MPower Change
MPower Change is a U.S.-based nonprofit digital advocacy organization founded in 2016 that mobilizes 200,000-plus U.S. Muslims and allies through digital campaigns and storytelling on issues including Islamophobia, voting rights, tech accountability, and Palestinian solidarity.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MPower Change does
MPower Change is a U.S.-based nonprofit digital advocacy organization founded in January 2016 by Linda Sarsour, Mark Crain, and Dustin Craun. It describes itself as the largest Muslim digital advocacy organization in the United States, representing more than 200,000 members. The organization mobilizes U.S. Muslims and allies around issues including Islamophobia, racial and economic injustice, surveillance of Muslim communities, the Muslim Ban, tech accountability, anti-war advocacy, and Palestinian solidarity. Its primary stakeholders are faith-rooted community members and allied supporters engaged through digital channels rather than institutional or enterprise customers.
The organization's core offering is a suite of interconnected digital campaigns, organizing programs, and storytelling platforms rather than a unified software product. Flagship initiatives include #FlyingWhileMuslim Stories (a repository documenting airport profiling), #MyMuslimVote (voter mobilization), #NoMuslimBanEver, #BankingonSolidarity, #NoTechForApartheid, #GazaIsPalestine, and the annual #DigitalRamadan programming. The underlying technology stack is built on people-powered, lightweight digital infrastructure: a Squarespace-hosted website, Action Network for petitions and letter campaigns, ActBlue for donation processing, and organic social channels for distribution. There is no proprietary technology, mobile application, or public API; the organization's leverage derives from community scale and coalition partnerships rather than software defensibility.
The business model is a nonprofit donation model. Funding is sourced from individual contributions processed through ActBlue, supplemented by an early grant from New Media Ventures in November 2016. Revenue is not publicly disclosed. The organization operates with a lean 1-10 employee team headquartered in New York, NY, and scales impact primarily through coalition partnerships, including a 253-organization solidarity coalition and joint actions with labor unions such as the Amazon Labor Union and Alphabet Workers Union-CWA.
MPower Change firmographics
Firmographics- Name
- MPower Change
- Legal name
- MPower Change
- Website
- https://mpowerchange.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MPower Change is a U.S.-based nonprofit digital advocacy organization founded in 2016 that mobilizes 200,000-plus U.S. Muslims and allies through digital campaigns and storytelling on issues including Islamophobia, voting rights, tech accountability, and Palestinian solidarity.
- Ownership category
- akta.pro rank
MPower Change industry classification
Industry- Product category
- Social Advocacy and Community Organizing
- NAICS
- Human Rights Organizations (813311), Other Social Advocacy Organizations (813319)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Criminal Justice Reform & Legal System Advocacy (BPAGAFAI)
- akta.pro secondary industry
- Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)
Keywords
MPower Change business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations and Contributions: The organization is funded through donations from individuals and supporters, as indicated by their donate button (https://secure.actblue.com/contribute/page/mpower) and messaging that 'MPower Change is powered by you, including your financial support.'
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MPower Change product offering
Product offeringCore offering
MPower Change is a Muslim-led nonprofit that runs digital advocacy campaigns, grassroots organizing programs, and storytelling platforms for U.S. Muslims and allies. Its core offering centers on rapid-response online campaigns (e.g., #FlyingWhileMuslim, #NoMuslimBanEver, #MyMuslimVote), volunteer engagement programs such as the Changemaker initiative, and submission-driven storytelling tools that surface community experiences of Islamophobia to policymakers and the public. The organization is sustained by individual donations processed through ActBlue and supported by a small in-house team of organizers and campaigners.
Product overview
MPower Change is a digital advocacy organization operating as a single unified platform focused on Muslim grassroots organizing and political mobilization in the U.S. The organization offers a suite of interconnected campaign tools and programs including the #FlyingWhileMuslim Stories platform for documenting airport profiling experiences, the Share Your Story submission system for collecting community narratives, the Changemaker volunteer program for activist engagement, the Organize 2021 training program, #MyMuslimVote voter mobilization efforts, and #DigitalRamadan spiritual programming. Rather than a modular software platform, MPower Change functions as an advocacy organization whose 'products' are its campaigns, organizing programs, and digital storytelling tools that collectively serve its mission of building political power for Muslim communities.
Differentiator
Problem solved
Functional benefit
Products and services
- #FlyingWhileMuslim Stories Platform A digital repository platform that documents personal stories of U.S. Muslims experiencing racial and religious profiling at airports, used as a campaign tool to surface systemic bias to the public and policymakers.
- Changemaker Program A volunteer engagement program that matches participants with organizing teams based on their interests and skills, including texting/calling for voter mobilization, a tech-accountability working group, an anti-war working group, and efforts to Repeal The Muslim Ban.
- Organize 2021 Program A volunteer organizing program that trains and activates Muslim community members in political engagement, offering options for attending webinars, organizing training, using progressive tech tools, and creating art for movements.
- Share Your Story Platform A digital storytelling platform inviting community members to submit experiences of Islamophobia, campaign ideas, and op-ed pitches for blog publication and social media features by MPower Change.
- #MyMuslimVote Campaign A voter registration and mobilization campaign targeting Muslim communities across the United States to increase civic participation and political power.
- #DigitalRamadan Program An annual digital programming initiative providing spiritual connection and community during Ramadan through online content, created in response to physical distancing requirements.
Companies that use MPower Change
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
MPower Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MPower Change partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Banking on Solidarity CoalitioncoreCollaboration with eight organizations to demand that Citibank provide financial reparations to Haitians and end support of land theft and occupation of Palestine. MPower Change launched the Banking on Solidarity campaign as part of this coalition.
