What LAI Games does

LAI Games is a developer and manufacturer of coin and card-operated arcade and amusement games, founded in 1958 during the growth of Australia's amusement industry and now operating as a subsidiary of Helix Leisure. The company designs, manufactures, and distributes a portfolio that includes ticket-redemption games (the Stacker family, HYPERpitch, Let's Bounce, High Five, Color Match), arcade racing games led by Asphalt 9 Legends Arcade DX Plus, VR ride experiences (Ubisoft All-Star VR, Virtual Rabbids: The Big Ride), cooperative shooters (Unite Kaiju Rampage, Galaxy Hunter), and licensed branded titles (Rick & Morty, Cyberpunk 2077: Turf Wars, NASCAR Pitstop, FGTeeV, Angry Birds Coin Crash). Hardware is produced in an ISO9001-certified, 100,000 sq. ft. purpose-built factory and integrates 85-inch vertical 4K displays, 5D motion simulation, VR motion seats, and linked multi-cabinet multiplayer architecture, with games field-tested for service reliability and earning performance prior to volume production.

LAI Games serves out-of-home entertainment operators—including arcades, family entertainment centers, and amusement parks—who purchase cabinets to generate venue revenue. Distribution is executed through a curated global network of regional distributors providing local sales, service, and support. A complementary direct-to-consumer e-commerce channel (parts.laigames.com) supplies replacement parts, electrical components, acrylics, decals, and consumables to operators and service technicians, with individual part prices ranging from roughly $0.02 to over $6,300. Revenue is derived from hardware sales of cabinets, parts and consumables, and licensing arrangements for branded IP games. US headquarters are at 4101 Live Oak Drive, Suite 100A, The Colony, Texas; Mark Easte serves as Managing Director and CEO, and the company has received multiple AMOA Innovator Awards for its products.

The primary growth vectors are premium-tier launches (HYPER GRID arena concept, Asphalt 9 DX Plus, Ubisoft All-Star VR, Unite Kaiju Rampage) and an expanding licensed-IP catalog spanning Ubisoft, CD Projekt Red, Warner Bros., Rovio, and NASCAR. Indirect constraints on visibility include the absence of public revenue disclosure, no disclosed funding events, and reliance on a parent (Helix Leisure) for corporate-level financial reporting.

Name

LAI Games

Legal name

LAI Games Pty. Ltd.

Website

https://laigames.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

LAI Games is a 1958-founded, Helix Leisure-owned developer and manufacturer of coin and card-operated arcade and amusement games—including ticket redemption, racing, VR rides, shooters, and licensed IP titles—serving global arcade, FEC, and amusement-park operators via distributors and a direct parts e-commerce channel.

Ownership category

akta.pro rank

Product category

Arcade & Amusement Gaming Equipment

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Arcade game manufacturing
• Amusement machine development
• Prize redemption games
• Coin-operated entertainment
• VR arcade attractions

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Arcade Game Hardware Sales: Sale of complete arcade gaming machines including racing games, VR rides, redemption games, and novelty attractions. Games are sold to operators for placement in entertainment venues.
2. Replacement Parts and Accessories: Direct-to-consumer e-commerce sales of replacement parts including PCB boards, acrylic components, electrical parts, decals, and consumables through parts.laigames.com
3. Licensing and IP Partnerships: Licensed branded games featuring major entertainment properties such as Asphalt 9 (Ubisoft) and Rick & Morty

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LAI Games develops, manufactures, and sells coin and card-operated arcade and amusement gaming equipment, including racing games, ticket redemption games, prize merchandising (claw/crane) games, VR rides, photo booths, kiddie rides, and video and novelty games. Products are sold to out-of-home entertainment operators worldwide through a regional distributor network, with aftermarket support delivered via a direct e-commerce parts store.

Product overview

LAI Games is an arcade and amusement game manufacturer offering a diverse portfolio of coin and card-operated entertainment machines. The core products include prize redemption games (Stacker series, Color Match, High Five, Let's Bounce, HYPERpitch), video and novelty games (Asphalt 9 Legends Arcade DX Plus, HYPER GRID), VR experiences (Ubisoft All-Star VR, Virtual Rabbids: The Big Ride), shooter games (Unite Kaiju Rampage, Speed of Light, Galaxy Hunter), and licensed titles (NASCAR Pitstop, Cyberpunk 2077: Turf Wars, Rick & Morty, FGTeeV, Angry Birds Coin Crash). Supporting offerings include photo booths, kiddie rides, prize merchandising games (claw/crane machines under the Wonder Claw brand), and a comprehensive parts e-commerce store (parts.laigames.com) for aftermarket support. The company operates an ISO9001-approved manufacturing facility and maintains global distribution for operators and venues.

Differentiator

Problem solved

Functional benefit

Brands

• HYPER GRID: Interactive arena igniting active, family-friendly competition for guests of all ages.
• Stacker
• Asphalt 9
• HYPERshoot
• Virtual Rabbids

