Name

Sunday Swagger

Website

https://sundayswagger.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf & Tennis Performance Apparel (CRAAAEAF), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Golf apparel
• Performance polos
• Lifestyle clothing
• Athletic wear
• Men's apparel

Headquarters

HQ city

Yorba Linda

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time purchase of apparel products including polos, shorts, outerwear, t-shirts, hats, and accessories. Standard polo pricing at $64.00 with ChillTech premium line at $69.00.
2. The Sunday Club Membership: Annual paid membership program at $20/year providing free shipping, 10% store credit back on all orders, access to exclusive members-only drops, and extra 5% back during sales.
3. Swag Bucks Loyalty Program: Free loyalty program offering 5% store credit on all orders and notification about new drops.
4. Gift Cards: Digital and physical gift card sales for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Sunday Swagger designs and sells performance golf apparel — primarily men's and women's polos, specialty lines (ChillTech™, Weekday, Tall, Matching), shorts, outerwear, t-shirts, hats, and accessories — direct to consumers through a Shopify-powered online store. The brand differentiates through proprietary fabric technology (ChillTech™), licensed brand collaborations (U.S. Army, Guinness, Pennzoil, Uncrustables, Dole), and seasonal limited-edition drops, supported by a tiered loyalty membership program.

Product overview

Sunday Swagger is a golf apparel brand specializing in performance polos with personality-driven designs. The core product is the Men's Golf Polo line, supplemented by Women's Golf Polos, Youth Golf Polos, and Matching Polos for couples and families. Key sub-brands include ChillTech™ Polos (premium cooling fabric with UPF 50+, quick-dry, and stretch), Weekday Polos (work-appropriate solids), and Tall Polos (extended sizing). The portfolio extends to Everywear Shorts (water-resistant, UPF 50+ with zipper pockets), Golf Outerwear (Q-Zips and jackets), Golf T-Shirts, Hats, and Accessories. The brand operates through five brand collaborations (U.S. Army, Pennzoil/Team Pensker, Guinness, Uncrustables, Dole) and seasonal limited-edition collections (19th Hole cocktail series, World Match 2026 World Cup theme, Spring/Summer '26). A two-tier loyalty program (free Swag Bucks at 5% back; $20/year Sunday Club with 10% back, free shipping, and exclusive drops) drives customer retention. Pricing centers around $64 for standard polos, $69 for ChillTech, $39 for youth, and $32-37 for hats.

Differentiator

Problem solved

Functional benefit

Brands

• ChillTech™: Silky-soft shirts with a cooling feel, designed for everyday wear with quick-drying performance, flexible stretch, and UPF 50+ protection.

Products and services

• Men's Golf Polos Performance golf polos with personality-driven designs featuring quick-drying fabric, stretch materials, and UPF sun protection for golfers and lifestyle consumers.
• Women's Golf Polos Performance golf apparel for women including sleeved and sleeveless polo options with the same performance fabrics as the men's line in feminine cuts and styling.
• Everywear Shorts Men's golf shorts with 9-inch inseam, stretch waistband, water-resistant fabric, UPF 50+ protection, and multiple zipper pockets designed for both on-course performance and casual wear.
• ChillTech™ Polos Premium performance polo sub-brand featuring silky-soft fabric with cooling feel, quick-drying performance, flexible stretch, and UPF 50+ protection, designed for everyday wear beyond the golf course.
• Weekday Polos Work-appropriate polo line featuring solid colors and refined styling for office and professional settings, positioned as 'Comfort with a collar'.
• Tall Polos Extended-length polo variations designed for taller customers, maintaining the same performance features as standard polos in a more generous fit.
• Matching Polos (His & Hers / Family) Coordinated couples' and family matching polo sets allowing partners and families to wear complementary or identical designs across men's, women's, and youth categories.
• Golf Outerwear Performance outerwear including Q-Zips, quarter-zip pullovers, and jackets designed for golf course wear with performance fabric technology.
• Golf T-Shirts Golf-appropriate t-shirt collection featuring casual styles with golf-themed designs and branding, including collaboration pieces with U.S. Army, Dole, Pennzoil, Guinness, and Uncrustables.
• Youth Golf Polos Performance golf apparel sized for children and youth, allowing families to coordinate outfits across generations.
• Golf Hats Performance headwear including snapback hats, shaka hats, and golf-specific cap styles with flair designs, including branded collaboration hats.
• Golf Accessories Golf accessories including belts, ball markers, headcovers, golf towels, beer sleeves, and gift cards.
• U.S. Army x Sunday Swagger Collaboration Licensed collaboration collection featuring U.S. Army branded polos, hoodies, Q-Zips, and t-shirts with military-themed designs.
• Pennzoil® x Sunday Swagger Collaboration Licensed automotive-themed collaboration with Pennzoil and Team Penske featuring racing-inspired polo and t-shirt designs.
• Guinness® x Sunday Swagger Collaboration Licensed beer brand collaboration with Guinness featuring pub-inspired polo designs and toucan-themed hats.
• Uncrustables® x Sunday Swagger Collaboration Licensed food brand collaboration featuring frozen snack-themed t-shirts and youth apparel.
• Dole® x Sunday Swagger Collaboration Licensed tropical fruit brand collaboration featuring Dole-inspired t-shirt designs with tropical fruit themes.
• The Sunday Club Membership Paid annual membership program ($20/year) offering free shipping on U.S. orders, 10% back on all purchases, access to exclusive members-only product drops, extra 5% back during sales, and birthday perks.
• Swag Bucks (Free Loyalty Program) Free loyalty rewards program available to all customers offering 5% back on all orders and new drop notifications.
• 19th Hole Collection Limited edition cocktail and bar-themed collection featuring beer, mojito, tequila, wine, whiskey, and old-fashioned inspired polo designs for men and women.
• World Match 2026 Collection World Cup and international soccer-themed collection with country-inspired polo designs positioned as 'Pick A Side. Wear It Loud.'
• Spring & Summer '26 Collection Seasonal collection featuring 158 items including new polo designs, golf towels, and hats across Limited Edition, Speck'd, Party, Floral, and Hawaiian styles.
• Sale - Men's Closeout Men's clearance and closeout section featuring discounted polo and button-up styles at reduced prices, including bundle deals (3 for $99) and final sale items.

