Financial Fitness Group
Financial Fitness Group (operating as Enrich, legal entity iGrad LLC) is a private financial wellness education company providing a configurable SaaS platform to employers, financial institutions, educational institutions, and financial professionals to reduce employee financial stress and improve financial literacy.
- Company typePrivate
- Founded2010
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Financial Fitness Group does
Financial Fitness Group, operating under the Enrich brand and legally as iGrad LLC, is a private financial wellness education company founded in 1998 and headquartered in Cardiff-By-The-Sea, California. The company provides a cloud-based financial education platform branded as Enrich Financial Wellness, which delivers configurable content spanning topics from basic budgeting to complex equity strategies. The platform supports over 100 configuration options, integrates with client HR, benefits, and learning management systems, and offers adaptive content plus white-label/embedded deployment for partner platforms. The company is backed by Aztec, a strategic parent described as a leader in adult education for four decades, which provides content credibility and operational support.
The platform serves five primary customer segments: employers and municipalities (the primary vertical), financial institutions, financial professionals, colleges and universities, and high schools. The core value proposition is reducing employee financial stress — which the company cites as causing 8 hours of weekly productivity loss per employee — through unbiased, product-agnostic financial education. The company reports educating over 5 million people, a 96% helpfulness rating, a 70% reduction in financial stress among users, and a 31% increase in workplace 'on-track' savings. Notable customers span state governments (State of Illinois, Commonwealth of Massachusetts, Department of Transportation), large enterprises (Coca-Cola, ADP, Humana, Foot Locker, Anheuser-Busch, Advent Health, Principal Financial Group), financial institutions (Commerce Bank, BCU, Publix Employees FCU, Allegacy FCU), and higher education (University of Kentucky, University of Phoenix).
Revenue is generated through enterprise SaaS subscriptions on annual billing cycles, with pricing available only via sales quotes rather than published tiers. Distribution occurs through direct enterprise field sales for large organizations, inside sales for mid-market accounts, and a global white-label/OEM content embedding channel that licenses Enrich content into partner platforms. The company operates with a small team (11-50 employees) and has been operationally active for 15+ years, with a single historical funding round of $1.4M disclosed in 2014. The business model is essentially a B2B SaaS/content licensing company with services bundled, targeting the employer benefits, financial institution member engagement, and education verticals.
Financial Fitness Group firmographics
Firmographics- Name
- Financial Fitness Group
- Legal name
- iGrad LLC
- Website
- https://financialfitnessgroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Financial Fitness Group (operating as Enrich, legal entity iGrad LLC) is a private financial wellness education company providing a configurable SaaS platform to employers, financial institutions, educational institutions, and financial professionals to reduce employee financial stress and improve financial literacy.
- Ownership category
- akta.pro rank
Financial Fitness Group industry classification
Industry- Product category
- Financial Wellness Education Software
- NAICS
- Finance and Insurance (52)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)
- akta.pro secondary industries
- Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where Financial Fitness Group is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Financial Fitness Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: Subscription-based licensing of the Enrich financial wellness platform to organizations including employers, municipalities, financial institutions, and educational institutions. Includes strategic partnership support, launch assistance, and ongoing optimization services bundled with platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Financial Fitness Group product offering
Product offeringCore offering
Financial Fitness Group, operating as iGrad LLC and branded as Enrich, sells a cloud-based financial wellness education platform licensed to employers, municipalities, financial institutions, financial professionals, colleges/universities, and high schools. The platform offers over 100 configurable modules covering budgeting, credit, savings, investing, and equity strategies, integrates with client HR and benefits systems, and is delivered as an annual subscription bundled with implementation, launch, and optimization services.
Product overview
Financial Fitness Group offers a single unified platform branded as Enrich Financial Wellness. The platform provides a comprehensive financial education program that is configurable for different market segments. The content covers topics from basic budgeting to complex equity strategies, and is described as completely independent with no product sales or hidden agendas. The platform offers over 100 configurations and integrates with client systems, adapting content as user needs change.
