What GetUp does

GetUp is an Australian independent progressive campaigning organization incorporated as GetUp Limited, a not-for-profit company limited by guarantee headquartered at 285A Crown Street, Surry Hills NSW. Founded in 2005 by Amanda Tattersall, David Madden, and Jeremy Heimans, the organization operates as a community-powered movement of more than one million members who collectively campaign on climate justice, economic fairness, human rights, First Nations justice, and media democracy. Membership is acquired and activated through digital channels (petitions, email, social media across Facebook, X, Bluesky, Instagram, YouTube, TikTok, and LinkedIn) and offline channels (local action groups, rallies, meetings with MPs).

The organization's technology footprint consists of a core web platform (getup.org.au) augmented by a community petitions sub-platform (petitions.getup.org.au), a Member Dashboard for account management, an Action Hub for volunteer coordination, and a reports library for commissioned research. The stack is described as standard web infrastructure with email marketing systems, donor and member engagement tools, digital advertising platforms, analytics, and third-party cloud databases; no public API, no proprietary AI/ML capabilities, and no third-party integrations are disclosed. Sub-brand "Campaigns By Me" extends the platform to member-initiated petitions.

GetUp is funded entirely by voluntary individual donations; it does not accept government or political party funding, and 97% of donations are under $100. Trailing-12-month donation receipts total $4,619,542 across 258,706 gifts from 28,565 donors at a $17 average gift. The organization generates no product or service revenue and operates with 101–250 employees under a board chaired by Glen Berman with Alan Wu as Deputy Chair.

Name

GetUp

Legal name

GetUp Limited

Website

https://getup.org.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

GetUp is an Australian not-for-profit progressive campaigning organization of more than one million members, funded entirely by small individual donations and operating a web-based platform for petitions, advocacy, and community organizing across climate, economic, and human-rights issues.

Ownership category

akta.pro rank

Product category

Civic Advocacy and Progressive Campaigning

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133), Human Rights Organizations (813311), Other Social Advocacy Organizations (813319)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE), Immigrant & Refugee Rights Advocacy (BPAGAFAG), Minority, Indigenous & Disability Rights (BPADAGAH)

Keywords

• Grassroots political campaigning
• Progressive advocacy services
• Citizen mobilization platform
• Community organizing network
• Digital petition campaigns

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Member and Public Donations: GetUp is entirely funded through voluntary donations from individuals. The organization does not accept government or political party funding. The vast majority of donors give under $100, with 97% of donations under $100. The organization discloses all donations over $10,000 per financial year voluntarily and is required to disclose donations of $5,000 or more under new federal rules.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

GetUp is an independent, member-funded progressive campaigning organization that mobilizes over one million Australians to influence politics and policy on issues including climate justice, economic fairness, human rights, First Nations justice, far right opposition, and media democracy. The organization enables members to participate through online petitions, direct contact with MPs, donations, volunteering with local action groups, and offline organizing including rallies and community events. GetUp's central team combines online actions (petitions, digital advertising, research reports) with grassroots offline organizing to hold governments and corporations accountable.

Product overview

GetUp is an independent campaigning community operating as a platform-plus-modules architecture. The core product is the GetUp website (getup.org.au), which serves as the main hub for campaign actions, donations, and member engagement. Supporting this are the Petitions Platform (petitions.getup.org.au) for community-led campaigns, the GetUp Member Dashboard for personal account management, the GetUp Action Hub for local volunteer coordination, and the Reports section for publishing research. GetUp's technology infrastructure does not include a public API, AI/ML capabilities, or product integrations with third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Campaigns By Me: Community-led campaigns platform where GetUp members can create and manage their own petitions and campaigns.

Products and services

• GetUp Website (getup.org.au) The main campaigning platform enabling members to take action through petitions, contact MPs, donate, and access campaigns across climate justice, economic fairness, far right opposition, First Nations justice, human rights, and media and democracy issues. Used by over one million GetUp members.
• Petitions Platform (petitions.getup.org.au) A community-powered petition platform under the Campaigns By Me sub-brand that allows members to start or support petitions, featuring category browsing for climate justice, economic fairness, First Nations justice, and human rights.

Quantifiable outcome

• Won a High Court case
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• The Open NetworkminorStrategic or Co-development PartnerGetUp is part of The Open Network, a global progressive network connecting similar organizations worldwide. This affiliation allows GetUp to teach and learn from the best international campaigners through conferences and secondments with partners in Europe, US, Canada, India, and South Africa.
• Solar CitizensminorStrategic or Co-development PartnerGetUp collaborated with Solar Citizens on The Homegrown Power Plan, a joint project mapping out how Australia can achieve 100% renewable energy in less than a generation.
• Per CapitaminorStrategic or Co-development PartnerGetUp collaborated with Per Capita to publish the 'It's Our ABC' report exposing $783 million slashed from the ABC's budget since 2013.
• Movement PartnerscoreStrategic or Co-development PartnerGetUp works with strategic partners alongside its one million members and central team of experienced campaigners to influence outcomes and hold key decision makers to account.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avaaz: Global online activist movement co-founded by GetUp's co-founders (Jeremy Heimans, David Madden) in 2007. Operates with the same model of member-driven petitions, donations, and global campaigns, and is GetUp's sister organization within The Open Network.
• Australian Conservation Foundation: Australia's largest environmental advocacy organization. Operates as a member-funded campaigning group on climate justice, one of GetUp's four core pillars, and is led by Claire Harman who sits on GetUp's board.
• MoveOn: US progressive advocacy organization with a member-driven digital campaigning model, petition platform, and small-donor funding approach that closely mirrors GetUp's operating model.
• SumOfUs: Global online movement focused on corporate accountability, previously led by GetUp's Chair Glen Berman. Shares the digital campaigning, member-funded, and progressive advocacy model with GetUp, with overlapping member bases.
• 38 Degrees: UK progressive campaigning organization and fellow Open Network member with a near-identical model: member-funded, agenda-setting-by-members, online petitions, and offline action.

Emerging players

• Australian Youth Climate Coalition: Australia-focused youth climate movement previously led by GetUp Chair Glen Berman. Operates as a smaller, age-targeted counterpart to GetUp's climate justice pillar with overlapping grassroots tactics.
• Change.org: Global petition platform where individuals launch and sign campaigns. Competes with GetUp's Campaigns by Me platform for petition-driven member acquisition, though it is broader and issue-agnostic.

Broad incumbents

• Oxfam Australia: Large humanitarian and social justice organization where GetUp Deputy Chair Alan Wu previously served as a board member. Operates as an established multi-issue advocacy NGO with charity status, contrasting with GetUp's non-charity campaigning structure.

Regional players

• Solar Citizens: Australian renewable energy advocacy organization that partnered with GetUp on The Homegrown Power Plan. Operates as a niche, single-issue peer within GetUp's climate justice portfolio.
• GetUp! New Zealand: New Zealand progressive campaigning organization that shares the GetUp brand and was inspired by the Australian original. Operates as a trans-Tasman peer with similar member-driven advocacy focus on NZ politics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getup
• YouTubeyoutube.com/user/getupaustralia
• Facebookfacebook.com/getupaustralia
• LinkedInlinkedin.com/company/getup
• Instagraminstagram.com/getup_australia
• TikToktiktok.com/@getup_australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GetUp