What Atlas Roofing does

Atlas Roofing Corporation is a privately held, U.S.-headquartered (Meridian, MS) manufacturer of residential and commercial building materials, organized into five operating divisions: roof shingles and underlayments, Atlas Roof & Wall Insulation (polyiso), Atlas Molded Products (EPS / geofoam / packaging), and Atlas Web Technologies (coated fiberglass and recycled paper facers sold to polyiso, gypsum, underlayment, and packaging OEMs). Founded in 1982 and now employing 1,001-5,000 people across multiple U.S. plants (Meridian, Ardmore, Daingerfield, Franklin, Hampton, Iowa expansion, plus multi-state WebTech and EPS sites), the company sells under flagship brands including StormMaster, Pinnacle, ProLam, Briarwood Pro, Castlebrook, Legend, GlassMaster, Gorilla Guard, WeatherMaster, EnergyShield, and the rebranded Pioneer 88 / Frontier 90 facers. Its technical differentiation rests on proprietary Core4 enhanced polymer shingle technology (PolyCore, FlexCore, ThermalCore, WeatherCore), the HP42 42-inch shingle platform with 150 mph wind coverage, vertical integration into facer substrates, and a long-running licensed 3M Scotchgard Protector algae-resistance brand, with Pinnacle Sun adding smog-reducing and cool-roof functionality.

The company monetizes almost exclusively through one-time hardware sales of manufactured building products, with pricing not publicly disclosed and quote-based through distributors and contractors. Go-to-market is hybrid: national two-step distribution via ABC Supply, Beacon/QXO, SRS Distribution, and Gulfeagle Supply; big-box retail through Menards; the AtlasPRO contractor loyalty and lead-gen program backed by ProForce field-sales rep and region-manager portals; direct OEM sales through Atlas Web Technologies; and digital homeowner tools (RoofSwap! app, Renoworks-powered Design Studio) that route leads to local contractors. A small EPA grant ($733,940 in 2024) and a recently disclosed acquisition of Groupe eXpan (May 2025) complement the core manufacturing-led revenue model, while the Signature Select Roofing System provides a system-level warranty that ties shingles, underlayment, and accessories together for both contractors and homeowners.

Name

Atlas Roofing

Legal name

Atlas Roofing Corporation

Website

https://atlasroofing.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Atlas Roofing Corporation is a privately held U.S. manufacturer founded in 1982 that produces asphalt shingles, roof underlayments, polyiso insulation, EPS/geofoam products, and OEM facer substrates, selling through national distributors, big-box retail, and its AtlasPRO contractor network.

Ownership category

akta.pro rank

Product category

Roofing Materials

NAICS

Asphalt Shingle and Coating Materials Manufacturing (324122), Roofing Contractors (23816), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Asphalt Paving & Roofing Materials (2950), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Asphalt Shingles (IMADAFAA)

Keywords

• Asphalt roofing shingles
• Polyiso insulation products
• Roof underlayment materials
• Molded polystyrene products
• Facer substrate materials

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Manufactured roofing product sales (shingles, underlayment, insulation): Core revenue from one-time sale of asphalt shingles (StormMaster, Pinnacle, ProLam, Briarwood, Castlebrook, Legend, GlassMaster), asphalt-saturated and synthetic underlayments (Gorilla Guard, Summit, WeatherMaster), and polyiso roof/wall insulation boards sold through distributors and OEMs.
2. OEM substrate solutions (Atlas Web Technologies): Sale of coated fiberglass facers (Frontier 90), glass-reinforced paper facers (Pioneer 88), Gorilla Guard floor protection, slipsheets, slit ribbons, and converting services sold to polyiso, gypsum, underlayment, and packaging manufacturers.
3. EPS molded products / packaging / geofoam: Sale of molded polystyrene products for building insulation, geofoam, protective packaging components, and custom OEM solutions through Atlas Molded Products division.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels11 records

Core offering

Atlas Roofing Corporation is a multi-divisional building materials manufacturer that produces asphalt roofing shingles, roof underlayments, polyisocyanurate (polyiso) roof and wall insulation, expanded polystyrene (EPS) molded products for insulation and packaging, and coated/glass-reinforced paper facer substrates sold to OEM manufacturers. The company operates four divisions — Shingles & Underlayments, Atlas RWI (Polyiso), Molded Products (EPS), and Web Technologies — serving residential, commercial, and industrial construction markets.

