Lens and Meds
Lens and Meds operates Lens&Shades, a Bengaluru-based direct-to-consumer e-commerce eyewear retailer selling eyeglasses, sunglasses, contact lenses, and prescription lenses across India, with in-house and premium brand portfolios, Karnataka-based pickup locations, and home eye exam services.
- Company typePrivate
- Founded2019
- HeadquartersBengaluru, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lens and Meds does
Lens and Meds operates Lens&Shades, a direct-to-consumer e-commerce eyewear retailer serving Indian consumers. The company's primary platform, lensandshades.com, sells eyeglasses, sunglasses, contact lenses, and prescription lenses, complemented by a network of physical store pickup locations across Karnataka (including multiple Bengaluru neighborhoods, Davangere, and Shimoga) and a central warehouse for fulfillment. The product mix spans in-house brands (Scott, Seventh Street, meragoNapa, and the Lens&Shades store brand) priced from approximately ₹1,000, alongside authorized premium third-party brands such as Rayban, Calvin Klein, and French Connection. Lens technology offerings include Single Vision, Bifocal, Progressive, photochromic, and BlueSafe (blue-light filtering) options, with premium lens partners Zeiss and Essilor and contact lens brands Acuvue and Alcon. The legal entity of record is Merago Inc, a USA-incorporated corporation holding the copyright on the platform.
The business model is fundamentally a transactional e-commerce retailer with omnichannel support. Revenue is generated via one-time product sales priced in Indian Rupees across a budget-to-premium range (budget frames from ₹1,000; mid-range frames ₹5,669–₹9,991; premium branded frames up to ₹9,419). Distribution is via the company's own e-commerce storefront with pan-India free shipping and 5–7 day delivery, combined with physical store pickup in Karnataka and a free home eye examination service in Bengaluru, Shimoga, and Davangere. Customer acquisition is supported by an owned website, WhatsApp-based customer service, and customer testimonials rather than disclosed paid marketing channels. The company is privately held, founder-led by Rajesh Dambigam, with a reported 1–10 employee headcount and a single undisclosed funding round recorded in August 2020.
The target customer is the general Indian consumer seeking prescription or non-prescription eyewear, with a horizontal segmentation approach. Value proposition centers on selection breadth (mix of affordable in-house and premium international brands), pricing transparency in INR, free shipping, and integrated eye testing — including home visits in select cities. The company operates without disclosed AI/ML capabilities, patents, trademarks, regulatory actions, or external institutional investors, and there is no reported M&A activity. Operational evidence (active storefront, listed locations, recent product listings) indicates active operating status despite the lean corporate footprint.
Lens and Meds firmographics
Firmographics- Name
- Lens and Meds
- Legal name
- Merago Inc
- Website
- https://lensandmeds.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lens and Meds operates Lens&Shades, a Bengaluru-based direct-to-consumer e-commerce eyewear retailer selling eyeglasses, sunglasses, contact lenses, and prescription lenses across India, with in-house and premium brand portfolios, Karnataka-based pickup locations, and home eye exam services.
- Ownership category
- akta.pro rank
Lens and Meds industry classification
Industry- Product category
- Eyewear Retail
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where Lens and Meds is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices8 records
Markets served
Lens and Meds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales - Eyewear Retail: One-time product sales of eyeglasses, sunglasses, prescription lenses, and contact lenses through the company's e-commerce platform. Products include both branded eyewear (Rayban, Calvin Klein, French Connection) and in-house brands (Lens&Shades, Scott, Seventh Street, meragoNapa).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget frames starting at ₹1,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Lens and Meds product offering
Product offeringCore offering
Lens and Meds (dba Lens&Shades) sells prescription eyeglasses, sunglasses, contact lenses, and prescription lenses directly to Indian consumers through an online storefront and multi-location physical pickup points in Karnataka. Products span in-house brands (Scott, Seventh Street, meragoNapa, Lens&Shades) and authorized third-party brands (Rayban, Calvin Klein, French Connection) with lens options including single vision, bifocal, progressive, photochromic, and BlueSafe blue-light filtering. Professional eye examination services are offered in-store and via free home visits in select cities.
Product overview
Lens&Shades operates as an online eyewear retail platform offering a unified shopping experience for prescription and non-prescription eyewear. The core product portfolio consists of eyeglasses and sunglasses available across multiple sub-brands (Scott, Seventh Street, meragoNapa, Lens&Shades) plus authorized designer brands (Rayban, Calvin Klein, French Connection), complemented by contact lenses and professional lens types (Single Vision, Bifocal, Progressive). The company pairs its e-commerce platform with physical store locations offering eye examination services, creating a hybrid retail-healthcare model. Additional offerings include reading glasses, polarized sunglasses, and add-on lens features like photochromic and BlueSafe blue-light filtering technology.
Differentiator
Problem solved
Functional benefit
Brands
- Scott: In-house brand of eyeglasses and sunglasses
- 7th Street
- meragoNapa
- Lens&Shades
Products and services
- Eyeglasses Prescription eyeglasses available in multiple frame styles (cat-eye, rectangle, round, wayfarer) and materials (acetate, metal), combining in-house brands (Scott, Seventh Street, meragoNapa, Lens&Shades) and designer brands (Calvin Klein, French Connection) for individual retail consumers across India.
- Sunglasses Non-prescription and prescription sunglasses offered in various lens tints and frame styles, featuring branded lines (Rayban, Scott, Boots Bahamas, Lens&Shades in-house collection) for individual retail consumers in India.
