Data Tree
DataTree, a First American Financial Corporation (NYSE: FAF) product, is a web-based U.S. property data and digital land records platform covering 100% of the housing stock. It serves mortgage lenders, real estate professionals, legal, and government clients with property research, fraud detection, valuation, and compliance modules.
- Company typePublic
- Founded1987
- HeadquartersSanta Ana, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Data Tree does
DataTree, operated as First American Data Tree LLC, is the property data and analytics product line of First American Financial Corporation (NYSE: FAF), a publicly traded title insurance and real estate services company. Headquartered in Santa Ana, California and tracing back to 1987, the platform aggregates nationwide U.S. property data covering 100% of U.S. housing stock for ownership, 99% for deeds/mortgages/foreclosures, and 96% for assignments and lien releases. The web-based research interface exposes 125+ advanced search fields, interactive maps with parcel boundaries and flood/HOA overlays, and a library of reports including TotalView, Property Detail, Enhanced Transaction History, Schools, Open Liens, Neighbors, HOA Contact, and Property Ownership & Encumbrance. Customers span four declared verticals — Financial Services & Mortgage Lending (primary), Real Estate & Property Services (primary), Legal, and Government — with documented use cases in property verification, loan quality, lead generation, due diligence, and market analysis.
The product architecture is a platform-plus-modules model: the DataTree core is supplemented by FraudGuard® (anomaly-detection fraud analytics), AppIntelligence® Score (predictive fraud risk scoring), RegsData® (regulatory compliance), Vendor Management Suite, CovenantGuard™ (AI-powered covenant analysis), Procision™ AVM, First American® HPI, ACI™ Valuation Solutions, MarketView, DataTree Lists, Taxsource, VeriTitle, HELOC, and Recorded Documents. Distribution is hybrid, combining inside sales for enterprise accounts, a self-serve e-commerce Online Store (dnastore.firstam.com) for single users and SMBs, an API plus Data Licensing channel for programmatic and bulk access, and Esri Spatial Data integration for GIS workflows.
Revenue is generated through three documented streams: usage-based pay-as-you-go downloads, prepaid monthly subscriptions for single users, and recurring enterprise subscriptions for full-platform access. Pricing is not publicly disclosed for enterprise tiers and requires contact via phone (866.377.6639) or form submission. As a subsidiary product line within First American Data & Analytics, DataTree's standalone revenue, funding history, and management team are not separately disclosed; the parent company is the publicly listed entity governing the operating structure.
Data Tree firmographics
Firmographics- Name
- Data Tree
- Legal name
- First American Data Tree LLC
- Website
- https://datatree.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- DataTree, a First American Financial Corporation (NYSE: FAF) product, is a web-based U.S. property data and digital land records platform covering 100% of the housing stock. It serves mortgage lenders, real estate professionals, legal, and government clients with property research, fraud detection, valuation, and compliance modules.
- Ownership category
- akta.pro rank
Where Data Tree is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Data Tree business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Pay-as-you-go Downloads: Purchase real estate data reports and recorded document images on an a la carte basis with pay-as-you-go downloads
- Prepaid Monthly Subscriptions: Monthly subscription plans for single users or those seeking particular report access
- Enterprise Data Access: Full DataTree platform access for enterprise clients and complex use cases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Online Store - Pay-as-you-go |
| Subscription | Monthly | Online Store - Monthly Subscription |
| Subscription | Annual | DataTree Enterprise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Data Tree product offering
Product offeringCore offering
DataTree operates a web-based property research platform delivering comprehensive U.S. real estate data, recorded document images, and over 125 advanced search fields for property lookups, transaction history, valuation, and lead generation. The platform is paired with a la carte report purchases via an Online Store, enterprise data licensing, an API, and an ecosystem of modular solutions for mortgage fraud detection, regulatory compliance, automated valuation, covenant analytics, and property tax data. Customers include mortgage lenders, real estate professionals, legal practitioners, and government agencies across the U.S.
