Outre

What Outre does

Outre is a manufacturer and distributor of hair extensions, wigs, weaves, braids, and hairpieces, founded in 1976 and headquartered in Moonachie, New Jersey. The company is owned and operated by Sun Taiyang Co., Ltd., with a related operating entity, OUTRE, Inc., supporting the B2B mobile application. Outre distributes its products exclusively through authorized beauty supply retailers and wholesalers across at least four countries (United States, Canada, Mexico, United Kingdom), supported by a B2B wholesale portal and the 'Outre Partner' mobile app for order management, invoicing, and barcode scanning. The product portfolio spans five core categories — lace wigs (fully hand-tied, frontal, closure, front, part, braided), wigs (full, half, headband, U-part, Converti-Caps), weaves (unprocessed human hair, Remi human hair, human hair blend, synthetic), braids (pre-stretched, crochet, bulk, kids), and hair pieces (ponytails, buns, clip-ins, closures) — plus the X-PRESSION sub-brand and its LIL LOOKS children's line.

The company's proprietary technology centers on High-tex fiber, a heat-friendly synthetic formulation that withstands styling tools up to 400°F, providing a defensible differentiation point within the synthetic wig category. Outsides of this fiber IP, the technical stack is primarily commercial rather than algorithmic: catalog management, store-locator tooling, a B2B web portal, and a cross-platform partner app. There is no disclosed API, SDK, or AI/ML capability in the source data.

The revenue model is wholesale B2B: retailers must hold a business license and physical storefront, pay a minimum initial order of $3,000, and operate through authenticated channels. Outre does not sell directly to consumers or to online-only e-commerce businesses, using the authorized-retailer exclusivity to control brand presentation and pricing. Pricing is not publicly disclosed at the consumer level; commercial scale is implied by the 101–250 employee band, global authorized-retailer footprint, and consistent monthly catalog cadence from March 2023 through June 2026. Marketing is concentrated in organic social (Facebook, Instagram, TikTok, YouTube, Twitter/X) and email/newsletter, with no disclosed paid acquisition or enterprise contracts.

Name

Outre

Legal name

Sun Taiyang Co., Ltd.

Website

https://outre.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Outre manufactures and distributes hair extensions, wigs, weaves, braids, and hairpieces globally through authorized beauty supply retailers, leveraging proprietary High-tex heat-friendly synthetic fiber technology and a B2B portal plus partner mobile app.

Ownership category

akta.pro rank

Product category

Hair Extensions and Wigs Manufacturing

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Haircare & Hair Color Distribution (CRAOAEAE)

Keywords

• Hair extensions manufacturing
• Wigs and weaves
• Braiding hair products
• Synthetic hair fibers
• Beauty supply wholesale

Headquarters

HQ city

Moonachie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Wholesale Revenue: Products are sold exclusively through authorized beauty supply retailers via wholesale accounts. Retailers must have a physical store front and meet minimum order requirements of $3,000 for initial orders. The company does not sell directly to consumers or to online-only businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Outre manufactures and supplies hair weaves, wigs, braids, and hairpieces through authorized beauty supply retailers worldwide. The company offers a comprehensive catalog spanning lace wigs, full/half/headband/U-part wigs, weaves (human hair and synthetic), braids (pre-stretched, crochet, bulk), and hair pieces (ponytails, bangs, buns, clip-ins). Products are sold exclusively wholesale to retailers with a physical storefront and business license, requiring a minimum initial order of $3,000.

Product overview

OUTRE is a hair extensions and wigs brand owned and operated by Sun Taiyang Co., Ltd., headquartered in Moonachie, New Jersey. The company distributes a broad, multi-category hair products portfolio through authorized beauty retailers globally, with direct B2B access via a web portal and a dedicated mobile partner app. The core product lines span five main categories: Lace Wigs (including fully hand-tied, lace frontal, lace closure, lace front, lace part, and braided lace sub-types), Wigs (including Converti-Caps, full wigs, half wigs, headband wigs, no-knot part wigs, and U-part wigs), Weaves (including unprocessed human hair, Remi human hair, human hair, human hair blend, and synthetic hair), Braids (including pre-stretched braids, crochet braids, braiding hair, and bulk options), and Hair Pieces (including drawstring ponytails, wrap ponytails, bang x pony, bangs, bun x bang, buns, clip-ins, and closures). Sub-brands include X-PRESSION and its LIL LOOKS kids line. The company also publishes monthly catalog newsletters and offers a B2B partner mobile application for authorized retailers.

