What EX3 does

EX3 (legal entity: Veritas Prime LLP) is a UK-headquartered, SAP Gold Partner specialising in HR and payroll technology consulting, implementation, and managed services built on SAP SuccessFactors, SAP Employee Central Payroll, and the broader SAP Business Suite. Founded in 2018 and rebranded from Veritas Prime UKI to EX3 in September 2025, the firm operates across the UK, Malaysia, India, and the Middle East, serving multinational and mid-market organisations undergoing digital HR transformation. Its proprietary product portfolio includes EX3 Pay powered by SAP (AI-enhanced payroll with Ask My Payslip assistant and one-click processing), EXcelerate (a 12-week pre-configured SuccessFactors deployment accelerator), Lift, Shift & Transform (automated on-premise to cloud payroll migration), the SM&CR Package for FCA-regulated firms, and the newly established EX3 AI Labs innovation hub.

The business model combines traditional professional services (advisory, implementation, support/AMS) with managed services (Payroll BPO), plus a per-employee-per-month (PEPM) subscription model for EXcelerate that lowers upfront cost barriers. Go-to-market is enterprise field sales targeting C-suite and CHRO buyers, supplemented by heavy event presence (Gartner HR Symposium Platinum Sponsor, SAP HR Connect Gold Sponsor), SAP channel referrals, thought leadership content, and co-marketing with the Global Payroll Association. Reported outcomes include 200+ organisations transformed, 95-100% client satisfaction rates, and quantifiable gains such as 57% reduction in payroll queries and 32% reduction in employee payroll queries within two months of transformation.

The company is privately held by co-founders Jas Rai (CEO), Dan Greer (COO), and Luuk Sengers (CSO), with no external institutional funding disclosed. Recent strategic moves — India market entry, AI Labs launch, a formalised global C-suite (CFO, CHRO, CPO, CRO), and SAP Partner formalisation in Malaysia — indicate an active expansion phase. Revenue and headcount-specific financials are not publicly disclosed; current operations span approximately 60-90 FTEs across regions.

Name

EX3

Legal name

Veritas Prime LLP

Website

https://weareex3.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

EX3 is a UK-based SAP Gold Partner offering HR and payroll consulting, implementation, and managed services on SAP SuccessFactors, serving multinational enterprises and FCA-regulated firms across the UK, Malaysia, India, and the Middle East.

Ownership category

akta.pro rank

Product category

HR & Payroll Consulting / SAP Implementation Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), Employee Engagement, Surveys & EX (BPACAPAJ)

Keywords

• SAP SuccessFactors consulting
• HR payroll transformation
• Cloud payroll implementation
• Enterprise HR technology
• Global payroll BPO

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services - Advisory: Strategic advisory services for HR and payroll transformation, including change management, operating model design, and roadmap planning.
2. Implementation Services: End-to-end SAP SuccessFactors implementation services from Phase Zero through go-live and hypercare.
3. Support and AMS: Flexible SAP Business Suite support services including on-demand consulting, subscription-based support, Augmented FTEs, and full Application Managed Services (AMS).
4. Payroll & BPO: Business Process Outsourcing and global payroll services, managing payroll operations for clients worldwide.
5. EXcelerate Subscription: Per-employee, per-month (PEPM) pricing model for EXcelerate SAP SuccessFactors solution, eliminating large upfront implementation fees. Offers rapid go-live in 12 weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EX3 is a strategic SAP Gold Partner that delivers HR and payroll technology consulting, implementation, and managed services built on SAP SuccessFactors and SAP Employee Central Payroll. The firm combines proprietary accelerators (EXcelerate for 12-week go-lives, Lift Shift & Transform for cloud migration, and EX3 Pay for AI-powered payroll) with advisory, change management, support, and global payroll BPO services to help enterprises modernise HR operations.

Product overview

EX3 is a strategic SAP Gold Partner offering a unified portfolio of HR and payroll solutions built on SAP SuccessFactors. The core offering consists of EX3 Pay powered by SAP (flagship AI-enhanced payroll product), EXcelerate (rapid 12-week implementation accelerator), and EX3 AI Labs (innovation hub for AI research and product development). These are supported by specialist services including Advisory, Implementation, Support, and Payroll & BPO, plus add-on solutions for SM&CR compliance and cloud migration (Lift, Shift & Transform). The company operates globally with offices in the UK, Malaysia, and India, serving clients across Europe, Middle East, and Asia-Pacific.

Differentiator

Problem solved

Functional benefit

Brands

• EX3 Pay: SAP-powered payroll solution delivering intelligent automation, interactive pay statements with AI assistant, and streamlined payroll processing.
• EXcelerate
• EX3 AI Labs
• SM&CR Services