Product overview
First American Data & Analytics offers a platform-plus-modules architecture centered on DataTree®, a web-based property research platform that provides access to 100% of U.S. housing stock data. DataTree serves as the core product with integrated property reports (TotalView, Property Detail, Enhanced Transaction History, Schools, Open Liens, Neighbors, HOA Contact, Property Ownership & Encumbrance) and recorded document images. The portfolio includes specialized add-on modules for fraud detection (FraudGuard®, FraudGuard® Home Equity, FraudGuard® Optional Modules, AppIntelligence® Score), regulatory compliance (RegsData®, Vendor Management Suite), AI-powered covenant analysis (CovenantGuard™), valuation solutions (Procision™ AVM, First American® HPI, ACI™ Real Estate Valuation Solutions), customer acquisition (MarketView, DataTree Lists), property taxes (Taxsource), and title analytics (VeriTitle). Data delivery is provided through the Online Store (for single users), Data Licensing, Advanced Data Solutions, and an API for programmatic access.
Differentiator
Problem solved
Functional benefit
Products and services
- DataTree® Property Research Platform Web-based property research platform providing nationwide U.S. real estate data, 125+ advanced search fields, interactive maps with parcel boundaries, and standardized property reports for mortgage lenders, real estate professionals, legal practitioners, and government agencies.
- Online Store A la carte e-commerce storefront (dnastore.firstam.com) for single users to purchase individual real estate data reports and recorded document images on a pay-as-you-go or prepaid monthly subscription basis.
- Data Licensing Enterprise data licensing solution providing bulk access to real estate property data for organizations requiring large-scale property information usage.
- Advanced Data Solutions Custom data solutions and analytics services tailored for enterprise clients needing bespoke property data integrations and advanced analytics.
- API for Property Data Delivery Programmatic API providing access to property data, mortgage analytics, recorded documents, and data licensing services for enterprise integrations.
- FraudGuard® Mortgage fraud detection solution using anomaly detection to identify fraudulent activity in mortgage and home equity lending loan applications.
- AppIntelligence® Score Predictive analytics fraud risk scoring tool that evaluates mortgage applications to assign a mortgage fraud risk score for lenders.
- RegsData® Regulatory compliance solution providing access to regulatory data and reporting tools for mortgage and financial services compliance teams.
- CovenantGuard™ AI-powered technology solution for covenant analysis and monitoring, using artificial intelligence to evaluate and track covenants in lending and credit agreements.
- Procision™ AVM Automated Valuation Model providing property valuation estimates for real estate lending, appraisal review, and portfolio valuation use cases.
- First American® HPI Home Price Index providing market trend data and analytics for tracking residential real estate price movements at national and regional levels.
- ACI™ Real Estate Valuation Solutions Comprehensive real estate valuation solutions and analytics platform delivered through a dedicated sub-brand site (aciweb.com).
- MarketView Customer acquisition and market share analytics solution for lenders and real estate professionals tracking competitive market position.
- DataTree Lists Lead generation tool for building prospect lists from property data, enabling targeted outreach to property owners, buyers, and sellers.
- Taxsource Property tax data solution providing tax assessment and payment information for properties nationwide, supporting valuation and due diligence workflows.
- VeriTitle Title analytics solution for verifying and analyzing property title information to support title examination and risk assessment.
- HELOC Data & Analytics Solution Home equity line of credit data and analytics solution for lenders originating and managing HELOC portfolios.
- Recorded Documents Service Service providing access to recorded property documents including conveyance deeds, foreclosures, judgments, and assessor maps for legal due diligence and title research.
Companies that use Data Tree
Customer profileSegments4 records
Ideal customer profiles3 records
Data Tree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature8 records
Data Tree partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Data Tree competitors and assessment
Company assessmentDirect peers
- ATTOM Data Solutions: ATTOM operates a nationwide property data marketplace with APIs, bulk data licensing, and an AVM (home盈利estimator). It is the most direct head-to-head competitor to DataTree's U.S. housing stock coverage, recorded-document dataset, and enterprise API delivery.
- Reonomy (Altus Group): Reonomy, owned by Altus Group, provides commercial property intelligence and ownership/transaction data akin to DataTree's CRE-adjacent capabilities. It is a direct peer in property data research, though more weighted to commercial rather than residential.
