Australian Greens

What Australian Greens does

The Australian Greens is a federally registered Australian political party founded in 1984, structured as a non-profit, membership-based organisation with a network of eight state and territory branches (ACT Greens, The Greens NSW, NT Greens, The Greens SA, Tasmanian Greens, Queensland Greens, Victorian Greens, and The Greens WA). It operates as the country's third major party, advocating ecological sustainability, social justice, and grassroots democracy, and currently holds 4 federal Senate seats and 1 House of Representatives seat (Elizabeth Watson-Brown, Ryan), giving it sole balance of power in the Senate. Its parliamentary bench comprises roughly 12 federal MPs and senators with assigned portfolios spanning climate change, housing, health, finance, environment, and digital rights, supported by a national office in Canberra and branch offices in every state capital. The party is governed democratically by its members, with Larissa Waters as Leader and Mehreen Faruqi as Deputy Leader; Vanessa Bleyer was selected in April 2024 to replace outgoing senator Peter Whish-Wilson.

The party's core technology platform is greens.org.au, built on Drupal 8 with Creative Commons-licensed content, and complemented by a set of sub-products: The Greenhouse members portal (members.greens.org.au), the Greens Shop e-commerce storefront, Green Magazine, a media-release signup service, the How To Vote Greens voting guide, and an In Language multilingual platform offering policy content in Arabic, Chinese, Farsi, Greek, Hindi, Italian, Korean, Spanish, Vietnamese, and others. Marketing and distribution run through an omnichannel mix including organic social (Facebook, YouTube, X, Instagram, Bluesky), email newsletters, community events and protests, doorknocking, earned media, and parliamentary representation.

The revenue model is community-led: the party does not accept corporate donations and relies on individual one-off and recurring donations, membership subscription fees, merchandise sales through the Greens Shop, and (per the website) a bequests programme. Go-to-market is people-powered, relying on tens of thousands of volunteers organised through state branches, with national-manager and national co-convenor coordination roles supporting operations.

Name

Australian Greens

Legal name

Australian Greens

Website

https://greens.org.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

The Australian Greens is Australia's third major progressive political party, founded in 1984, advocating ecological sustainability, social justice, and grassroots democracy through parliamentary representation and a community-powered movement funded by individual donations and membership fees.

Ownership category

akta.pro rank

Product category

Political Party

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Governance, Democracy & Rule of Law (BPAGABAI)

Keywords

• Political party
• Policy advocacy
• Grassroots campaigns
• Community organizing
• Election campaigns

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Individual Donations: The party relies on donations from individuals and supporters rather than corporate donations. They run donation campaigns asking for one-off or monthly contributions.
2. Membership Fees: Revenue from party membership subscriptions from individuals who join as members.
3. Merchandise Sales: Sales through Greens Shop for campaign merchandise and materials.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Australian Greens is a national political party that advocates ecological sustainability, grassroots democracy, and social justice through parliamentary representation, policy campaigning, and people-powered community organizing. It sells party memberships, individual donations, and campaign merchandise, and provides a digital platform (greens.org.au and supporting sub-products) that serves as the hub for policy information, member engagement, volunteer coordination, donations, and political communication.

