What Marmon Retail Solutions does

Marmon Retail Solutions is a private, Chicago-based retail infrastructure provider operating as a wholly-owned subsidiary of Marmon Holdings, which is itself a Berkshire Hathaway company. Founded in 1953 and now employing 501-1000 people, the company is structured as a collection of 11 specialized retail brands (Eden, L.A. Darling, Trade Fixtures, Cannon Equipment, Commercial Zone, DCI Marketing, Retail Space Solutions, Unarco, Store Opening Solutions, and others) that together deliver end-to-end solutions across store exterior, in-store experience, front-end, back-of-house, and click & collect operations. Its product portfolio spans custom fixtures and displays, shopping carts and material handling equipment, site furnishings, bulk-food merchandising bins, pusher tray systems, and outsourced project/procurement management and store-opening services, with a Shopic exclusive partnership layering in smart-cart technology.

The business model is predominantly B2B enterprise hardware sales supplemented by professional services revenue. The company sells custom retail fixtures, merchandising displays, carts, and site furnishings on a quote-based, project-driven basis to national and regional multi-site retailers, and monetizes installation, FF&E consolidation, store-opening, and rebrand execution through services arms such as Store Opening Solutions, Project CSI, and Big Red Rooster Flow. Go-to-market is direct enterprise field sales targeting retail operations leaders, innovation officers, and procurement decision-makers, with no public pricing and no disclosed API or self-serve product surface. The company is organized around five explicit solution categories (Store Exterior, In-Store Experience, Front-End, Back-of-House, Click & Collect) to support cross-brand bundling, and serves a named roster of large U.S. retailers including Amazon, Kroger, CVS, Circle K, and Dollar General, plus CPG brand partners such as Duracell, KIND Snacks, and Organic Girl.

Name

Marmon Retail Solutions

Legal name

Marmon Retail Solutions

Website

https://marmonretailsolutions.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Marmon Retail Solutions is a Berkshire Hathaway-backed collection of 11 specialized retail brands providing custom fixtures, displays, carts, material handling, and store-opening services to national multi-site retailers across grocery, pharmacy, convenience, discount, and e-commerce verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fixtures and Displays: Sale of custom retail fixtures, merchandising displays, shopping carts, site furnishings, and related retail infrastructure products through the company's portfolio of brands including Eden, L.A. Darling, Trade Fixtures, Cannon Equipment, and others.
2. Project and Procurement Management Services: Outsourced project and procurement management services supporting national and multi-site retail organizations, including store openings, FF&E consolidation, installation, and consolidation services.
3. Installation and Store Setup Services: Store opening, fixture installation, and rebranding support services through Store Opening Solutions brand, including time-sensitive delivery and professional installation.
4. Material Handling Solutions: Custom distribution, display, and security carts along with automation solutions engineering services for efficient product transport and backroom operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Marmon Retail Solutions is a collection of 11 retail-focused companies that manufactures and supplies retail fixtures, merchandising displays, shopping carts, site furnishings, and material handling equipment to multi-site retailers worldwide. The company also delivers project and procurement management, store opening, FF&E consolidation, and installation services, providing retailers with end-to-end solutions from concept and prototyping through full rollout and installation.

Product overview

Marmon Retail Solutions is a collection of 11 retail-focused companies (brands) providing integrated solutions across the physical retail experience. The portfolio includes acquired brands like Big Red Rooster Flow (project/procurement management), Cannon Equipment (material handling), Commercial Zone (site furnishings), DCI Marketing (brand activation), Eden (custom fixtures), L.A. Darling (custom displays), Retail Space Solutions (pusher trays), Trade Fixtures (bulk merchandising), and Unarco (shopping carts). These brands are organized into five solution categories: Store Exterior Solutions, In-Store Experience Solutions, Front-End Solutions, Back of House Solutions, and Click & Collect Solutions. The company also partners with Shopic for smart cart technology integration. The integrated model enables retailers to access multiple specialized services—from concept to installation—through a single partner, backed by Marmon Holdings/Berkshire Hathaway.

