What Planet Tracker does

Planet Tracker is a London-based non-profit financial think tank founded in 2018 by Mark Campanale and Nick Robins, who also co-created the Carbon Tracker Initiative. The organization operates under Tracker Group Limited as a not-for-profit company limited by guarantee registered in England, engaging directly with financial institutions and corporate management to drive transformation of global financial activities and align investment with a resilient, just, net-zero and nature-positive economy. Its primary customers are asset managers, asset owners, banks, and broader financial institutions that use its research for engagement, voting, climate scoring, and risk assessment, alongside food system companies, petrochemical companies, and policymakers.

The organization produces open-access research reports, interactive data dashboards (including Climate Transition Analysis, Chemical Sector Climate Alignment, Unilever targets, and Walmart Climate Transition Analysis), investor toolkits, formal investor statements such as the Petrochemical Investor Statement, quarterly webinars, and a Seafood Database covering 300 seafood-related companies. Its analytical coverage spans 400,000 companies across 160 countries, organized across two programme streams: Food System Transformation (Ocean, Food & Land Use) and Materials System Management (Petrochemicals, Plastics, Textiles). Notable proprietary outputs include the Financial Markets Roadmap for Transforming the Global Food System and the Deforestation-Linked Sovereign Bond Framework, the latter having influenced Uruguay's sovereign bond issuance.

Planet Tracker's go-to-market is community-led, relying on direct engagement with financial institutions, multi-channel content distribution (website, webinars, video, podcasts, conferences), and earned media rather than commercial sales. As a non-profit, it is funded through grants, donations, and foundation support and provides research publicly at no charge. Its 11-50 person team combines financial, environmental, corporate, and data backgrounds, and the organization has received recognition including the 2023 Finance for the Future Awards for Driving Change in the Finance Community and Nature and Biodiversity Leadership.

Name

Planet Tracker

Legal name

Tracker Group Limited

Website

https://planet-tracker.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Planet Tracker is a London-based non-profit financial think tank founded in 2018 that produces open-access research, data dashboards, and investor toolkits to help financial institutions integrate environmental risks into investment and lending decisions across food systems and materials sectors.

Ownership category

akta.pro rank

Product category

Sustainable Finance Research

NAICS

Portfolio Management and Investment Advice (523940), Environmental Consulting Services (541620)

SIC

Investment Advice (6282)

akta.pro primary industry

Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)

akta.pro secondary industries

Sustainability Risk & Scenario Analysis (Climate Risk, Stress Testing, Portfolio Alignment) (FSAAALAM), Climate Risk & Scenario Analysis (TCFD/IFRS S2) (EUAHAJAD), Climate Risk Reporting & Disclosure Analytics (TCFD/ISSB, EU Taxonomy, CSRD, NAIC) (EUABALAG), Financial Climate Stress Testing & Portfolio Analytics (Banks, Asset Managers, Insurers) (EUABALAE)

Keywords

• Sustainable finance research
• ESG data analytics
• Climate transition analysis
• Investor engagement services
• Nature-related disclosures

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Non-profit funding: Planet Tracker is an award-winning non-profit think tank funded through grants, donations, and foundation support to produce open-access research for the financial community.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Planet Tracker produces open-access sustainable-finance research reports, interactive data dashboards, investor toolkits, and formal investor statements for institutional investors, asset managers, banks, and asset owners. Its work spans food systems (including seafood, agriculture, and land use) and materials systems (petrochemicals, plastics, textiles), helping financial institutions integrate environmental risks into investment, engagement, and voting decisions.

