What Park Holidays UK does

Park Holidays UK Limited is a UK domestic holiday park operator headquartered in Bexhill-on-Sea, England, operating a portfolio of 46 bookable holiday parks and 50+ parks available for holiday home ownership across 15 UK regions including Cornwall, Scotland, Wales, Yorkshire, Suffolk, Devon, Dorset, Essex, Kent, Sussex, Hampshire, Lancashire, Derbyshire, Cumbria, and Herefordshire. The company serves two principal customer segments: UK domestic families and couples seeking affordable caravan, lodge, apartment, cottage, and glamping short breaks and longer holidays; and a community of over 15,000 holiday home owners who purchase and site caravans or lodges on park pitches under multi-year pitch-fee arrangements.

The core product offering spans static caravans, luxury lodges, holiday apartments, cottages, touring and camping pitches, camping pods, and glamping pods, supplemented by on-park facilities including indoor and outdoor heated swimming pools (at 30+ and 10 parks respectively), entertainment venues, and on-site bars and restaurants. Technology infrastructure consists of a self-service online booking platform (parkholidays.com), dedicated owner portal (owners.parkholidays.com), and customer booking management portal (myholiday.parkholidays.com), with park-wide WiFi as a paid add-on. The company is FCA-authorised for consumer credit broking (registration 669336) and general insurance introduction (registration 717823), enabling it to act as a credit broker introducing ownership customers to panel finance lenders.

Revenue is generated across six streams: transaction-based holiday accommodation bookings (from £99 short breaks, £129 peak holidays with £30 deposits); one-time holiday home sales under the ownership programme; recurring annual pitch fees billed in advance; on-park food, beverage and entertainment revenue; optional add-on services (WiFi, pets, early check-in, bedding, cancellation protection); and commission from credit broking introductions. Distribution is direct-to-consumer through the website, UK phone reservations team, and same-day bookings, with an appointed marketing agency (Jam) supporting content and social media strategy. The company has been a subsidiary of US REIT Sun Communities since late 2021, with a definitive agreement announced in May 2026 to sell the business to European asset manager Aermont Capital for £768 million (~$1.03 billion), pending UK FCA approval and expected to close in H2 2026.

Name

Park Holidays UK

Legal name

Park Holidays UK Limited

Website

https://parkholidays.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Park Holidays UK operates 46 bookable holiday parks and 50+ ownership parks across the UK, offering caravan, lodge, and glamping accommodation to domestic families, couples, and a community of over 15,000 holiday home owners under annual pitch-fee arrangements.

Ownership category

akta.pro rank

Product category

UK Holiday Park Accommodation and Ownership

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industry

Long-Stay & Work-Camping Parks (Monthly/Seasonal) (THAGAOAJ)

Keywords

• UK holiday parks
• Caravan holidays
• Holiday home ownership
• Touring and camping
• Family short breaks

