Factory 360
Factory 360 is a New York-based experiential marketing agency, founded in 2007 with 51–100 employees, that designs immersive VR/AR/MR-driven brand activation campaigns for consumer brands targeting Gen Z and Gen Alpha audiences.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Factory 360 does
Factory 360 is a New York-based experiential marketing agency founded in 2007 that creates immersive, purpose-driven brand activation campaigns for consumer brands. The firm employs 51–100 people and positions itself around the use of virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies to drive consumer engagement, particularly with Gen Z and Gen Alpha audiences that respond poorly to traditional marketing approaches. Its service offering centers on brand activation experiences, consumer engagement initiatives, and multi-generational campaigns delivered through direct client engagement with enterprise-level brand clients.
Factory 360 firmographics
Firmographics- Name
- Factory 360
- Website
- https://factory360.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Factory 360 is a New York-based experiential marketing agency, founded in 2007 with 51–100 employees, that designs immersive VR/AR/MR-driven brand activation campaigns for consumer brands targeting Gen Z and Gen Alpha audiences.
- Ownership category
- akta.pro rank
Where Factory 360 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Factory 360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Experiential Marketing Services: Factory 360 generates revenue by providing experiential marketing services to brands, creating immersive technology-driven experiences for brand activation campaigns. As an agency model, they likely operate on project-based or retainer fee structures for developing and executing immersive marketing activations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Factory 360 product offering
Product offeringCore offering
Factory 360 is an experiential marketing agency that designs and delivers immersive, purpose-driven brand activation campaigns for consumer brands, with a specialization in social media, events, and production. The agency leverages virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies to create deeper consumer engagement and brand loyalty, particularly with Gen Z and Gen Alpha audiences.
Product overview
Factory 360 is an experiential marketing agency that creates immersive, purpose-driven brand experiences for consumers. Based on the available source material, no specific named products, modules, or product portfolio details are identified. The company is described in industry coverage as an agency leveraging technologies such as virtual reality (VR), augmented reality (AR), and mixed reality to deliver experiential marketing campaigns, particularly targeting younger generations like Gen Z and Gen Alpha. No product architecture, feature list, or named offerings are detailed in the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Marketing Services Design and execution of immersive, purpose-driven brand activation campaigns for consumer brands, leveraging VR, AR, and MR technologies to drive engagement and loyalty, especially with Gen Z and Gen Alpha audiences.
- Social Media Marketing Social media marketing services supporting brand activation campaigns, consumer engagement initiatives, and purpose-driven marketing experiences for consumer brands.
- Event Production Event production services delivered as part of experiential brand activations and consumer engagement campaigns for consumer brands.
- Immersive Brand Activation Experiences Immersive, technology-driven brand activation experiences using VR, AR, and mixed reality to create deeper consumer engagement and brand loyalty for consumer brands targeting younger generations.
Companies that use Factory 360
Customer profileSegments2 records
Ideal customer profiles2 records
Factory 360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Factory 360 partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Factory 360 competitors and assessment
Company assessmentDirect peers
- Jack Morton: Global experiential brand experience agency with deep expertise in immersive, live, and digital activations for major consumer brands — directly overlapping Factory 360's offering across enterprise clients.
- Momentum Worldwide: Global experiential agency within the IPG network, known for large-scale immersive brand experiences targeting younger consumers — a direct competitor in the same category.
- Sparks: Experiential marketing agency specializing in brand experiences, pop-ups, and immersive activations for consumer brands, closely mirroring Factory 360's campaign-driven service model.
- George P. Johnson: Long-standing experiential marketing agency building brand experiences, activations, and immersive events for enterprise clients — directly comparable in scope and customer profile.
- Observatory: Boutique experiential and creative agency producing immersive brand activations for consumer brands, comparable in scale and creative scope to Factory 360.
- MAS Event Design: Experiential agency producing branded live events, installations, and immersive consumer experiences, with comparable size and target customer base to Factory 360.
- MKG: Independent experiential marketing agency with a strong focus on immersive, narrative-driven brand experiences for consumer and lifestyle brands — peer in size and creative approach.
- Amplify: Brand experience and amplification agency focused on shareable, tech-enabled consumer activations, frequently leveraging AR and immersive storytelling — overlapping Factory 360's immersive niche.
Emerging players
- Anzu: Immersive AR advertising platform provider enabling 3D ad formats in games and apps — adjacent technology player whose immersive brand-activation tooling competes with agency-built AR campaigns.
Broad incumbents
- Fake Love (R/GA): Acquired by R/GA, Fake Love builds immersive, AR/VR-driven brand experiences. Now embedded in a much larger digital creative network, representing an incumbent scaling immersive services that Factory 360 also targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Factory 360 social profiles
Digital presenceFactory 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Factory 360 leadership team
Management profileNumber of profiles
Factory 360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Factory 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Factory 360
What does Factory 360 do?
Factory 360 is an experiential marketing agency that designs and delivers immersive, purpose-driven brand activation campaigns for consumer brands, with a specialization in social media, events, and production. The agency leverages virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies to create deeper consumer engagement and brand loyalty, particularly with Gen Z and Gen Alpha audiences.
Is Factory 360 a public or private company?
Factory 360 is a private company. It is classified as unknown and is currently operating.
When was Factory 360 founded?
Factory 360 was founded in 2007. It employs 101 to 250 people.
Where is Factory 360 based?
Factory 360 is headquartered in New York, United States, in the North America region.
How does Factory 360 make money?
One revenue line is on record: experiential Marketing Services.
Who are Factory 360's main competitors?
Direct peers on record are Jack Morton, Momentum Worldwide, Sparks, George P. Johnson, Observatory, MAS Event Design, MKG and Amplify. Anzu is listed as an emerging player. Fake Love (R/GA) is listed as a broad incumbent.
Does Factory 360 have an API?
No public API is recorded for Factory 360.