Australian Greens
The Australian Greens is Australia's third major progressive political party, founded in 1984, advocating ecological sustainability, social justice, and grassroots democracy through parliamentary representation and a community-powered movement funded by individual donations and membership fees.
- Company typePrivate
- Founded1984
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Australian Greens does
The Australian Greens is a federally registered Australian political party founded in 1984, structured as a non-profit, membership-based organisation with a network of eight state and territory branches (ACT Greens, The Greens NSW, NT Greens, The Greens SA, Tasmanian Greens, Queensland Greens, Victorian Greens, and The Greens WA). It operates as the country's third major party, advocating ecological sustainability, social justice, and grassroots democracy, and currently holds 4 federal Senate seats and 1 House of Representatives seat (Elizabeth Watson-Brown, Ryan), giving it sole balance of power in the Senate. Its parliamentary bench comprises roughly 12 federal MPs and senators with assigned portfolios spanning climate change, housing, health, finance, environment, and digital rights, supported by a national office in Canberra and branch offices in every state capital. The party is governed democratically by its members, with Larissa Waters as Leader and Mehreen Faruqi as Deputy Leader; Vanessa Bleyer was selected in April 2024 to replace outgoing senator Peter Whish-Wilson.
The party's core technology platform is greens.org.au, built on Drupal 8 with Creative Commons-licensed content, and complemented by a set of sub-products: The Greenhouse members portal (members.greens.org.au), the Greens Shop e-commerce storefront, Green Magazine, a media-release signup service, the How To Vote Greens voting guide, and an In Language multilingual platform offering policy content in Arabic, Chinese, Farsi, Greek, Hindi, Italian, Korean, Spanish, Vietnamese, and others. Marketing and distribution run through an omnichannel mix including organic social (Facebook, YouTube, X, Instagram, Bluesky), email newsletters, community events and protests, doorknocking, earned media, and parliamentary representation.
The revenue model is community-led: the party does not accept corporate donations and relies on individual one-off and recurring donations, membership subscription fees, merchandise sales through the Greens Shop, and (per the website) a bequests programme. Go-to-market is people-powered, relying on tens of thousands of volunteers organised through state branches, with national-manager and national co-convenor coordination roles supporting operations.
Australian Greens firmographics
Firmographics- Name
- Australian Greens
- Legal name
- Australian Greens
- Website
- https://greens.org.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Australian Greens is Australia's third major progressive political party, founded in 1984, advocating ecological sustainability, social justice, and grassroots democracy through parliamentary representation and a community-powered movement funded by individual donations and membership fees.
- Ownership category
- akta.pro rank
Australian Greens industry classification
Industry- Product category
- Political Party
- NAICS
- Political Organizations (813940), Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Governance, Democracy & Rule of Law (BPAGABAI)
Keywords
Where Australian Greens is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
Australian Greens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Individual Donations: The party relies on donations from individuals and supporters rather than corporate donations. They run donation campaigns asking for one-off or monthly contributions.
- Membership Fees: Revenue from party membership subscriptions from individuals who join as members.
- Merchandise Sales: Sales through Greens Shop for campaign merchandise and materials.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Australian Greens product offering
Product offeringCore offering
The Australian Greens is a national political party that advocates ecological sustainability, grassroots democracy, and social justice through parliamentary representation, policy campaigning, and people-powered community organizing. It sells party memberships, individual donations, and campaign merchandise, and provides a digital platform (greens.org.au and supporting sub-products) that serves as the hub for policy information, member engagement, volunteer coordination, donations, and political communication.
Product overview
The Australian Greens operates a unified digital platform centered on greens.org.au, supported by specialized sub-products including The Greenhouse (members portal), Greens Shop (merchandise), Green Magazine (party publication), Media Release Signup, How To Vote Greens, and an In Language multilingual resource hub. The platform architecture is built on Drupal 8 and enables core party functions: policy advocacy, campaign management, membership engagement, volunteer coordination, and political communication across federal and state/territory levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Greens.org.au Website Official website serving as the primary digital platform for party information, policy platform, campaign information, membership signup, volunteer coordination, donations, and news/media content for Australian Greens members and supporters.
- The Greenhouse Members-only portal providing Australian Greens members with access to internal party resources, working groups, committees, and member communications.
- Greens Shop Online merchandise store selling Greens branded items, campaign materials, and apparel to supporters and members.
- Green Magazine Party magazine providing news, analysis, and commentary for Greens members and supporters.
- Media Release Signup Email-based subscription service allowing journalists and the public to receive official Greens media releases directly from federal MPs and Senators.
- How To Vote Greens Voting guide platform assisting voters with Greens preferences and electoral information during Australian federal and state elections.
- In Language Platform Multi-language platform providing Greens policy information translated into Arabic, Chinese, Farsi, Greek, Hindi, Italian, Korean, Spanish, Vietnamese, and other languages for culturally and linguistically diverse Australian voters.
