Hurlbut Care Communities
Hurlbut Care Communities is a privately held, family-owned operator of 11 skilled nursing facilities in the greater Rochester, NY region, serving 750+ residents with long-term care, short-term rehabilitation, and palliative services across Monroe, Livingston, Seneca, and Wayne counties.
- Company typePrivate
- Founded1964
- HeadquartersRochester, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Hurlbut Care Communities does
Hurlbut Care Communities is a privately held, family-owned operator of 11 skilled nursing facilities in the greater Rochester, New York region, serving Monroe, Livingston, Seneca, and Wayne counties. Founded in 1964 as ROHM Services Corporation by Robert H. Hurlbut, with the first nursing home opening in 1969, the company is now in its fourth generation of family leadership under President and CEO Robert W. Hurlbut. Hurlbut employs approximately 1,400-1,500 caregivers and staff and serves 750+ residents across its portfolio of facilities (Avon Nursing, The Brightonian, Conesus Lake, Hamilton Manor, The Hurlbut, Latta Road East, Latta Road West, Newark Manor, Penfield Place, Seneca Nursing & Rehabilitation, and Woodside Manor), which was reduced from a prior peak following the July 2022 divestiture of The Shore Winds and Hornell Gardens to The Grand Healthcare System.
The company's core offering is a continuum of long-term skilled nursing care and short-term rehabilitation, including orthopedic, neurological, cardiac, physical, occupational, and speech therapy delivered on-site seven days a week with 24/7/365 admissions. Two facilities, The Hurlbut and Seneca Nursing & Rehabilitation, have been recognized by U.S. News & World Report as among the Best Nursing Homes in New York State for 2022-2023. Hurlbut Care Communities is distinct from technology-enabled care platforms: there is no proprietary software, no AI/ML deployment, and no app-based consumer product. Operational technology is centered on healthcare delivery workflows, electronic medical records, and pharmacy partnerships (e.g., Pharmerica for COVID-19 vaccination).
Revenue is generated primarily through Medicaid reimbursement (covering approximately 80% of New York nursing home residents industry-wide), with Medicare covering short-term rehabilitation stays and private pay or long-term care insurance for self-funded residents. All 11 facilities accept both Medicaid and Medicare and offer free Medicaid application assistance via a partnership with Medicaid Recoveries. The company operates on a direct-admission go-to-market model with placement coordinators and social workers at each facility, supplemented by hospital referral partnerships (notably UR Medicine) and community engagement channels. Reimbursement rates are a structural concern: per the company's own commentary, current New York Medicaid rates cover only 50-60% of actual care costs, creating margin pressure across the regional skilled nursing industry.
Hurlbut Care Communities firmographics
Firmographics- Name
- Hurlbut Care Communities
- Legal name
- Hurlbut Health Consulting, LLC
- Website
- https://hurlbutcare.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hurlbut Care Communities is a privately held, family-owned operator of 11 skilled nursing facilities in the greater Rochester, NY region, serving 750+ residents with long-term care, short-term rehabilitation, and palliative services across Monroe, Livingston, Seneca, and Wayne counties.
- Ownership category
- akta.pro rank
Hurlbut Care Communities industry classification
Industry- Product category
- Skilled Nursing and Rehabilitation Services
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
- akta.pro secondary industry
- Subacute Care Facilities (HLAFAFAE)
Keywords
Where Hurlbut Care Communities is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Hurlbut Care Communities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Medicaid Reimbursement: Primary revenue stream; Medicaid is the dominant payer covering nursing home care in New York State; current rates cover only 50-60% of actual costs per the company; approximately 80% of NY nursing home revenues come from Medicaid
- Medicare Reimbursement: Covers short-term rehabilitation stays; Medicare-approved facility for skilled nursing care
- Private/Personal Funds: Self-pay residents; long-term care insurance accepted as payment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Skilled nursing and rehabilitative care services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hurlbut Care Communities product offering
Product offeringCore offering
Hurlbut Care Communities operates 11 locally owned skilled nursing facilities across Monroe, Livingston, Seneca, and Wayne counties in greater Rochester, NY, providing long-term 24-hour skilled nursing care, short-term post-acute rehabilitation, and specialized therapy services. Its service portfolio includes physical, occupational, speech and language, orthopedic, cardiac, and neurological rehabilitation, along with pet therapy and free Medicaid application assistance. All 11 facilities are Medicaid- and Medicare-approved and admit patients 24/7/365 with no lapse in care, employing approximately 1,400 caregivers and serving 750+ residents.
