What FAIRR Initiative does

FAIRR Initiative (Farm Animal Investment Risk & Return) is a London-based non-profit investor network founded in 2015 and operated under the Jeremy Coller Foundation, a registered charity in England and Wales. It serves institutional asset owners and asset managers — including BlackRock, Fidelity, JPMorgan Asset Management, PIMCO, CalPERS, CalSTRS, and Schroders — by providing research, benchmarking tools, and coordinated investor engagement on material ESG risks in intensive animal agriculture and the broader global food system. Its investor network comprises 400+ members collectively representing approximately US$95 trillion in assets under management, and membership is free of charge for eligible organizations.

The organization's core product suite is built around four proprietary analytical tools: the Coller FAIRR Protein Producer Index (benchmarking 60 of the largest listed protein producers), the Coller FAIRR Seafood Index (benchmarking 20 seafood and aquaculture companies across 16 topics and 1,590 data points), the Coller FAIRR Climate Risk Tool (quantifying physical and transition climate risk for 40 livestock producers through scenario analysis), and the Alternative Proteins Framework. These tools are built on structured ESG data collection (company surveys, public disclosures) aggregated into weighted maturity scoring frameworks. Supplementing the tools are thematic research reports (72 publications over 10 years spanning climate, biodiversity, antimicrobial resistance, social risk, water, and regenerative agriculture), coordinated investor-led engagement programs (Protein Diversification, Restaurant Antibiotics, Seafood Traceability, Waste & Pollution, Animal Pharmaceuticals, China Agri-Food), and a policy workstream that engages regulators and industry bodies.

FAIRR's revenue model is non-commercial: it operates as a registered charity under the Jeremy Coller Foundation and derives funding from foundation grants and member contributions rather than direct membership fees. Distribution is through direct application via the website, with members accessing research, an exclusive investor dashboard, and collaborative engagement programs. The organization employs 11–50 staff across thematic and functional areas (research, engagement, editorial, policy) and has secured six industry awards in 2024, including Bloomberg Green, PRI, ICGN, and SIA recognitions.

Name

FAIRR Initiative

Legal name

FAIRR Initiative

Website

https://fairr.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

FAIRR Initiative is a UK registered charity and global investor network that provides ESG research, benchmarking tools, and coordinated corporate engagements on material risks in the animal agriculture and food system to 400+ asset owners and asset managers representing approximately US$95 trillion in AUM.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Investor Membership: FAIRR operates as a free membership network for eligible asset owners and asset managers. The organization is part of the Jeremy Coller Foundation (a registered charity in England and Wales). Revenue appears to come from foundation funding and member contributions rather than direct membership fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

FAIRR Initiative provides institutional investors with proprietary ESG benchmarking tools, thematic research, and coordinated investor-led corporate engagement services focused on material risks in the global food system, particularly intensive animal agriculture. Its offerings include the Coller FAIRR Protein Producer Index, the Seafood Index, the Climate Risk Tool, and the Alternative Proteins Framework, delivered free to a network of 400+ investor members representing US$95 trillion in AUM.

Product overview

FAIRR Initiative operates as a research and investor engagement network offering a suite of proprietary benchmarking tools, thematic research reports, and facilitated corporate engagement programs. Its core platform consists of four flagship analytical tools: the Coller FAIRR Protein Producer Index (assessing the largest listed animal protein producers), the Coller FAIRR Seafood Index (assessing 20 seafood and aquaculture companies), the Coller FAIRR Climate Risk Tool (quantifying climate financial materiality for 40 livestock producers), and the Alternative Proteins Framework (ESG reporting for alternative protein businesses). These tools are supplemented by thematic research reports, investor engagement programs (Protein Diversification, Restaurant Antibiotics, Seafood Traceability, Waste & Pollution, Animal Pharmaceuticals, China Agri-Food), and a policy action workstream including investor statements and regulatory consultations. Together, these products serve investor members managing over US$95 trillion in AUM.

Differentiator

Problem solved

Functional benefit

Products and services

• Coller FAIRR Protein Producer Index Flagship assessment tool benchmarking 60 of the world's largest listed animal protein producers on critical environmental, social, and governance (ESG) material risks and opportunities across topics including climate, biodiversity, antimicrobial resistance, social issues, and protein diversification. For institutional investor members.
• Coller FAIRR Seafood Index Comprehensive ESG benchmark assessing 20 of the largest global seafood and aquaculture companies on 16 material risk and opportunity topics, using 75 maturity indicators, 391 core questions, and 1,590 underlying data points to produce net maturity scores (0-100) across risk assessment, policies, targets, implementation, and outcome metrics. For institutional investor members.
• Coller FAIRR Climate Risk Tool Quantitative climate risk analysis tool that models the materiality of physical and transition climate risks for 40 of the largest livestock producers, including scenario analysis under high-impact climate projections of how climate-driven feed disruptions translate into financial losses. For institutional investor members.
• Alternative Proteins Framework ESG assessment framework that enables public and private companies to report on the performance of their alternative protein businesses, addressing gaps in alternative protein disclosure and providing industry-specific tools for alternative protein reporting. For institutional investor members and companies.

