Displaycraft
- Company typePrivate
- Founded1989
- HeadquartersDalton, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Displaycraft does
Displaycraft is a custom product display and fixture manufacturer operating under the DCI (Design Craft Industries) family of companies. The company engineers permanent retail displays and fixtures end-to-end — from custom design through manufacturing to fulfillment and logistics — for retail brands and consumer product companies. Its design team produces photo-realistic color 3-D renderings and virtual tours of finished structures to expedite client review, while its 150,000 sq. ft. manufacturing facility in Dalton, Georgia houses over 100 craftspeople working on state-of-the-art machinery that can fabricate in wood, metal, wire, and plastic substrates. Projects span from 10 to 10,000 units, and the fulfillment department coordinates drop shipments to thousands of nationwide and global destinations using a real-time freight tracking management system and negotiated carrier contracts.
Displaycraft's revenue model is project-based and quote-based, with no minimum quantity requirement, selling primarily through a direct sales motion to enterprise retail and consumer-product clients. The company is a subsidiary of DCI, which also encompasses K2 Metal (a metal fabrication sub-brand offering design, powder coating, laser cutting, welding, forming, and wire forming) and DC Lab (an innovation and scaling support unit for early-stage entrepreneurs). DCI is led by President Doug Cook, VP of Business Development Lee Dyer, and VP of Design Andy Michaud. The business is privately held with no disclosed external investors or funding rounds, and has operated continuously for approximately 35 years.
Displaycraft firmographics
Firmographics- Name
- Displaycraft
- Legal name
- Displaycraft
- Website
- https://dcigo.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Displaycraft is headquartered
LocationHeadquarters
- HQ city
- Dalton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Displaycraft business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D
Revenue model
- Custom Display and Fixture Manufacturing: Displaycraft generates revenue through custom manufacturing services for permanent displays and fixtures. Projects range from quantities of 10 to 10,000 units, with services spanning custom design, manufacturing, and fulfillment/logistics. Revenue is project-based with no minimum quantity requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing based on quantity and specifications |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Displaycraft product offering
Product offeringCore offering
Displaycraft is a full-service custom manufacturer of permanent retail displays and fixtures, operating from a 150,000 sq. ft. facility in Dalton, GA. The company provides integrated design, fabrication (across wood, metal, wire, and plastic substrates), and drop-ship fulfillment services for retail brands and consumer product companies, supporting project quantities from 10 to 10,000 units.
Product overview
Displaycraft is a custom displays and fixtures company offering a unified full-service manufacturing platform under the DCI family of companies. The portfolio consists of Displaycraft (core custom displays and fixtures), K2 Metal (metal fabrication sub-brand offering powder coating, laser cutting, welding, forming, and wire forming), and DC Lab (innovation support for scaling products). Displaycraft's own offering spans three integrated service lines: Custom Design (producing 3D renderings and virtual tours), Manufacturing (150,000 sq. ft. facility with 100+ craftspeople), and Fulfillment (logistics with real-time freight tracking). Customers requiring metal work are referred to K2 Metal, while early-stage companies can access DC Lab for product development assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Displaycraft Custom Displays and Fixtures Full-service custom display and fixture creation spanning design, manufacturing, and fulfillment. Serves retail brands and consumer product companies with project quantities from 10 to 10,000 units, featuring photo-realistic 3D renderings, virtual tours, and fabrication across wood, metal, wire, and plastic substrates.
- K2 Metal Fabrication Expert metal fabrication services offered as a sister company within the DCI family, including design, powder coating, laser cutting, welding, forming, and wire forming for customers across a wide variety of industries.
- DC Lab Innovation Support Innovation and product scaling support for up-and-coming organizations, leveraging DCI's manufacturing experience to advise entrepreneurs and craftsmen as they develop and scale their products.
Quantifiable outcome
- Enabled FLÎKR Fire to scale from 30,000 to 200,000 units guaranteed capacity
Companies that use Displaycraft
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Displaycraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Displaycraft partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DC LabcoreDC Lab is a sister company within the DCI family that works alongside entrepreneurs and craftsmen to offer advice and expertise as they develop and scale their products. It leverages years of experience from serving Displaycraft and K2 Metal clients, providing innovation support for up-and-coming organizations.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Displaycraft competitors and assessment
Company assessmentDirect peers
- Displayworks: Custom retail displays, fixtures, and brand environments manufacturer with end-to-end design-build capabilities. Closely comparable to Displaycraft in target market (retail brands) and full-service model.
- Rose Displays: Manufacturer of retail display hardware, custom merchandising systems, and signage solutions. Comparable to Displaycraft in retail customer base and custom product focus.
- Sparks Exhibits & Environments: Custom exhibits, retail environments, and event display manufacturer serving brands and agencies. Directly comparable for custom fabrication and integrated design-build services.
- CalDisplay: Custom retail displays and fixtures manufacturer serving brand and retail clients with multi-material fabrication. Comparable to Displaycraft in project-based custom display work.
Broad incumbents
- Smurfit Kappa (Display Division): Global packaging giant with significant point-of-purchase display manufacturing. Operates in adjacent display manufacturing space but at vastly greater scale and as part of a broader packaging portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Displaycraft social profiles
Digital presenceDisplaycraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Displaycraft leadership team
Management profileNumber of profiles
Profiles3 records
Displaycraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Displaycraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Displaycraft
What does Displaycraft do?
Displaycraft is a full-service custom manufacturer of permanent retail displays and fixtures, operating from a 150,000 sq. ft. facility in Dalton, GA. The company provides integrated design, fabrication (across wood, metal, wire, and plastic substrates), and drop-ship fulfillment services for retail brands and consumer product companies, supporting project quantities from 10 to 10,000 units.
Is Displaycraft a public or private company?
Displaycraft is a private company. It is classified as family owned and is currently operating.
When was Displaycraft founded?
Displaycraft was founded in 1989. It employs 101 to 250 people.
Where is Displaycraft based?
Displaycraft is headquartered in Dalton, United States, in the North America region.
How does Displaycraft make money?
One revenue line is on record: custom Display and Fixture Manufacturing.
Who are Displaycraft's main competitors?
Direct peers on record are Displayworks, Rose Displays, Sparks Exhibits & Environments and CalDisplay. Smurfit Kappa (Display Division) is listed as a broad incumbent.
Does Displaycraft have an API?
No public API is recorded for Displaycraft.