Products and services

• EX3 Pay powered by SAP Flagship payroll solution built on SAP SuccessFactors delivering AI-powered interactive pay statements with embedded 'Ask My Payslip' assistant, real-time drill-down views, and one-click payroll capability. Designed for enterprises seeking to reduce payroll queries through intelligent automation.
• EXcelerate Ready-to-run SAP SuccessFactors solution enabling organisations to go live in as little as 12 weeks with per-employee per-month (PEPM) subscription pricing. Includes embedded AI capabilities, pre-built content based on best-practice configuration, and robust reporting.
• EX3 AI Labs Dedicated AI innovation hub focused on AI-enhanced product workflows, reimagined implementation approaches, and automation across the employee lifecycle. Builds client-facing AI solutions and experiments with multi-agent systems and LangGraph orchestration.
• SM&CR Services Packaged compliance solution built using native SAP SuccessFactors for FCA-regulated firms covering Senior Managers and Certification Regime administration, fitness & propriety attestations, annual re-certifications, and FCA Directory data feeds with full audit trail.
• Lift, Shift & Transform High-speed automated migration solution that moves SAP On-Premise payroll to Employee Central Payroll (cloud), including full historical data, pay slips, and cumulative values in days rather than months, with built-in audit and reconciliation checks achieving 90%+ correlation post-migration.
• Advisory Services Strategic HR and Payroll transformation consulting including change management, operating model design, workforce planning, skills-based talent model advisory, and AI roadmap development for enterprises undertaking HR technology modernisation.
• Implementation Services End-to-end SAP Business Suite implementation from Phase Zero and licence acquisition through configuration, go-live, and hypercare, covering HR, Finance, Operations, and cloud transformation across the SAP ecosystem.
• Support Services Flexible SAP Business Suite support including on-demand consulting, subscription-based support, Augmented FTEs, and full Application Managed Services (AMS) for ongoing system optimisation.
• Payroll & BPO Services Business Process Outsourcing and global payroll services covering system selection guidance, payroll process optimisation, technology implementation, and ongoing global payroll operations management for multinational clients.

Quantifiable outcome

• 200+ organisations transformed across various industries
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor, flagship and core.

• AmeyminorOthers · 8 May 2025Customer speaker at SAP HR Connect 2025 Payroll Transformation Simplified panel, sharing real-world payroll transformation journey.
• Park Holidays UKminorOthers · 16 May 2024Customer participating in EX3-hosted Customer Panel at SAP HR Connect 2024, sharing transformation journey insights.
• Delicato Family WinesminorOthers · 16 May 2024Customer participating in EX3-hosted Customer Panel at SAP HR Connect 2024, sharing transformation lessons learned.
• SAPflagshipTechnology or IntegrationStrategic SAP Gold Partner specialising in SAP SuccessFactors and SAP Payroll solutions. Formalised as SAP Partner in Malaysia with dedicated focus on HCM and Payroll. Listed as Key Implementation Partner in SAP SuccessFactors Gold Guide. Enables co-marketing, referrals, and access to SAP customer base.
• GPA (Global Payroll Association)coreGTM or Marketing PartnerStrategic co-marketing partner for payroll transformation content. Co-hosted Payroll & AI webinar featuring SAP and GPA leadership. Partners on events and thought leadership around payroll innovation.
• SpinifexITminorGTM or Marketing PartnerEvent sponsor at SAP HR Connect 2025 and SAP SuccessConnect 2024, supporting EX3 customer events.
• GrayscaleminorGTM or Marketing PartnerEvent sponsor at SAP HR Connect 2025, supporting EX3 customer events.
• 360LearningminorGTM or Marketing PartnerEvent sponsor at SAP HR Connect 2025, supporting EX3 customer events.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Infosys (SAP Practice): Global IT services major with extensive SAP SuccessFactors and SAP Payroll delivery capability leveraging Indian delivery centres — directly comparable to EX3's APAC build-out and competes for global payroll transformation mandates.
• Deloitte (SAP Practice): Big Four firm with a major SAP HCM and SuccessFactors advisory and implementation practice — competes with EX3 in advisory-led HR transformation engagements and draws from the same SAP-certified talent pool.
• ADP: Global payroll and HR services giant offering enterprise payroll, HCM and managed services — overlaps with EX3's Payroll & BPO and EX3 Pay offerings but at vastly greater scale and with proprietary technology stack.
• Alight Solutions: Large-scale HR, payroll and cloud transformation services provider with broad SAP and Workday capabilities — competes with EX3 in payroll BPO but at much larger scale and broader service portfolio.
• Accenture (SAP Practice): Global systems integrator with one of the largest SAP SuccessFactors and S/4HANA practices — competes with EX3 for enterprise transformation deals at the upper end of deal size and complexity.

Direct peers

• Zalaris: Nordic-listed HR and payroll outsourcing specialist and SAP SuccessFactors partner focused on multi-country payroll and HR transformation — directly comparable in services mix and target multinational client base.
• HR Path: Global HR transformation consultancy and SAP SuccessFactors partner providing advisory, implementation and support across HR and payroll — competes head-to-head with EX3 in the same enterprise HR-tech services category.
• SD Worx: European-headquartered HR and payroll services provider and long-standing SAP SuccessFactors partner offering implementation, payroll BPO and managed services — closely comparable to EX3 across service lines, geography (UK/Benelux) and customer base.
• Strada: Global HR, payroll and workforce management services provider (formerly NGA Human Resources) with deep SAP SuccessFactors practice — competes with EX3 for multinational payroll BPO and cloud transformation deals.

Emerging players

• Vistex: SAP-native software and services partner with HCM-adjacent capabilities focused on enterprise solutions — overlaps with EX3's SAP ecosystem positioning and partner-channel model, albeit with a different primary product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/weareex3

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EX3