National Religious Broadcasters TV

What National Religious Broadcasters TV does

NRBTV is a non-profit Christian television network based in Nashville, Tennessee, that aggregates and broadcasts faith-based programming across multiple distribution platforms. The network's core product is the NRBTV Network, which delivers content organized by demographic (Family, Women, Men, Teens, Kids) and by genre (Ministry, Documentary, Talk Shows, News, Kids programming, and Instructional content). Supporting products include NRBTV On Demand, a digital archive and on-demand streaming service, and an NRBTV mobile application delivered through Subsplash for iOS and Android. Content is licensed from numerous independent Christian producers and ministries, including the Christian Broadcasting Network (CBN), which supplies flagship programs such as The 700 Club, CBN NewsWatch, Jerusalem Dateline, and 700 Club Israel, and VFI News (Vision for Israel News), which provides Israel-centric news with a biblical-prophecy editorial lens.

Underlying the network is a multi-platform streaming video distribution architecture spanning satellite TV (DIRECTV), connected-TV app stores (Roku, Amazon Fire TV, Apple TV), a branded mobile app, and live streaming via nrbtv.org. The network does not disclose proprietary technology stacks beyond standard OTT/CST app frameworks; no API, SDK, or AI/ML infrastructure is publicly referenced. As a non-profit ministry, NRBTV does not charge viewers for access and operates on a donation-funded revenue model, conducting periodic "Support Weeks" campaigns that pair special programming with donor thank-you gifts. GTM motion is direct-to-consumer only: the network has no B2B customers, no advertisers disclosed, and no licensing-out of its channel beyond inbound content licensing from third-party producers. Audience segmentation is horizontal, defined by viewer persona rather than industry vertical, and the network claims a reach of 42 million US households as of a 2016 self-reporting milestone.

Name

National Religious Broadcasters TV

Legal name

NRBTV

Website

https://nrbtv.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

NRBTV is a Nashville-based non-profit Christian television network that aggregates faith-based programming from multiple ministries and distributes it via DIRECTV, Roku, Amazon Fire TV, Apple TV, a mobile app, and its website, funded entirely by viewer donations.

Ownership category

akta.pro rank

Product category

Religious Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Religious Organizations (8131)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Christian Broadcasting (TV & Radio) (MPABALAA)

akta.pro secondary industries

Religious/Faith-Based Cable Networks (MPABAFAK), Religious/Faith-Based Program Syndication (MPABAMAI), Faith & Religious Live Streaming Platforms (MPACACAK)

Keywords

• Christian television broadcasting
• Faith-based programming
• Religious streaming network
• Bible teaching content
• Family entertainment media

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Viewer Support: NRBTV operates as a non-profit ministry funded primarily through viewer donations and charitable contributions. The network conducts periodic 'Support Weeks' where special programming is aired to encourage viewer donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

NRBTV is a Christian television network that broadcasts Christ-centered programming including Bible teaching, worship, family entertainment, news analysis, and faith-based lifestyle content. The network aggregates and licenses content from multiple independent ministries and producers and distributes it 24/7 via DIRECTV, Roku, Amazon Fire TV, Apple TV, a mobile app, and a website live stream. It is funded primarily by viewer donations and periodic "Support Weeks."

Product overview

NRBTV is a Christian television network operating as a unified broadcasting platform with multiple content delivery channels. The core product is the NRBTV Network, which distributes religious programming across traditional broadcast and digital platforms. Supporting the network are NRBTV On Demand (a digital archive service) and an NRBTV Mobile App available through Subsplash. The network features programming organized by audience demographics (Family, Women, Men, Teens, Kids) and content genres (Ministry, Documentary, Talk Shows, News, Kids programming, and Instructional content). Programs are also distributed through third-party streaming platforms including DIRECTV, Roku, Amazon Fire TV, and Apple TV.

Differentiator

Problem solved

Functional benefit

Products and services

• NRBTV Network A 24/7 Christian cable and streaming television network delivering Christ-centered programming across satellite (DIRECTV), connected TV (Roku, Amazon Fire TV, Apple TV), mobile, and web, targeting U.S. Christian households.
• NRBTV On Demand Digital archive and on-demand streaming service providing access to recorded NRBTV programming for viewers seeking catch-up and library viewing.
• NRBTV Mobile App Mobile application distributed through Subsplash for iOS and Android, enabling viewers to stream NRBTV live and on-demand content on smartphones and tablets.

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• VFI NewscoreGTM or Marketing PartnerVFI News (Vision for Israel News) provides news content to NRBTV, delivering updates on key events from Israel and around the world with biblical perspective. VFI News helps viewers stay informed, learn how events relate to Biblical prophecies, and pray for situations needing grace and provision.
• CBN (Christian Broadcasting Network)coreChannel Partner/ Reseller/ DistributorCBN provides programming to NRBTV including 'The 700 Club,' 'CBN NewsWatch,' 'Jerusalem Dateline,' and other CBN-produced content. CBN Israel also produces '700 Club Israel' for the network.
• Various Streaming PlatformscoreChannel Partner/ Reseller/ DistributorNRBTV has partnerships with streaming platforms including Roku, Amazon Fire TV, and Apple TV for distribution of their content through respective app stores and channel listings.
• Independent Program ProducerscoreStrategic or Co-development PartnerNRBTV partners with numerous independent producers to license and broadcast their programs, including shows from ministries like Coral Ridge Ministries, Pathway to Victory, Grace to You, and many others. These partnerships allow NRBTV to offer diverse Christ-centered programming.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trinity Broadcasting Network (TBN): TBN is the largest Christian broadcast network in the US, operating multiple cable and satellite channels with faith-based programming — directly comparable to NRBTV's distribution model and audience.
• Christian Broadcasting Network (CBN): CBN operates The 700 Club and CBN NewsWatch, producing and distributing Christian television content across cable, satellite, and digital — a direct competitor and content partner of NRBTV.
• EWTN (Eternal Word Television Network): EWTN is a Catholic-focused religious broadcaster distributing via cable, satellite, and streaming — directly comparable to NRBTV in faith-based cable distribution model, though denominationally distinct.
• Daystar Television Network: Daystar is a Christian broadcaster carried on cable and satellite systems with faith-based programming — directly comparable to NRBTV in distribution channels and audience targeting.
• SonLife Broadcasting Network (SBN): SBN is a Christian broadcast network distributed via cable, satellite, and online platforms with evangelical programming — a comparable niche religious cable/streaming network.
• BYU Broadcasting (BYUtv): BYUtv is a faith-based television network distributed across cable and streaming with family and religious programming — comparable to NRBTV in multi-platform religious broadcasting model.
• CatholicTV: CatholicTV is a Catholic cable and streaming channel offering religious programming — comparable to NRBTV's cable/streaming distribution of faith-based content, though denominationally distinct.

Regional players

• Salt + Light Television: Salt + Light is a Canadian Catholic broadcaster with multi-platform distribution — comparable to NRBTV in faith-based cable/streaming model, but serving a different geographic market.

Emerging players

• GOD TV (now Shine.TV / Miracle Channel): GOD TV is a Christian broadcasting network with international streaming and cable distribution — comparable to NRBTV's faith-based multi-platform model with overlapping programming partnerships.
• RightNow Media: RightNow Media is a faith-based streaming video platform serving churches and Christian families — an emerging streaming player with overlapping audience and content category as NRBTV.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NRBTV
• Instagraminstagram.com/nrbtv
• Xx.com/WatchNRBTV

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Religious Broadcasters TV