Mouawad

Mouawad is a fifth-generation family-owned luxury jewelry and watch maison, founded in 1890 and headquartered in Dubai, that designs and sells diamond jewelry, high jewelry masterworks, bridal collections, and haute horlogerie timepieces to high-net-worth and bridal consumers across global boutiques and e-commerce.

Company typePrivate
Founded1890
HeadquartersDubai, United Arab Emirates
Headcount251–500
GTM typeB2C
OfferingHardware or Manufacturing

What Mouawad does

Mouawad is a family-owned luxury jewelry and timepiece house established in 1890 and now led by a fifth generation of the Mouawad family. The company designs, manufactures, and sells diamond jewelry, high jewelry masterworks, fine jewelry, bridal collections, and luxury watches through 13 owned boutiques across the Middle East (UAE, Saudi Arabia, Qatar, Oman, Bahrain, Lebanon), Asia (Thailand), Europe (UK, Switzerland), and the United States (Beverly Hills), supplemented by a multi-currency e-commerce platform and a channel partnership with Al Fardan Jewellery in Qatar. The product portfolio is organized into three pillars: Masterpieces (ultra-luxury pieces such as the World of Wonders and Illuminated Wonders series), High Jewelry and fine jewelry collections (Flower of Eternity, Love M, Diamond Essentials, Wings of Wonder, Symphony, Venus), and Bridal (engagement rings across M Classic, Unity, Mouawad Abadi, and Exceptional Solitaires sub-brands, plus wedding bands). The company also offers the Grande Ellipse haute horlogerie watch line, accessories (pens, cufflinks, prayer beads), and a bespoke custom jewelry service enabling clients to co-design pieces with artisans. Diamond expertise is anchored by a GIA partnership for grading and authenticity assurance.

Mouawad firmographics

Firmographics

Name: Mouawad
Legal name: Mouawad
Website: https://mouawad.com
Company type: Private
Founded year: 1890
Operating status: Operating
Headcount range: 251–500 employees
Short description: Mouawad is a fifth-generation family-owned luxury jewelry and watch maison, founded in 1890 and headquartered in Dubai, that designs and sells diamond jewelry, high jewelry masterworks, bridal collections, and haute horlogerie timepieces to high-net-worth and bridal consumers across global boutiques and e-commerce.
Ownership category
akta.pro rank

Mouawad industry classification

Industry

Product category: Luxury Jewelry
NAICS: Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
SIC: Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)
akta.pro primary industry: High Jewelry & Haute Joaillerie (CRAKAAAE)
akta.pro secondary industries: Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF)

Keywords

Luxury fine jewelry
Engagement rings
Wedding bands
High jewelry
Luxury timepieces

Where Mouawad is headquartered

Location

Headquarters

HQ city: Dubai
HQ country: United Arab Emirates
HQ region: Middle East

Offices13 records

Markets served

Mouawad business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Luxury Jewelry Sales: One-time purchase of high-end jewelry pieces including engagement rings, bridal jewelry, fine jewelry collections, and high jewelry masterworks. Products range from $1,900 to $85,300+ for standard collections, with exceptional pieces priced upon request.
Bespoke/Custom Jewelry: Custom jewelry creation service where clients work directly with Mouawad artisans to create unique, personalized diamond jewelry pieces. Revenue generated from custom design fees and premium pricing for bespoke creations.
Luxury Timepieces: Sale of high-end watches including the Grande Ellipse collection featuring 18-karat gold timepieces with diamonds and complications such as tourbillon.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Engagement Rings - Entry to Mid-Tier
Unit Pricing	Pay-as-you-go	Wedding Bands
Unit Pricing	Pay-as-you-go	Fine Jewelry Collections
Other	Pay-as-you-go	High Jewelry Masterworks

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Mouawad product offering

Product offering

Core offering

Mouawad designs, manufactures, and sells luxury diamond jewelry and high-end timepieces across three main pillars: Masterpieces (ultra-luxury high jewelry inspired by world wonders), Core Fine Jewelry (signature collections including Flower of Eternity, Love M, Diamond Essentials, Wings of Wonder, Symphony, and Venus), and Bridal (engagement rings and wedding bands). The offering is complemented by bespoke custom jewelry services, the Grande Ellipse luxury watch collection, and luxury accessories including writing tools, cufflinks, and prayer beads, distributed through owned boutiques, partner retailers, and an e-commerce platform.

Product overview

Mouawad is a luxury jewelry house established in 1890 offering a comprehensive portfolio of fine jewelry and timepieces. The product architecture consists of three main pillars: Masterpieces (ultra-luxury high jewelry inspired by world wonders), Core Fine Jewelry (six signature collections: Flower of Eternity, Love M, Diamond Essentials, Wings of Wonder, Symphony, and Venus), and Bridal (engagement rings across four sub-brands: M Classic, Unity, Mouawad Abadi, and Exceptional Solitaires, plus wedding bands). The offering is complemented by bespoke custom jewelry services, the Grande Ellipse luxury watch collection, and accessories including writing tools, cufflinks, and prayer beads. The company operates across multiple retail locations globally and offers an online appointment booking system.

