ECPR Texas

What ECPR Texas does

ECPR Texas is an Austin-based, privately held public relations firm founded in 1995 by Elizabeth Christian and acquired in 2022 by current CEO Kristin Marcum. Operating under the self-described "civic impact communications" positioning, the firm delivers strategic public relations campaigns, crisis communications, coalition building, digital strategy, event planning, public affairs communications, and video production for Texas-based civic, corporate, nonprofit, and government clients. Underlying the service offering are two proprietary technology products: NAVY, a programmatic advertising platform that uses data to deliver digital ads across websites, apps, and social media, and VITALS, a real-time digital sentiment tracking tool for monitoring public opinion about brands.

The firm employs a team of approximately 25 communicators, strategists, and creative specialists, with a leadership bench that includes a long-tenured COO (since 2009) and multiple senior vice presidents drawn from Fortune 500 PR backgrounds. Its business model is anchored on monthly retainer engagements, with a stated minimum of $10,000 per month for a six-month commitment, and uses a direct enterprise field-sales motion targeting civic leaders, corporations, nonprofits, and professional associations. The firm supplements services with the ECPR Texas Communications Lab, a training series productized for nonprofit leaders and solo communicators, and the Connectors ecosystem program.

ECPR Texas's revenue is not publicly disclosed and the firm has not raised institutional funding; it operates as an independent, founder/owner-controlled entity headquartered at 8008 Spicewood Lane in Austin, Texas. The client base spans healthcare (St. David's HealthCare, Texas Health Action, Children's Hospital Association of Texas), insurance (Texas Mutual), government and transit (Austin Transit Partnership, Workforce Solutions Capital Area), nonprofits (Texas Library Association, Ballet Austin, Feeding Texas), and enterprise customers (Google, JW Marriott Austin, Austin FC), with several multi-year anchor relationships exceeding a decade.

Name

ECPR Texas

Legal name

ECPR Texas

Website

https://ecprtexas.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Retainer Engagements: ECPR Texas works on monthly retainers aligned with complexity and scale of client needs. Minimum engagement is $10,000/month for at least six months. Retainers cover strategic communications, public relations campaigns, coalition building, crisis communications, digital strategy, event planning, public affairs, and video production services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ECPR Texas is a civic impact communications firm that provides strategic public relations, crisis communication planning and management, coalition building, public affairs communications, digital strategy, event planning and execution, and video strategy and production to civic, corporate, nonprofit, association and government clients across Texas. Engagements are delivered through monthly retainers (minimum $10,000/month for at least six months) and are augmented by two proprietary tools — NAVY for programmatic digital advertising and VITALS for real-time digital sentiment tracking.

Product overview

ECPR Texas is a civic impact communications firm offering a portfolio of integrated PR and communications services rather than a unified software platform. The core offerings include Strategic Public Relations Campaigns, Coalition Building, Crisis Communication, Digital Strategy (powered by proprietary NAVY programmatic advertising and VITALS sentiment tracking tools), Event Planning, Public Affairs Communications, and Video Strategy. The firm also offers the ECPR Texas Communications Lab, a training program with six workshop modules (Lead the Narrative, Calm in the Storm, Digital Influence, Words That Win Trust, Strategic Alignment, Command the Room) designed for executive leadership, communications teams, boards and coalition partners. Services are delivered primarily through monthly retainer engagements with a minimum of $10,000/month for at least six months.

Differentiator

Problem solved

Functional benefit

Brands

• NAVY: Programmatic advertising platform that uses data to deliver digital ads where the audience spends time—on websites, apps and social media.
• VITALS
• ECPR Texas Communications Lab

Products and services

• Strategic Public Relations Campaigns

Quantifiable outcome

• 553 media mentions generated for Texas Library Association coalition campaign
• +13 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ketchum: Global public relations agency with public affairs, corporate communications, and crisis expertise. Comparable to ECPR in offering integrated PR and public affairs services, with broader geographic and capability reach.
• FleishmanHillard: Global public relations and integrated communications agency with public affairs and crisis practices. Comparable in service mix to ECPR (PR campaigns, crisis, public affairs), but as a much larger incumbent with nationwide reach.
• Weber Shandwick: Global public relations firm offering strategic communications, public affairs, and crisis services. Comparable to ECPR in core offerings but operates at much larger scale across multiple geographies and industries.
• Hill+Knowlton Strategies: Global public relations firm with a strong public affairs and crisis communications practice. Comparable to ECPR in offering crisis, public affairs, and corporate communications, but at vastly greater scale and geographic reach.
• Edelman: World's largest PR firm with deep public affairs, crisis, and social impact capabilities. Overlaps with ECPR's civic impact positioning, but operates globally with thousands of employees versus ECPR's ~25-person team.
• Burson (Burson Cohn & Wolfe): Global communications firm formed from the merger of Burson-Marsteller and Cohn & Wolfe, with strong public affairs and crisis practices. Directly overlaps with ECPR's strategic communications, crisis, and public affairs services at significantly larger scale.

Direct peers

• Seven Letter: Washington, D.C.-based public affairs and strategic communications firm focused on complex narrative work, crisis, and coalition campaigns. Highly comparable to ECPR's civic impact and public affairs positioning, with similar mid-size specialist structure.
• Pierpont Communications: Texas-based PR and public affairs firm headquartered in Houston with offices in Austin and Dallas. Closely comparable to ECPR in regional footprint, civic/public affairs focus, and similar mid-size team serving enterprise, nonprofit, and government clients across Texas.
• SPM Communications: Dallas-based public relations and public affairs firm serving corporate, nonprofit, and government clients in Texas. Directly comparable to ECPR in regional focus, civic impact orientation, and mid-size boutique structure.
• Mercury (Mercury LLC): Public affairs and strategic communications firm with strong civic-impact and coalition-building capabilities. Comparable to ECPR in its emphasis on stakeholder engagement, public affairs, and complex narrative work for high-profile clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ECPRTX
• LinkedInlinkedin.com/company/ecprtexas
• Instagraminstagram.com/ecprtexas
• Xx.com/ECPRTexas

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECPR Texas