Headquarters

HQ city

Bexhill

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Holiday Accommodation Bookings: Core revenue from booking static caravans, lodges, apartments, cottages, glamping pods, and touring/camping pitches across 46+ UK parks. Customers pay a £30 deposit to secure booking, with balance due 42 days before arrival. Prices from £99 for short breaks, £129 for peak periods. Revenue is transaction-based per booking, with high repeat seasonal demand.
2. Holiday Home Sales (Ownership Programme): Revenue from selling caravan and lodge holiday homes to customers who purchase to own on park pitches. Customers pay pitch fees (site rent) annually. Offers include free pitch fees for 2026/2027/2028 on selected models. Company acts as credit broker introducing financing from panel lenders. FCA regulated for consumer credit broking.
3. Pitch Fees (Holiday Home Ownership): Annual recurring pitch/site fees charged to holiday home owners for occupying a pitch on park. Pitch fees are billed in advance (e.g., September for the following season). Discounted pitch fee packages are offered as purchase incentives (e.g., 3x, 5x year pitch fee offers with fixed rates).
4. On-Park Food, Beverage & Entertainment: Revenue from on-site bars and restaurants serving breakfast, lunch and dinner, entertainment venues, and arcade facilities at selected parks. Food and drink vouchers (£50 BOGOF vouchers) are offered as booking incentives.
5. Holiday Extras & Add-ons: Additional revenue from optional extras including: Superfast WiFi (£8.49 single day, £18.99 weekly), early check-in (£25), pet charges (£50/week, £30/short break), extra person charges (£5/night), additional vehicle/boat (£5/night), awning/kids tent (£5/night), bedding hire (£15), travel cot/high chair (£15), and cancellation protection plan (£15 up to 4 nights, £25 for 5+ nights).
6. Credit Broking & Finance Introduction: Park Holidays UK Limited acts as a credit broker (FCA registration 669336) introducing customers to panel lenders for holiday home financing. No fee charged to customer for introduction; commission received from finance providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Park Holidays UK operates a portfolio of over 50 UK caravan holiday parks offering guest accommodation (static caravans, luxury lodges, apartments, cottages, touring/camping pitches, camping pods, glamping pods) on a short-break booking basis, alongside a holiday home ownership programme selling caravans and lodges at participating parks. The company provides on-park facilities including indoor and outdoor heated swimming pools, entertainment, bars, restaurants, pet-friendly accommodation, Superfast WiFi, and add-on services such as a Cancellation Protection Plan, while earning recurring revenue through annual pitch fees from over 15,000 holiday home owners.

Product overview

Park Holidays UK operates as a UK holiday park operator offering a portfolio of over 50 caravan holiday parks across England, Scotland, and Wales. The core product portfolio consists of accommodation options including static caravans, luxury lodges, holiday apartments, cottages, camping and touring pitches, camping pods, and glamping pods. The company also operates a holiday home ownership program enabling customers to purchase caravans or lodges at participating parks. On-park facilities include heated swimming pools (indoor and outdoor), entertainment venues, bars, and restaurants. Additional services include optional extras such as Superfast WiFi, cancellation protection plans, and pet-friendly accommodations. The business functions as a trading subsidiary of Sun Communities, with recent reports indicating acquisition by Aermont Capital in a £768 million deal.

Differentiator

Problem solved

Functional benefit

Products and services

• Caravan Holidays Static caravan holiday accommodation available in different sizes and grades with centrally heated units and double glazing across 46+ UK parks.
• Luxury Lodges Luxury lodge accommodation offering up to twice the space of typical static caravans with open-plan living and premium fixtures at selected parks.
• Holiday Apartments Luxury apartment accommodation at selected parks suitable for both couples and families.
• Cottages Cottage holiday accommodation offering a home-from-home experience at selected parks.
• Camping and Touring Pitches Grass and hard-standing pitches for touring caravans, tents, and motorhomes at designated camping parks, with add-ons for extra persons, vehicles, awnings, and travel cots.
• Camping Pods Timber camping pods offering a cosy, unique glamping holiday experience with heating and basic amenities at selected parks.
• Glamping Pods Glamping pods adding enhanced facilities and a touch of luxury to the camping pod experience at selected parks.
• Holiday Home Ownership Holiday home ownership programme allowing customers to purchase caravans or lodges at more than 50 parks, with annual pitch fees and multi-year pitch fee incentive offers, plus FCA-authorised credit broking for financing introductions.
• Superfast Internet Package Park-wide WiFi internet service providing up to 30MBps with 100GB monthly data included in pitch fees, upgradeable to 50MBps unlimited, supporting up to 6 devices per accommodation; sold as a paid standalone extra to holiday guests.
• Cancellation Protection Plan Optional cancellation protection plan providing refund coverage for cancellations made within 42 days of arrival due to qualifying circumstances (redundancy, serious illness/injury, jury service, COVID-19); £15 up to 4 nights, £25 for 5+ nights.

Quantifiable outcome

• Over 54,505 Feefo reviews with 4.24/5 average rating
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered supporting and major.