- Lightbox (now LightBox Intelligence): Lightbox aggregates parcel, zoning, environmental, and CRE intelligence, directly paralleling DataTree's parcel-level research and map-overlay functionality. It serves lenders, appraisers, brokers, and government users overlapping with DataTree's vertical segments.
- RealtyTrac (now ATTOM): RealtyTrac, now part of ATTOM, specializes in foreclosure, distressed, and equity data—an area where DataTree explicitly competes via its 99% deeds/mortgages/foreclosures dataset and foreclosure event flags. It is one of the closest comparables on the foreclosure/distressed property data niche.
Broad incumbents
- CoreLogic (now part of Cotality / ICE Mortgage Technology): Cotality (formerly CoreLogic) and ICE Mortgage Technology house one of the largest U.S. property data and analytics franchises, including property records, AVMs, and fraud/loan quality tools. They overlap directly with DataTree's core offering while also serving a much broader mortgage and capital-markets software stack.
- Black Knight (ICE): Black Knight, now part of Intercontinental Exchange, operates the Empower and other mortgage-orchestration platforms and bundles property data, analytics, and decisioning into its originations software. It competes with DataTree through integrated workflow products aimed at the same lender and servicer customers.
- Zillow (Zillow Group): Zillow operates the largest U.S. consumer-facing real estate platform and offers property data APIs (Bridge API) for enterprise users. It is a broader incumbent with overlapping property datasets and valuation models, though its primary brand is consumer-facing.
Emerging players
- HouseCanary: HouseCanary provides residential property data, valuations, and analytics via API to lenders and investors. It overlaps most directly with DataTree's AVM and property valuation products (Procision AVM, ACI) and is a tech-forward emerging challenger in the same U.S. residential data space.
- LandVision (DroneDeploy): LandVision offers parcel-level mapping, ownership, and property intelligence tools that overlap with DataTree's interactive map overlays, parcel boundaries, and spatial data capabilities. It is an emerging player in the same GIS-driven property research category.
- ParcelQuest: ParcelQuest provides nationwide parcel data, owner lookups, and property reports delivered online—a closer comparator to DataTree's Online Store SMB/pay-as-you-go SKUs than to the enterprise platform, and an emerging direct competitor on a la carte real estate data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Data Tree social profiles
Digital presenceData Tree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Tree leadership team
Management profileNumber of profiles
Profiles1 record
Data Tree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Tree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Tree
What does Data Tree do?
DataTree operates a web-based property research platform delivering comprehensive U.S. real estate data, recorded document images, and over 125 advanced search fields for property lookups, transaction history, valuation, and lead generation. The platform is paired with a la carte report purchases via an Online Store, enterprise data licensing, an API, and an ecosystem of modular solutions for mortgage fraud detection, regulatory compliance, automated valuation, covenant analytics, and property tax data. Customers include mortgage lenders, real estate professionals, legal practitioners, and government agencies across the U.S.
Is Data Tree a public or private company?
Data Tree is a public company. It is classified as corporate owned and is currently operating.
When was Data Tree founded?
Data Tree was founded in 1987. It employs 501 to 1,000 people.
Where is Data Tree based?
Data Tree is headquartered in Santa Ana, United States, in the North America region.
How does Data Tree make money?
Three revenue lines are on record. Pay-as-you-go Downloads are the primary driver. The others are prepaid Monthly Subscriptions and enterprise Data Access.
Who are Data Tree's main competitors?
Direct peers on record are ATTOM Data Solutions, Reonomy (Altus Group), Lightbox (now LightBox Intelligence) and RealtyTrac (now ATTOM). Broad incumbents are CoreLogic (now part of Cotality / ICE Mortgage Technology), Black Knight (ICE) and Zillow (Zillow Group). Emerging players are HouseCanary, LandVision (DroneDeploy) and ParcelQuest.
Does Data Tree have an API?
Yes. First American Data & Analytics offers an API for data delivery. The API enables programmatic access to property data, mortgage analytics, recorded documents, and data licensing services. Developer documentation is at dna.firstam.com/api.