What Mint Dentistry does

Mint Dentistry (legal entity Mint Dentistry, PLLC) is a privately held, founder-owned dental services organization founded in 2009 by Dr. Field Harrison in Dallas, Texas. It operates 88 retail dental offices across Texas, Louisiana, Georgia, Maryland, Washington D.C., Illinois, Kentucky, Ohio, Indiana, and Florida, offering general, cosmetic, restorative, sedation, endodontic, and periodontic services under a single brand. Its flagship clinical offering is MINT Veneers (porcelain/ceramic full-coverage veneers), supported by additional sub-brands for orthodontics (MINT Orthodontics), oral surgery (PURE Oral Surgery), and dental assistant training (MINT Dental Assistant Academy).

The clinical model centers on a 'team of doctors' approach — over 100 recruited dentists working collaboratively under one roof — combined with spa-like amenities (massaging chairs, music streaming, modern offices) and standard dental technology including digital imaging and iTero scanners. The company explicitly describes itself as 'private (but not private equity owned)' and has no disclosed institutional investors or parent company.

Revenue is generated through fee-for-service dental procedures, PPO insurance claim processing, third-party patient financing, and a $199/year membership discount plan (MINT Freedom Plan) targeting uninsured patients. Customer acquisition relies on a direct-to-consumer motion (online and phone booking, walk-ins) supported by a large brand investment including a 2020 Super Bowl commercial, multi-channel social media, and an aggregated review platform displaying over 90,000 patient reviews.

Name

Mint Dentistry

Legal name

Mint Dentistry, PLLC

Website

https://mintdentistry.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mint Dentistry is a privately held, founder-owned dental services organization operating 88 retail offices across 10+ U.S. states, delivering general, cosmetic, restorative, and specialty dental care directly to consumers under a multi-doctor, luxury spa-like model.

Ownership category

akta.pro rank

Product category

Consumer Dental Services

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Porcelain veneer treatments
• Orthodontics and invisalign
• Retail dental clinics

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Services: One-time and recurring dental procedures including general dentistry, cosmetic treatments, and restorative work. Services include extractions, cleanings, implants, veneers, crowns, bridges, and orthodontics.
2. MINT Freedom Plan Membership: Annual membership plan at $199/year providing discounts on dental services for patients without insurance. Excludes specialist work and oral surgery.
3. PPO Insurance Processing: Accepts all PPO insurance plans and processes claims on behalf of patients to maximize coverage and reduce out-of-pocket costs.
4. Financing Plans: Affordable financing options to help patients spread the cost of dental treatments over time, making procedures more accessible.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MINT Dentistry operates a multi-location retail dental service platform offering general, cosmetic, restorative, sedation, endodontic, periodontic, orthodontic, and oral surgery services through 88 offices across Texas, Louisiana, Georgia, Maryland, DC, Illinois, Kentucky, Ohio, Indiana, and Florida. The flagship service is MINT Veneers (custom porcelain/ceramic full-coverage veneers) supported by the MINT Freedom Plan ($199/year discount membership) and sub-brands MINT Orthodontics and PURE Oral Surgery. Patient experience is differentiated by luxury spa-like amenities (massaging chairs, Beats headphones, Pandora/Netflix streaming) and a team-of-doctors model enabling immediate in-office second opinions.

Product overview

MINT Dentistry operates a multi-location dental service platform offering general, cosmetic, restorative, sedation, endodontic, and periodontic services across 88+ locations in Texas, Louisiana, Georgia, Maryland, DC, Illinois, Kentucky, Ohio, Indiana, and Florida. The flagship offering is MINT Veneers, a porcelain/ceramic full-coverage veneer service that established the brand. Supporting services include general dentistry (extractions, cleanings, implants, X-rays), cosmetic dentistry (whitening, smile makeovers), restorative dentistry (bridges, crowns, dentures), and specialty services (orthodontics, oral surgery). The company also offers the MINT Freedom Plan, a $199/year membership discount plan for uninsured patients, and maintains sub-brands for orthodontics (MINT Orthodontics), oral surgery (PURE Oral Surgery), and dental assistant training (MINT Dental Assistant Academy). The business model emphasizes a luxury spa-like experience with amenities (massage chairs, Pandora music streaming, modern offices) combined with team-based dentistry and affordability.

