CVC Corp

What CVC Corp does

CVC Corp (legal name: CVC Brasil Operadora e Agência de Viagens S.A.) is the largest travel and tourism group in Latin America, operating nine complementary brands across both B2C and B2B segments. Founded in 1972 in Santo André, São Paulo, and listed on B3 (ticker CVCB3) since 2013, the group is now active in Brazil and Argentina with a workforce of more than 2,000. The portfolio spans leisure travel (CVC Viagens, Almundo, Biblos), a 13,000+-agency B2B network (Visual Turismo), airline consolidation (Rextur Advance, 60+ carriers), proprietary agent technology and 500,000+ hotels (Trend Viagens via NATTRND), API distribution (Conectaas), Argentine tour operations (Ola Viagens), and cultural exchange programs (Experimento).

The company runs an omnichannel 'figital' model that combines physical franchise stores with digital channels (website, app), supported by the Atlas sales system reaching 15+ million contactable customers. Recent platform investment centers on Reserva Fácil 3.0 (March 2026), which embeds the AI-powered Guardião assistant for natural-language booking queries and fare upgrades, plus a tariff upsell engine that has already driven 300+ upgraded reservations in early deployment. Distribution extends through B2B agent networks, airline consolidation, and the Conectaas API for partner/white-label integration.

CVC generates revenue primarily through transaction fees and commissions on packaged tour operator sales (flights, hotels, experiences) sold via franchise stores and digital channels, plus airline consolidation fees (Rextur Advance), franchise royalties, and emerging monetization through cultural exchange programs and the CVC Ads business unit launched in 2025 to begin internationalization. Pricing is largely transaction-based; specific package prices (e.g., FIFA World Cup travel packages starting at US$6,525) are disclosed only contextually rather than on standard rate cards. The 2026 strategic cycle explicitly targets customer focus, omnichannel, profitability, people development, and financial deleveraging.

Name

CVC Corp

Legal name

CVC Brasil Operadora e Agência de Viagens S.A.

Website

https://cvccorp.com.br

Company type

Public

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CVC Corp is Latin America's largest travel and tourism group, operating nine brands across B2C leisure (CVC Viagens, Almundo, Biblos, Experimento) and B2B agent services (Trend Viagens, Rextur Advance, Visual Turismo, Conectaas API) in Brazil and Argentina, listed on B3 as CVCB3.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour Operator Packages: CVC operates as a tour operator creating and selling travel packages combining flights, hotels, and experiences. Revenue is generated through margins on packaged vacation products sold through franchise stores and digital channels to end consumers.
2. Airline Consolidation (Rextur Advance): Rextur Advance consolidates over 60 airlines providing booking, reservation and ticketing services to travel agents. Revenue comes from transaction fees and commissions from airline partners on issued tickets.
3. Franchise Network: Revenue from franchise royalties and network fees across CVC Viagens stores in Brazil and Argentina, as well as commissions from partner agencies (Trend Viagens, Visual Turismo, Experimento).
4. Cultural Exchange Programs: Experimento brand generates revenue from cultural exchange programs including language courses, high school, university, work programs, au pair, volunteer and vacation programs with over 60 years of experience.
5. API Distribution (Conectaas): Revenue from API integration partnerships allowing third parties to access CVC's complete travel product portfolio through certified technical integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

CVC Corp is a Brazilian travel and tourism group operating the largest travel ecosystem in Latin America. The group sells packaged leisure vacations, airline tickets, customized trips, and cultural exchange programs through a hybrid of B2C franchise stores and B2B travel agent networks. Core operations span tour operating, airline consolidation, travel agency franchising, and API-based product distribution across Brazil and Argentina.

Product overview

CVC Corp operates as a diversified travel and tourism ecosystem consisting of multiple interconnected brands serving both B2C (leisure travelers) and B2B (travel agents and operators) segments. The portfolio includes: CVC Viagens (core B2C leisure travel operator with figital model), Experimento (cultural exchange), Visual Turismo (customized travel), Almundo (omnichannel agency), Biblos (luxury travel) serving end consumers; and Trend Viagens, Rextur Advance, Ola Viagens, and Conectaas (API platform) serving travel agents and partners. Key platforms include Atlas Sales System for order management, Reserva Fácil for airline consolidation, Guardião AI for monitoring and sales assistance, and CVC Ads for the emerging advertising/internationalization unit.

Differentiator

Problem solved

Functional benefit

Brands

• CVC Viagens: The largest leisure travel operator and largest travel agency network in Latin America, combining in-person and digital service through a figital model
• Experimento
• Trend Viagens
• Rextur Advance
• Visual Turismo
• Conectaas
• Ola Viagens
• Almundo
• Biblos

Products and services

• CVC Viagens Latin America's largest leisure travel operator and tourism agency network, combining in-person and digital service through a figital model to sell packaged vacations and travel experiences to end consumers.
• Experimento Pioneer in cultural exchange in Brazil with over 60 years of experience and 300,000+ programs completed, offering language courses, high school, university, work, au pair, volunteering, and vacation programs.
• Trend Viagens B2B travel agent support platform with proprietary technology (NATTRND Lazer and NATTRND Corporativo booking systems), broad product portfolio of 500,000+ hotels, and 24/7 multilingual service.
• Rextur Advance Airline consolidator bringing together over 60 national and international airlines through the Reserva Fácil platform for search, booking, and issuance of air, road, and travel services to travel agents.
• Visual Turismo Customized travel specialist for 37+ years with 3+ million passengers shipped, creating tailor-made itineraries for leisure, honeymoons, ecotourism, religious pilgrimages, cruises, and incentive travel through 13,000+ affiliated agencies.
• Conectaas API distribution solution that distributes a complete product portfolio for travel sales. Provides technical documentation and integration support for partners to build and certify integrations with CVC Corp products.
• Ola Viagens Argentine tour operator with 30+ years of experience dedicated exclusively to supporting independent travel agents with units in Rosario, Córdoba, and Buenos Aires.
• Almundo Omnichannel travel agency in Latin America combining technology and human service to offer accessible and personalized travel experiences through physical stores and digital channels.
• Biblos Luxury personalized travel agency with 40+ years offering premium travel experiences with attention to detail and excellence in Argentina.
• Reserva Fácil Comprehensive platform for travel agents to search, book, and issue air tickets, road travel, and other travel services. Includes 60+ airlines consolidated. Version 3.0 incorporates AI-powered Guardião assistant and conversational search via WhatsApp.
• CVC Ads Business unit launched in 2025 marking the beginning of the company's internationalization process through advertising solutions.

Quantifiable outcome

• Over 15 million customers contactable through Atlas digital system
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AlmundocoreChannel Partner/ Reseller/ Distributor · 1 June 2026Almundo is a subsidiary omnichannel travel agency under CVC Corp. Sold out all World Cup group-stage and round-of-16 packages under 'Follow Your Team' scheme.
• DespegarminorOthers · 1 June 2026Despegar is an online travel agency mentioned in news as market comparator, quoting World Cup travel packages at approximately $2,700,000 per person for Dallas six-night packages.
• FIFA World Cup Host CitiesminorGTM or Marketing Partner · 1 January 2026CVC through Almundo sold World Cup packages for Argentina national team matches in Dallas. FIFA World Cup 2026 host city partnerships drive travel demand.
• Senac SPminorStrategic or Co-development Partner · 1 January 2022Partnership with Senac SP for Tourism Responsible Capacitation Program that won Braztoa Sustainability Award 2022/23, training CVC product teams and receptive tourism partners.
• RiverStone InternationalcoreStrategic or Co-development Partner · 1 January 2021CVC Corp acquired RiverStone International, now operating across UK, US, Ireland, Bermuda and Australia under CVC ownership for five years. RiverStone specializes in legacy insurance market solutions.

Scale indicators12 records

Recent moves12 records

Expansion highlights5 records

Regional players

• MakeMyTrip: India's leading online travel company covering flights, hotels, holidays and B2B agent tooling, owned by Trip.com Group. Compares to CVC Corp's integrated B2C/B2B model with proprietary tech and a large agency network, but focused on India rather than Latin America.

Broad incumbents

• Flight Centre Travel Group: Global travel retailer combining corporate (FCM) and leisure (Flight Centre, Liberty) brands with physical retail and B2B networks. Closely parallels CVC Corp's mix of corporate travel (Visual Turismo, Trend Viagens Corporativo) and franchise-based leisure retail.
• Booking Holdings (Booking.com): Global OTA and meta-search conglomerate (Booking.com, Priceline, Agoda, KAYAK) offering accommodation, flight, ground and packaged travel across Latin America, including strong Brazil presence. Competes with CVC Viagens and Visual Turismo in hotel and package distribution while operating at a much larger scale.
• Expedia Group: Global travel platform spanning Expedia, Hotels.com, Vrbo, Trivago and B2B partners (Expedia Partner Solutions, Egencia), active across Brazil and Argentina. Overlaps with CVC's B2C leisure, corporate (Trend Viagens Corporativo), and wholesale/API distribution ambitions.
• Trip.com Group: Global OTA group (Trip.com, Ctrip, Skyscanner, Travelfusion, Qunar) operating one of the world's largest airline merchandising and hotel distribution platforms (Travelfusion). Travelfusion's airline NDC/aggregator stack parallels and competes with Rextur Advance's 60+ airline consolidation model.
• American Express Global Business Travel (Amex GBT): World's largest corporate travel management company with operations across Latin America, serving multinational clients with managed corporate travel programs. Directly comparable to Trend Viagens Corporativo / Visual Turismo's corporate travel offering on a much larger scale.

Emerging players

• Klook: Asia-born but increasingly global digital platform for activities, tours, ground transport and travel experiences, with growing Latin America presence. Comparable to CVC's packaged-experiences and Visual Turismo/Ecological/religious-tour segments, though narrower in focus on in-destination services.

Direct peers

• Hurb (formerly Hotel Urbano): Brazilian online travel agency focused on packaged hotel-and-flight inventory sold directly to leisure consumers. Overlaps directly with CVC Viagens on Brazil B2C leisure packages and competes on price-led digital bundles.
• Despegar: Latin America's largest online travel agency (Despegar.com / Decolar.com) operating across Brazil, Argentina, Mexico and other LatAm markets. Directly competes with CVC Viagens, Almundo and Trend Viagens on packaged leisure travel and airline ticketing in the same core geographies and B2C/B2B channels.
• 123milhas: Brazilian OTA (currently in judicial recovery) selling airline tickets, hotels and travel packages direct-to-consumer with heavy promotional pricing. Shares CVC Viagens' core Brazil leisure customer base and aggressive package-merchandising model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cvccorp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CVC Corp