Quantifiable outcome

• Company feedback response to Protein Producer Index increased from 27% in 2018 to 48% in 2024
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• World Wildlife Fund (WWF-US)coreStrategic or Co-development PartnerFAIRR's Seafood Traceability Engagement is delivered in partnership with WWF-US. The engagement focuses on identifying material environmental and social risks in portfolio companies stemming from poor supply-chain transparency and engaging companies on adopting leading traceability standards such as those developed by the Global Dialogue on Seafood Traceability (GDST).
• Planet TrackercoreStrategic or Co-development PartnerPartner in the Seafood Traceability Engagement Phase 2, working with FAIRR to engage seafood companies on traceability standards and systems. Planet Tracker contributes to the multi-stakeholder effort to improve supply chain transparency in the seafood sector.
• World Benchmarking Alliance (WBA)coreStrategic or Co-development PartnerPartner in the Seafood Traceability Engagement Phase 2, collaborating with FAIRR on investor engagement efforts to improve traceability and sustainability in global seafood supply chains.
• United Nations Environment Programme Finance Initiative (UNEP FI) - Sustainable Blue Economy Finance InitiativecoreStrategic or Co-development PartnerUNEP FI's Sustainable Blue Economy Finance Initiative partners with FAIRR on the Seafood Traceability Engagement. The initiative brings UN support and expertise to the engagement, helping to promote sustainable finance practices in the ocean economy.
• Jeremy Coller FoundationcoreOthersFAIRR is part of the Jeremy Coller Foundation, a registered charity (no. 1163970) and a company limited by guarantee (no. 9696841) in England and Wales. The foundation provides institutional support and governance for FAIRR's operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Access to Nutrition Initiative (ATNI): ATNI is a non-profit investor network benchmarking the world's largest food and beverage companies on nutrition, health and ESG criteria. It is the closest direct peer to FAIRR, sharing the same investor-network model and food-sector focus, though ATNI concentrates on nutrition and human health rather than animal agriculture.
• CDP (Carbon Disclosure Project): CDP operates a global disclosure system used by investors, companies and cities to manage environmental impact. Like FAIRR, it runs investor-led corporate engagements and produces benchmark data, but at a much larger scale and focused on climate/forest/water rather than food-system protein risks.
• World Benchmarking Alliance (WBA): WBA develops free, publicly available benchmarks assessing the world's most influential companies on the SDGs. It is a direct peer in methodology, investor engagement and non-profit structure, and is also an FAIRR partner on the Seafood Traceability Engagement.
• ShareAction: ShareAction is a UK-based responsible-investment NGO that mobilizes institutional investors to drive corporate and policy change. It is comparable to FAIRR as a London-based, investor-facing non-profit conducting corporate engagements and policy advocacy, though with a broader stewardship scope.
• Planet Tracker: Planet Tracker is a non-profit financial think tank that creates data and analysis on how capital markets affect the natural environment. It is an FAIRR partner on Seafood Traceability and is highly comparable as a thematic investor-research non-profit producing engagement-grade analysis.

Broad incumbents

• Principles for Responsible Investment (PRI): PRI is the UN-supported global network of institutional investors committed to incorporating ESG into investment decisions. FAIRR is materially comparable as an investor membership network advancing responsible-investment practice, but PRI is the broad incumbent across all themes whereas FAIRR is a specialist in food systems.
• Climate Action 100+: Climate Action 100+ is an investor-led initiative engaging the world's largest corporate greenhouse-gas emitters on climate. It is comparable to FAIRR as a collaborative investor engagement network mobilizing trillions in AUM, but focused exclusively on climate rather than broader food-system ESG risks.
• Ceres: Ceres is a US-based sustainability advocacy organization that works with institutional investors and companies on ESG and climate. It is comparable to FAIRR as an investor-engagement NGO producing research and tools, but operates at a broader sustainability mandate and larger scale from the US.
• Institutional Investors Group on Climate Change (IIGCC): IIGCC is the European membership body for institutional investors focused on climate change and net-zero investing. It is comparable as a European-based investor network producing climate-focused research and engagement programs, but with a climate-only scope rather than FAIRR's food-system focus.
• FAIRR-adjacent: Sustainalytics (Morningstar): Sustainalytics is a major commercial ESG ratings and research provider. It is comparable to FAIRR as a provider of ESG risk data used by institutional investors on food and agriculture holdings, though it is a commercial incumbent with broad coverage rather than a thematic non-profit specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fairrinitiative
• LinkedInlinkedin.com/company/farm-animal-investment-risk-&-return-fairr-

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAIRR Initiative