Product overview

Atlas Roofing Corporation operates as a multi-divisional building materials manufacturer rather than a single unified product, organized into five core business areas: Roof Shingles and Underlayments, Polyiso Roof & Wall Insulation, Molded Polystyrene (EPS) products, and Web Technologies. The flagship shingle portfolio spans the StormMaster, Pinnacle, ProLam, Castlebrook, Briarwood Pro, Legend, and GlassMaster lines — all differentiated through proprietary technologies including HP42 shingle size, Core4 enhanced polymer technology (comprising PolyCore, FlexCore, ThermalCore, and WeatherCore), and 3M Scotchgard Protector with algae resistance. The Pinnacle Sun line adds Smog-Reducing and Cooling technologies. Atlas's roof underlayments include Gorilla Guard asphalt-saturated felt, Summit synthetic underlayment, WeatherMaster peel-and-stick underlayments, and Atlas Web Technologies' Fire Retardant Slipsheets. The Polyiso Roof & Wall Insulation divisions manufacture EnergyShield XR and other rigid foam boards using zero-ODP/zero-GWP blowing agents, and the Web Technologies division produces coated fiberglass facers (now branded Frontier 90) and recycled paper glass-reinforced facers (now branded Pioneer 88), plus Gorilla Guard Floor Protection Board and custom converting services. Supporting these physical products are digital contractor platforms including the Atlas PRO Portal, RoofSwap! iPad app, Atlas Docs mobile app, the Atlas Visual Product Selector, and the Renoworks-powered Roof & Home Design Studio. The Signature Select Roofing System ties shingles, underlayment, and accessories together under a premium warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas Web Technologies: Substrate products division developing state-of-the-art coated and paper facers for the building, construction, lamination, and OEM industries.
• Atlas Molded Products
• Atlas Roof & Wall Insulation (Atlas RWI)
• Pioneer 88
• Frontier 90
• Signature Select

Products and services

• Atlas Asphalt Roofing Shingles
• Atlas Roof Underlayments
• Atlas Roof Ventilation Products
• Atlas Polyiso Roof & Wall Insulation (EnergyShield, ACFoam)
• Atlas Molded Polystyrene (EPS) Products EPS molded products used as building insulation, protective packaging, and component parts, serving construction, packaging, and industrial customers.
• Atlas Geofoam Lightweight EPS block fill used in road construction, embankments, plaza decks, and landscape applications to reduce soil loads.
• Atlas Web Technologies Facer Substrates Coated and glass-reinforced paper facer substrates (Frontier 90 coated, Pioneer 88 specialty) sold to rigid foam insulation manufacturers as facing material on insulation boards.
• Atlas Web Technologies Converting Services Custom converting services (slitting, rewinding, sheeting) for paper and film products serving OEM customers.
• Atlas Signature Select Roofing System Integrated roofing system bundling Atlas-manufactured shingles, underlayments, ventilation, and accessories with a transferable warranty, sold exclusively through Select Distributors and AtlasPRO+ certified contractors.
• Gorilla Guard Floor Protection Board Heavy-duty temporary floor protection board for construction sites, sold to contractors and building product distributors.

