CGC

What CGC does

CGC Inc. is a Canadian manufacturer of gypsum-based building products and a subsidiary of USG Corporation, which is owned by Germany's Knauf Group. The company produces wallboard (marketed under the Sheetrock brand), ceiling systems (USG Ceilings Plus), structural panels (STRUCTO-CRETE), lightweight formulations (ULIX), subfloors, substrates, and building envelope products. Manufacturing is anchored by a new CAD$210 million wallboard plant in Wheatland County, Alberta (opened June 2026) and a gypsum quarry at Little Narrows, Nova Scotia, with corporate headquarters in Oakville, Canada.

The company's portfolio spans commodity wallboard through higher-margin specialty systems, positioning it across both residential and non-residential construction. The vertical integration from raw gypsum extraction through finished panel production provides input cost control and supply security that pure converters lack. Recent investment totals approximately CAD$325 million across the Alberta plant and quarry revitalization.

CGC generates revenue through product sales to Canadian contractors, architects, designers, and distributors, distributed via a national network of authorized distributors and a field sales force of 501-1,000 employees. The business model is quote-based and specification-driven, with brand and channel relationships serving as the primary competitive assets rather than direct-to-customer digital channels. No public revenue, ARR, or unit economics are disclosed, and the company does not exhibit AI/ML product capabilities in available materials.

Name

CGC

Legal name

CGC Inc.

Website

https://cgcinc.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CGC Inc. is a Canadian manufacturer of gypsum-based building products, including Sheetrock wallboard, ceilings, and structural panels, serving contractors, architects, and distributors across Canadian residential and commercial construction as a subsidiary of USG Corporation (Knauf Group).

Ownership category

akta.pro rank

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Sales: CGC generates revenue through the sale of building materials including drywall/wallboard (Sheetrock brand), ceilings, subfloors, substrates, and building envelope products. Products are sold through a distribution network to contractors, architects, and builders in the Canadian construction market.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

CGC Inc. manufactures and sells gypsum-based building materials in Canada, including interior and exterior wallboard (under the Sheetrock brand), ceilings, subfloors, substrates, and building envelope products. The company operates manufacturing plants and a gypsum quarry in Canada and distributes its products through a national network of building materials distributors serving contractors, architects, and dealers.

Product overview

CGC Inc. is a Canadian building materials manufacturer and part of USG Corporation (owned by Knauf Group), offering a comprehensive portfolio of construction products across five main categories: Ceilings (Acoustical Ceiling Tiles, Grid and Suspension Systems, Specialty Ceiling Systems, Integrated Lighting Solutions), Walls (Interior Gypsum Panels including Sheetrock UltraLight PRO and ULIX panels, Joint Compounds, Corner Beads and Trim, Plasters), Subfloors and Substrates (Tile Backerboard, Gypsum Underlayments, Structural Subfloor, Sound Attenuation), Building Envelope (Exterior Panels and Sheathing, Roof Boards, STRUCTO-CRETE Structural Panels), and Industrial products (Agricultural Gypsum, Ceramics/Art/Statuary, Pharmaceutical Fillers). The company operates manufacturing facilities in Wheatland County, Alberta and Little Narrows, Nova Scotia, and provides sustainability services including the Take-Back Recycle Program.

Differentiator

Problem solved

Functional benefit

Brands

• Sheetrock: Brand of gypsum wallboard panels and joint compound products manufactured by CGC
• Structo-CRETE
• USG Ceilings Plus
• ULIX

