Mouawad
Mouawad is a fifth-generation family-owned luxury jewelry and watch maison, founded in 1890 and headquartered in Dubai, that designs and sells diamond jewelry, high jewelry masterworks, bridal collections, and haute horlogerie timepieces to high-net-worth and bridal consumers across global boutiques and e-commerce.
- Company typePrivate
- Founded1890
- HeadquartersDubai, United Arab Emirates
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mouawad does
Mouawad is a family-owned luxury jewelry and timepiece house established in 1890 and now led by a fifth generation of the Mouawad family. The company designs, manufactures, and sells diamond jewelry, high jewelry masterworks, fine jewelry, bridal collections, and luxury watches through 13 owned boutiques across the Middle East (UAE, Saudi Arabia, Qatar, Oman, Bahrain, Lebanon), Asia (Thailand), Europe (UK, Switzerland), and the United States (Beverly Hills), supplemented by a multi-currency e-commerce platform and a channel partnership with Al Fardan Jewellery in Qatar. The product portfolio is organized into three pillars: Masterpieces (ultra-luxury pieces such as the World of Wonders and Illuminated Wonders series), High Jewelry and fine jewelry collections (Flower of Eternity, Love M, Diamond Essentials, Wings of Wonder, Symphony, Venus), and Bridal (engagement rings across M Classic, Unity, Mouawad Abadi, and Exceptional Solitaires sub-brands, plus wedding bands). The company also offers the Grande Ellipse haute horlogerie watch line, accessories (pens, cufflinks, prayer beads), and a bespoke custom jewelry service enabling clients to co-design pieces with artisans. Diamond expertise is anchored by a GIA partnership for grading and authenticity assurance.
Mouawad firmographics
Firmographics- Name
- Mouawad
- Legal name
- Mouawad
- Website
- https://mouawad.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mouawad is a fifth-generation family-owned luxury jewelry and watch maison, founded in 1890 and headquartered in Dubai, that designs and sells diamond jewelry, high jewelry masterworks, bridal collections, and haute horlogerie timepieces to high-net-worth and bridal consumers across global boutiques and e-commerce.
- Ownership category
- akta.pro rank
Mouawad industry classification
Industry- Product category
- Luxury Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- High Jewelry & Haute Joaillerie (CRAKAAAE)
- akta.pro secondary industries
- Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF)
Keywords
Where Mouawad is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices13 records
Markets served
Mouawad business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Luxury Jewelry Sales: One-time purchase of high-end jewelry pieces including engagement rings, bridal jewelry, fine jewelry collections, and high jewelry masterworks. Products range from $1,900 to $85,300+ for standard collections, with exceptional pieces priced upon request.
- Bespoke/Custom Jewelry: Custom jewelry creation service where clients work directly with Mouawad artisans to create unique, personalized diamond jewelry pieces. Revenue generated from custom design fees and premium pricing for bespoke creations.
- Luxury Timepieces: Sale of high-end watches including the Grande Ellipse collection featuring 18-karat gold timepieces with diamonds and complications such as tourbillon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Engagement Rings - Entry to Mid-Tier |
| Unit Pricing | Pay-as-you-go | Wedding Bands |
| Unit Pricing | Pay-as-you-go | Fine Jewelry Collections |
| Other | Pay-as-you-go | High Jewelry Masterworks |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mouawad product offering
Product offeringCore offering
Mouawad designs, manufactures, and sells luxury diamond jewelry and high-end timepieces across three main pillars: Masterpieces (ultra-luxury high jewelry inspired by world wonders), Core Fine Jewelry (signature collections including Flower of Eternity, Love M, Diamond Essentials, Wings of Wonder, Symphony, and Venus), and Bridal (engagement rings and wedding bands). The offering is complemented by bespoke custom jewelry services, the Grande Ellipse luxury watch collection, and luxury accessories including writing tools, cufflinks, and prayer beads, distributed through owned boutiques, partner retailers, and an e-commerce platform.
Product overview
Mouawad is a luxury jewelry house established in 1890 offering a comprehensive portfolio of fine jewelry and timepieces. The product architecture consists of three main pillars: Masterpieces (ultra-luxury high jewelry inspired by world wonders), Core Fine Jewelry (six signature collections: Flower of Eternity, Love M, Diamond Essentials, Wings of Wonder, Symphony, and Venus), and Bridal (engagement rings across four sub-brands: M Classic, Unity, Mouawad Abadi, and Exceptional Solitaires, plus wedding bands). The offering is complemented by bespoke custom jewelry services, the Grande Ellipse luxury watch collection, and accessories including writing tools, cufflinks, and prayer beads. The company operates across multiple retail locations globally and offers an online appointment booking system.
Differentiator
Problem solved
Functional benefit
Brands
- M Classic: Engagement ring collection featuring signature 'M' design, honoring timeless romance with iconic design and enduring elegance
- Unity
- Mouawad Abadi
- Flower of Eternity
- Wings of Wonder
- Diamond Essentials
- Symphony
- Love M
- Venus
- Grande Ellipse
- Exceptional Solitaires
- World of Wonders
Companies that use Mouawad
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mouawad technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mouawad partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Miss Universe OrganizationflagshipOfficial jewelry sponsor for Miss Universe pageant. Mouawad creates the iconic crowns and jewelry for Miss Universe titleholders, providing significant global brand visibility and prestige association with the world's most recognized beauty pageant.
