Sama

What Sama does

Sama is a US-based, family-owned custom manufacturer of retail fixtures, point-of-purchase displays, jewelry showcases, cosmetics merchandisers, museum display cases, and COVID safety products. Founded in 1944 in Union City, NJ by Ernst Salomon and Max Hirsch, the company has been owned by the Wolfberg family since 1978-79 and currently operates through two New Jersey entities, Sama Plastics Corp. and Sama Wood LLC (founded 1999). Its 100,000+ square-foot Cedar Grove, NJ facility houses five CNC machines and integrated fabrication capabilities spanning plastic/acrylic, custom cabinetry and millwork, metal and wire, glasswork, and lighting/electronics, allowing it to deliver turn-key projects from design and prototyping through warehousing, distribution, and installation.

Sama's core technology is a multi-material, in-house fabrication stack combining CNC machining/routing, vacuum-forming, injection-molding, laser/die cutting, metal fabrication, glasswork, and lighting/A/V integration, with an optimized supply chain and nationwide trusted-carrier network that the company cites as differentiating on lead time and cost. Its go-to-market is sales-led and quote-based, targeting large international retail brands (Chanel, Bulgari, Bloomingdales, Nike, Tommy Hilfiger, Godiva, Barnes & Noble, Bed Bath & Beyond, Hudson Group), local boutiques, museums (American Museum of Natural History, MoMA, Smithsonian, Guggenheim), and healthcare buyers (Hackensack Meridian Health), with project-based one-time revenue supplemented by ongoing inventory management and warehousing relationships. The company employs approximately 100 people, has no institutional capital or public reporting, and relies on reputation, referrals, and dedicated B2B client portals rather than broad digital marketing.

Name

Sama

Legal name

Sama Plastics Corp.

Website

https://samaplastics.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cedar Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom Retail Display Manufacturing: Sama designs and manufactures custom retail fixtures, POP/POS displays, and turn-key retail solutions. Revenue is generated through custom project-based orders where customers pay for design, prototyping, manufacturing, and optionally installation. Pricing is quote-based and competitive, with the company noting they can achieve savings through buying power and optimized supply chains.
2. Inventory Management & Warehousing: Sama offers warehousing and inventory management solutions alongside display manufacturing, providing ongoing revenue opportunities with existing customers.
3. COVID Safety Products: Sama manufactures and sells sneeze guards, partitions, and face shields, including both in-stock standard sizes and custom safety solutions. These are sold via quotes with volume discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sama designs, prototypes, manufactures, and installs custom retail fixtures and Point-of-Purchase displays for retail brands, boutiques, museums, and other commercial buyers. Operating from a 100,000+ sq ft Cedar Grove, NJ facility, the company produces displays in acrylic, wood, metal, glass, and other materials, offering a single-vendor turn-key solution that spans design through installation. The company also sells stock and custom sneeze guards, partitions, and face shields.