- Polarized Sunglasses Sunglasses with polarized lenses that reduce glare for outdoor use and enhanced visual comfort, listed as a dedicated sub-category on the Lens&Shades e-commerce platform.
- Contact Lenses Contact lenses including toric lenses for astigmatism and multifocal lenses for presbyopia correction, sourced from brands such as Acuvue and Alcon and sold to individual retail consumers in India.
- Prescription Lenses (Single Vision, Bifocal, Progressive) Custom prescription lenses sold with frames: single vision lenses (near, intermediate, or distance), bifocal lenses (two distinct viewing areas), and progressive lenses (multi-focal seamless transition between near, intermediate, and distance vision) for individual retail customers.
- Reading Glasses Non-prescription glasses designed for close-up reading tasks, available in various frame styles for individual retail consumers.
- Eye Test Service Professional eye examination services provided at physical store locations in Bengaluru, Shimoga, and Davangere, including a free home eye exam option in select areas, paired with purchase of prescription eyewear.
Quantifiable outcome
- Professional & speedy delivery within 5-7 days
Companies that use Lens and Meds
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Lens and Meds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lens and Meds partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- RaybancoreRayban is sold through the Lens&Shades e-commerce platform as a branded eyewear partner, offering popular styles including aviators and clubmaster frames in various colors and lens options.
- Calvin KleincoreCalvin Klein eyewear is featured on the platform including catelye and round frame styles in acetate, sold as premium branded products.
- French ConnectionsupportingFrench Connection brand eyeglass frames are available on the platform with rectangle and transparent styles in various colors.
- ZeisscoreZeiss lenses are offered as part of Lens&Shades' lens portfolio, providing premium optical lens options for prescription eyewear.
- EssilorcoreEssilor lens brand is featured in the brand logo section, offering premium prescription lens options.
- CrizalsupportingCrizal lens coating technology is offered, providing anti-reflective and scratch-resistant lens options.
- AcuvuecoreAcuvue contact lenses are available on the platform for purchase, including daily and extended wear options.
- AlconsupportingAlcon contact lens brand is featured in the brand section, providing additional contact lens options for customers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Lens and Meds competitors and assessment
Company assessmentDirect peers
- Specsmakers: Indian optical retail chain offering prescription eyewear, sunglasses, and eye exams across South India including Karnataka. Comparable regional omnichannel competitor with focus on affordable eyewear.
- Vincent Chase: In-house eyewear brand of Lenskart offering affordable frames and sunglasses online. Comparable in-house brand strategy with similar price tiers.
- Lenskart: India's leading online eyewear retailer with extensive offline store network; offers prescription glasses, sunglasses, and contact lenses with home eye exams. Most direct competitor to Lens&Shades, operating at vastly greater scale.
- Titan Eyeplus: Large Indian optical retail chain owned by Titan Company; offers prescription eyewear, sunglasses, contact lenses, and in-store eye exams. Comparable product mix and omnichannel model with deeper brand recognition.
- Coolwinks: Online eyewear retailer owned by Lenskart offering affordable eyeglasses, sunglasses, and contact lenses across India. Directly comparable pricing and product positioning.
- EyeMyEye: Online-first Indian eyewear retailer offering prescription glasses, sunglasses, and contact lenses with home try-on and delivery across India. Closely comparable pure-play online model.
- John Jacobs: Premium in-house eyewear brand owned by Lenskart. Comparable positioning as a multi-brand eyewear retailer offering both in-house and licensed designer products online in India.
- Lenskart Foundation (Owns Aqualens): Contact lens brand by Lenskart sold online across India. Comparable contact lens product category overlap with Lens&Shades' Acuvue and Alcon offerings.
Broad incumbents
- Zenni Optical: Leading online-only eyewear retailer offering affordable prescription glasses and sunglasses globally. Comparable budget-to-mid-tier online positioning though lacks retail touchpoints and India presence.
- Warby Parker: Established US-based direct-to-consumer eyewear retailer offering prescription glasses, sunglasses, and contact lenses with home try-on and integrated retail. Comparable business model at much larger scale and international reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lens and Meds social profiles
Digital presenceLens and Meds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lens and Meds leadership team
Management profileNumber of profiles
Profiles1 record
Lens and Meds funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lens and Meds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lens and Meds
What does Lens and Meds do?
Lens and Meds (dba Lens&Shades) sells prescription eyeglasses, sunglasses, contact lenses, and prescription lenses directly to Indian consumers through an online storefront and multi-location physical pickup points in Karnataka. Products span in-house brands (Scott, Seventh Street, meragoNapa, Lens&Shades) and authorized third-party brands (Rayban, Calvin Klein, French Connection) with lens options including single vision, bifocal, progressive, photochromic, and BlueSafe blue-light filtering. Professional eye examination services are offered in-store and via free home visits in select cities.
Is Lens and Meds a public or private company?
Lens and Meds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lens and Meds founded?
Lens and Meds was founded in 2019. It employs 1 to 10 people.
Where is Lens and Meds based?
Lens and Meds is headquartered in Bengaluru, India, in the Asia region.
How does Lens and Meds make money?
One revenue line is on record: product Sales - Eyewear Retail.
Who are Lens and Meds's main competitors?
Direct peers on record are Specsmakers, Vincent Chase, Lenskart, Titan Eyeplus, Coolwinks, EyeMyEye, John Jacobs and Lenskart Foundation (Owns Aqualens). Broad incumbents are Zenni Optical and Warby Parker.
Does Lens and Meds have an API?
No public API is recorded for Lens and Meds.
What industry is Lens and Meds in?
Lens and Meds's product category is Eyewear Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 45613 and its SIC code is 3851.