Differentiator

Problem solved

Functional benefit

Brands

• Big Red Rooster Flow: Leading provider of outsourced project and procurement management services supporting national and multi-site retail organizations.
• Cannon Equipment
• Commercial Zone
• DCI Marketing
• Eden
• L.A. Darling
• Retail Space Solutions
• Trade Fixtures
• Unarco Industries
• Store Opening Solutions
• Shopic

Products and services

• Big Red Rooster Flow Outsourced project and procurement management services for national and multi-site retail organizations, supporting store openings, remodels, FF&E consolidation, and rollout execution.
• Cannon Equipment Material handling solutions including custom distribution, display, and security carts plus automation solutions engineering for retail backroom and product transport operations.
• Commercial Zone Site furnishings manufacturer producing waste receptacles, planters, benches, cigarette receptacles, and related accessories for retail exteriors and brand-aligned spaces.
• DCI Marketing Custom brand activation solutions that enhance customer experiences, drive meaningful engagement, and deliver measurable results across retail settings.
• Eden Design-driven custom retail fixtures with a 30-year heritage, serving retailers, brand-owners, and distributors as an end-to-end fixture partner.
• L.A. Darling Custom retail displays that create in-store experiences designed to engage customers and drive repeat destination shopping.
• Retail Space Solutions Market leader for pusher tray solutions for strategic perimeter and center store categories, improving sales through enhanced product presentation with ROI under 12 months.
• Trade Fixtures Bulk food merchandising specialist providing merchandising bins, fixtures, displays, and bulk department supplies to retailers worldwide, with 40 years serving the retail food market.
• Unarco Industries Shopping cart manufacturer producing durable, reliable, and safe carts for the world's largest retailers, with on-time execution and remanufacturing capabilities.
• Store Opening Solutions Store opening, FF&E consolidation, and professional installation services supporting time-sensitive retail rollouts.
• Shopic Smart Cart Smart cart technology partnership that transforms existing shopping cart fleets into digital, shopper-engaging carts that generate customer loyalty, increase basket size, and boost sales.
• Project CSI Consolidation, logistics, and rebranding support services for retail operations, complementing multi-site rollout and installation work.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShopiccoreTechnology or IntegrationExclusive partnership with Shopic to transform existing shopping cart fleets into smart carts that help generate customer loyalty, increase basket size, and boost sales. The partnership enables retailers to make in-store shopping frictionless through digital cart technology.
• Flywheel DigitalcoreStrategic or Co-development PartnerStrategic partnership with retail consulting firm Flywheel Digital (formerly Edge by Ascential) providing market research, benchmarking data, and expert insights on retail trends including labor innovation, fulfillment optimization, and omnichannel strategies. Flywheel experts contribute content and expertise to Marmon's thought leadership materials.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• HMY Group: European retailer of shelving, store fixtures, and merchandising systems for large retail chains. Competes head-to-head with MRS's Eden, L.A. Darling, and Trade Fixtures businesses across custom retail fixtures and merchandising hardware.
• Trax: Retail execution technology provider offering image recognition, store audit, and merchandising analytics to CPGs and retailers. Trax is directly comparable to the merchandising execution services offered through MRS's Big Red Rooster Flow and DCI Marketing brands.
• Wanzl: Global leader in shopping carts, retail equipment, store fixtures, and access solutions. Wanzl directly competes with MRS's Unarco and Trade Fixtures brands in carts and retail merchandising hardware, and overlaps in display and store-construction offerings.
• Rehrig Pacific: US-based maker of shopping carts, material handling equipment, and reusable packaging for retail and logistics. Rehrig is a close direct peer to MRS's Unarco and Cannon Equipment brands in carts and distribution equipment.
• Schaefer Systems International (SSI Schaefer): Manufactures mobile and static storage/retail fixtures, shopping carts, and material handling solutions for retail and warehousing. Comparable to MRS's Cannon Equipment, Unarco, and Eden brands across fixtures, carts, and back-of-house equipment.

Broad incumbents

• Crown Equipment: Established material handling equipment manufacturer offering forklifts, automation, and backroom solutions. Crown competes with MRS's Cannon Equipment brand and addressable back-of-house and material handling spend at retailers.
• Diebold Nixdorf: Global retail tech incumbent providing POS, self-checkout, and store operations solutions. Like NCR Voyix, it competes with MRS at the front-end and store-operations technology layer addressed by Shopic and partner integrations.
• NCR Voyix: Broad retail technology incumbent offering POS, payment, and store operations software that retailers pair with fixture and store-deployment programs. Competes with MRS on technology integration contracts rather than hardware, but overlaps at the same retailer buyer.

Emerging players

• Bizerba: Specialist in retail scales, labeling, and fresh-food retail technology with growing emphasis on in-store digitalization. Comparable to MRS's Trade Fixtures and bulk-food merchandising plus back-of-house digital initiatives.
• InVue: Provider of retail security, smart fixtures, and connected merchandising devices. InVue is an emerging peer to MRS's smart-cart and digital in-store engagement plays (e.g., Shopic) for electronics and specialty retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@marmonretailsolutions
• Facebookfacebook.com/MarmonRetailSolutions
• LinkedInlinkedin.com/company/marmon-retail-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marmon Retail Solutions