Product overview

Sama is a custom retail display and fixture manufacturer offering a comprehensive portfolio of physical products and manufacturing capabilities. The core product portfolio includes Turn-key Retail Solutions (a full-service offering covering design through installation) and specialized display categories: Retail Displays, POP/POS Displays, Cash Wraps, Acrylic & Plastic Merchandisers, Cosmetics & Fragrance Displays, Jewelry Showcases & Vitrines, Display Cases, and Sneeze Guards & Partitions. Supporting these products are five manufacturing capabilities: Plastic & Acrylic Fabrication, Custom Cabinetry & Millwork, Custom Metal Fabrication, CNC Machining & Routing, Glasswork, and Lighting & Electronics. The company serves major retail brands and operates as a single-source provider manufacturing displays in materials including acrylic, wood, metal, glass, wire, and solid surfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Turn-key Retail Solutions Comprehensive turn-key retail display service covering the entire project lifecycle from new store development and construction through design, prototyping, procurement, manufacturing, finishing, distribution, and installation for retail brands and national chains.
• Retail Displays Custom-built retail display fixtures including display cases, shelves, showcases, table displays, risers, tiered fixtures, signage, bin dividers, furniture, cabinetry, and perimeter millwork for retail environments.
• POP/POS Displays Point-of-Purchase (POP) and Point-of-Sale (POS) display fixtures including floor displays, counter displays, endcaps, and pallet displays, available in temporary, semi-permanent, and permanent configurations for retail promotional and checkout placements.
• Cash Wraps Custom retail checkout counters and cash wraps including single countertop, dual/L-shaped, three-part/U-shaped, and store counter configurations for retail checkout areas.
• Acrylic & Plastic Merchandisers Custom acrylic display cases including display cubes, counter-top display cases, and wall-mount display cases manufactured with precision fabrication techniques for retail merchandising.
• Cosmetics & Fragrance Displays Custom displays for cosmetics and fragrance retail environments, including dumpbins and themed displays that elevate and maintain brand identity and inspire customer purchases.
• Jewelry Showcases & Vitrines High-end jewelry display cases and vitrines with maximum visibility, security, and professional lighting, including display cases, tiered fixtures, counter display cases, free-standing display cases, and new store design and development for jewelry retailers.
• Display Cases Display cases for museums and collectibles including tabletop cases, wall-mounted cases, free-standing floor cases, exhibit cases, locking museum cases, tables, and podiums. Trusted by the American Museum of Natural History, Museum of Modern Art, and the Smithsonian.
• Sneeze Guards & Partitions Acrylic and polycarbonate safety barriers including rolling restaurant partitions, rolling salon partitions, plexiglass sneeze guards, countertop sneeze guards, portable sneeze guards, face shields, and custom safety solutions for restaurants, salons, retail, medical, and offices.

Quantifiable outcome

• Shorter lead times than industry average due to optimized supply chain and in-house manufacturing
• +2 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crown Store Fixtures: Custom and stock retail store fixture manufacturer with multi-material fabrication and design-to-installation services. Comparable niche focus on retail fixtures for national chains and specialty stores.
• Displaycraft: Custom retail display and fixture manufacturer offering design, prototyping, and production across multiple materials. Directly comparable multi-material custom display business serving national retailers and brands.
• Great Northern Corporation: Integrated retail display, in-store signage, and protective packaging manufacturer with multi-facility production. Comparable scale and breadth, with overlap in custom retail fixtures and POP displays for major consumer brands.
• The Vomela Companies: Large-format graphics, retail display, and visual merchandising producer serving enterprise customers. Overlaps with Sama in custom retail displays, store fixtures, and turn-key installation for major brands.
• T-International: Custom retail fixtures and store environments manufacturer serving luxury and specialty retail. Overlaps with Sama's high-end jewelry, cosmetics, and luxury brand work with comparable design-build services.
• Printex Transparent Manufacturing: Custom plastic, acrylic, and transparent retail packaging/display manufacturer. Shares Sama's heritage in plastic fabrication and serves comparable retail display and merchandising end-markets.
• Frank Mayer and Associates: Custom retail display and point-of-purchase manufacturer serving major brands with in-house design, fabrication, and installation. Closest head-to-head competitor to Sama, with comparable turn-key service model and enterprise customer base.
• Opto International: Modular and custom retail display systems manufacturer with global footprint. Competes in custom retail fixture space, though with stronger tilt toward modular/illuminated systems and international reach.
• Master Packaging & Display: Custom retail display and packaging manufacturer with in-house design, prototyping, and production capabilities. Comparable scope in point-of-purchase displays and multi-material custom fabrication for retail brands.

Emerging players

• Maesa: Beauty-focused brand incubator and custom cosmetics/fragrance display and packaging manufacturer. Comparable in cosmetics and fragrance displays — one of Sama's stated segments — but more vertically specialized in beauty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/samaplastics
• Facebookfacebook.com/SamaPlastics
• LinkedInlinkedin.com/company/sama-plastics-corp-sama-wood-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sama