Companies that use Australian Greens
Customer profileSegments1 record
Ideal customer profiles1 record
Australian Greens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Australian Greens partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Australian Council of Trade Unions (ACTU)minorJoint advocacy on energy transition policy and workers' rights. ACTU called for establishing an independent National Energy Transition Authority.
- Clean Energy CouncilminorSubmitted supportive evidence to Senate inquiry on National Energy Transition Authority bill.
- Smart Energy CouncilminorSubmitted supportive evidence to Senate inquiry on National Energy Transition Authority.
- Beyond Zero EmissionsminorSubmitted supportive evidence to Senate inquiry on National Energy Transition Authority.
- ACOSS (Australian Council of Social Service)minorJoint budget submission calling for National Energy Transition Authority and climate action.
- WWF AustraliaminorPart of joint budget submission on energy transition.
- Australian Conservation Foundation (ACF)minorSecured historic legal intervention on Woodside's Browse project and Great Barrier Reef.
- Environmental Justice AustraliaminorWorked together on legal challenges related to environmental issues including Great Barrier Reef protection.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Australian Greens competitors and assessment
Company assessmentEmerging players
- Australian Conservation Foundation: Major Australian environmental NGO that partners with the Greens on climate litigation and joint submissions (e.g., Woodside Browse intervention). Comparable mission focus but operates as a civil-society organisation rather than a political party.
- GetUp!: Australian progressive advocacy organisation running campaigns aligned with Greens policy on climate, inequality and corporate accountability. Overlaps with Greens grassroots mobilisation model but operates as a 501(c)-style advocacy entity rather than a party.
- Climate 200: Australian political funding vehicle backed by Simon Holmes à Court that channels resources to climate-aligned independents and minor parties. Indirectly competitive with Greens donation flows and capable of siphoning climate-voter support into independent candidacies.
Direct peers
- Green Party of England and Wales: UK peer Greens with a comparable ecological-sustainability and social-justice platform. Operates as a minor party contesting first-past-the-post elections, mirroring the structural challenges the Australian Greens face in the lower house.
- New Zealand Green Party: Closest international ideological peer, operating under proportional representation with a record of holding ministerial positions in coalition government. Comparable policy platform on climate, social justice and indigenous rights.
- Australian Labor Party: Australia's centre-left major party competing directly for the same progressive voter base as the Greens. Labor and Greens share overlap on climate, healthcare and inequality but compete for the same left-leaning primary vote, especially in inner-urban seats.
- Bündnis 90/Die Grünen (German Greens): German Greens, another established international Greens party with comparable policy platform on climate, progressive taxation and social justice. Provides a benchmark for what scaled Green-party political infrastructure can achieve in a major parliamentary system.
Broad incumbents
- Liberal Party of Australia: Australia's centre-right major party and the dominant incumbent the Greens position against on climate, tax and social policy. Direct electoral competitor for government formation and crossbench leverage in the Senate.
- The Nationals: Australia's regional conservative party, typically in coalition with the Liberals. Competes against the Greens in Senate ticket construction and represents the regional/rural voter base that the Greens struggle to reach.
Others
- Australian Democrats: Historical Australian minor party that previously held the Senate balance of power before collapsing in the 2000s. Provides a cautionary precedent for the structural risks Australian minor parties face when they over-rely on a small number of high-profile senators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Australian Greens social profiles
Digital presenceAustralian Greens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Australian Greens leadership team
Management profileNumber of profiles
Profiles7 records
Australian Greens subsidiaries and ownership
Company hierarchySubsidiaries8 records
Australian Greens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Australian Greens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Australian Greens
What does Australian Greens do?
The Australian Greens is a national political party that advocates ecological sustainability, grassroots democracy, and social justice through parliamentary representation, policy campaigning, and people-powered community organizing. It sells party memberships, individual donations, and campaign merchandise, and provides a digital platform (greens.org.au and supporting sub-products) that serves as the hub for policy information, member engagement, volunteer coordination, donations, and political communication.
Is Australian Greens a public or private company?
Australian Greens is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Australian Greens founded?
Australian Greens was founded in 1984. It employs 11 to 50 people.
Where is Australian Greens based?
Australian Greens is headquartered in Melbourne, Australia, in the Oceania region.
How does Australian Greens make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are membership Fees and merchandise Sales.
Who are Australian Greens's main competitors?
Emerging players on record are Australian Conservation Foundation, GetUp! and Climate 200. Direct peers are Green Party of England and Wales, New Zealand Green Party, Australian Labor Party and Bündnis 90/Die Grünen (German Greens). Broad incumbents are Liberal Party of Australia and The Nationals. Australian Democrats is listed as an others.
Does Australian Greens have an API?
No public API is recorded for Australian Greens.
What industry is Australian Greens in?
Australian Greens's product category is Political Party. Its primary akta.pro industry code is BPAGABAI, Governance, Democracy & Rule of Law. Its NAICS code is 813940.