What Steller Collective does

Steller Collective is a New York-based, founder-owned storytelling training and consulting firm that helps enterprise organizations and individual professionals use strategic narrative to improve communication, leadership, marketing, and sales outcomes. The firm is led by Kindra Hall, who serves as President and Chief Storytelling Officer and is the public-facing keynote speaker, coach, and author across all engagements. Core products span three categories: (1) Speaking Services delivered personally by Hall at corporate events and conferences worldwide; (2) Training Programs, both in-person and digital, including the proprietary Stories That Stick Mastery and Deep Dive courses sold via courses.kindrahall.com; and (3) Research Services anchored on the trademarked Stories That Stick Method™, a national research study identifying four components that make business messages stick. Companion offerings include one-on-one Story Sessions, the invitation-only Elite Story Membership (a recurring monthly group-coaching program), and published books (Stories That Stick, Choose Your Story, Change Your Life, The Story Edge).

The business model mixes professional-services revenue (keynote fees, 1:1 coaching engagements), recurring subscription revenue (digital courses and the membership program), and one-time book royalty income. Go-to-market is sales-led and brand-driven: Hall's WSJ bestselling book, podcast (Success Stories with Kindra Hall), and global keynote circuit generate top-of-funnel demand that is converted into enterprise bookings and self-serve course enrollments. Named enterprise clients include Workiva, Ecolab, Loblaw, Avon, Sodexo, Stryker, United Way, and Conagra, alongside a long tail of individual course buyers. The technical stack is minimal and human-delivered; there is no API, no software product surface, no app, and no disclosed AI/automation layer.

Operationally, Steller Collective is a small (11-50 employee range) private company with headquarters in Manhattan, no institutional funding, no subsidiaries, and no public listings. Pricing for keynote and coaching engagements is quote-based and not publicly disclosed; digital course pricing is listed on the dedicated storefront. Differentiation rests on the proprietary, research-backed methodology, the founder's personal brand and authorship, and a long history of Fortune 500 engagements rather than on technology, network effects, or switching costs.

Name

Steller Collective

Legal name

Steller Collective

Website

https://stellercollective.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Steller Collective is a New York-based storytelling training and consulting firm offering keynote speaking, digital training courses, and one-on-one coaching built on its proprietary Stories That Stick Method™ to enterprise organizations and individual professionals worldwide.

Ownership category

akta.pro rank

Product category

Business Communication Training and Storytelling Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Storytelling consulting
• Keynote speaking services
• Corporate training programs
• Business communication coaching
• Narrative research

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Keynote Speaking: Kindra Hall serves as a keynote speaker for corporate events, conferences, and organizational gatherings worldwide, delivering strategic storytelling presentations.
2. Training Programs: Digital training programs including Stories That Stick Mastery, Stories That Stick Deep Dive, and Storytelling Sessions offered through courses.kindrahall.com.
3. Elite Story Membership: Monthly group coaching membership with Kindra Hall, available by invitation only to One-on-One Story Session participants.
4. One-on-One Story Sessions: Individual coaching sessions providing personalized access to Kindra Hall's decades of experience working with Fortune 500 companies.
5. Book Sales: Revenue from book sales including 'Stories That Stick', 'Choose Your Story, Change Your Life', and 'The Story Edge'.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Steller Collective is a specialized storytelling agency that delivers keynote speaking engagements, digital and in-person training programs, one-on-one coaching sessions, and research-based methodology (Stories That Stick Method™) to help global organizations and individual leaders improve business communication, captivate audiences, and influence customers through strategic storytelling.

Product overview

Steller Collective is a storytelling training and consulting firm offering a portfolio of services centered on strategic business storytelling. The core offerings include Speaking Services (keynote presentations by President and Chief Storytelling Officer Kindra Hall), Training Programs (digital courses and coaching), and Research Services (original insights based on the proprietary Stories That Stick Method™). The product portfolio includes four main training products: Stories That Stick Mastery (comprehensive digital training), Elite Story Membership (monthly group coaching), Stories That Stick Deep Dive (video-based course), and Storytelling Sessions (one-on-one coaching). The company also produces published books including 'Stories That Stick' and 'Choose Your Story, Change Your Life.' The services are designed to help organizations and individuals improve communication, influence audiences, and transform their business through strategic storytelling.

Differentiator

Problem solved

Functional benefit

Brands

• Stories That Stick Method™: A study examining the four components that make a story stick and their impact on message effectiveness.
• Stories That Stick Mastery
• Elite Story Membership
• Stories That Stick Deep Dive
• Storytelling Sessions

Products and services

• Keynote Speaking Engagements

Quantifiable outcome

• Stories That Stick debuted at #2 on the Wall Street Journal Bestseller List

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StoryBrand: StoryBrand (founded by Donald Miller) is a business storytelling framework and training company that helps organizations clarify their messaging using a seven-part narrative structure. It is the most direct competitor to Steller Collective's Stories That Stick Method™, serving the same enterprise and SMB buyers with workshops, certifications, and authored books.
• Speakeasy: Speakeasy is a public speaking and communication coaching firm that provides corporate training, workshops, and individual coaching to improve business presentation skills. It overlaps with Steller's one-on-one and training programs targeting enterprise and individual professional buyers.
• Humphrey Group: Humphrey Group is an executive communications coaching firm that trains leaders at Fortune 500 companies on presentation and storytelling skills. It is directly comparable to Steller Collective in delivering high-touch executive communication training and keynote-style programs to enterprise buyers.

Emerging players

• The Moth: The Moth is a nonprofit storytelling organization that produces live storytelling events, a podcast, and educational programming. It is a comparable storytelling brand in audience and content style, though its focus is community-driven storytelling rather than corporate training like Steller Collective.
• VitalSmarts (Crucial Learning): Crucial Learning (formerly VitalSmarts) offers corporate training courses on communication, influence, and leadership, including storytelling-adjacent skills. It targets the same enterprise L&D buyers as Steller Collective but with a broader course catalog and institutional training infrastructure.
• Second City Works: Second City Works is the corporate training arm of The Second City, delivering improv-based communication, storytelling, and leadership programs to enterprises. It is a comparable emerging player using performance-based methods to train corporate communicators, partially overlapping with Steller's enterprise training.
• Tanner Christensen: Tanner Christensen is an independent storytelling and creativity speaker/coach for businesses, offering keynotes and workshops on narrative in business. Comparable to Kindra Hall as a solo keynote and workshop operator in the business storytelling category.

Broad incumbents

• Edelman: Edelman is a global public relations and communications firm that advises Fortune 500 companies on messaging, brand, and corporate communications strategy. It is a broad incumbent that overlaps with Steller Collective's corporate communications and messaging advisory work, though it operates at much larger scale.
• Burson Group (WPP): Burson is a global corporate communications and public relations firm within WPP, serving large enterprises with reputation management, brand messaging, and stakeholder communications. It competes for corporate communications and storytelling budgets at the largest global brands that Steller also serves.
• Corporate Executive Board / Gartner Leadership Practice: Gartner's research and advisory practice provides leadership and communications guidance to enterprise executives, complementing or competing with bespoke training from firms like Steller Collective. Forbes and Gartner's endorsement of 'Stories That Stick' shows Gartner's adjacency in this category.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steller Collective