Advocare Doctors

What Advocare Doctors does

Advocare Doctors (legal entity Advocare, LLC) is an independent, physician-owned and physician-governed multi-specialty medical group headquartered in Marlton, New Jersey. Founded in 1998 by 23 pediatricians (originally operating as Children's Health Associates before rebranding in 2007), the organization has grown to comprise 900+ providers operating across 270+ care centers and 27 medical specialties, serving more than 900,000 patients throughout New Jersey, Pennsylvania, and Delaware following its 2025 expansion into Delaware. The care mix spans primary care (pediatrics, family medicine, internal medicine), specialty care (cardiology, neurology, orthopedics, OB/GYN, ENT, endocrinology, dermatology), and behavioral health, with newer Population Health Management programs targeting chronic disease, preventive care, and care coordination.

The technology backbone is built on third-party healthcare platforms rather than proprietary systems: eClinicalWorks powers the electronic health record and the Healow patient portal used for records access, prescription refills, secure messaging, and appointment scheduling; Sharecare handles medical records requests; Microsoft Teams supports televisits; and TDBank/BillerIQ powers online bill payment. The company also operates the CALL US FIRST program, a 24/7 triage line staffed by Advocare personnel with access to patient records. The organization is HIPAA/HITECH compliant and uses Paylocity for recruiting and HR.

Commercially, Advocare generates revenue primarily through fee-for-service insurance reimbursement as an in-network provider with major payers including Cigna and UnitedHealthcare, supplemented by value-based and population health arrangements. The go-to-market is dual-sided: patients are acquired through community referrals, regional brand recognition (recurring Top Doctors recognitions from Philadelphia Magazine, MetroKids, South Jersey Magazine, and Jersey Choice), and the Find a Doctor website tool, while growth on the supply side is driven by recruiting independent physicians who retain clinical autonomy in exchange for access to the group's billing, compliance, marketing, and managed care contracting infrastructure — a model supported by active tuck-in M&A of independent pediatric practices (Mt. Airy Pediatrics, Holly City Pediatrics, PediaPlace Pediatrics in 2026).

Name

Advocare Doctors

Legal name

Advocare, LLC

Website

https://advocaredoctors.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Advocare Doctors is a physician-owned, multi-specialty medical group operating 270+ care centers across New Jersey, Pennsylvania, and Delaware. With 900+ providers spanning 27 specialties, it serves over 900,000 patients through coordinated primary, specialty, and behavioral health services.

Ownership category

akta.pro rank

Headquarters

HQ city

Marlton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Others, Marketing or Sales

Revenue model

1. Patient Healthcare Services: Revenue generated from providing healthcare services to patients across 27 medical specialties. Services include primary care (pediatrics, family medicine), specialty care (cardiology, neurology, orthopedics), and behavioral health services.
2. Insurance Reimbursements: Revenue from contracted insurance providers including Cigna, UnitedHealthcare, and other major insurance plans. The organization participates with most major insurance plans.
3. Population Health Management Programs: Programs focused on improving health outcomes of patients through care coordination, preventative care, and chronic disease management, potentially including value-based care arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Advocare provides multi-specialty healthcare services through a network of 900+ providers across 270+ care centers in New Jersey, Pennsylvania, and Delaware. Services span 27 medical specialties including pediatrics, family medicine, internal medicine, OB/GYN, cardiology, neurology, orthopedics, ENT, endocrinology, and behavioral health, supported by an eClinicalWorks-powered patient portal, online bill pay, a 24/7 CALL US FIRST triage program, and population health management programs. The organization also recruits independent physicians to join the network while preserving their clinical autonomy.