Differentiator

Problem solved

Functional benefit

Brands

• MINT Orthodontics: Orthodontics brand offering braces and Invisalign services, operated at orthodontics.mintdentistry.com.
• PURE Oral Surgery
• MINT Dental Assistant Academy
• True Music

Products and services

• MINT General Dentistry Comprehensive general dental care including extractions, teeth cleaning, dental implants, digital X-rays, oral exams, tooth-colored fillings, pediatric dentistry, scaling and root planing, and night guards for routine patient care.
• MINT Cosmetic Dentistry Aesthetic dental treatments including at-home and in-office teeth whitening, porcelain veneers, smile makeovers, and traditional metal braces for patients seeking cosmetic dental improvements.
• MINT Restorative Dentistry Restorative procedures including dental bridges, dental crowns, and dentures to repair or replace damaged teeth for patients needing tooth restoration.
• MINT Sedation Dentistry Sedation options including nitrous oxide sedation to help anxious patients feel comfortable during dental procedures, addressing dental fear as a key patient pain point.
• MINT Endodontic Services Root canal therapy and endodontic retreatment to save damaged or infected teeth for patients requiring tooth-preserving procedures.
• MINT Periodontics Gum-related treatments including bone grafting, crown lengthening, and laser gum contouring for patients needing periodontal care or cosmetic gum procedures.
• MINT Veneers Porcelain and ceramic full-coverage veneers customized for a natural yet stunning smile transformation; the signature cosmetic procedure that established MINT's reputation, frequently paired with proprietary gum surgery for crown lengthening.
• MINT Freedom Plan Annual membership discount plan ($199/year) providing affordable dental care for patients without insurance, offering reduced pricing on services; excludes specialist work and oral surgery.
• MINT Orthodontics Orthodontic services including braces and Invisalign teeth straightening, operated as a separate branded entity under the MINT umbrella.
• PURE Oral Surgery Oral surgery services offered through a separate branded entity under the MINT umbrella, led by Dr. Michael Ellis, supporting MINT's specialist service line.
• MINT Dental Assistant Academy Training academy for dental assistants, operated as a separate branded entity supporting the staffing pipeline across MINT's 88 retail locations.

Quantifiable outcome

• 50,000+ 5-star Google Reviews
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Saint ApolloniaminorStrategic or Co-development PartnerMINT Dentistry has partnered with Saint Apollonia, a dental partnership organization, to support their growth and expansion efforts. The partnership appears to be related to the company's Apollonia companies and technology infrastructure.
• Big Brothers Big SistersminorOthersThrough MINT Cares, the company supports mentoring relationships and provides school supplies for children who need them most through their partnership with Big Brothers Big Sisters. This is a meaningful way to support young people and help set the foundation for long-term success.
• MINT Cares FoundationcoreOthersInternal charitable program through which founders Dr. Field Harrison and his wife Sabrina privately assist MINT employees experiencing financial hardship. The program provides discreet, compassionate assistance grounded in trust and confidentiality.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: Largest US dental support organization, supporting thousands of offices nationwide. Comparable as a multi-state dental group practice platform; competes for dentist talent and patient traffic across overlapping geographies.
• Aspen Dental (TAG - The Aspen Group): Large DSO under TAG with hundreds of branded offices focused on accessibility and a broad service mix. Directly comparable multi-state group dentistry competitor with insurance-and-financing-driven economics.
• Pacific Dental Services: Major DSO supporting hundreds of dental offices with modern technology and specialty services. Comparable as a large, multi-state dental group practice platform with cross-specialty offerings similar to MINT's sub-brands.
• Great Expressions Dental Centers: Multi-state DSO with general, specialty, and orthodontic services across the US. Comparable group practice platform with insurance-led economics and a similarly broad service mix.
• Western Dental & Orthodontics (Sonrava Health): Large multi-state DSO with strong presence in Texas and the West, offering general dentistry and orthodontics under one roof. Comparable scale, geographic overlap, and integrated ortho+general model to MINT.
• Smile Brands (SmileDirectClub professional network): DSO/affiliated network supporting hundreds of branded and partner dental offices across the US. Comparable multi-brand dental platform with insurance and consumer-focused positioning.
• Dental Care Alliance: PE-backed DSO supporting hundreds of offices across 20+ states with full general and specialty services. Comparable multi-state dental group platform with similar specialty integration ambitions.

Direct peers

• Jefferson Dental & Orthodontics: Texas-headquartered multi-location DSO offering general dentistry and orthodontics to mass-market patients with insurance acceptance. Closest direct competitor in the Texas geography with overlapping general+ortho and insurance-driven model.
• Affordable Dentures & Implants: National DSO focused on affordable extractions, dentures, and implants under a value positioning. Comparable as a multi-state branded dental group emphasizing access and affordability against MINT's luxury-affordable wedge.

Emerging players

• SmileDirectClub: Historically direct-to-consumer clear-aligner brand that competed aggressively for cosmetic/aligner patients, similar consumer brand-led go-to-market. Useful as a comparable consumer-facing, marketing-heavy dental brand even though the company has wound down operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mintdentistry
• YouTubeyoutube.com/channel/UCNz3cSmpzdNQV0iNIYPRhTQ
• Facebookfacebook.com/MINTdentistry
• LinkedInlinkedin.com/company/mintdentistry
• Instagraminstagram.com/mintdentistry
• TikToktiktok.com/@mintdentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mint Dentistry