- Athena CoalitioncorePartnership with the Athena Coalition for #NoTechforApartheid campaign. Ryan Gerety, Director of the Amazon-focused Athena Coalition, was quoted in joint actions against Amazon and Google cloud contracts with Israel.
- Jewish Voice for PeacecoreDani Noble, Campaigns Organizer at Jewish Voice for Peace, participated in AWS Summit protest against Amazon contracts. Jewish Voice for Peace showed solidarity with tech workers standing up for Palestinian rights.
- Adalah Justice ProjectcoreSumaya Awad, Director of Strategy & Communications at Adalah Justice Project, participated in joint protests and campaigns. Adalah Justice Project is part of the broader coalition opposing tech contracts with Israel.
- MediaJusticecoreDanny Cendejas, National Field Organizer at MediaJustice, participated in joint actions. MediaJustice links struggles for freedom in US and Palestine through opposition to corporate tech surveillance.
- Amazon Labor UnionminorAmazon warehouse workers including co-founders of the Amazon Labor Union joined Amazon tech workers in collective action against $1.2 billion cloud contracts with Israeli military.
- Alphabet Workers Union-CWAminorAlphabet tech worker members of the Alphabet Workers Union-CWA participated in protests against Amazon's cloud contracts with Israel.
- Fight for the FutureminorDigital rights organization that participated in AWS Summit protests against Amazon's cloud contracts with Israel.
- NoPVEinCA CoalitioncoreStatewide coalition of California and national civil rights and community-based organizations working to defund and dismantle surveillance programs including PVE and CSC. Coalition includes Asian Americans Advancing Justice - Asian Law Caucus, CAIR-CA, and Vigilant Love.
- 253 Organizations (Coalition Statement)core253 undersigned organizations including 350.org, 18 Million Rising, Movement for Black Lives, Sunrise Movement, and numerous Muslim and Palestinian rights organizations signed statement in solidarity with student protests for Gaza.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MPower Change competitors and assessment
Company assessmentDirect peers
- CAIR (Council on American-Islamic Relations): CAIR is the largest U.S. Muslim civil rights and advocacy organization; it directly overlaps MPower Change's constituency and issue areas (Islamophobia, civil liberties, policy advocacy) and is a primary referent in the U.S. Muslim advocacy ecosystem.
- Emgage: Emgage is a Muslim-American civic engagement organization focused on voter mobilization, policy advocacy, and community organizing — overlapping directly with MPower Change's #MyMuslimVote work and digital rapid-response model.
- Muslim Advocates: Muslim Advocates is a national Muslim civil rights legal and policy organization working on Islamophobia and surveillance issues that closely mirror MPower Change's advocacy priorities.
- Color of Change: Color of Change is the nation's largest online racial justice organization with a comparable digital organizing and rapid-response advocacy model targeting Black communities, making it a strong structural parallel to MPower Change's digital advocacy model.
- Faith in Action: Faith in Action is a faith-rooted national network organizing for racial and economic justice that mirrors MPower Change's faith-based grassroots organizing approach across a broader interfaith base.
- MPAC (Muslim Public Affairs Council): MPAC is a Muslim-American policy and advocacy organization focused on public affairs, media, and government relations, overlapping MPower Change's advocacy work but with a longer-established institutional footprint.
- J Street: J Street is a pro-peace, pro-Israel advocacy organization with a comparable digital rapid-response model targeting U.S. policy on Israel/Palestine issues that intersect directly with MPower Change's #GazaIsPalestine campaigns.
- Jewish Voice for Peace: Jewish Voice for Peace is a partner organization in MPower Change's coalitions and works on overlapping Palestine solidarity and anti-occupation advocacy through a comparable digital organizing model.
Broad incumbents
- ISNA (Islamic Society of North America): ISNA is the largest Muslim umbrella organization in North America, providing broader institutional infrastructure (conventions, education, advocacy) of which MPower Change is a more digital-niche counterpart.
- MoveOn: MoveOn is a large established digital advocacy and petition platform with millions of members that uses a comparable online rapid-response model, though focused on progressive causes broadly rather than Muslim communities specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MPower Change social profiles
Digital presenceMPower Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
MPower Change leadership team
Management profileNumber of profiles
Profiles5 records
MPower Change funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
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MPower Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MPower Change
What does MPower Change do?
MPower Change is a Muslim-led nonprofit that runs digital advocacy campaigns, grassroots organizing programs, and storytelling platforms for U.S. Muslims and allies. Its core offering centers on rapid-response online campaigns (e.g., #FlyingWhileMuslim, #NoMuslimBanEver, #MyMuslimVote), volunteer engagement programs such as the Changemaker initiative, and submission-driven storytelling tools that surface community experiences of Islamophobia to policymakers and the public. The organization is sustained by individual donations processed through ActBlue and supported by a small in-house team of organizers and campaigners.
Is MPower Change a public or private company?
MPower Change is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MPower Change founded?
MPower Change was founded in 2016. It employs 1 to 10 people.
How does MPower Change make money?
One revenue line is on record: donations and Contributions.
Who are MPower Change's main competitors?
Direct peers on record are CAIR (Council on American-Islamic Relations), Emgage, Muslim Advocates, Color of Change, Faith in Action, MPAC (Muslim Public Affairs Council), J Street and Jewish Voice for Peace. Broad incumbents are ISNA (Islamic Society of North America) and MoveOn.
Does MPower Change have an API?
No public API is recorded for MPower Change.
What industry is MPower Change in?
MPower Change's product category is Social Advocacy and Community Organizing. Its primary akta.pro industry code is BPAGAFAI, Criminal Justice Reform & Legal System Advocacy, with a secondary code of EDAIAGAO, Volunteer Program Funding, Scholarships & Fundraising Support. Its NAICS code is 813311 and its SIC code is 8300.