Products and services

• Asphalt 9 Legends Arcade DX Plus Premium coin/card-operated arcade racing machine featuring 85-inch vertical 4K displays, 5D motion simulation, expanded content, and linked multiplayer play for up to four cabinets, sold to entertainment venue operators.
• HYPER GRID Coin/card-operated interactive arena game designed for active, family-friendly competition for guests of all ages, functioning as a dynamic activity hub for entertainment venues.
• Ubisoft All-Star VR Next-generation coin/card-operated virtual reality ride featuring 2 or 4-player interaction with independent motion seats, licensed from Ubisoft, sold to entertainment venue operators.
• Unite Kaiju Rampage Compact 4-player coin/card-operated cooperative shooter arcade machine offering blockbuster spectacle, strong throughput, and earning potential in a space-efficient footprint.
• Stacker Game Series Coin/card-operated classic arcade stacking redemption game available in Standard, Giant, Club, Lite, Wallstreet, and Double Up variants for entertainment venues.
• Wonder Claw Crane Machine Series Coin/card-operated prize merchandising claw/crane machines available in Mini, Twin, 31-inch, and 49-inch configurations for prize redemption operations.
• Virtual Rabbids: The Big Ride Coin/card-operated VR ride attraction featuring Rabbids-themed headset-based immersion and motion capabilities for entertainment venues.
• HYPERshoot Coin/card-operated high-speed shooting ticket redemption game in the HYPER product line for entertainment venues.
• High Five Coin/card-operated multi-player interactive arcade game with illuminated buttons and competitive play for up to five players.
• Let's Bounce Coin/card-operated bouncing ball ticket redemption game using durable ping pong balls for redemption play.
• Color Match Coin/card-operated color-matching skill-based ticket redemption game available in Club and Lite variants.
• HYPERpitch Coin/card-operated baseball-themed pitching skill-based ticket redemption game.
• NASCAR Pitstop Coin/card-operated NASCAR-licensed pit stop racing arcade game.
• Cyberpunk 2077: Turf Wars Coin/card-operated Cyberpunk 2077-licensed arcade shooting game.
• Rick & Morty Arcade Game Coin/card-operated Rick & Morty-licensed arcade game.
• FGTeeV Arcade Game Coin/card-operated arcade game licensed from the FGTeeV family gaming YouTube brand.
• Angry Birds Coin Crash Coin/card-operated Angry Birds-licensed coin-pushing arcade game.
• Asphalt Moto Blitz DX Coin/card-operated motorcycle racing arcade game in the DX variant.
• Speed of Light Coin/card-operated high-speed light-based shooting arcade game.
• Galaxy Hunter Coin/card-operated space-themed shooting arcade game.
• Cosmic Tower Coin/card-operated space-themed tower-building ticket redemption game.
• Pearl Fishery Coin/card-operated underwater-themed prize redemption game.
• Toy Frenzy Coin/card-operated toy-themed redemption game with twisting motor mechanics.
• Monster Muncher Coin/card-operated monster-themed ticket redemption game.
• Slam 'N' Jam Coin/card-operated basketball-themed arcade sports game available in Junior and Ultra configurations.
• Prize Merchandising Machines Coin and card-operated prize merchandising machines, including crane, claw, and related prize vending equipment, for amusement venues.
• Photo Booths Photo booth entertainment machines designed for deployment in amusement and entertainment venues.
• Kiddie Rides Coin/card-operated amusement rides designed for young children at entertainment venues.
• Cotton Candy Machine Cotton candy vending machine for concession and food-service integration in entertainment venues.
• LAI Games Parts Store E-commerce storefront (parts.laigames.com) selling replacement PCB boards, electrical components, acrylic panels, decals, plush toys, and consumables for LAI Games arcade machines, with unit pricing ranging from under $1 to over $6,000 per item.

Quantifiable outcome

• AMOA Innovator Award for multiple games

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Helix LeisurecoreOthersHelix Leisure is the parent company of LAI Games. The company is identified as 'A Helix Leisure Company' on the corporate website footer, indicating LAI Games operates as a subsidiary within the Helix Leisure corporate group.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Elaut Group: Belgian manufacturer of coin-operated amusement games including crane, redemption, and novelty machines. Comparable product portfolio and operator customer base across global markets.
• Innovative Concepts in Entertainment (ICE): US designer and manufacturer of arcade and amusement games including sports-based redemption titles. Comparable in size, channel (B2B distributor), and operator customer base.
• UNIS Technology: Manufacturer of coin-operated amusement and redemption games including crane and prize games. Directly competes with LAI Games in prize merchandising and ticket redemption cabinets sold through distributors.
• Andamiro: Korean manufacturer of coin-operated amusement games including the Pump It Up dance series and redemption games. Comparable as an arcade game manufacturer competing in redemption and video cabinet categories.
• Adrenaline Amusements: Designer and manufacturer of coin-operated amusement games including redemption and video titles. Comparable mid-sized competitor serving US and international operators through distributors.
• Coastal Amusements: US-based coin-op amusement game manufacturer known for ticket redemption and prize games. Directly overlaps LAI Games' redemption and prize merchandising product lines and distributor-led go-to-market.
• Bay Tek Entertainment: US-based designer and manufacturer of coin-operated amusement and redemption games (e.g., Ticket Ring, Speed Demon). Closely comparable to LAI Games in product mix, B2B distributor model, and target operator customers.

Broad incumbents

• Bandai Namco Amusement: Japanese amusement machine manufacturer producing arcade games, medal games, and prize machines. Comparable as a global arcade game manufacturer, but operates at far larger scale and inside a major Japanese entertainment group.
• SEGA Amusement: Amusement game and hardware division of SEGA, producing arcade cabinets and prize games globally. Comparable product categories (racing, redemption, video) but operates as part of a much larger entertainment conglomerate with broader reach.

Regional players

• Stern Pinball: US manufacturer of pinball and arcade-style amusement machines. Adjacent product overlap (arcade amusement hardware) but concentrated in pinball, with strong US operator footprint and licensed IP titles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/laigames
• YouTubeyoutube.com/channel/UCDmFslmw5n4RG6KWz4XMPDg
• Facebookfacebook.com/laigames
• LinkedInlinkedin.com/company/laigames
• Instagraminstagram.com/lai.games

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAI Games