• Jam AgencysupportingGTM or Marketing Partner · 25 February 2025Manchester creative agency Jam was appointed by Park Holidays UK to lead its social media and content strategy. The agency builds on an existing relationship with head of brand & content Kelly Johnstone, developing social-first hero content through bi-monthly shoots across Park Holidays' UK parks. Jam equips regional park teams with tools for consistent day-to-day content delivery, supporting Park Holidays' ambition to showcase parks and holiday home ownership opportunities to UK audiences.
• Panel Finance LenderssupportingOthersPark Holidays UK acts as a credit broker introducing customers to a selected panel of lenders for holiday home financing. The company does not charge customers for this introduction and may receive commission from finance providers. The company is FCA authorised for consumer credit broking (registration 669336).
• Sun Communities (Parent Company)majorOthersSun Communities is identified as the parent company of Park Holidays UK. The privacy policy states that Park Holidays UK Ltd and parent company Sun Communities are committed to protecting customer privacy. The cookie policy identifies 'Sun Communities, Intermediate Capital Group' as the parent/trading entities. Sun Communities (Michigan-based REIT, NYSE:SUI) is currently divesting Park Holidays UK to Aermont Capital.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bourne Leisure (Haven Holidays): Bourne Leisure operates Haven Holidays, the UK's largest holiday park operator with ~38 parks, directly competing with Park Holidays UK across coastal family caravan holidays. Both target UK domestic families with similar amenity-led propositions including pools, entertainment, and on-park F&B.
• Hoseasons: Hoseasons is a major UK holiday letting agency for lodges, caravans, cottages, and boating holidays. It directly competes with Park Holidays UK's rental and ownership propositions and operates as a distribution channel for comparable park operators, often listing parks that overlap geographically with Park Holidays' estate.
• Away Resorts: Away Resorts operates a portfolio of UK holiday parks with a focus on coastal and countryside family getaways. Competes directly with Park Holidays UK on caravan and lodge bookings, holiday home ownership, and family entertainment-led propositions in similar UK geographies.
• Parkdean Resorts: Parkdean Resorts operates 67+ holiday parks across the UK, making it one of the largest direct competitors to Park Holidays UK. Both offer caravan holidays, touring/camping pitches, holiday home ownership, and family-focused on-park entertainment with overlapping geographic coverage in coastal and countryside locations.

Broad incumbents

• Center Parcs: Center Parcs operates UK forest villages offering short-break family holidays with indoor subtropical swimming pools and a wide range of on-site activities. Competes for premium UK domestic family short-break spend and overlaps with Park Holidays UK's pool-and-entertainment-driven positioning.
• Butlin's: Butlin's operates three large-scale UK seaside resort destinations (Minehead, Skegness, Bognor Regis) offering all-inclusive family entertainment-led holidays. While structurally different (resort-based vs. multi-park operator), it directly competes for the same UK family holiday discretionary spend as Park Holidays UK.
• Warner Leisure Hotels: Warner Leisure Hotels operates UK adult-only country and coastal hotels targeting the 50+ market with breaks including meals and entertainment. While demographic-focused differently, it competes for the same UK domestic discretionary short-break wallet against Park Holidays UK's short-break proposition.

Regional players

• John Fowler Holidays: John Fowler Holidays operates 11 holiday parks concentrated in the South West of England (Devon and Cornwall), overlapping with several of Park Holidays UK parks in the same region. Directly competes on caravan holidays, touring/camping pitches, and holiday home ownership in the South West.
• Landal GreenParks UK: Landal GreenParks operates UK holiday parks under brands like Landal Darwin Forest and Piperdam, offering lodge and cottage family breaks with on-park facilities. As a European-brand operator with a smaller UK footprint, it competes for the same UK family lodge/holiday park customer with overlapping amenity positioning.

Emerging players

• Forest Holidays: Forest Holidays operates a small portfolio of UK forest cabin retreats focused on nature-based family breaks. A more niche and premium competitor that overlaps with Park Holidays UK's luxury lodge segment and active leisure (walking, cycling) customer use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ParkHolidaysUK
• Facebookfacebook.com/parkholidaysuk
• LinkedInlinkedin.com/company/park-holidays-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Holidays UK