Product overview
Hurlbut Care Communities operates as a portfolio of 11 locally owned skilled nursing facilities serving families in Monroe, Livingston, Seneca, and Wayne counties for over 50 years. The organization offers a continuum of care centered around three core service lines: Long-Term Care (24-hour skilled nursing), Short-Term Rehabilitation (with comprehensive therapy services), and Palliative Care. The rehabilitation program encompasses specialized modules including Orthopedic, Occupational, Physical, Speech and Language, Neurological, and Cardiac Rehabilitation, plus Pet Therapy. Each of the 11 facilities (Avon Nursing, The Brightonian, Conesus Lake, Hamilton Manor, The Hurlbut, Latta Road East, Latta Road West, Newark Manor, Penfield Place, Seneca Nursing, and Woodside Manor) provides access to these services with 7-day-a-week admissions and therapy to ensure continuous care without lapse.
Differentiator
Problem solved
Functional benefit
Products and services
- Long-Term Care Compassionate and trusted 24-hour skilled nursing care providing ongoing support for residents who need continuous medical attention and assistance with daily living activities. Available at all 11 facilities, Medicaid and Medicare approved.
- Short-Term Rehabilitation Comprehensive rehabilitation services designed to help patients recover successfully after surgery, illness, or injury, with 7-day-a-week therapy services available and immediate start upon admission; 24/7/365 admissions with no lapse in care.
- Orthopedic Rehabilitation Specialized therapy for recovery after treatment for injuries and surgical procedures to bones, muscles, joints and tendons, including hip, shoulder and knee replacements.
- Occupational Therapy Therapy focusing on improving a patient's self-care independence by restoring functional skills and developing effective alternative strategies for people with physical, emotional, or developmental impairments.
- Physical Therapy Therapy working on improving a patient's ability to move, reducing pain, and restoring posture, balance, range of motion and strength.
- Speech and Language Therapy Therapy focusing on improving a patient's communication and oral motor skills including swallowing for those requiring specialized diets such as pureed food.
- Neurological Rehabilitation Treatment for conditions affecting the central nervous system including stroke, Parkinson's disease, multiple sclerosis and paralysis, with pet therapy available at many facilities.
- Cardiac Rehabilitation Program developing a stronger heart and better health for weakened or damaged hearts through a combination of educational programming, monitored exercise, and lifestyle counseling.
- Pet Therapy Animal-assisted therapy available at many facilities to support patient wellbeing and emotional health during rehabilitation.
- Medicaid Application Assistance All 11 facilities provide FREE Medicaid application assistance, delivered in partnership with Medicaid Recoveries, to help residents navigate the complex Medicaid approval process and obtain reimbursement coverage.
Quantifiable outcome
- Only 16% of U.S. skilled-nursing facilities earned U.S. News & World Report 'Best Nursing Home' designation; The Hurlbut and Seneca Nursing achieved this recognition
- +2 more outcomes
Companies that use Hurlbut Care Communities
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Hurlbut Care Communities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hurlbut Care Communities partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- UR Medicine (Strong Memorial Hospital, Highland Hospital)coreHurlbut Care Communities partnered with UR Medicine hospitals to provide transitional care for COVID-positive nursing home and assisted living residents discharged from hospitals but needing a negative test before returning to their home facility. Conesus Lake Nursing Home and The Shore Winds provided up to 100 beds for this step-down care, with Conesus Lake transitioning fully to a COVID-19 facility (40 beds) and Shore Winds creating a specialized separate COVID unit (up to 60 patients). Steven I. Goldstein, president and CEO of Strong Memorial and Highland hospitals, publicly thanked Robert W. Hurlbut for this assistance.
- Arc of Monroe CountycoreLongest-standing Job Path partner for Arc of Monroe County; Hurlbut Care Communities provides employment opportunities for individuals with disabilities. Robert W. Hurlbut was named Arc of Monroe County's 2017 Business Partner of the Year in recognition of dedication to individuals with disabilities. Hurlbut Care Communities is expanding the program to work with other ARCs in outlying counties.
- LifespanminorHurlbut Care Communities is a Super Hero Sponsor of Lifespan's annual Celebration of Aging event for over 20 years; both Robert H. Hurlbut Sr. and Robert W. Hurlbut served on Lifespan's Board of Directors; shared vision around aging and community support; collaboration on community outreach and fundraising
- UR Thompson Hospital (UR Medicine)minorUR Thompson Hospital refers patients to Penfield Place Nursing & Rehabilitation for continued care post-discharge; ongoing working relationship supporting community healthcare needs; Director of Care Management and Social Work at UR Thompson publicly expressed appreciation for the partnership
- Rochester Area Employment NetworkminorRochester Area Employment Network recognized Wanda Cobb, Director of Food and Nutritional Services at Avon Nursing & Rehabilitation, for her efforts to hire and mentor individuals with disabilities; nominated by The Arc of Livingston-Wyoming for National Disability Employment Awareness Month recognition
- Medicaid RecoveriesminorHurlbut Care Communities works closely with Medicaid Recoveries, a local organization that has achieved great success in obtaining Medicaid approvals; for residents of Hurlbut facilities, the company guides families through the Medicaid process and pays for Medicaid Recoveries' assistance when additional expertise is required; FREE Medicaid application assistance provided at all 11 facilities
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Hurlbut Care Communities competitors and assessment
Company assessmentDirect peers
- The Grand Healthcare System: Multi-facility skilled nursing and rehabilitation operator in New York State that acquired Hurlbut's divested Shore Winds and Hornell Gardens facilities in July 2022. Directly comparable in scale, geography, and service mix (SNF + short-term rehab), and is a direct competitor for hospital referrals across the same Upstate NY market.
