apple Self Storage have an API?
No public API is recorded for Apple Self Storage.
What industry is Apple Self Storage in?
Apple Self Storage's product category is Self Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 531130 and its SIC code is 4220.