Differentiator
Problem solved
Functional benefit
Products and services
- Enrich Financial Wellness Platform
Quantifiable outcome
- 70% reduction in financial stress among platform users
- +4 more outcomes
Companies that use Financial Fitness Group
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Financial Fitness Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Financial Fitness Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AzteccoreAztec is described as a leader in adult education for four decades and backs Enrich. This appears to be a parent company or major strategic backer providing educational expertise and credibility. Aztec's four decades of adult education experience informs Enrich's content development and methodology.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Financial Fitness Group competitors and assessment
Company assessmentDirect peers
- Financial Finesse: Direct competitor in employer financial wellness, offering financial coaching, education, and planning tools to large employers — overlapping with Enrich's Employers & Municipalities segment and outcomes-driven value proposition.
- SmartDollar: Dave Ramsey's employer financial wellness platform, providing budgeting, debt payoff, and savings education to employees — directly competing for the same HR/benefits buyer and similar end-user outcomes.
- LearnLux: Employer-focused financial wellness platform combining personalized education with access to financial advisors, competing head-to-head with Enrich for mid-market and enterprise benefits buyers.
- SmartPath: Personal finance education and coaching platform for employees, serving employers and financial institutions with content and 1:1 advisor access — overlaps directly with Enrich's enterprise GTM.
- Origin (Financial Wellness): Modern employer financial wellness platform offering personalized financial planning and education to employees, targeting the same benefits decision-makers as Enrich.
- Best Money Moves: Financial wellness app and platform for employers and employees covering budgeting, debt, and benefits navigation — a direct alternative in the employer financial wellness category.
- Questis: Financial wellness platform delivering education, coaching, and benefits navigation to employees via employer partnerships — overlaps directly with Enrich's core employer GTM motion.
- Balance (financial wellness): Financial wellness benefits solution for employers featuring budgeting tools, financial coaching, and education — a direct competitor for the HR/benefits buyer Enrich targets.
Emerging players
- Zogo Finance: Financial education platform focused on college and high school students through gamified modules — directly overlapping with Enrich's Higher Education and High Schools customer segments.
Broad incumbents
- Edelman Financial Engines: Largest U.S. independent financial planning and investment advisory firm, offering employer-sponsored financial wellness and education programs — competes in the same enterprise buyer segment with a much broader services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Financial Fitness Group social profiles
Digital presenceFinancial Fitness Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Financial Fitness Group leadership team
Management profileNumber of profiles
Profiles2 records
Financial Fitness Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Financial Fitness Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Financial Fitness Group
What does Financial Fitness Group do?
Financial Fitness Group, operating as iGrad LLC and branded as Enrich, sells a cloud-based financial wellness education platform licensed to employers, municipalities, financial institutions, financial professionals, colleges/universities, and high schools. The platform offers over 100 configurable modules covering budgeting, credit, savings, investing, and equity strategies, integrates with client HR and benefits systems, and is delivered as an annual subscription bundled with implementation, launch, and optimization services.
Is Financial Fitness Group a public or private company?
Financial Fitness Group is a private company. It is classified as corporate owned and is currently operating.
When was Financial Fitness Group founded?
Financial Fitness Group was founded in 2010. It employs 11 to 50 people.
Where is Financial Fitness Group based?
Financial Fitness Group is headquartered in San Diego, United States, in the North America region.
How does Financial Fitness Group make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are Financial Fitness Group's main competitors?
Direct peers on record are Financial Finesse, SmartDollar, LearnLux, SmartPath, Origin (Financial Wellness), Best Money Moves, Questis and Balance (financial wellness). Zogo Finance is listed as an emerging player. Edelman Financial Engines is listed as a broad incumbent.
Does Financial Fitness Group have an API?
No public API is recorded for Financial Fitness Group.
What industry is Financial Fitness Group in?
Financial Fitness Group's product category is Financial Wellness Education Software. Its primary akta.pro industry code is FSAGADAH, Financial Education & Coaching (Digital Programs, Tools), with a secondary code of EDAMAHAE, Financial Literacy, Budgeting & Personal Finance. Its NAICS code is 52 and its SIC code is 7372.