- Centers Health Care: One of the largest New York-based skilled nursing and post-acute care operators with facilities across the state. Comparable as a multi-facility SNF operator in the same geography, serving the same Medicaid/Medicare payer mix and competing for the same regional workforce and hospital referrals.
- St. John's Health: Non-profit skilled nursing and rehabilitation provider in the Rochester, NY area, directly overlapping with Hurlbut's service territory. Comparable in offering the same continuum (long-term care, short-term rehab) and competing for the same Rochester-area residents and hospital discharge volume.
- Jewish Senior Life (The New Jewish Home): Rochester-based senior care provider offering skilled nursing, rehabilitation, and assisted living services. Directly comparable in location, service mix, and payer mix; competes for the same Monroe County residents and hospital referrals.
Broad incumbents
- National HealthCare Corporation: Public multi-facility SNF and senior living operator across the Southeast and Mid-Atlantic. Comparable as a multi-site skilled nursing operator at materially larger scale, with a similar mix of long-term care and short-term rehabilitation services.
- Genesis HealthCare: One of the largest U.S. skilled nursing facility operators with a national footprint. Comparable as a multi-state SNF operator offering long-term care, short-term rehabilitation, and contract therapy services; operates at significantly greater scale than Hurlbut.
- PACS Group: Post-acute and skilled nursing operator with a national portfolio of facilities focused on short-term rehabilitation and long-term care. Comparable service lines and payer mix, and represents the scaled regional/multi-state operator that competes for hospital referral partnerships.
- Encompass Health: Leading U.S. operator of inpatient rehabilitation hospitals and home health/hospice services. Comparable as a post-acute care and rehabilitation provider competing for Medicare short-term rehab discharges, though operating at substantially greater scale and a different facility type.
Emerging players
- Five Star Senior Living: Senior living and rehabilitation operator with SNF and assisted living communities. Comparable as a multi-facility senior care provider with overlap in rehabilitation and care continuum services, but with a more diversified mix including significant independent/assisted living.
- Brookdale Senior Living: Large national operator of senior living communities, including some skilled nursing and rehabilitation services. Comparable in serving the same elderly demographic and offering continuing care, though with a primarily assisted living / memory care focus rather than Hurlbut's SNF-heavy model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Hurlbut Care Communities social profiles
Digital presenceHurlbut Care Communities compliance and trust
Trust signalCompliance2 records
Hurlbut Care Communities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hurlbut Care Communities leadership team
Management profileNumber of profiles
Profiles6 records
Hurlbut Care Communities subsidiaries and ownership
Company hierarchySubsidiaries11 records
Hurlbut Care Communities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hurlbut Care Communities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hurlbut Care Communities
What does Hurlbut Care Communities do?
Hurlbut Care Communities operates 11 locally owned skilled nursing facilities across Monroe, Livingston, Seneca, and Wayne counties in greater Rochester, NY, providing long-term 24-hour skilled nursing care, short-term post-acute rehabilitation, and specialized therapy services. Its service portfolio includes physical, occupational, speech and language, orthopedic, cardiac, and neurological rehabilitation, along with pet therapy and free Medicaid application assistance. All 11 facilities are Medicaid- and Medicare-approved and admit patients 24/7/365 with no lapse in care, employing approximately 1,400 caregivers and serving 750+ residents.
Is Hurlbut Care Communities a public or private company?
Hurlbut Care Communities is a private company. It is classified as family owned and is currently operating.
When was Hurlbut Care Communities founded?
Hurlbut Care Communities was founded in 1964. It employs 1,001 to 5,000 people.
Where is Hurlbut Care Communities based?
Hurlbut Care Communities is headquartered in Rochester, United States, in the North America region.
How does Hurlbut Care Communities make money?
Three revenue lines are on record. Medicaid Reimbursement is the primary driver. The others are medicare Reimbursement and private/Personal Funds.
Who are Hurlbut Care Communities's main competitors?
Direct peers on record are The Grand Healthcare System, Centers Health Care, St. John's Health and Jewish Senior Life (The New Jewish Home). Broad incumbents are National HealthCare Corporation, Genesis HealthCare, PACS Group and Encompass Health. Emerging players are Five Star Senior Living and Brookdale Senior Living.
Does Hurlbut Care Communities have an API?
No public API is recorded for Hurlbut Care Communities.
What industry is Hurlbut Care Communities in?
Hurlbut Care Communities's product category is Skilled Nursing and Rehabilitation Services. Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC), with a secondary code of HLAFAFAE, Subacute Care Facilities. Its NAICS code is 62311 and its SIC code is 8051.