Apigee
- Company typePublic
- Founded2010
- HeadquartersSan Jose, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Apigee firmographics
Firmographics- Name
- Apigee
- Legal name
- Google LLC
- Website
- https://apigee.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Apigee industry classification
Industry- Product category
- API Management
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- API Management Platforms (API Gateways, Developer Portals) (HDAEAIAA)
- akta.pro secondary industries
- API Security (Discovery, Testing, Runtime Protection) (HDADACAB), API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ), Marketplace APIs & API Monetization Platforms (BPAMAOAM), API Management & Developer Portals for Health Data (HLACABAD)
Keywords
Where Apigee is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Markets served
Apigee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Pay-as-you-go API Calls: Charged on the volume of API calls processed by deployed API proxies. Starting at $20 per 1M API calls for up to 50M API calls. Supports Standard API Proxies and Extensible API Proxies.
- Environment Usage: Charged per hour per region based on environment tier (Base, Intermediate, Comprehensive). Starting at $365 per month per region. Provides access to different capacity levels and features.
- Proxy Deployments: $0.04 per hour per region for API proxies and shared flows deployed to an environment. Additional deployments available only in Comprehensive environments.
- Subscription Tiers: Three enterprise subscription tiers: Standard for building enterprise-wide API programs, Enterprise for high-volume APIs with partner/developer engagement, Enterprise Plus for API-first businesses with thriving ecosystems. Custom pricing through sales engagement.
- Add-on Capabilities: Optional add-ons including API Analytics and Advanced API Security priced starting at $20 per 1M API calls. Provides additional capacity or capabilities beyond base platform features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 60-day evaluation sandbox for exploring Apigee capabilities |
| Usage-based | Pay-as-you-go | Usage-based pricing for API calls, environments, and deployments |
| Subscription | Multi-year contract | Enterprise subscription tiers with custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Apigee product offering
Product offeringCore offering
Apigee is Google Cloud's fully managed API management platform that enables enterprises to design, secure, deploy, monitor, and monetize APIs at scale. It uses an API proxy architecture with 50+ built-in policies to front backend services across REST, SOAP, GraphQL, and gRPC protocols, with hybrid/multi-cloud deployment, ML-driven security, developer portals, and built-in analytics.
Product overview
Apigee is Google Cloud's fully managed, comprehensive API management platform. The core offering is Apigee (including Apigee hybrid variant for on-premises/multi-cloud deployments), supplemented by add-on modules including API Analytics, Advanced API Security, Developer Portal, and the Apigee Extension Processor. Related products include Cloud Endpoints and API Gateway for different use cases. The portfolio also includes API hub as a universal API catalog. Apigee supports REST, SOAP, GraphQL, and gRPC protocols with flexible pricing options including Evaluation (free 60-day trial), Pay-as-you-go, and Subscription tiers (Standard, Enterprise, Enterprise Plus).
Differentiator
Problem solved
Functional benefit
Products and services
- Apigee Google Cloud's fully managed, comprehensive API management platform for building, managing, and securing APIs for any use case, environment, or scale, supporting REST, SOAP, GraphQL, and gRPC protocols with flexible pay-as-you-go or subscription pricing.
- Apigee hybrid Comprehensive API management for on-premises or multi-cloud deployments, allowing organizations to host and manage containerized runtime services in customer-owned Kubernetes clusters while maintaining consistent API control.
- Apigee API hub Universal API catalog that consolidates API specifications built or deployed anywhere, enabling developers to access and govern APIs to a consistent quality with AI-powered semantic search and CI/CD integration.
- Apigee Extension Processor Traffic extension that extends Apigee's API management capabilities to workloads fronted by Cloud Load Balancing, supporting gRPC bidirectional streaming and serverless applications on Cloud Run using Policy Enforcement Point and Policy Decision Point architecture.
- Cloud Endpoints Customer-managed service for running co-located gateways or private networking, specifically designed for managing gRPC services with locally hosted gateways for private networking.
- API Gateway Fully managed service for packaging serverless functions as REST APIs, designed for proof-of-concept and entry-level API use cases on Google Cloud.
