PropertyGuru Malaysia
PropertyGuru Malaysia is the Malaysian subsidiary of PropertyGuru Group, operating Malaysia's leading online real estate marketplace that connects property buyers and renters with agents and developers across all 14 states, monetizing primarily via agent advertising subscriptions and developer listing packages.
- Company typePrivate
- Founded2006
- HeadquartersKuala Lumpur, Malaysia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What PropertyGuru Malaysia does
PropertyGuru Malaysia operates as a real estate marketplace platform connecting property buyers, renters, and sellers across Malaysia, serving as the Malaysian market entity of Singapore-based PropertyGuru Group. The platform hosts comprehensive property listings spanning all 14 Malaysian states and federal territories — including apartments, condominiums, bungalows, terraced houses, serviced residences, and commercial properties — and features detailed property pages with maps, photos, and neighborhood information. The company was originally founded in 2006 as iProperty Malaysia and was rebranded to PropertyGuru Malaysia following PropertyGuru Group's 2016 acquisition of iProperty Group; the legal entity is PropertyGuru International (Malaysia) Sdn. Bhd. (registration 201001036744 / 920667-W). Vic Sithasanan was appointed Managing Director in November 2025, and Winnie Khoo serves as COO.
The platform is built on web and native mobile (iOS and Android) technology and is composed of a core property search and listings product plus several supporting modules: the AskGuru community Q&A platform for expert property advice, a Condo Directory indexing 14,650+ projects, a New Property Launches portal for pre-sale discovery, mortgage and affordability calculators, and educational property guides covering buying, selling, renting, and financing. Distribution is supplemented by a sister brand, iProperty Malaysia (iproperty.com.my), under the same parent group.
The business model is two-sided and primarily B2B: revenue is generated from agent advertising packages (recurring subscriptions) and paid property listings (transactional fees) from real estate agents and property developers, while consumer search and content access are free. Enterprise customers include major Malaysian developers such as Mah Sing Group Berhad, Sime Darby Property Berhad, R&F Development Sdn Bhd, and Malton Berhad. The platform's primary customer segments are property buyers and renters (consumers), individual property agents, and property developers launching new projects.
PropertyGuru Malaysia firmographics
Firmographics- Name
- PropertyGuru Malaysia
- Legal name
- PropertyGuru International (Malaysia) Sdn. Bhd.
- Website
- https://propertyguru.com.my
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- PropertyGuru Malaysia is the Malaysian subsidiary of PropertyGuru Group, operating Malaysia's leading online real estate marketplace that connects property buyers and renters with agents and developers across all 14 states, monetizing primarily via agent advertising subscriptions and developer listing packages.
- Ownership category
- akta.pro rank
PropertyGuru Malaysia industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where PropertyGuru Malaysia is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
PropertyGuru Malaysia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Agent Advertising Packages: Property agents pay for advertising packages to list properties and gain visibility on the platform. The company references 'attractive advertising packages' for agents.
- Property Listings (Agents): Agents and property developers pay to list properties for sale and rent on the marketplace platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Consumer Basic - Free property search and browsing |
| Subscription | Annual | Agent Advertising Packages - Paid listings and visibility |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PropertyGuru Malaysia product offering
Product offeringCore offering
PropertyGuru Malaysia operates a two-sided real estate marketplace that aggregates property listings for sale and rent across Malaysia, serving both consumers searching for homes and B2B clients (agents and developers) who pay for advertising packages and listing visibility. The platform combines a property search portal with new-launch directories, a condo project directory, an AskGuru community Q&A, mortgage calculators, and property guides. Agent-facing monetization runs through the AgentNet portal and Agent Offerings packages.
Product overview
PropertyGuru Malaysia is a real estate marketplace platform that operates as a unified portal combining multiple property search and transaction support services. The core platform (PropertyGuru Malaysia Platform) provides property listings for sale and rent, while supporting modules include the Condo Directory for project discovery, New Property Launches for pre-market developments, AskGuru for community Q&A, Mortgage Tools for financial planning, and Property Guides for educational content. The platform also offers Agent Offerings for professional listings management and mobile applications for on-the-go access. Together, these components form a comprehensive property search-to-transaction ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- PropertyGuru Malaysia Platform A comprehensive real estate marketplace covering all 14 Malaysian states and federal territories, aggregating residential and commercial property listings for sale and rent. Consumers use the platform for free to search by location, price, property type, bedrooms, and tenure, while property agents and developers list and advertise properties on the same platform.
- Agent Offerings / AgentNet Advertising Packages Paid advertising packages and listing management services for property agents in Malaysia, providing enhanced listing visibility, agent profile pages, lead generation, and access to AgentNet for property and account management.
- PropertyGuru Malaysia Mobile Applications Native iOS and Android applications that deliver PropertyGuru Malaysia's property search, listings, and resources on mobile devices, enabling consumers to search for sale and rental properties on the go.