Products and services

• Sheetrock UltraLight PRO Panels Lightweight interior gypsum wallboard panels under the Sheetrock brand, designed for easier handling and installation on commercial and residential walls and ceilings in Canada.
• Sheetrock ULIX Panels Sheetrock UltraLight Panels Firecode X (ULIX) — lightweight Type X fire-rated gypsum panels marketed as Canada's lightest Type X panel, used in fire-rated wall and ceiling assemblies.
• STRUCTO-CRETE Brand Structural Panels STRUCTO-CRETE gypsum structural panels used as subflooring and roof deck substrates in light commercial and multifamily construction.
• Acoustical Ceiling Tiles Acoustical lay-in ceiling tiles and panels for commercial interiors, providing sound absorption and aesthetic finish for suspended ceiling systems.
• Grid and Suspension Systems Metal grid and suspension systems that form the framework for installing acoustical ceiling panels and tiles in commercial buildings.
• Interior Gypsum Panels Standard CGC Sheetrock interior gypsum wallboard panels for general wall and ceiling construction, sold in various thicknesses and edge profiles.
• Joint Treatment Products Joint compounds, ready-mix compounds, and joint tape used for finishing and reinforcing drywall seams and fastener heads.
• Tile Backerboard Water- and mold-resistant gypsum backerboard panels used as an underlayment for tile in wet areas such as bathrooms and kitchens.
• Gypsum Underlayments Self-leveling and poured gypsum floor underlayments used to create a smooth, level base over wood or concrete subfloors prior to finished flooring installation.
• Exterior Gypsum Panels and Sheathing Weather- and fire-resistant exterior gypsum sheathing panels used as a substrate for exterior wall cladding systems in commercial construction.
• Roof Boards Gypsum-based roof cover boards used in low-slope commercial roofing assemblies to provide fire resistance and a durable substrate for membrane roofing.
• Agricultural Gypsum Products Gypsum products marketed for agricultural applications such as soil conditioning and amendment.
• CGC Take-Back Recycle Program Manufacturer-managed recycling program that collects gypsum scrap from construction sites and converts it into recycled content for new panels, supporting circular manufacturing.

Quantifiable outcome

• 20% reduction in carbon emissions
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• USG Corporation: USG is the direct corporate parent of CGC and operates the exact same Sheetrock brand wallboard and ceiling product lines in the United States. Product formulations, brand assets (Sheetrock, USG Ceilings, STRUCTO-CRETE, ULIX), and technology are shared, making USG the closest operational peer for benchmarking performance and cost structure.
• CertainTeed (Saint-Gobain): CertainTeed is the building products arm of Saint-Gobain and directly competes with CGC in Canadian and North American gypsum wallboard, ceilings, and building envelope markets. It produces comparable product portfolios (Type X gypsum panels, ceiling tiles, sheathing) and is the most direct branded competitor to Sheetrock in commercial specification.
• Georgia-Pacific (Dens): Georgia-Pacific manufactures DensGlass and ToughRock gypsum panels, in direct competition with CGC's Sheetrock products across North America. Koch-owned and one of the largest U.S. wallboard producers by volume, GP offers a comparable supply-side footprint and product portfolio that overlaps CGC's residential and commercial channels.
• National Gypsum Company: National Gypsum is a privately-held U.S. manufacturer of Gold Bond gypsum board, ProForm joint treatment, and ceiling products with categories that mirror CGC's entire walls and ceilings portfolio. It competes for commercial specification, distributor shelf space, and Type X fire-rated projects across North America.
• Continental Building Products: Continental Building Products (acquired by Compagnie de Saint-Gobain in 2019) is a North American gypsum wallboard manufacturer that overlaps CGC's product range and channel structure. It is comparable as a mid-sized, specialized wallboard producer competing on cost, specification, and regional capacity.
• PABCO Gypsum: PABCO Gypsum operates gypsum wallboard plants in the U.S. Pacific Northwest and offers mold/moisture-resistant and Type X panels that compete in the same commercial and residential specifications as CGC's interior gypsum line. As a regional-focused manufacturer, it is a relevant cost-and-channel comparable in Western North America where CGC's new Wheatland plant is located.

Broad incumbents

• Knauf Group: Knauf is the ultimate parent of CGC via USG Corporation and one of the world's largest manufacturers of building materials including gypsum board, insulation, and ceiling systems across Europe and globally. Comparable as the strategic and capital parent whose portfolio spans the same product categories CGC competes in, but at global scale.
• Boral Limited (Seventh Generation / Boral Building Products): Boral manufactures wallboard, ceiling panels, and building envelope products with overlapping product taxonomy to CGC, especially after divesting its U.S. gypsum assets to Knauf-related entities. Relevant benchmark for ceiling systems and finished building products broadly comparable to CGC's five-category portfolio.

Emerging players

• Lafarge / Holcim (Canadian Gypsum Operations): Holcim (formerly LafargeHolcim) is a global heavy building materials company with cement, aggregates, and select gypsum and interior products adjacent to CGC's portfolio, including a Canadian presence. Comparable because of overlap in cementitious structural panels (similar to CGC's STRUCTO-CRETE) and competing influence on Canadian specification decisions.
• Atlas Roofing Corporation: Atlas Roofing, a Division of Hood Industries, manufactures roof boards, sheathing, and gypsum-based building envelope products that compete directly with CGC's Building Envelope category (Exterior Panels and Sheathing, Roof Boards). It is a partial-overlap peer serving commercial roofing distributors in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CGCInc
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGC