What Andamiro does

Andamiro Co., Ltd. is a privately held South Korean arcade game manufacturer founded in 1992 and headquartered in Goyang-si, Gyeonggi-do. The company designs, develops, manufactures, and distributes commercial amusement machines for arcade operators and family entertainment centers (FECs), operating through wholly-owned subsidiaries in the USA (Irving, Texas), Japan (Tokyo), and China (Guangzhou), and reaching additional markets through authorized distributors. Its portfolio spans music/rhythm games (the Pump It Up dance series since 1999, now on its 18th worldwide installment PHOENIX 2, plus Taiko no Tatsujin Asia), ticket and prize redemption machines, coin pushers (including Marvel, Star Wars, and DreamWorks licensed titles), VR/4D attractions (House of the Dead: Scarlet Dawn, SpongeBob VR Bubble Coaster), sports games, crane and capsule machines, and the next-generation Redeem Machine v2 self-service kiosk compatible with the major cashless payment systems used in the industry. Technology is built around proprietary hardware (five-step dance platforms, AM.PASS RFID card readers, Pumbility player-rating system, motion seats, air-cannon effects) and software (Pump It Up PHOENIX 2, which links arcade play to the R!SE PC client on Steam with a 600+ song library), with the M-Project in-house development team led by Changhee Son (MACNOM).

Andamiro's business model is B2B sale of arcade cabinets, software upgrades (e.g., PHOENIX 2 SSD upgrade kits for installed LX cabinets), and licensed IP-based games under royalty arrangements with Disney/Marvel, Nickelodeon, DreamWorks, Lucasfilm, MLB Players Association, and Major League Soccer. Pricing is quote-based and not publicly disclosed; sales run through authorized distributors with regional direct-sales offices for North America, Japan, and China, and the company also generates recurring revenue from replacement parts, manuals, after-sales service, and the Redeem Machine v2 kiosk upgrade program. Customer segments are primarily arcade operators and FECs, with secondary reach into competitive rhythm-game players (the global 'Pumper' community supported by the Pump It Up Asia Pacific tournament series in partnership with Timezone) and family/casual gamers drawn by branded IP content. The firm markets through major industry trade shows (IAAPA Expo, Amusement Expo Las Vegas, PLAYX4 Korea), regional websites, social media, and tournament events. Andamiro is actively operating with a steady cadence of product launches through 2025-2026, and has clarified publicly that it has no association with the unrelated STEPIN game development project.

Name

Andamiro

Legal name

Andamiro Co., Ltd.

Website

https://andamiro.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Andamiro is a South Korean privately held arcade game manufacturer founded in 1992 that designs, builds, and distributes amusement machines — most notably the Pump It Up dance series — for arcade operators and family entertainment centers globally via subsidiaries in the USA, Japan, and China.

Ownership category

akta.pro rank

Product category

Arcade & Amusement Machines

NAICS

Amusement Arcades (713120), Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Arcade game manufacturer
• Redemption kiosk systems
• Rhythm dance games
• Amusement machine developer
• Coin pusher games

Headquarters

HQ city

Koyang

HQ country

South Korea

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Arcade Hardware Sales: Sale of complete arcade game cabinets including Pump It Up LX, redemption machines, VR attractions, sports games, and coin pushers. Machines sold through authorized distributors.
2. Software Upgrades and Licensing: Paid software upgrades for existing arcade cabinets (e.g., PHOENIX 2 upgrade for Pump It Up systems). Regular free updates planned during service life.
3. IP Licensing Royalties: Revenue from licensed IP-based games using Marvel (Avengers, Spider-Man), DreamWorks (Dragons), Lucasfilm (Star Wars), Nickelodeon (SpongeBob) brands. Created in partnership with Disney and Marvel.
4. Kiosk and Redemption Solutions: Redeem Machine v2 self-service kiosks and parts/support services for arcade operators. Includes upgrade kits for first-generation kiosks.
5. Parts and After-Sales Service: Replacement parts, manuals, leaflets, and customer support for existing game installations. Regional service centers in Korea and global support network.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Andamiro designs, develops, manufactures, and sells commercial arcade game cabinets and amusement machines for family entertainment centers and arcade operators worldwide. The portfolio includes the Pump It Up rhythm/dance series, licensed IP coin pushers (Marvel, Star Wars, DreamWorks, Nickelodeon), ticket and prize redemption games, sports games, VR/4D attractions, and the Redeem Machine v2 self-service ticket kiosk.

Product overview

Andamiro is a South Korean arcade game manufacturer offering a diversified portfolio of amusement machines organized into game categories: Music/Rhythm games (including Pump It Up dance arcade series and Taiko no Tatsujin Asia), Ticket Redemption games (claw machines, basketball games, carnival games), Prize Redemption pushers (coin pushers including licensed Marvel and Star Wars titles), Sports games (racing, shooting, competitive games), VR attractions, and redemption novelties. The company also provides Redeem Machine v2 self-service kiosks for ticket conversion and AM.KIT development platform. Products target arcade operators and family entertainment centers globally with both proprietary games and licensed IP from Disney/Marvel, Nickelodeon, DreamWorks, and Lucasfilm.

Differentiator

Problem solved

Functional benefit

Brands

• M-Project: Andamiro's development team responsible for Pump It Up game development, led by Mr. Changhee Son (aka MACNOM)
• Pump It Up
• Redeem Machine
• AM.PASS

Products and services

• Pump It Up PHOENIX 2 Arcade rhythm and dance video game software (18th worldwide installment) featuring 600+ songs, dual-mode arcade/PC connectivity, and player rating system.
• Pump It Up LX Cabinet Commercial arcade cabinet with 55-inch HD display, dual five-step dance stages, AM.PASS RFID readers, and LED lighting effects for Pump It Up rhythm gameplay.
• Avengers Arcade Game Marvel-licensed coin pusher cabinet available in one-player and two-player configurations with Infinity Stones tokens and collectible Avengers character cards redeemable for tickets.
• Spider-Man Coin Pusher Marvel-licensed Spider-Man themed coin pusher arcade game with collectible card play and ticket redemption.
• SpongeBob VR Bubble Coaster Nickelodeon-licensed 4D virtual reality motion-based ride experience featuring SpongeBob SquarePants characters across four Bikini Bottom episodes.
• Redeem Machine v2 Next-generation self-service kiosk that converts barcoded or RFID-tagged cards and color-coded chips into digital ticket value for arcade operators and FECs.
• House of the Dead: Scarlet Dawn DX 4D gun shooting arcade game with Unreal Engine 4 graphics, air cannon and vibrating seat effects, and recoil controller system.
• Speed Rider 3 Motorcycle racing arcade game featuring body lean sensor, booster button, real wind effects, and link-play for up to 4 players.
• Taiko no Tatsujin Asia Version Drum music arcade game with FULL HD 120FPS display, popular songs, and DonguriBA webserver integration for Asian markets.
• Crazy Toy Crane Series Crane machine series (CRAZY TOY, CRAZY TOY 4, CRAZY TOY D) with LED displays, multiple prize size capacities, and bill/card payment options.
• Basketball Pro Basketball redemption arcade game with regulation-sized basketballs, dual player stations, moving backboards, and timed bonus scoring.
• I-CUBE Prize redemption arcade game featuring collectible card gameplay mechanics.
• Monster Catcher Ticket redemption arcade game featuring claw/capture mechanics.
• AM.KIT Arcade development kit enabling creation of custom arcade game content.