Quantifiable outcome

• Solar Reflectance Index (SRI) improved 15–25% across Pinnacle® Sun shingle colors; new Cool Oyster color with SRI 25
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• 3M CompanyflagshipTechnology or Integration · 18 June 2026Long-standing technology partnership licensing 3M Scotchgard™ Protector (algae resistance) onto Atlas shingles (StormMaster, Pinnacle Pristine, ProLam, Briarwood Pro, Castlebrook). Jointly launched the 3M™ Roofing Technology Specialist designation in June 2026 for contractors with three or more Scotchgard shingle installs, covering Scotchgard Protector, Smog-Reducing Technology, and Cooling Technology. Co-marketed with Mike Holmes for the Holmes Approval campaign and Roof It Right web series.
• Nailed It RoofingminorChannel Partner/ Reseller/ Distributor · 8 April 2026Nailed It Roofing announced a multi-manufacturer partnership with GAF, Owens Corning, CertainTeed, TAMKO, and Atlas Roofing in April 2026 to deliver premium roofing materials across New Jersey and Pennsylvania, offering asphalt shingle and metal roofing systems with installation warranties.
• Owens CorningcoreStrategic or Co-development Partner · 1 June 2025Strategic partnership announced June 2025 for high-reflectance roofing solutions, referenced as a key development in the residential roofing services market alongside GAF contract wins and TAMKO product launches.
• Mike Holmes (Make It Right / Holmes Approved Products)coreGTM or Marketing PartnerEndorsement and co-marketing partnership with celebrity contractor Mike Holmes and Holmes Approved Products program. Holmes provides testimonials and "Holmes Approval" for Atlas shingles featuring Scotchgard™ Protector, and Atlas/3M partnered with Holmes on the "Roof It Right" web series (Season 2 in 2021). Mike Holmes Jr. and Sherry Holmes also featured in Scotchgard campaigns.
• MenardscoreChannel Partner/ Reseller/ DistributorMenards home improvement retail chain listed as an Atlas stocking retailer in the Find Atlas Products / Where to Buy tool, carrying Atlas shingles to DIY and consumer roofing customers across Menards' Midwest footprint.
• ABC Supply Co.flagshipChannel Partner/ Reseller/ DistributorTwo-step distributor hosting multiple Atlas Lunch & Learn events for contractors (S. Orlando, Tavares, additional branches). Listed as Signature Select® system distributor and a major co-exhibitor at the International Roofing Expo.
• Gulfeagle SupplycoreChannel Partner/ Reseller/ DistributorTwo-step distributor hosting Atlas Lunch & Learn for contractors at Orlando branch (9101 Parkers Landing), as part of Atlas's regional contractor outreach program.
• GreenSky / Foundation Finance / PowerPay / Sunlight FinancialcoreGTM or Marketing PartnerHomeowner financing partners offered through participating AtlasPRO contractors to support roof replacement purchases, identified by the financing icon in the Find a Contractor tool.
• National Roofing Contractors Association (NRCA)minorOthersIndustry association membership surfaced via Find a Contractor listing; NRCA-certified contractors carry an NRCA icon on Atlas's Find a Contractor portal, and NRCA is the official sponsor of the International Roofing Expo (where Atlas exhibits).
• Polyisocyanurate Insulation Manufacturers Association (PIMA)minorOthersAtlas participates in PIMA's voluntary QualityMark™ third-party certification program for Long Term Thermal Resistance (LTTR) values of polyiso insulation products, with link from Atlas's Industry Links page.

Scale indicators7 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• GAF Materials LLC: GAF is the largest North American asphalt shingle manufacturer (Timberline HDZ, etc.), directly competing with Atlas across residential shingles, roof system warranties, and contractor programs. Closest direct peer in product mix, channel, and end market.
• Owens Corning: Owens Corning is a top-tier asphalt shingle maker (Duration, Oakridge) and a major insulation producer, overlapping with Atlas's shingle and polyiso divisions. Recently entered a strategic partnership with Atlas in June 2025 for high-reflectance roofing.
• CertainTeed (Saint-Gobain): CertainTeed is a leading North American residential roofing manufacturer (Landmark, Presidential) and the parent of CertainTeed Insulation, directly comparable to Atlas's shingle + polyiso product portfolio and contractor distribution model.
• TAMKO Building Products: TAMKO is a privately held competitor in asphalt shingles (Heritage, Titan) and is often cited in market reports alongside Atlas; comparable channel mix through two-step distributors and pro contractor programs.
• IKO Industries: IKO is a global manufacturer of residential and commercial roofing shingles (Cambridge, Dynasty) with comparable algae-resistance and Class 4 impact product lines; competes directly with Atlas in U.S. and Canadian shingle markets.
• Malarkey Roofing Products: Malarkey is a U.S. asphalt shingle manufacturer known for sustainability-focused and polymer-modified products, with overlapping algae- and impact-resistant product lines and a contractor-driven go-to-market similar to Atlas.

Regional players

• Pabco Roofing (Pacific Coast Building Products): Pabco Roofing is a U.S. asphalt shingle manufacturer focused on the Western U.S. market; comparable product category and material technology, but with primarily regional rather than national distribution overlap with Atlas.

Broad incumbents

• Carlisle Construction Materials: Carlisle is a broad commercial roofing incumbent (EPDM, TPO, polyiso insulation), overlapping with Atlas's polyiso insulation and commercial roofing expansion via the $200M Iowa build. Does not specialize in residential asphalt shingles.
• Johns Manville (Berkshire Hathaway): Johns Manville is a large building products manufacturer with insulation and roofing systems lines; directly overlaps with Atlas's polyiso insulation business and offers commercial roofing assemblies beyond Atlas's shingle core.
• Versico Roofing Systems (Carlisle): Versico is a Carlisle-affiliated commercial roofing systems provider of single-ply membranes and polyiso insulation; overlaps with Atlas's polyiso and commercial roofing expansion initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AtlasRoofing
• YouTubeyoutube.com/user/AtlasRoofingCorp
• Facebookfacebook.com/AtlasRoofing
• LinkedInlinkedin.com/company/atlas-roofing-corporation
• Instagraminstagram.com/atlasroofing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Roofing