Quantifiable outcome

• Products rated 4.9 out of 5 stars with over 15,000 customer reviews on flagship products
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• U.S. ArmycoreStrategic or Co-development PartnerCollaboration featuring U.S. Army branded golf apparel including the Strike Team polo, 250 Strong hoodie, and Q-Zip, Operation Fairway pattern, and I Want You t-shirt. Represents a significant licensing partnership bringing military heritage and branding to golf apparel.
• Guinness®coreStrategic or Co-development PartnerGuinness beer branded golf apparel line featuring designs like Smooth Finish polo, Toucan Hat, Reflection and Lovely Day t-shirts, Stout & About and Pints & Palms polos. Licensed collaboration bringing iconic beer brand aesthetic to golf market.
• Pennzoil® (Team Penske)minorStrategic or Co-development PartnerPennzoil branded merchandise featuring motor racing themes including Burnout and Pole Position t-shirts, and additional racing-inspired golf apparel.
• Uncrustables®minorStrategic or Co-development PartnerFrozen food brand collaboration featuring playful food-themed golf apparel including Saved by the Snack youth t-shirt and Freedom Glizzy designs.
• Dole®minorStrategic or Co-development PartnerDole tropical fruit brand collaboration featuring Fresh Pineapple and Whip It and Rip It branded t-shirts with tropical fruit themes.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Original Penguin: Golf lifestyle apparel brand within a larger fashion portfolio, offering polos and casual wear at similar price points. Comparable on heritage country-club positioning and lifestyle crossover.
• Polo Ralph Lauren Golf: Heritage golf apparel line from a global fashion incumbent. Comparable on premium positioning and country-club customer base; competes for the same wardrobe share with substantially broader distribution.
• Lululemon Golf: Performance apparel giant's dedicated golf category featuring polos and technical fabrics. Comparable on performance fabric story (quick-dry, stretch, UPF) and DTC scale, though backed by an incumbent with vastly larger marketing reach.

Direct peers

• Linksoul: Independent golf lifestyle apparel brand with a personality-forward, non-traditional aesthetic. Comparable as an indie DTC golf apparel competitor with a similar underdog positioning versus majors.
• TravisMathew: Premium lifestyle golf apparel brand known for personality-driven designs, polos, and lifestyle transitions from course to casual. The closest direct competitor to Sunday Swagger in the personality-driven golf apparel niche.
• Peter Millar: Premium men's golf and lifestyle apparel with strong country-club positioning. Comparable to Sunday Swagger on price point and course-to-casual wearability, though with a more traditional aesthetic.
• Holderness & Bourne: Premium golf apparel brand emphasizing refined performance polos and country-club aesthetics. Comparable in price tier ($65–$95 polos) and direct-to-consumer distribution model.
• Greyson Clothiers: Personality-forward golf apparel brand mixing bold patterns and performance fabrics. Closely comparable to Sunday Swagger's "polos with personality" positioning and pattern-heavy design library.
• Fairway & Greene: Classic golf apparel brand with polos, outerwear, and country-club positioning. Comparable on category focus and traditional-plus-pattern design mix in the golf apparel retail market.
• Vineyard Vines: Lifestyle brand with strong golf category presence, signature prints, and family matching offerings. Directly comparable on pattern-driven design ethos and family/household SKU expansion strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sundayswagger
• Facebookfacebook.com/SundaySwagger
• Instagraminstagram.com/sundayswagger/?hl=en
• TikToktiktok.com/@sundayswagger

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunday Swagger