Retail Directions
- Company typePrivate
- Founded1994
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Retail Directions firmographics
Firmographics- Name
- Retail Directions
- Legal name
- Retail Management Systems Pty Ltd
- Website
- https://retaildirections.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Retail Directions is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Retail Directions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Platform License and Subscription: Unified retail management platform delivered as software licensing. The company provides a retail management platform for unified commerce. Based on the enterprise sales motion and demo-driven approach, revenue appears to come from software licensing with enterprise contracts.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Retail Directions product offering
Product offeringCore offering
Retail Directions provides a unified retail management platform for enterprise specialty retailers, architected around a single integrated database. The platform spans in-store POS and store management, unified commerce, eCommerce, wholesale, warehouse and logistics, merchandise management, loyalty and promotions, and retail analytics. It is designed for high-throughput, high-availability mission-critical operations with edge computing capability that lets stores continue trading through network outages, and supports multi-country retail operations across currencies, taxes, and languages.
Product overview
Retail Directions is a unified retail management platform architected around a single integrated database. The platform is organized into seven product groupings: SELL (covering In Store POS & Store Management, Unified Commerce, eCommerce, and Wholesale), MANAGE (Warehouse & Logistics), PLAN (Merchandise Management), ENGAGE (Loyalty & Promotions), and DISCOVER (Actionable Insights). All modules share a unified database and high-throughput, high-availability architecture, providing a single source of truth across the entire retail ecosystem including online, in-store, and warehouse operations.
Differentiator
Problem solved
Functional benefit
Products and services
- SELL: In Store POS & Store Management
- SELL: Unified Commerce
- SELL: eCommerce
- SELL: Wholesale
- MANAGE: Warehouse & Logistics
- PLAN: Merchandise Management
- ENGAGE: Loyalty & Promotions
- DISCOVER: Actionable Insights
Quantifiable outcome
- Cotton On Group grew from 1 brand, 1 country, 50 stores to 7 brands, 18 countries, 1,500+ stores all on a single Retail Directions system.
- +2 more outcomes
Companies that use Retail Directions
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Retail Directions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature9 records
Retail Directions partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ZippaycorePayment integration partner providing buy now, pay later services integrated with Retail Directions platform for retail clients.
- AdyencorePayment technology provider integrated with the platform providing payment processing capabilities for retail clients.
- LayBuycoreBNPL payment integration partner enabling flexible payment options for end consumers at checkout.
- hummcoreBNPL payment integration partner providing installment payment solutions integrated with the retail platform.
- AfterPaycoreMajor BNPL platform integrated with the platform enabling retail clients to offer installment payment options to customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Retail Directions competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Retail Directions social profiles
Digital presenceRetail Directions compliance and trust
Trust signalCompliance3 records
Retail Directions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retail Directions leadership team
Management profileNumber of profiles
Profiles1 record
Retail Directions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retail Directions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retail Directions
What does Retail Directions do?
Retail Directions provides a unified retail management platform for enterprise specialty retailers, architected around a single integrated database. The platform spans in-store POS and store management, unified commerce, eCommerce, wholesale, warehouse and logistics, merchandise management, loyalty and promotions, and retail analytics. It is designed for high-throughput, high-availability mission-critical operations with edge computing capability that lets stores continue trading through network outages, and supports multi-country retail operations across currencies, taxes, and languages.
Is Retail Directions a public or private company?
Retail Directions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Retail Directions founded?
Retail Directions was founded in 1994. It employs 51 to 100 people.
Where is Retail Directions based?
Retail Directions is headquartered in Melbourne, Australia, in the Oceania region.
How does Retail Directions make money?
One revenue line is on record: software Platform License and Subscription.
Does Retail Directions have an API?
No public API is recorded for Retail Directions.