Product overview

Advocare Doctors is a multi-specialty physician group offering a unified healthcare network that combines 900+ providers across 27 medical specialties. The portfolio includes a patient portal for accessing electronic health records (powered by eClinicalWorks/healow), online bill payment (via TDBank/BillerIQ), a physician search tool with location mapping, a CALL US FIRST 24/7 triage program, and population health management programs. Patients can access care coordination across specialties including Pediatrics, Family Medicine, Internal Medicine, OB/GYN, Cardiology, Dermatology, Neurology, Orthopedics, and Behavioral Health.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Specialty Physician Network Network of 900+ providers across 27 medical specialties delivered through 270+ care centers, providing primary, specialty, and behavioral health services to 900,000+ patients in New Jersey, Pennsylvania, and Delaware.
• Patient Portal Secure online patient portal (powered by eClinicalWorks/healow) allowing patients to access electronic health records, view test results, request prescription refills, send secure messages to care teams, and schedule appointments.
• Online Bill Pay Online bill payment service powered by TDBank BillerIQ, allowing patients to view and pay medical bills securely through a web portal.
• Find a Doctor Physician search tool that lets patients find Advocare doctors by specialty, name, or location across NJ, PA, and DE with interactive mapping and radius selection.
• CALL US FIRST Program 24/7 triage call service connecting patients to Advocare staff who have access to their medical records, providing personalized care guidance and appointment scheduling as an alternative to emergency rooms or urgent care.
• Population Health Programs Care management and coordination program focused on improving health outcomes for at-risk patients through preventative care, medication management, cancer screenings, and chronic disease management, including value-based care arrangements.
• Behavioral Health Services Behavioral and mental health services including psychiatry, counseling, and behavioral therapy introduced to address community demand for mental health support.

Quantifiable outcome

• Serving 900,000+ patients throughout the Delaware Valley
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• CignacoreOthers · 29 June 2026Advocare reached a multi-year agreement to remain in network with Cigna, ensuring no disruption in serving patients with Cigna insurance coverage.
• UnitedHealthcarecoreOthers · 1 June 2025Advocare remained in network with UnitedHealthcare, allowing patients to continue seeing Advocare providers without coverage disruption.
• eClinicalWorkscoreTechnology or IntegrationeClinicalWorks provides the electronic health records (EHR) platform powering Advocare's patient portal, enabling secure access to medical records, appointment scheduling, and provider communication.
• HealowcoreTechnology or IntegrationHealow patient portal app powered by eClinicalWorks provides patients secure access to health records, telehealth services, and communication with care teams.
• SharecaresupportingTechnology or IntegrationSharecare provides online medical records request and management platform enabling patients to request records from Advocare locations.
• MicrosoftsupportingTechnology or IntegrationMicrosoft Teams is used for Televisit instructions, providing an option for virtual patient consultations.
• RemedyConnectsupportingOthersMedical web design partner providing the company's website design and development services.
• PaylocitysupportingOthersRecruiting and HR platform used for posting career opportunities and processing job applications.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Privia Health Group: Physician enablement platform / MSO that partners with independent multi-specialty practices, sharing revenue cycle, payer contracting, and population health services. Operates a structurally similar physician-partnership model, though via platform rather than owned clinics.
• Summit Health: Multi-specialty physician group headquartered in NJ/NY metro area with a comparable mix of primary care and specialty providers serving a multi-state patient base. Most directly comparable in geography, scale, and multi-specialty model — both grew via independent practice rollups serving the Mid-Atlantic / Northeast.
• CareMount Medical: Large independent multi-specialty physician group in the NY metro / Hudson Valley area, now part of Optum. Comparable multi-specialty scope, patient panel size, and historical physician-ownership structure to Advocare, and a direct regional comp given proximity.

Regional players

• AtlantiCare: Regional NJ-based health system serving southern New Jersey including the Atlantic County / Cape May corridor. A direct regional competitor for providers and patients in Advocare's southeastern service area.

Broad incumbents

• One Medical: National membership-based primary care platform owned by Amazon, offering integrated in-person and digital primary care. Most comparable as a primary care competitor with multi-state reach and a strong digital front door that could pull patients out of Advocate-styled practices.
• RWJBarnabas Health: Large NJ-based integrated health system operating hospitals and employed-physician networks across central and northern New Jersey. Competes directly for the same PCP and specialist talent and for patients in Advocare's core market.
• Hackensack Meridian Health: Major NJ-based not-for-profit health system with extensive employed-physician footprint and value-based care programs. Direct regional competitor for both physician recruitment and patient referrals in northern and central New Jersey.
• VillageMD: National primary care platform (parent of Summit Health) focused on value-based care across multiple states. Overlaps with Advocare's primary care and population health focus at broader scale, and is a credible acquirer-of-record for regional multi-specialty groups.
• Penn Medicine: Major academic health system based in Philadelphia with a growing employed-physician network across PA and NJ. Competitor for specialty referrals and high-acuity patients in the Pennsylvania portion of Advocare's footprint.

Emerging players

• ChenMed: Senior-focused value-based primary care group operating its own clinics under full-risk contracts with Medicare Advantage plans. Overlaps with Advocare's population health and value-based care capabilities but specializes in a narrow patient segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/advocaredoctors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advocare Doctors