Product overview

Planet Tracker is an award-winning non-profit financial think tank that produces open-access research, data dashboards, investor toolkits, and webinars targeting financial institutions. The organization operates through two primary programme streams: Food System Transformation (encompassing Ocean and Food & Land Use) and Materials System Management (covering Petchem, Plastic, and Textiles). Their core offerings include Research Reports, Data Dashboards, Investor Statements (such as the Petrochemical Investor Statement), Investor Toolkits, Webinars, and the Seafood Database covering 300 companies. The organization provides actionable, investment-relevant outputs incorporating environmental factors into financial considerations, offering innovative frameworks and financial instruments to help financial institutions engage with companies on sustainability transition.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Reports Open-access reports analysing environmental risks and financial decision-making across industries including agri-business, seafood, petrochemicals, plastics, textiles, and food systems, delivered to financial institutions and the broader public.
• Data Dashboards Interactive analytical dashboards such as Climate Transition Analysis dashboards, Chemical Sector Climate Alignment Dashboard, and the Unilever targets dashboard, providing financial institutions with metrics for sustainability transition assessment.
• Petrochemical Investor Statement Formal investor statement calling on petrochemical companies to address plastic impacts and transition to sustainable practices, with institutional signatories from the financial community.
• Investor Toolkits Easy-to-use materials designed to help financial institutions engage more effectively with food systems companies and other sectors on sustainability transition.
• Webinars Online panel discussions with financial and environmental experts covering topics from land use to ocean health, textiles production, and plastic pollution, hosted quarterly to disseminate research findings.
• Seafood Database A compendium of seafood-related indicators for 300 seafood-related companies, used by financial institutions for cross-referencing against client lists and strengthening due diligence processes.
• Financial Markets Roadmap for Transforming the Global Food System Strategic framework report providing financial institutions with a roadmap to guide capital allocation toward food system transformation, based on analysis of 400,000 companies across 160 countries.
• Deforestation-Linked Sovereign Bond Framework Innovative financial instrument report recommending sovereign bonds that link coupon payments to success in reducing deforestation, providing a framework for sovereign issuers to mobilise sustainability-linked finance.
• Net Zero Transition Plan Disclosure Guidance Template A disclosure assessment template for investors and lenders to evaluate the credibility of consumer goods companies' climate transition plans.

Quantifiable outcome

• 60% reduction in food system footprint achievable through six priority actions
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Tracker GroupcoreStrategic or Co-development PartnerPlanet Tracker is an initiative under Tracker Group alongside Carbon Tracker, operating as a not-for-profit company limited by guarantee registered in England.
• Carbon TrackercoreStrategic or Co-development PartnerPlanet Tracker operates alongside Carbon Tracker under Tracker Group, both producing sustainability-focused financial research.
• SME Climate HubcoreStrategic or Co-development PartnerCommitted to halving greenhouse gas emissions before 2030, achieving net zero before 2050, and disclosing progress yearly as part of the SME Climate Hub initiative.
• United Nations Race to ZerocoreStrategic or Co-development PartnerRecognized by the UN Race to Zero campaign, joining governments, businesses, cities, regions, and universities sharing the same climate mission.
• Gold StandardminorOthersPlanet Tracker purchases carbon credits through Gold Standard to offset annual carbon emissions.
• Living Wage FoundationminorOthersInterns are always paid in accordance with Living Wage Foundation pay rates.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• InfluenceMap: Non-profit research organization producing analytics on corporate climate lobbying and policy engagement. Comparable as a financial-relevant sustainability research provider targeting institutional investors with specialized data and tools.
• Climate Bonds Initiative: International non-profit working on mobilizing capital for climate solutions through standards and certification for green/sustainability bonds. Comparable as a research-driven non-profit shaping sustainable finance infrastructure and instruments.
• ShareAction: UK-based NGO mobilizing investor engagement on responsible investment and corporate sustainability. Comparable as a non-profit that drives investor-led corporate change through research, campaigns, and stewardship tools.
• Carbon Tracker: Sibling initiative under Tracker Group Limited, also producing financial research on climate and stranded asset risk for investors. Most directly comparable organization given shared governance, operational backbone, and parallel mission model applied to climate rather than nature.
• 2° Investing Initiative: Non-profit working on sustainable finance regulation, climate scenario analysis, and disclosure frameworks. Comparable in mission and operating model as a research-driven non-profit influencing financial market practice through policy and standards work.

Broad incumbents

• Sustainalytics: Major commercial ESG and corporate governance research provider serving asset managers and asset owners. Comparable as a provider of sustainability risk analytics integrated into investment workflows, but operating on a for-profit, paid subscription model.
• MSCI ESG Research: Largest commercial ESG ratings and data provider, serving global asset managers and owners with sustainability analytics. Comparable in serving the same investor customer base with climate and nature-related research inputs, but at vastly greater scale.
• CDP (Carbon Disclosure Project): Global disclosure system for environmental impact used by 18,000+ companies and 590+ investors; directly comparable as a non-profit driving standardized corporate environmental reporting that feeds into investor decision-making, but with much larger scale and broader scope.
• Trucost (S&P Global): S&P Global's environmental data and analytics business, providing carbon, water, and environmental footprint data to investors. Comparable in delivering environmental risk data for financial decisions but as a commercial product within a much larger data conglomerate.

Emerging players

• FAIRR Initiative: Investor network focused on ESG risks in animal agriculture and protein supply chains. Comparable as a sustainable finance non-profit producing investor-facing research, with thematic overlap on Planet Tracker's food system programme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/planet_tracker
• YouTubeyoutube.com/channel/UC5aZB6dGRpSBAQPvD3-LB7w/videos
• LinkedInuk.linkedin.com/company/planet-tracker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Tracker