RealtyTrac.com
RealtyTrac.com is a US-based, self-serve real estate platform aggregating foreclosure, pre-foreclosure, auction, bank-owned, and MLS listings nationwide, serving individual investors, home buyers, and real estate professionals via a $49.60/month subscription model.
- Company typePrivate
- Founded1996
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What RealtyTrac.com does
RealtyTrac.com is a US-based consumer real estate investment platform operated by RealtyTrac Realty, Inc., a privately held Florida-domiciled licensed real estate broker headquartered in Boca Raton. The platform aggregates foreclosed homes, pre-foreclosures, bank-owned (REO) properties, auction listings, traditional MLS for-sale listings, and recently sold data across all 50 US states, presenting them through a self-serve web application with advanced search filters, saved-homes portfolios, and zip-code-level market trend data. Its primary users are individual real estate investors seeking undervalued properties, with secondary segments of home buyers and licensed real estate and mortgage professionals.
The core technology is a property listing database and web front end that aggregates distressed and traditional MLS inventory nationwide, supplemented by investment calculators (Long-term Rental is live; Fix and Flip, Wholesale, and Short-term Rental are in development), market trend reports, and educational guides. There is no public API, no native mobile app, and no documented AI/ML capability. Distribution is product-led via organic search across an extensive state/city/zip-code page architecture, supported by content marketing, email alerts, and SMS notifications.
Revenue is generated primarily through a freemium-to-subscription model: a free tier with limited listing access and a paid membership at $49.60/month following a $1, 30-day trial. Ancillary revenue streams include agent-mediated buy/sell/financing services delivered through the company's in-house brokerage and BPO data access for professional users. No funding rounds, headcount, or revenue figures are disclosed in the source material.
RealtyTrac.com firmographics
Firmographics- Name
- RealtyTrac.com
- Legal name
- RealtyTrac Realty, Inc.
- Website
- https://realtytrac.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RealtyTrac.com is a US-based, self-serve real estate platform aggregating foreclosure, pre-foreclosure, auction, bank-owned, and MLS listings nationwide, serving individual investors, home buyers, and real estate professionals via a $49.60/month subscription model.
- Ownership category
- akta.pro rank
RealtyTrac.com industry classification
Industry- Product category
- Real Estate Investment Platform
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)
- akta.pro secondary industries
- Real Estate Auction Services (FSAEAJAL), Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where RealtyTrac.com is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RealtyTrac.com business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Subscription Membership: Monthly subscription membership with a 30-day trial period at $1.00, then $49.60 per month. Auto-renewal continues monthly until cancelled.
- Free Membership: Free tier providing limited access to property listings and basic features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Membership - Full access to service at no cost |
| Subscription | Monthly | Monthly Membership - 30-day trial then recurring subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
RealtyTrac.com product offering
Product offeringCore offering
RealtyTrac operates a web-based real estate investment platform that aggregates foreclosed homes, pre-foreclosures, bank-owned (REO) properties, auction listings, traditional MLS for-sale homes, and recently sold data across all US states. The platform provides property search with advanced filters, investment ROI calculators (long-term rental, fix and flip, wholesale, short-term rental), market trend analytics by zip code, and saved property portfolios to help individual investors and home buyers find and evaluate undervalued properties.
Product overview
RealtyTrac is a real estate investment platform operating as a unified web application. The core product is the foreclosure listings platform, which aggregates and displays foreclosed homes, pre-foreclosures, bank-owned (REO) properties, auction properties, traditional MLS for-sale listings, and recently sold data. The platform is supplemented by investment calculators (Long-term Rental, Fix and Flip, Wholesale, Short-term Rental) for ROI analysis, Market Trends & Insights modules providing regional foreclosure statistics by zip code and city, and Real Estate Guides for investor education. Fee-based membership tiers unlock full platform access with detailed BPO data, while the free tier offers limited browsing.
Differentiator
Problem solved
Functional benefit
Products and services
- RealtyTrac Foreclosure Listings Platform
Companies that use RealtyTrac.com
Customer profileSegments3 records
Ideal customer profiles3 records
RealtyTrac.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RealtyTrac.com partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
RealtyTrac.com competitors and assessment
Company assessmentBroad incumbents
- Zillow: Zillow is the largest US residential real estate marketplace, aggregating MLS, foreclosure, and off-market listings with investor-friendly filters. It competes for the same investor and home-buyer traffic RealtyTrac targets but operates a much broader portal with a mobile app and adjacent services.
- Redfin: Redfin is a national real estate brokerage and listings portal that surfaces MLS, foreclosure, and bank-owned homes and offers its own agent network. It overlaps directly with RealtyTrac on listing search while adding a brokerage layer RealtyTrac does not control at scale.
- Realtor.com: Realtor.com is a major residential listings portal operated by Move/NAR that aggregates MLS inventory including foreclosure and bank-owned listings. It competes for organic real-estate search demand but is not specialized in distressed properties.
- Trulia: Trulia is a major residential listings portal owned by Zillow Group that displays MLS, foreclosure, and open-house inventory with map-based search. It competes for the same SEO-driven home-buyer traffic as RealtyTrac but without a distressed-property specialty.
- Homes.com: Homes.com is a CoStar-owned residential listings portal expanding into brokerage and agent lead-routing. It competes for general home-buyer search demand while ramping investment in organic traffic that historically flows to RealtyTrac's pages.
Direct peers
- Auction.com: Auction.com is the largest US online marketplace for residential and commercial foreclosure and bank-owned auctions, serving institutional and individual investors. It is the closest direct competitor to RealtyTrac's auction and distressed inventory segment, with a far larger transactional footprint.
- Foreclosure.com: Foreclosure.com is a subscription-based distressed-property listings site aggregating pre-foreclosure, foreclosure, auction, and REO inventory nationwide. It is the closest niche competitor to RealtyTrac with a similar consumer subscription business model.
- PropertyShark: PropertyShark is a real estate data platform offering nationwide foreclosure, auction, and off-market property data with deep parcel-level detail. It overlaps with RealtyTrac's investor-targeting data proposition while serving more professional buyers and adding skip-tracing and comp tools.
Emerging players
- PropStream: PropStream is a subscription real estate investor platform combining foreclosure, MLS, and off-market data with marketing, comp, and list-building tools. It targets the same investor persona as RealtyTrac but with a more workflow-oriented product for active investors.
- Mashvisor: Mashvisor is a real estate investment analytics platform offering neighborhood-level data, rental ROI calculators, and foreclosure filters for short-term and long-term rental investors. It is a partial overlap to RealtyTrac's investor-tools roadmap and serves a similar SMB investor segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RealtyTrac.com social profiles
Digital presenceRealtyTrac.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealtyTrac.com leadership team
Management profileNumber of profiles
RealtyTrac.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealtyTrac.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealtyTrac.com
What does RealtyTrac.com do?
RealtyTrac operates a web-based real estate investment platform that aggregates foreclosed homes, pre-foreclosures, bank-owned (REO) properties, auction listings, traditional MLS for-sale homes, and recently sold data across all US states. The platform provides property search with advanced filters, investment ROI calculators (long-term rental, fix and flip, wholesale, short-term rental), market trend analytics by zip code, and saved property portfolios to help individual investors and home buyers find and evaluate undervalued properties.
Is RealtyTrac.com a public or private company?
RealtyTrac.com is a private company. It is classified as unknown and is currently operating.
When was RealtyTrac.com founded?
RealtyTrac.com was founded in 1996. It employs 51 to 100 people.
Where is RealtyTrac.com based?
RealtyTrac.com is headquartered in Irvine, United States, in the North America region.
How does RealtyTrac.com make money?
Two revenue lines are on record. Subscription Membership is the primary driver. The others are free Membership.
Who are RealtyTrac.com's main competitors?
Broad incumbents on record are Zillow, Redfin, Realtor.com, Trulia and Homes.com. Direct peers are Auction.com, Foreclosure.com and PropertyShark. Emerging players are PropStream and Mashvisor.
Does RealtyTrac.com have an API?
No public API is recorded for RealtyTrac.com.
What industry is RealtyTrac.com in?
RealtyTrac.com's product category is Real Estate Investment Platform. Its primary akta.pro industry code is BPAJAEAF, Foreclosure/REO & Distressed Property Auctions, with a secondary code of FSAEAJAL, Real Estate Auction Services. Its NAICS code is 531210 and its SIC code is 6531.