Differentiator

Problem solved

Functional benefit

Brands

M Classic: Engagement ring collection featuring signature 'M' design, honoring timeless romance with iconic design and enduring elegance
Unity
Mouawad Abadi
Flower of Eternity
Wings of Wonder
Diamond Essentials
Symphony
Love M
Venus
Grande Ellipse
Exceptional Solitaires
World of Wonders

Companies that use Mouawad

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Mouawad technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Mouawad partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

Miss Universe OrganizationflagshipStrategic or Co-development PartnerOfficial jewelry sponsor for Miss Universe pageant. Mouawad creates the iconic crowns and jewelry for Miss Universe titleholders, providing significant global brand visibility and prestige association with the world's most recognized beauty pageant.
Victoria's SecretcoreStrategic or Co-development PartnerCollaborative partnership with Victoria's Secret for fashion show jewelry appearances and limited edition collaborative jewelry pieces. The partnership connects Mouawad with Victoria's Secret's global audience of fashion-forward consumers.
GIA (Gemological Institute of America)coreTechnology or IntegrationMouawad maintains diamond expertise through GIA certification and partnership, ensuring all diamonds meet the highest quality standards for grading and authenticity.
Beatrice L. HominorStrategic or Co-development PartnerCollaboration with designer Beatrice L. Ho on the Venus Collection, creating a distinctive jewelry line under the MOUAWAD X BEATRICE L. HO collaboration.
Al Fardan JewellerycoreChannel Partner/ Reseller/ DistributorExclusive retail partnership in Qatar where Al Fardan Jewellery carries and retails Mouawad products through their Doha Festival City and Villagio Mall locations, extending Mouawad's reach in the Qatari market.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Mouawad competitors and assessment

Company assessment

Direct peers

Graff: Family-owned British high jewelry house specializing in exceptional diamonds and haute joaillerie — directly comparable to Mouawad in positioning, target HNW segment, and masterwork/high jewelry focus.
Harry Winston: Iconic diamond jeweler with bridal and high jewelry focus, also producing luxury timepieces — operates boutiques in similar luxury corridors and competes in the same high-end bridal and high jewelry segments as Mouawad.
Boucheron: French haute joaillerie maison (Kering-owned) creating high jewelry and bridal collections — comparable to Mouawad in craftsmanship heritage (founded 1858), high jewelry masterworks, and bridal category emphasis.
Chopard: Family-owned Swiss luxury house combining haute joaillerie with high-end watchmaking — directly parallel to Mouawad's jewelry-plus-timepiece dual offering and family ownership structure.
Piaget: Swiss luxury maison (Richemont) integrating high jewelry with haute horlogerie — a clear peer given Mouawad's Grande Ellipse tourbillon and diamond-set timepiece collections.
Van Cleef & Arpels: French high jewelry house (Richemont) known for signature collections and high jewelry masterworks — comparable on category emphasis, masterwork storytelling, and global luxury boutique presence.
De Beers Jewellers: Diamond-focused jewelry retailer with bridal and high jewelry collections, including engagement and wedding bands — direct competitor in Mouawad's bridal and diamond expertise segments.

Broad incumbents

Bulgari: Italian luxury house (LVMH) with significant high jewelry, bridal, and watch divisions — a broader incumbent that overlaps Mouawad across multiple categories and competes in flagship Middle East locations.

Emerging players

Damiani: Italian family-owned high jewelry and bridal maison — comparable to Mouawad in family heritage, bridal focus, and high-end positioning, though smaller in Middle East and Asia presence.
FRED: French high jewelry house (LVMH) with diamond focus and bridal collections — comparable peer at the intersection of diamond expertise, bridal offerings, and family heritage storytelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Mouawad financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mouawad leadership team

Management profile

Number of profiles

Mouawad funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mouawad M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mouawad

What does Mouawad do?

Is Mouawad a public or private company?

Mouawad is a private company. It is classified as family owned and is currently operating.

When was Mouawad founded?

Mouawad was founded in 1890. It employs 251 to 500 people.

Where is Mouawad based?

Mouawad is headquartered in Dubai, United Arab Emirates, in the Middle East region.

How does Mouawad make money?

Three revenue lines are on record. Luxury Jewelry Sales are the primary driver. The others are bespoke/Custom Jewelry and luxury Timepieces.

Who are Mouawad's main competitors?

Direct peers on record are Graff, Harry Winston, Boucheron, Chopard, Piaget, Van Cleef & Arpels and De Beers Jewellers. Bulgari is listed as a broad incumbent. Emerging players are Damiani and FRED.

Does Mouawad have an API?

No public API is recorded for Mouawad.

What industry is Mouawad in?

Mouawad's product category is Luxury Jewelry. Its primary akta.pro industry code is CRAKAAAE, High Jewelry & Haute Joaillerie, with a secondary code of CRAKAHAA, Bespoke Fine Jewelry (Precious Metals & Gemstones). Its NAICS code is 33991 and its SIC code is 3911.