- Condo Directory A dedicated directory of condominium and property projects across Malaysia, allowing users to browse over 14,650 condo and project listings with completion dates, tenure, and pricing.
- New Property Launches Portal Portal for discovering newly launched and upcoming property developments in Malaysia, featuring project details, reviews, and affordability calculators used by developers to market new projects to buyers.
Companies that use PropertyGuru Malaysia
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
PropertyGuru Malaysia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PropertyGuru Malaysia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- iPropertycoreiProperty (iproperty.com.my) operates as a related brand under PropertyGuru Group, providing additional property listing services in Malaysia.
- PropertyGuru GroupcorePropertyGuru Group is the parent company of PropertyGuru Malaysia, a Singapore-based real estate marketplace operator. PropertyGuru Malaysia operates as the Malaysian market entity of the group.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
PropertyGuru Malaysia competitors and assessment
Company assessmentDirect peers
- Rumah123: PropertyGuru Group's Indonesia property portal. Comparable Southeast Asian marketplace focused on residential listings, agent subscriptions, and new project marketing in Indonesia.
- Brickz.my: Malaysian property transaction data and analytics platform focused on transacted prices, valuations, and market insights. Comparable as a data-driven property information destination competing for the same Malaysian buyer, agent, and developer audiences.
- PropertyGuru Singapore: PropertyGuru Group's Singapore flagship property portal. Operates the same marketplace business model (agent subscriptions, new project launches, content/community) in a different but adjacent geography, making it the closest functional comparable.
- DDproperty: PropertyGuru Group's Thailand property portal. Same marketplace business model serving agents, developers, and consumers in Thailand; comparable in product design, revenue streams, and competitive dynamics.
- 99.co: Singapore-based residential property portal offering listings, agent matching, and market data. Closely comparable marketplace business model operating in an adjacent Singapore market with overlapping agent relationships and similar buyer-renter personas.
- iProperty Malaysia: Sister brand under PropertyGuru Group operating in the same Malaysian property portal market. iProperty offers an overlapping agent advertising and property listing platform, making it the most directly comparable entity.
- EdgeProp Malaysia: Malaysian property portal operated by The Edge Malaysia that combines property listings, news, and market data. Directly competes with PropertyGuru for agent advertising and developer marketing budgets in Malaysia.
Broad incumbents
- PropertyFinder: Large regional property portal operating across MENA and parts of Southeast Asia. A broader incumbent in the same online real estate marketplace category with overlapping agent subscription and developer marketing business models.
- PropertyGuru Group: Singapore-headquartered parent company publicly listed on NYSE, operating PropertyGuru-branded portals across Southeast Asia. Provides the corporate, capital, and technology umbrella under which PropertyGuru Malaysia operates.
Others
- Carousell Malaysia: General horizontal marketplace in Southeast Asia with growing real estate vertical. Comparable as a consumer-facing classifieds/marketplace platform but operates a much broader category set rather than specializing in property.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PropertyGuru Malaysia social profiles
Digital presencePropertyGuru Malaysia financial estimates
Financial estimateRevenue estimate
Valuation estimate
PropertyGuru Malaysia leadership team
Management profileNumber of profiles
Profiles2 records
PropertyGuru Malaysia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PropertyGuru Malaysia M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PropertyGuru Malaysia
What does PropertyGuru Malaysia do?
PropertyGuru Malaysia operates a two-sided real estate marketplace that aggregates property listings for sale and rent across Malaysia, serving both consumers searching for homes and B2B clients (agents and developers) who pay for advertising packages and listing visibility. The platform combines a property search portal with new-launch directories, a condo project directory, an AskGuru community Q&A, mortgage calculators, and property guides. Agent-facing monetization runs through the AgentNet portal and Agent Offerings packages.
Is PropertyGuru Malaysia a public or private company?
PropertyGuru Malaysia is a private company. It is classified as corporate owned and is currently operating.
When was PropertyGuru Malaysia founded?
PropertyGuru Malaysia was founded in 2006. It employs 501 to 1,000 people.
Where is PropertyGuru Malaysia based?
PropertyGuru Malaysia is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does PropertyGuru Malaysia make money?
Two revenue lines are on record. Agent Advertising Packages are the primary driver. The others are property Listings (Agents).
Who are PropertyGuru Malaysia's main competitors?
Direct peers on record are Rumah123, Brickz.my, PropertyGuru Singapore, DDproperty, 99.co, iProperty Malaysia and EdgeProp Malaysia. Broad incumbents are PropertyFinder and PropertyGuru Group. Carousell Malaysia is listed as an others.
Does PropertyGuru Malaysia have an API?
No public API is recorded for PropertyGuru Malaysia.
What industry is PropertyGuru Malaysia in?
PropertyGuru Malaysia's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 531210 and its SIC code is 6531.