- Victoria's SecretcoreCollaborative partnership with Victoria's Secret for fashion show jewelry appearances and limited edition collaborative jewelry pieces. The partnership connects Mouawad with Victoria's Secret's global audience of fashion-forward consumers.
- GIA (Gemological Institute of America)coreMouawad maintains diamond expertise through GIA certification and partnership, ensuring all diamonds meet the highest quality standards for grading and authenticity.
- Beatrice L. HominorCollaboration with designer Beatrice L. Ho on the Venus Collection, creating a distinctive jewelry line under the MOUAWAD X BEATRICE L. HO collaboration.
- Al Fardan JewellerycoreExclusive retail partnership in Qatar where Al Fardan Jewellery carries and retails Mouawad products through their Doha Festival City and Villagio Mall locations, extending Mouawad's reach in the Qatari market.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mouawad competitors and assessment
Company assessmentDirect peers
- Graff: Family-owned British high jewelry house specializing in exceptional diamonds and haute joaillerie — directly comparable to Mouawad in positioning, target HNW segment, and masterwork/high jewelry focus.
- Harry Winston: Iconic diamond jeweler with bridal and high jewelry focus, also producing luxury timepieces — operates boutiques in similar luxury corridors and competes in the same high-end bridal and high jewelry segments as Mouawad.
- Boucheron: French haute joaillerie maison (Kering-owned) creating high jewelry and bridal collections — comparable to Mouawad in craftsmanship heritage (founded 1858), high jewelry masterworks, and bridal category emphasis.
- Chopard: Family-owned Swiss luxury house combining haute joaillerie with high-end watchmaking — directly parallel to Mouawad's jewelry-plus-timepiece dual offering and family ownership structure.
- Piaget: Swiss luxury maison (Richemont) integrating high jewelry with haute horlogerie — a clear peer given Mouawad's Grande Ellipse tourbillon and diamond-set timepiece collections.
- Van Cleef & Arpels: French high jewelry house (Richemont) known for signature collections and high jewelry masterworks — comparable on category emphasis, masterwork storytelling, and global luxury boutique presence.
- De Beers Jewellers: Diamond-focused jewelry retailer with bridal and high jewelry collections, including engagement and wedding bands — direct competitor in Mouawad's bridal and diamond expertise segments.
Broad incumbents
- Bulgari: Italian luxury house (LVMH) with significant high jewelry, bridal, and watch divisions — a broader incumbent that overlaps Mouawad across multiple categories and competes in flagship Middle East locations.
Emerging players
- Damiani: Italian family-owned high jewelry and bridal maison — comparable to Mouawad in family heritage, bridal focus, and high-end positioning, though smaller in Middle East and Asia presence.
- FRED: French high jewelry house (LVMH) with diamond focus and bridal collections — comparable peer at the intersection of diamond expertise, bridal offerings, and family heritage storytelling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mouawad social profiles
Digital presenceMouawad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mouawad leadership team
Management profileNumber of profiles
Mouawad funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mouawad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mouawad
What does Mouawad do?
Mouawad designs, manufactures, and sells luxury diamond jewelry and high-end timepieces across three main pillars: Masterpieces (ultra-luxury high jewelry inspired by world wonders), Core Fine Jewelry (signature collections including Flower of Eternity, Love M, Diamond Essentials, Wings of Wonder, Symphony, and Venus), and Bridal (engagement rings and wedding bands). The offering is complemented by bespoke custom jewelry services, the Grande Ellipse luxury watch collection, and luxury accessories including writing tools, cufflinks, and prayer beads, distributed through owned boutiques, partner retailers, and an e-commerce platform.
Is Mouawad a public or private company?
Mouawad is a private company. It is classified as family owned and is currently operating.
When was Mouawad founded?
Mouawad was founded in 1890. It employs 251 to 500 people.
Where is Mouawad based?
Mouawad is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Mouawad make money?
Three revenue lines are on record. Luxury Jewelry Sales are the primary driver. The others are bespoke/Custom Jewelry and luxury Timepieces.
Who are Mouawad's main competitors?
Direct peers on record are Graff, Harry Winston, Boucheron, Chopard, Piaget, Van Cleef & Arpels and De Beers Jewellers. Bulgari is listed as a broad incumbent. Emerging players are Damiani and FRED.
Does Mouawad have an API?
No public API is recorded for Mouawad.
What industry is Mouawad in?
Mouawad's product category is Luxury Jewelry. Its primary akta.pro industry code is CRAKAAAE, High Jewelry & Haute Joaillerie, with a secondary code of CRAKAHAA, Bespoke Fine Jewelry (Precious Metals & Gemstones). Its NAICS code is 33991 and its SIC code is 3911.