Sport Obermeyer

What Sport Obermeyer does

Sport Obermeyer (operating as Obermeyer) is a privately held, family-owned apparel company founded in 1947 by Klaus Obermeyer in Aspen, Colorado. The company designs and sells premium ski and snowboard outerwear and accessories across women's, men's, and kids/teens categories. Its core product portfolio spans insulated, synthetic down, down, and shell jackets, snow pants and bibs, one-piece suits, base layers, and accessories including hats, gloves, mittens, and sunglasses (the latter handcrafted in France). Technical differentiation rests on performance fabrics with waterproof ratings of 10K, 15K, 20K, and 30K, down and synthetic insulation, the patent-pending I-Grow Extended Wear System that lets children's garments expand across seasons, and a limited lifetime warranty across all products.

The business operates a direct-to-consumer model through an owned Shopify-based e-commerce storefront offering free shipping on orders over $150, supplemented by independent specialty retail partners accessible via a store locator and a Pro Program targeting ski professionals and outdoor guides. Revenue is generated through unit sales of physical goods at price points ranging from roughly $27 for accessories to $899 for premium jackets, with mid-range outerwear at $89–$329 and kids/teens apparel at $23–$239. The company runs frequent promotional discounting (40%, 50%, and 70% off) and seasonal sales.

Marketing leans on brand heritage (75+ years), content marketing via the Off Piste blog, email newsletters, and organic social presence on Facebook, Instagram, and YouTube. The company is headquartered in Aspen, Colorado, employs an estimated 11–50 people, and partners with climate-advocacy organization Protect Our Winters. No revenue, funding, institutional ownership, or acquisition activity is disclosed in the source data.

Name

Sport Obermeyer

Legal name

Obermeyer

Website

https://obermeyer.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Obermeyer (formerly Sport Obermeyer) is a family-owned, Aspen-based apparel company founded in 1947 that designs and sells premium ski and snowboard outerwear and accessories to skiers, snowboarders, and outdoor enthusiasts via direct e-commerce and specialty retail.

Ownership category

akta.pro rank

Product category

Ski & Snowboard Outerwear

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industry

Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ)

Keywords

• Ski outerwear
• Snowboard apparel
• Winter sports clothing
• Performance ski jackets
• Down insulated jackets

Headquarters

HQ city

Aspen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Apparel Sales: Direct-to-consumer sales of ski and snowboard outerwear, accessories, and sunglasses through e-commerce website and retail partners. Products include jackets, pants, bibs, one-piece suits, base layers, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sport Obermeyer designs, manufactures, and sells premium ski and snowboard outerwear and apparel for women, men, and kids/teens. The product lineup includes insulated, down, synthetic down, and shell jackets, snow pants and bibs, one-piece ski suits, layering/base layers, sweaters, and accessories such as hats, beanies, gloves, mittens, and handcrafted sunglasses. Products are sold direct-to-consumer via the company's e-commerce website and through independent specialty ski and outdoor retailers.

Product overview

Sport Obermeyer is a premium ski and snowboard outerwear brand founded in 1947, offering a comprehensive portfolio of performance apparel across women's, men's, and kids/teens categories. The product lineup centers on ski jackets (including insulated, synthetic down, down, and shell options), snow pants & bibs, one-piece suits, and accessories such as hats, beanies, gloves, mittens, and sunglasses. Key product lines include the Calypso Down Jacket, Charger Jacket, and Ashor Jacket as featured offerings, complemented by sub-brands like The Off Grid Collection (backcountry focus), The Alpine Collection (technical alpine performance), and The Resort Collection (resort skiing with style). The company also offers the I-Grow Extended Wear System, a proprietary sizing technology for children's ski gear that extends garment life by accommodating growth. Sunglasses are handcrafted in France with premium materials. The brand emphasizes sustainable materials and responsible design in its product construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Calypso Down Jacket Premium down-insulated women's jacket designed for skiing and snowboarding, featuring lightweight warmth and weather protection.
• Charger Jacket Performance men's ski jacket designed for mountain use, offering weather protection and mobility for resort and backcountry skiing.
• Ashor Jacket Kids' versatile jacket suitable for ski and outdoor activities, designed for both performance and everyday winter wear.
• Vesper Suit Full-coverage one-piece ski suit providing complete weather protection for demanding mountain conditions.
• A.M.F. Jacket Relaxed-fit all-mountain jacket designed for versatile skiing and snowboarding use.
• Fall Line Jacket Technical men's ski jacket designed for performance on the mountain.
• Foraker Shell Jacket Men's shell-only jacket providing waterproof breathable protection as a layering system piece.
• Pilote Sunglasses Handcrafted sunglasses made in France with premium materials for lasting comfort, clarity, and style.
• Mer De Glace Sunglasses Premium sunglasses designed for mountain activities with polarized lens options for enhanced visual clarity.
• Rallye Sunglasses Versatile sunglasses available in 12 colors with polarized options, designed for outdoor use.
• Kids' Thumbs Up Mittens Children's mittens designed for warmth and ease of use during ski activities.
• Cirque Beanie Knit beanie providing warmth for outdoor activities in winter conditions.
• Teen's UltraGear 1/4 Zip Moisture-wicking base layer quarter-zip for teens designed to keep them dry during active skiing.
• M Explorer Down Shirt Down-insulated men's mid-layer shirt providing lightweight warmth for mountain activities.
• The Off Grid Collection Collection designed for backcountry and off-grid adventures, emphasizing technical performance and sustainability.
• The Alpine Collection High-performance collection for alpine skiing and technical mountain pursuits.
• The Resort Collection Ski apparel designed for resort skiing with a focus on style and everyday performance.

Quantifiable outcome

• Products backed by Limited Lifetime Warranty

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Protect Our WinterscoreGTM or Marketing PartnerBrand partners with Protect Our Winters (POW), a climate advocacy organization for the winter sports industry. This partnership aligns with Obermeyer's mountain heritage and commitment to environmental stewardship.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Descente: Japanese heritage ski apparel brand with strong technical alpine and racing pedigree. Competes directly in premium ski jackets and pants for serious alpine and backcountry skiers.
• Spyder: Pure-play ski apparel brand specializing in technical ski jackets, pants, and racing-inspired outerwear. Closest head-to-head competitor to Obermeyer in resort and alpine ski apparel at premium price points.
• Arc'teryx: Premium technical outerwear brand with strong shell and insulated jacket lines used in skiing and alpine environments. Competes with Obermeyer for the high-end technical skier and backcountry user, with similar premium price points.
• Patagonia: Premium outdoor and ski apparel brand with deep heritage, sustainability focus, and lifetime warranty ethos. Competes directly with Obermeyer in technical ski jackets, layering, and lifestyle winter wear for skiers and snowboarders.
• Mammut: Swiss technical mountain apparel and equipment brand with overlapping ski touring and alpine outerwear. Comparable on technical performance credibility in backcountry and alpine skier segments.
• Burton: Snowboard heritage brand with extensive outerwear, jackets, and pants lines for men, women, and kids. Direct overlap with Obermey's snowboard outerwear segment and children's I-Grow-style sizing innovation.
• Helly Hansen: Norwegian heritage ski and sailing apparel brand with proprietary waterproof technologies (Helly Tech). Overlaps with Obermeyer in ski jackets, base layers, and resort skier demographics.

Broad incumbents

• Columbia Sportswear: Large-scale outdoor apparel company with Omni-Tech waterproof ski outerwear. Competes with Obermeyer across price tiers, particularly in family and kids ski apparel where I-Grow competes with Columbia's interchangeable sizing.
• The North Face: Largest scale competitor in technical winter outerwear, with broad ski/snowboard jacket, bib, and layering lines. Operates at much greater scale globally and overlaps directly with Obermey's core ski apparel customer.

Emerging players

• Kuhl: Independent outdoor apparel brand with technical layering and lifestyle pieces appealing to mountain and ski adjacent consumers. Comparable through its independent/family-owned positioning and ski-adjacent product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGj33pb3Wvqdt7Zf8FP2njw
• Facebookfacebook.com/obermeyer
• Instagraminstagram.com/obermeyer
• Xx.com/obermeyer
• LinkedInlinkedin.com/company/sport-obermeyer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Obermeyer