Product overview

The Australian Greens operates a unified digital platform centered on greens.org.au, supported by specialized sub-products including The Greenhouse (members portal), Greens Shop (merchandise), Green Magazine (party publication), Media Release Signup, How To Vote Greens, and an In Language multilingual resource hub. The platform architecture is built on Drupal 8 and enables core party functions: policy advocacy, campaign management, membership engagement, volunteer coordination, and political communication across federal and state/territory levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Greens.org.au Website Official website serving as the primary digital platform for party information, policy platform, campaign information, membership signup, volunteer coordination, donations, and news/media content for Australian Greens members and supporters.
• The Greenhouse Members-only portal providing Australian Greens members with access to internal party resources, working groups, committees, and member communications.
• Greens Shop Online merchandise store selling Greens branded items, campaign materials, and apparel to supporters and members.
• Green Magazine Party magazine providing news, analysis, and commentary for Greens members and supporters.
• Media Release Signup Email-based subscription service allowing journalists and the public to receive official Greens media releases directly from federal MPs and Senators.
• How To Vote Greens Voting guide platform assisting voters with Greens preferences and electoral information during Australian federal and state elections.
• In Language Platform Multi-language platform providing Greens policy information translated into Arabic, Chinese, Farsi, Greek, Hindi, Italian, Korean, Spanish, Vietnamese, and other languages for culturally and linguistically diverse Australian voters.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• Australian Council of Trade Unions (ACTU)minorStrategic or Co-development PartnerJoint advocacy on energy transition policy and workers' rights. ACTU called for establishing an independent National Energy Transition Authority.
• Clean Energy CouncilminorStrategic or Co-development PartnerSubmitted supportive evidence to Senate inquiry on National Energy Transition Authority bill.
• Smart Energy CouncilminorStrategic or Co-development PartnerSubmitted supportive evidence to Senate inquiry on National Energy Transition Authority.
• Beyond Zero EmissionsminorStrategic or Co-development PartnerSubmitted supportive evidence to Senate inquiry on National Energy Transition Authority.
• ACOSS (Australian Council of Social Service)minorStrategic or Co-development PartnerJoint budget submission calling for National Energy Transition Authority and climate action.
• WWF AustraliaminorStrategic or Co-development PartnerPart of joint budget submission on energy transition.
• Australian Conservation Foundation (ACF)minorStrategic or Co-development PartnerSecured historic legal intervention on Woodside's Browse project and Great Barrier Reef.
• Environmental Justice AustraliaminorStrategic or Co-development PartnerWorked together on legal challenges related to environmental issues including Great Barrier Reef protection.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Australian Conservation Foundation: Major Australian environmental NGO that partners with the Greens on climate litigation and joint submissions (e.g., Woodside Browse intervention). Comparable mission focus but operates as a civil-society organisation rather than a political party.
• GetUp!: Australian progressive advocacy organisation running campaigns aligned with Greens policy on climate, inequality and corporate accountability. Overlaps with Greens grassroots mobilisation model but operates as a 501(c)-style advocacy entity rather than a party.
• Climate 200: Australian political funding vehicle backed by Simon Holmes à Court that channels resources to climate-aligned independents and minor parties. Indirectly competitive with Greens donation flows and capable of siphoning climate-voter support into independent candidacies.

Direct peers

• Green Party of England and Wales: UK peer Greens with a comparable ecological-sustainability and social-justice platform. Operates as a minor party contesting first-past-the-post elections, mirroring the structural challenges the Australian Greens face in the lower house.
• New Zealand Green Party: Closest international ideological peer, operating under proportional representation with a record of holding ministerial positions in coalition government. Comparable policy platform on climate, social justice and indigenous rights.
• Australian Labor Party: Australia's centre-left major party competing directly for the same progressive voter base as the Greens. Labor and Greens share overlap on climate, healthcare and inequality but compete for the same left-leaning primary vote, especially in inner-urban seats.
• Bündnis 90/Die Grünen (German Greens): German Greens, another established international Greens party with comparable policy platform on climate, progressive taxation and social justice. Provides a benchmark for what scaled Green-party political infrastructure can achieve in a major parliamentary system.

Broad incumbents

• Liberal Party of Australia: Australia's centre-right major party and the dominant incumbent the Greens position against on climate, tax and social policy. Direct electoral competitor for government formation and crossbench leverage in the Senate.
• The Nationals: Australia's regional conservative party, typically in coalition with the Liberals. Competes against the Greens in Senate ticket construction and represents the regional/rural voter base that the Greens struggle to reach.

Others

• Australian Democrats: Historical Australian minor party that previously held the Senate balance of power before collapsing in the 2000s. Provides a cautionary precedent for the structural risks Australian minor parties face when they over-rely on a small number of high-profile senators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greens
• YouTubeyoutube.com/user/AustralianGreens
• Facebookfacebook.com/AustralianGreens
• Instagraminstagram.com/australiangreens
• LinkedInlinkedin.com/company/australiangreens

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Greens