Storehouse
Storehouse is a privately held San Francisco company founded in 2013 that built a platform for users to tell stories using their photos and videos, having raised approximately $8.5M in venture funding in 2014.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Storehouse firmographics
Firmographics- Name
- Storehouse
- Website
- https://storehouse.co
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- Storehouse is a privately held San Francisco company founded in 2013 that built a platform for users to tell stories using their photos and videos, having raised approximately $8.5M in venture funding in 2014.
- Ownership category
- akta.pro rank
Where Storehouse is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Storehouse business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Storehouse product offering
Product offeringCore offering
Storehouse provided a consumer mobile application that let individuals combine their photos and videos into curated, shareable visual stories. The product focused on a streamlined mobile editing experience that mixed imagery, video, and text into narrative formats for personal expression and social sharing.
Differentiator
Problem solved
Functional benefit
Products and services
- Storehouse mobile app Consumer iOS mobile application that allowed individual users to combine their photos and videos into curated, shareable visual stories with text, distributed to a personal audience.
Companies that use Storehouse
Customer profileIdeal customer profiles1 record
Storehouse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Storehouse competitors and assessment
Company assessmentDirect peers
- VSCO: Mobile photo and video editor with a creator community and curated feed; offers studio-grade tools and 'Journals' for sequencing images into stories. Closest direct peer in product scope and target user (mobile visual storytellers).
- Steller: Mobile app for building narrative photo-and-video stories, the closest product analog to Storehouse in the same time period. Comparable on offering (sequence photos/video into shareable stories) and target user (lifestyle creators and travelers).
Broad incumbents
- Instagram: Meta-owned photo and video sharing platform with Stories, Reels, and direct messaging. Directly comparable to Storehouse because both centered on mobile photo/video storytelling, and Instagram's scale and feature velocity are the dominant reason the standalone Storehouse category shrank.
- Pinterest: Visual discovery and bookmarking platform centered on curating images and videos into themed boards. Comparable to Storehouse as a destination for users organizing personal visual narratives, though Pinterest emphasizes inspiration over narrative arcs.
- TikTok: ByteDance-owned short-form video platform built around user-generated visual storytelling. Overlaps with Storehouse's core thesis of letting consumers author stories from their photos/videos, scaled to a global audience.
- Snapchat: Snap's flagship app pioneered ephemeral photo/video stories on mobile, the exact narrative-format use case Storehouse targeted. Comparable as the incumbent in visual storytelling that absorbed much of the consumer mindshare and distribution in this category.
Emerging players
- Day One (journal app): Private journaling app that supports photos, video, audio, and text entries presented in a narrative timeline. Comparable to Storehouse as a mobile-first tool for personal storytelling that mixes media types into a single feed.
- Flipagram (now Vigo Video): Short-video storytelling app that let users combine photos and music clips into shareable video stories. Directly analogous to Storehouse's photo-into-story mechanic and a contemporary competitor in the same 2013–2015 cohort.
Market position
Customer concentration
Storehouse social profiles
Digital presenceStorehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storehouse leadership team
Management profileNumber of profiles
Storehouse funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storehouse
What does Storehouse do?
Storehouse provided a consumer mobile application that let individuals combine their photos and videos into curated, shareable visual stories. The product focused on a streamlined mobile editing experience that mixed imagery, video, and text into narrative formats for personal expression and social sharing.
When was Storehouse founded?
Storehouse was founded in 2013. It employs 11 to 50 people.
Where is Storehouse based?
Storehouse is headquartered in San Francisco, United States, in the North America region.
Who are Storehouse's main competitors?
Direct peers on record are VSCO and Steller. Broad incumbents are Instagram, Pinterest, TikTok and Snapchat. Emerging players are Day One (journal app) and Flipagram (now Vigo Video).
Does Storehouse have an API?
No public API is recorded for Storehouse.