Quantifiable outcome
- API management market projected to reach $20.89 billion by 2030 with 31.8% CAGR
- +1 more outcomes
Companies that use Apigee
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Apigee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature9 records
Apigee partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights6 records
Apigee competitors and assessment
Company assessmentDirect peers
- MuleSoft (Salesforce): Salesforce's API management and integration platform (Anypoint Platform). The closest direct peer — both target enterprise API programs with gateway, security, developer portal, and hybrid deployment capabilities.
- Microsoft Azure API Management: Microsoft's cloud-native API gateway offering. Directly competes with Apigee in the same product category, targeting enterprises already invested in Azure with comparable developer portal and policy features.
- Amazon API Gateway: AWS's fully managed API gateway service. Competes head-to-head with Apigee for cloud-native and serverless workloads, often bundled with broader AWS commitments at aggressive usage pricing.
- Kong Inc. Provider of Kong Gateway (built on Envoy/Nginx) and Kong Konnect platform. Competes with Apigee across hybrid/multi-cloud API management, with an open-source core that appeals to cloud-agnostic enterprises.
- Axway: Long-standing API management and integration vendor (Amplify platform). Competes for enterprise API programs, particularly in financial services and other regulated verticals.
- WSO2: Open-source API management and integration platform (WSO2 API Manager). Competes with Apigee in hybrid deployments and among enterprises seeking on-premises or cloud-agnostic options.
- Boomi (Akana): Boomi's API management offering following its acquisition of Akana. Targets enterprises needing API management alongside broader iPaaS and integration capabilities.
- TIBCO Cloud Mashery: TIBCO's API management platform with enterprise focus and monetization capabilities. Competes with Apigee for large enterprise API programs, particularly those requiring on-premises deployment.
Emerging players
- Postman: API development and collaboration platform rapidly expanding into governance and management. Overlaps with Apigee on developer portals, API catalogs, and increasingly on enterprise governance.
- Noname Security (now Akamai): API security vendor (acquired by Akamai) focused on discovery, posture management, and runtime protection. Overlaps with Apigee's Advanced API Security add-on and increasingly competes in the API security segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Apigee social profiles
Digital presenceApigee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apigee leadership team
Management profileNumber of profiles
Profiles4 records
Apigee funding detail
Funding detailFunding overview
Funding rounds10 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apigee M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apigee
What does Apigee do?
Apigee is Google Cloud's fully managed API management platform that enables enterprises to design, secure, deploy, monitor, and monetize APIs at scale. It uses an API proxy architecture with 50+ built-in policies to front backend services across REST, SOAP, GraphQL, and gRPC protocols, with hybrid/multi-cloud deployment, ML-driven security, developer portals, and built-in analytics.
Is Apigee a public or private company?
Apigee is a public company. It is classified as corporate owned and is currently operating.
When was Apigee founded?
Apigee was founded in 2010. It employs 51 to 100 people.
Where is Apigee based?
Apigee is headquartered in San Jose, United States, in the North America region.
How does Apigee make money?
Five revenue lines are on record. Pay-as-you-go API Calls are the primary driver. The others are environment Usage, proxy Deployments, subscription Tiers and add-on Capabilities.
Who are Apigee's main competitors?
Direct peers on record are MuleSoft (Salesforce), Microsoft Azure API Management, Amazon API Gateway, Kong Inc., Axway, WSO2, Boomi (Akana) and TIBCO Cloud Mashery. Emerging players are Postman and Noname Security (now Akamai).
Does Apigee have an API?
Yes. Apigee supports REST, SOAP, GraphQL, and gRPC protocols for API management. The platform provides API proxies that front backend services with granular controls including security, rate limiting, and quotas. Developers can generate OpenAPI specifications from natural language using Gemini Code Assist, create mock servers for parallel development, and publish APIs to API hub for centralized visibility and control. Developer documentation is at cloud.google.com/apigee/docs.
What industry is Apigee in?
Apigee's product category is API Management. Its primary akta.pro industry code is HDAEAIAA, API Management Platforms (API Gateways, Developer Portals), with a secondary code of HDADACAB, API Security (Discovery, Testing, Runtime Protection). Its NAICS code is 54151 and its SIC code is 7372.