Quantifiable outcome

• 3,000-ticket bonus for collecting complete 9-card Avengers set
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• DreamWorksflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2026Licensing partnership for Dragons 'Pushinko' ball pusher game inspired by DreamWorks' 'How to Train Your Dragon'. Showcased at Amusement Expo 2026 with high engagement and legendary branding feedback.
• LucasfilmflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2026Licensing partnership for Star Wars Coin Pusher featuring dual playfields, character card collection, and striking bonus presentation. Showcased at Amusement Expo 2026, designed for repeat engagement.
• NickelodeoncoreOEM/ Whitelabel/ Licensing Partner · 1 January 2026Licensing partnership for SpongeBob-branded products including SpongeBob VR Bubble Coaster (4D experience with motion-based ride format), Nickelodeon Kart Racers Arcade, SpongeBob SWISH basketball redemption game, and SpongeBob Wacky Racer. Products featured at IAAPA Expo 2025 and Amusement Expo 2026.
• TimezonecoreStrategic or Co-development Partner · 1 January 2026Regional tournament sponsor and operator for Pump It Up Asia Pacific 2026. Officially hosted and organized national finals in Indonesia (400+ players from 40 locations) and Vietnam, and organizing the Asia Pacific Dominion Tournament in Korea. Vital in connecting regional talent to international stage and expanding global Pump It Up competitive scene.
• MLB Players Association and Major League SoccerminorOEM/ Whitelabel/ Licensing Partner · 1 January 2026Licensing partnerships for sports-branded content. Andamiro's licensing partners include sports brands like MLB Players Association and Major League Soccer among other prominent brands.
• Disney and MarvelcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2020Licensing partnership for Marvel-themed arcade games. Created Avengers arcade game (2020) featuring Avengers and Spider-Man coin pushers with collectible cards. Available in two-player and one-player cabinets. Continues with Avengers Cards Series 2 introduced in February 2026 featuring Black Panther, Captain America, Captain Marvel, Doctor Strange, Hawkeye, Hulk, Iron Man, Thor, and rare Thanos card.
• Amusement Connect, Embed, Intercard, Sacoa, SemnoxcoreTechnology or IntegrationCashless payment system integrations for Redeem Machine v2 kiosk. Compatible with most industry-standard swipe/tap card systems allowing operators to use preferred cashless solutions with Andamiro's redemption kiosk.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEGA Corporation: SEGA operates one of the world's largest amusement/arcade game businesses with rhythm titles such as maimai and CHUNITHM, plus coin-operated redemption and prize machines. It competes head-to-head with Andamiro in arcade rhythm games and global FEC supply, and both firms target overlapping B2B operator customers.
• Konami Group: Konami develops and distributes the e-amusement-ecosystem Bemani rhythm game franchise (DanceDanceRevolution, SOUND VOLTEX, beatmania) and operates arcade business. Like Andamiro, it runs a long-lived rhythm franchise connecting arcade and home players and competes for the same operator placements worldwide.
• Bandai Namco Entertainment: Bandai Namco owns the Taiko no Tatsujin drum rhythm IP, which Andamiro itself distributes in Asia. Both companies develop arcade rhythm games, license major entertainment IPs for cabinets, and sell through similar FEC and amusement park operator channels.
• Raw Thrills: Raw Thrills is a U.S.-based developer and manufacturer of coin-operated arcade games including redemption and ticket games with licensed IP. It is a direct competitor to Andamiro in the North American redemption/coin-pusher category, targeting the same FEC buyers.
• UNIS (Universal Space): UNIS is a leading Asian (Greater China) arcade game manufacturer producing redemption, prize, and kiddie ride machines for global FEC operators. It overlaps directly with Andamiro's redemption, prize, and redemption-kiosk product lines and competes for the same international operator accounts.
• Elaut NV: Elaut is a Belgian manufacturer of amusement and prize-redemption machines (including crane, coin-pusher, and ticket games) sold to FEC operators worldwide. It competes with Andamiro in prize/redemption cabinets and crane machines across European and global channels.
• Adrenaline Amusements: Adrenaline Amusements develops and manufactures coin-operated arcade redemption and merchandiser games, including high-earning prize and ticket games. It is a direct competitor to Andamiro's redemption and coin-pusher portfolio, primarily in the North American market.
• Coastal Entertainment: Coastal Entertainment (formerly Coast to Coast Entertainment) is a U.S. arcade game distributor and developer of redemption and skill-based amusement machines. It overlaps with Andamiro's ticket-redemption and prize-redemption product lines in North American FEC placements.
• Bandai Namco Amusement: Bandai Namco Amusement develops and operates arcade amusement machines and runs the Taiko no Tatsujin arcade business. It is a direct peer in Japanese arcade game development and operator supply, including the rhythm game category where Andamiro competes via Pump It Up.

Broad incumbents

• Capcom Co., Ltd. Capcom is the original creator and licensor of the House of the Dead franchise, which Andamiro manufactures in arcade cabinet form. It is a broad incumbent in arcade shooters and rhythm-adjacent IP and is comparable as an upstream licensor and developer that Andamiro partners with and competes against in gun-shooting arcade placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9TlVQHN2IlH0wQhfnkG4qg/videos?view_as=subscriber
• Facebookfacebook.com/andamirogames
• Xx.com/andamiro_korea
• LinkedInlinkedin.com/company/andamiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andamiro