Differentiator

Problem solved

Functional benefit

Brands

• X-PRESSION: Brand featuring braiding hair products, including the Lil Looks X-PRESSION line for kids.

Products and services

• Lace Wigs Lace-based wig constructions including fully hand-tied, lace frontal, lace closure, lace front, lace part, and braided lace variants, sold to beauty supply retailers for resale to end consumers.
• Wigs General wig category encompassing Converti-Caps, full wigs, half wigs, headband wigs, no-knot part wigs, and U-part wigs for wholesale distribution to beauty retailers.
• Weaves Hair extension weaves offered in unprocessed human hair, Remi human hair, standard human hair, human hair blend, and synthetic fiber variants, distributed through authorized beauty retailers.
• Braids Braiding hair products including pre-stretched braids, crochet braids with pre-loop construction, loose braiding hair in bulk, and kids-specific styles.
• Hair Pieces Supplemental hair pieces including drawstring ponytails, wrap ponytails, bang-and-pony combinations, bangs, bun-and-bang combos, buns, clip-in extensions, and closures.
• X-PRESSION A sub-brand of Outre offering hair products including braiding hair, with a dedicated Lil Looks X-PRESSION line targeted at younger consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OUTRE, Inc.coreOthersOUTRE, Inc. appears to be a related entity within the Sun Taiyang group, responsible for the Partner app and B2B operations. The app 'Outre Partner' is copyrighted 2021 OUTRE, Inc.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Klai Hair: Klai Hair is an emerging heat-friendly synthetic and human hair blend wig brand leveraging modern branding and social-first marketing to compete in the same mid-market wig category as Outre.
• Mayvenn: Mayvenn is a DTC-native hair extension and wig brand that sells direct to consumers and through stylists, representing the emerging digitally-led model that could disrupt Outre's wholesale-only distribution.
• Beauty Forever: Beauty Forever is a DTC and Amazon-led hair extensions and wig brand with overlapping lace front and bundle product categories, representing the digitally-native threat to wholesale beauty supply incumbents.

Direct peers

• Sensationnel: Sensationnel is a direct competitor offering butyl-free, heat-resistant synthetic wigs and hair extensions through the same beauty supply wholesale channel, with overlapping SKUs in lace fronts and pre-styled wigs.
• Bobbi Boss: Bobbi Boss competes head-to-head in lace wigs, braids, and hair pieces distributed through beauty supply wholesalers, targeting the same multicultural consumer base as Outre.
• Freetress: Freetress offers crochet braids, pre-stretched braids, and synthetic wigs through beauty supply retailers with a comparable wholesale model and similar price-point positioning to Outre's braids and wig categories.
• Shake-N-Go: Shake-N-Go is a multi-brand hair company selling wigs, weaves, and braids through wholesale beauty supply — a closely overlapping product portfolio and distribution model to Outre.
• It's A Wig / Motown Tress: It's A Wig and Motown Tress are mass-market synthetic wig brands sold through beauty supply retailers, directly competing with Outre's full and half wig categories at similar price points.

Broad incumbents

• HairUWear: HairUWear is a broader incumbent operating multiple wig and hairpiece brands (Jon Renau, Rene of Paris, easiHair) across both salon and specialty retail channels, offering an adjacent premium-positioned alternative to Outre.
• Great Lengths: Great Lengths is a globally established professional hair extensions brand operating primarily through certified salons, representing the higher-end, professionally-installed alternative to Outre's at-home weave and extension products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OutreHair
• YouTubeyoutube.com/channel/UCBlcaqF7lFLgb54xlAP6Z1A
• Facebookfacebook.com/OutreCommunity
• Instagraminstagram.com/outre_hair
• TikToktiktok.com/@outre_hair?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outre