Amaro Law Firm

What Amaro Law Firm does

Amaro Law Firm is a Texas-based plaintiff-side personal injury and complex litigation law firm founded in 2005 by R. James Amaro and headquartered in Houston. The firm represents individuals and families in motor vehicle, trucking, motorcycle, rideshare, pedestrian, bicycle, and boating accidents; catastrophic and traumatic brain injuries; workplace and industrial injuries; wrongful death; aviation, maritime and offshore injuries; medical malpractice; and product liability matters involving pharmaceutical drugs, defective medical devices, and self-driving vehicles. It also handles commercial litigation and insurance disputes for business clients, including a $25M settlement on behalf of hundreds of franchise owners against a publicly traded entity. The practice spans eight Texas offices (Houston, Dallas, Austin, San Antonio, Katy, Sugar Land, The Woodlands, Lakeway), a Spanish-language sister site, and a national co-counsel Attorney Partner Program.

The firm operates a direct-to-consumer contingency-fee model: there are no upfront fees, all case reviews are free, and revenue is earned as a percentage of settlements or verdicts. Intake is handled via phone (1-866-445-5645 and 1-866-513-5588), website contact forms, and in-person consultations. Non-fee revenue is generated through the Attorney Partner Program, which generated nearly $1M in referral fees in 2013 from co-counsel relationships with attorneys nationwide. Marketing is multi-channel: 50+ educational blog articles, video and written client testimonials, social media presence on YouTube, Facebook and Instagram, SEO-optimized location pages, and community events such as the firm's annual Easter Egg Hunt at Constellation Field in Sugar Land. The technology stack is conventional — no proprietary platform, no disclosed AI tooling, and no SaaS products — and the firm's competitive positioning is built on attorney credentials, case results, and brand recognition rather than technology differentiation.

Amaro Law Firm is a founder-owned, private, independent practice with no disclosed external equity, debt, or parent-company structure. The leadership team is anchored by founder R. James Amaro (Super Lawyers 10-year honoree, Best Lawyers in America, AV Preeminent, former President of the National Latino Trial Lawyers Association) and senior managing attorney David F. Miller, under whom the firm grew from 8 to 50+ employees, supported by partners Matt Elwell and Chris Gadoury and a bench of associates and of-counsel attorneys. Verified case outcomes range from roughly $950K to a $95M sexual assault judgment, with multiple additional eight-figure verdicts and settlements.

Name

Amaro Law Firm

Legal name

Amaro Law Firm

Website

https://amarolawfirm.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Amaro Law Firm is a Houston-headquartered, founder-owned Texas personal injury and complex litigation firm representing individuals and businesses on contingency across motor vehicle, trucking, wrongful death, catastrophic injury, product liability, maritime, and commercial matters from 8 Texas offices.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAM

Personal Injury & Insurance Defense

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

SECONDARYBPAHAAAB

Litigation & Dispute Resolution

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

SECONDARYBPAHAAAA

Corporate & Commercial Law

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

Keywords

• Personal injury law
• Wrongful death claims
• Mass tort litigation
• Truck accident representation
• Premises liability law

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Contingency Fee Legal Services: Personal injury legal services billed on a contingency fee basis where clients pay no upfront costs and the firm receives a percentage of settlements or verdicts only if the case is successful. The firm also generated nearly $1 million in referral fees from co-counsel relationships in 2013.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Amaro Law Firm provides legal representation for individuals and businesses across personal injury, mass tort, wrongful death, property insurance, and commercial litigation matters. The firm handles motor vehicle, trucking, workplace, maritime, aviation, medical malpractice, and product liability cases primarily on a contingency fee basis, with no upfront cost to clients and no fee if no recovery is obtained. It also offers an Attorney Partner Program for co-counsel and referral relationships with outside attorneys.

Product overview

Amaro Law Firm is a Texas-based personal injury law firm offering legal services through a single, unified practice focused on representing individuals who have suffered injuries due to negligence. The firm provides comprehensive legal representation across multiple practice areas including motor vehicle accidents (car, truck, motorcycle, rideshare, pedestrian, bicycle, boating), workplace and industrial injuries, aviation accidents, medical malpractice, dangerous products and product liability (medical devices, pharmaceutical drugs, self-driving vehicles, vehicle defects), property and premises liability, maritime and offshore injuries, catastrophic injuries, wrongful death, and insurance disputes. The firm operates as a traditional legal services practice with no distinct technology products, modules, or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Injured victims with legal representation recover settlements averaging 3.5 times higher than those without attorneys, even after legal fees are deducted

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Attorney Partner Program - Co-Counsel NetworkcoreChannel Partner/ Reseller/ DistributorCo-counsel relationships with attorneys nationwide who lack experience, access, or specialization to handle personal injury cases. The firm generated nearly $1 million in referral fees in 2013 through this program, working with attorneys on case referrals, pro hac vice arrangements, and experience sharing. Allows referring attorneys to maintain involvement while benefiting from Amaro's trial expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jim S. Adler & Associates: Long-established Houston-based personal injury firm with high-profile TV advertising presence. Directly comparable as a Texas plaintiff PI firm competing for the same case inventory in the Houston market; will McMillan previously worked at this firm before joining Amaro.
• The Lanier Law Firm: Houston-headquartered plaintiff firm with national practice in personal injury, mass tort, and commercial litigation. Comparable in scale, multi-state practice, and catastrophic case profile; Chris Gadoury was previously Senior Counsel here before joining Amaro.
• Simmons Hanly Conroy: National plaintiff firm specializing in mass tort, personal injury, and complex litigation. Comparable in catastrophic injury and mass tort case focus; competes with Amaro in disaster and pharmaceutical litigation dockets.
• Baron & Budd: National plaintiff law firm headquartered in Dallas, Texas, with leading practices in mass tort, environmental litigation, and personal injury. Strong geographic overlap with Amaro's Texas footprint and similar disaster-litigation heritage.
• Weitz & Luxenberg: New York-based plaintiff firm with major mass tort, personal injury, and pharmaceutical injury practices. Comparable in high-value case results and disaster/drug litigation focus, though operating primarily on the East Coast.
• Lieff Cabraser Heimann & Bernstein: National plaintiff firm with leading practices in personal injury, mass tort, and class actions. Comparable in catastrophic case results and complex plaintiff litigation, particularly in pharmaceutical and product liability matters.
• Napoli Shkolnik: National plaintiff firm with offices in multiple states focused on mass tort, personal injury, and consumer protection. Comparable in mass tort case volume, catastrophic injury focus, and multi-state bar admission strategy.

Broad incumbents

• Morgan & Morgan: The largest plaintiff personal injury firm in the U.S., operating across all 50 states with thousands of attorneys. While not in Houston, it represents the dominant national competitor whose marketing spend sets customer acquisition cost benchmarks for the entire PI category.

Regional players

• Kline & Specter: Philadelphia-based personal injury and medical malpractice firm widely regarded as one of the highest-grossing PI firms in the U.S. Comparable in plaintiff-only contingency model and track record of large verdicts, though operating primarily in the Mid-Atlantic region.
• Greene Broillet & Wheeler: California-based personal injury and catastrophic injury firm with strong track record of large verdicts. Comparable in high-value case outcomes and contingency model, though concentrated in the California market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC99MfQIB3A03WzcGvhPA9Pw
• Facebookfacebook.com/amarolawfirm
• Instagraminstagram.com/amarolawfirm
• Xx.com/amarolawfirm
• LinkedInlinkedin.com/company/amaro-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaro Law Firm